• Title/Summary/Keyword: library marketing

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A Study on Library Policy and Performance Analysis to Practice Social Inclusion (사회적 포용을 실천하기 위한 도서관 정책 및 성과 분석에 관한 연구)

  • Noh, Younghee;Shin, Youngji
    • Journal of the Korean Society for Library and Information Science
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    • v.55 no.4
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    • pp.245-266
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    • 2021
  • In this study, in order to practice the social inclusion of libraries, the related policies currently announced in the 3rd Comprehensive Library Development Plan were examined, and the current status of tasks promoted by central administrative agencies and metropolitan and provincial libraries was examined based on these policies. As a result, first, in terms of active information welfare realization, various programs and services are being implemented to bridge the knowledge and information gap, but it seems that the scope of the target should be expanded in the future, cooperation with related organizations, and infrastructure improvement. Second, in terms of expanding the openness of the space, the expansion of the open space as an open space and the application of universal design are being performed. In the future, it seems that the scope of universal design application should be expanded in consideration of budget investment for continuous space reconstruction and diversity of users. Third, in terms of linking services across boundaries, services and programs are provided to infants and toddlers, children, women, the elderly, the underprivileged, job seekers, and multicultural families. In the future, it seems that the improvement of the service system for the expansion of inclusive services in libraries should precede, and cooperation between related ministries should be made to provide differentiated services. Finally, it is expected that future policy-making tasks for social inclusion should be considered not only for books, programs, and spaces, but also for librarians' education, establishment of cooperative networks with related organizations, and marketing for services and programs.

The Influence of Space Composition of University Libraries on User Satisfaction and Continuance Intention: Application of the Servicescape (서비스스케이프를 적용한 대학도서관의 공간구성이 이용자 만족도와 지속의도에 미치는 영향)

  • Kim, Hwan Hee;Park, Ji-Hong
    • Journal of the Korean Society for information Management
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    • v.36 no.1
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    • pp.31-52
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    • 2019
  • The purpose of this study is to apply the Servicescape, which is used to measure the spatial services in marketing, to the studies on university libraries, in order to identify the influence of the library spaces and facilities on the satisfaction and continuance intention of the users of university libraries. For this purpose, questionnaires and in-depth interviews were conducted for users in ten private universities located in Seoul. Servicescape factors of the libraries showed that cleanliness, comfort, aesthetics, and convenience had a significant influence. Of these, convenience turned out to have the highest level of influence upon satisfaction, followed by cleanliness, aesthetics, and comfort. Descriptive statistical analysis showed whether there were significant differences in satisfaction and continuance intention based on the differences in the characteristics of the samples. Findings show that it would be necessary to provide spaces that can accommodate the various functions of a university library; seek advancement of the services; and develop the spaces of a library in consideration of cleanliness, comfort, aesthetic, and convenience. This study introduced the concept of Servicescape for the first time in the field of library and information science. This study implies that the results assist a more detailed analysis for the Library as Place dimension of LibQUAL+, and provide a new guideline for practitioners who design library spaces.

A Study on the Assessment for Service Quality in Public Libraries (공공도서관의 서비스 질 평가에 관한 실증적 연구 -서비스 질 요인이 고객만족 및 고객행태에 미치는 영향 -)

  • Lee, Jong-Kwon
    • Journal of the Korean Society for Library and Information Science
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    • v.36 no.2
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    • pp.89-117
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    • 2002
  • The purpose of this study is to construct a model for measuring and assessing service quality in public libraries based on the theory of service quality in marketing area. Firstly the degree of importance of service factors is measured and ranked according to the value of each factor. This importance ranking indicates the order of service improvement. Secondly the correlation model between service factors and customer's satisfaction and behaviour is established and verified in statistical method. The result shows that the order of service quality factors which have influence on the customer's satisfaction and behaviour is the order of service quality factors required preferential improvement.

Management Strategy of Corporate Library in the Competitive Corporate Environment (경쟁환경하 기업정보센터의 효율적인 운영전략)

  • Min, Yoon-Kyung
    • Journal of Information Management
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    • v.34 no.2
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    • pp.89-105
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    • 2003
  • The change of corporate business environment according to the worldwide competitiveness and the development of information technology threaten the survival of corporate libraries. Corporate libraries have to redesign their services and prove the significance of existence within their company. This paper examines the competitive corporate environment of corporate libraries, and the effective management strategy of corporate libraries. Also management strategies of two corporate libraries are analyzed.

A Study on the Development of a Metadata Schema for Sports Moving Records (스포츠경기 영상기록물을 위한 메타데이터 요소 개발에 관한 연구)

  • Jang, Ji Won;Kim, Soojung
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.25 no.4
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    • pp.29-57
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    • 2014
  • This study aims to develop a metadata schema for sports moving records based on a multiple entity model as an attempt to suggest an effective way to manage, retrieve, and utilize sports moving records. The multiple entity model consists of four entities - sports match, match contributors, moving records, and record management business - and metadata elements were developed for each entity. In addition, authority records for sports team and persons were created to ensure the consistency of terminology and provide rich contextual information. The suggested multiple entity model, metadata elements, and authority records for sports teams and persons were verified, modified, and expanded by a group of experts including a sports marketing expert and professors in the sports department.

On the Application of Gamification Elements in Libraries

  • Seong-Kwan Lim
    • Journal of Information Science Theory and Practice
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    • v.11 no.2
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    • pp.1-11
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    • 2023
  • Libraries are still conservative in their approach or practice of providing various services for the unspecified majority of visitors attending these institutions. It is very apparent that libraries are not actively trying to increase the interest and participation of users by applying the various angles or elements associated with gamification. By its very nature, gamification is the application of game-playing elements such as point scoring, peer competition, team work, score tables, and such used to motivate participants and make them more engaged with the subject matter. In areas such as education, marketing, and exercise, the implementation of gamification techniques is actively taking place in order to maximum participation by taking advantage of uncertainties or the competitive nature that many people have with the setting of goals. In this study, four libraries that have applied gamification are analyzed to understand how and to what degree gamification has been applied. Broken down into four different elements, this includes: Point, Reward, Leaderboards & Competition, Self-expression & Achievement. By focusing on the results of this analysis, gamification measures that can be applied to other libraries are specifically proposed. The overall results of this study will provide useful guidance and potential plans for libraries seeking to increase the number of users by using gamification to increase user participation and/or satisfaction with additional library services.

A Study on the Cognition Distance of Separately Shelved Items by Multi-dimensional Scaling Analysis in Children's Libraries (다차원척도법을 이용한 어린이도서관 별치 자료에 대한 인지 거리 연구)

  • Kim, Hyoyoon;Cho, Jane
    • Journal of the Korean Society for information Management
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    • v.34 no.1
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    • pp.51-71
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    • 2017
  • This study conducted a survey to measure recognition distance between the materials which are located separately in a children's library targeting 200 elementary school lower grade students, higher grade students, and school parents(adults). And compared recognition distance between the elements of materials of individual visitor group with multidimensional scaling and K-mean group analysis. Multidimensional Scaling (MDS) is a technique for projecting the cognitive state in space by evaluating the similarity or attribute of the analysis target. Even though it is mainly used for market diagnosis in marketing, It can also be applied to present an ideal physical layout plan by analyzing the distance. As a result of analysis, the main discoveries are as follows. First, elementary school students cognize child, baby and computer materials should be adjacent as a same group. But recognition of adults(school parents) is reflected by differing from elementary school students vastly. They cognize that computer materials should be formed as a special group separated from child and baby's materials. Second, elementary school higher graders and adults(school parents) groups also want to separate their main reading materials from baby's book, therefore They both want to secure silent reading space separating from baby. Third, as a result to confirming how this recognition distance system of materials is reflected in a real children's library through three children's libraries in Y-gu, Incheon, there is no library with structure according perfectly with a recognition system of a particular class, but a recognition system of adults and elementary school students is partially reflected because baby, child and computer materials, and baby and child materials are commonly separated and placed. It is difficult to insist that a recognition system of a visitor group, especially a recognition system of children is absolute consideration conditions in material placement of a children's library. However, understanding cognition of the user groups can be an important evidentiary factors to offer differentiated service space according to visitors and effective placement of the elements of library resources.

An Analyzing of the Current CHI Services in Korean Public Libraries (국내 공공도서관의 소비자건강정보 제공현황 조사분석 연구)

  • Noh, Young-Hee
    • Journal of the Korean Society for Library and Information Science
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    • v.45 no.2
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    • pp.415-437
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    • 2011
  • The increased interest in consumer health information(CHI) has brought about a rapid increase in CHI resources. There are diverse means for obtaining such information, and one CHI acquisition route is the public library. In the U.S. public libraries, the demand for CHI reference services is increasing, and a variety of projects to promote these services are in progress. On the other hand, Korean public library services for CHI is at a very basic level, and thus a very small amount of such research could be found. This study drew suggestions from a literature review of research studies in the U.S. and Canada, and analyzed public library CHI services in Korea. The findings are as follows. 1) Only 17.25% of public libraries in Korea provided CHI service, and it evidences very low needs and awareness for CHI services in Korea. 2) Only three kinds of services including CHI-related websites, users training, and promotional and marketing were provided, and only 13(1.74%) of libraries surveyed offered more than two kinds of services. 3) There were no CHI librarians, nor did any librarians receive CHI-related education. 4) ILL services, outreach services, and cooperation with CHI- and medical-related institutions for CHI services were not found. Therefore, this study suggests that more research on delivery strategies for CHI services should be conducted in the future.

A Study on Analysis of Importance-Performance on Teacher Librarians' Competencies (사서교사 직무 역량에 대한 중요도·만족도 분석)

  • Lee, Seung-Min;Lim, Jeong-Hoon;Kang, Bong-Suk;Lee, Byeong-Kee
    • Journal of Korean Library and Information Science Society
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    • v.52 no.3
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    • pp.177-196
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    • 2021
  • The purpose of this study is to analyze priorities of competencies and to find the direction of development of teacher librarian training and retraining program. A total of 238 subjects were used for the final analysis. They were analayzed using IPA, Borich's needs analysis and the Locus for Focus model. As a result, First, teacher librarians perceived that the importance and performance of teacher and manager competency were higher than information specialist and cooperative leader. Second, they needed competencies of data-science, coding, Internet of Things in the field of information specialist as changing educational environment. Third, they needed competencies of information ethics, copyright instruction, and digital and media literacy education in the field of teacher. Fourth, they needed competencies of facility designing for future education, online and offline school library marketing skills, and establishment of makerspaces and learning commons in the field of ibrary manager. Fifth, they needed competencies of library based instruction, library cooperative instruction, and building a collection related to subject in the field of cooperative leader. Sixth, the highest required competency for teacher librarians was suggested for teacher librarians' role area.

A Study on the Evaluation of Librarian's Competency Value (도서관 사서의 역량가치 평가 연구)

  • Cha, Sung-Jong;Kim, Jinmook;Park, Heejin
    • Journal of the Korean Society for Library and Information Science
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    • v.55 no.1
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    • pp.107-133
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    • 2021
  • This study was performed in order to provide suggestions on how to strengthen librarian competency by evaluating and analyzing the competency value of librarians as information professions. First, the study divided the common competency value of librarians as human capital of libraries into skills, knowledge, behavior and attitude, and analyzed each area of competency value for librarians of the A-library. As a result, the average of the 'librarian's behavior and attitude' area was the highest, followed by the 'librarian's skill' area and the 'librarian's knowledge' area. Second, in terms of 'librarian's skill', A-library librarians' competence values were high in the order of 'communication', 'leadership', 'technology' and in the terms of 'librarian's knowledge' ones were high in the order of 'law and policy', 'marketing', 'learning and growth' and 'finance and accounting'. In addition, in areas of 'librarian's behavior and attitude', the factors were high in the order of 'ethics and values', 'interpersonal relationships' and 'customer service'. Third, the analysis of whether the average difference exists depending on the characteristics of A-library librarians on their evaluation of the competency value shows that only the 'working period' factor in the total competency value and the two factors 'age' and 'working period' were statistically significant in the 'librarian's knowledge' area. Forth, as a result of a regression analysis to identify the characteristics of A-library librarians and their impact on competency value, only the 'final education' factor was statistically significant for the competency value of the 'librarian's skill' area. Fifth, in the survey on problems and desirable improvement measures in increasing the competency value of librarians, the proportion of presenting problems and improvement plan in systemic aspects such as the 'librarian qualification system' and 'librarian training system' was high.