• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.5
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• pp.311-321
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• 2019

This study was conducted to investigate the relationship between motivation, stress and flow in bicycle race gambling. To accomplish this, data were collected from gambling users of a bicycle velodrome. A total of 347 samples were employed for analysis. The collected data were analyzed through multiple regression analysis. The results of the analysis were as follows. First, the level of flow increased as the motivation for participating in the contest increased. Second, the influence of the motivation to participate in the race on immersion showed that a higher motivation to participate in the race was associated with a higher level of stress. Third, verification of the motive for participating in the race and the mediated effect of immersion between stress revealed that immersion had a mediated effect on stress. Based on the results of these analyses, practical and policy implications were suggested. Accordingly, there is a need to identify the motivation for career participation in counseling of experienced gamblers. Moreover, it is important to establish a system to prevent excessive gambling flow.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.4
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• pp.201-212
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• 2019

The study aims to identify the role of transformational leadership toward work performance through intrinsic motivation in pharmaceutical field by a survey of 220 pharmacists in Vietnam. The pharmaceutical industry in Vietnam is experiencing rapid growth, accompanied by the need for a change in leadership for managers. The transformational leadership creates a proactive, positive attitude, passion, interest or an increase in intrinsic motivation of employees, thereby affecting work performance. This study performed reliable verification by Cronbach's Alpha coefficient, then the factors are analyzed by EFA before conducting multivariate regression analysis. The results showed that the transformational leadership style includes such factors as: idealized influence (attributed and behavior), inspirational motivation, intellectual stimulation, individualized consideration have a positive impact on intrinsic motivation and thereby positively affecting work performance. It confirms that employees will have a higher intrinsic motivation level when working under transformational leadership from their leaders. It makes employees work more efficiently. According to the research results, the pharmacist has an intrinsic motivation to work hard on tasks that contribute to the group overall goal of. That requires managers to have a task assignment strategy to connect the goals of the members together as well as of the members to the group.

• Journal of the Korean Society for Library and Information Science
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• v.40 no.3
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• pp.73-97
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• 2006

Knowing about each student's reading motivation is important to school librarians in producing life-long readers in their students This research asks the questions. are there any significant differences of reading motivation between grade level gender and birth order? and what kinds of reading motivation can encourage students to read books? The questionnaire method composed of 25 items was used for 278 students. The sample consisted of 142 students in 2nd, 136 in 5th grade, 140 boys and 138 girls. and 119 first born and 159 other birth order students. Finding shows that significant differences were observed for the reading motivation in 2nd and 5th grade, no significant differences between boys and girls. and no significant differences between birth order students were observed. It concludes with recommendations of reading motivation to each student or group.

• The Journal of Industrial Distribution & Business
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• v.9 no.7
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• pp.71-82
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• 2018

Purpose - This study examined the effects of intrinsic and extrinsic motivation on employee creativity. Past research has consistently shown that intrinsic motivation is positively related to creativity. Yet conflicting results have been reported about the relationship between extrinsic motivation and creativity. To explore the reason why extrinsic motivation can either help or hurt creativity, we examined the role of contingent rewards as a moderator and tested whether either tangible or intangible rewards contingent upon creative performance significantly impact the relationship between extrinsic motivation and creativity. Research design, data, and methodology - Survey data was collected from employees working for diverse organizations in Korea through online research firm. Only employees who reported their job or organization provided opportunities to use their creativity were allowed to continue the survey. Out of 305 initial responses collected, those with too much missing data were deleted, which finally left 278 responses for statistical analyses. To examine the validity of the measurements, confirmatory factor analysis was first conducted. Next, to test the hypothesized relationships, multiple hierarchical regression analyses were conducted. Results - As hypothesized, both intrinsic and extrinsic motivation had positive effects on creativity. It was shown that contingent rewards did not influence the positive relationship between intrinsic motivation and creativity, but did significantly moderate the relationship between extrinsic motivation and creativity in a way that tangible rewards strengthened the relationship while intangible rewards mitigated the same relationship. Conclusions - This research enhances our understanding on the relationship between motivation type, rewards, and creativity. Intrinsically motivated employees showed a high level of creativity regardless of whether rewards were expected or not. In contrast, extrinsically motivated employees showed more or less creative behavior depending on whether they were expected to have tangible or intangible rewards. As extrinsic motivation is typically associated with tangible rewards such as pay, promotion, etc., tangible rewards were seen to be more effective in promoting creative performance from extrinsically motivated employees than intangible rewards. Our findings make a significant theoretical contribution to reconcile prior inconsistent findings. Furthermore, they provide useful insights for managers and organizations into developing effective strategies for facilitating employee creativity.

• The Korean Journal of Coaching Psychology
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• v.6 no.2
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• pp.75-92
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• 2022

There are many studies that intrinsic learning motivation and social support play an important role in the study of children and adolescents. However, studies examining the effects of intrinsic learning motivation and social support by measuring the actual academic performance of elementary school students are rare. This study attempted to verify the effect of intrinsic learning motivation on Korean language performance and moderating effect of social support in 5th and 6th graders in elementary school. 122 elementary school students in local county-level areas participated in this study. The Korean language test was conducted about 5 months after intrinsic learning motivation and social support of families and teachers were measured. The results revealed that Korean language performance showed a significant positive correlation with intrinsic learning motivation and social support, and also showed a significant correlation between learning motivation and social support. In the regression analysis with control variables, it was found that intrinsic learning motivation had a significant effect on Korean language performance. The moderating effect of social support was analyzed by dividing it into family support and teacher support. The interaction effect of learning motivation and social support was significant only in teacher support, not in family support. In specific, when teacher support was high, Korean language performance was high regardless of the student's learning motivation level, but when teacher support was low, the student's learning motivation mattered in the performance. Based on the results of this study, implications and limitations were discussed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.5
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• pp.187-200
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• 2019

The main purpose of this study is to investigate the effects of motivation of the employment in Korea with gender, nationality, motivation of studying in Korea, major satisfaction and Korean proficiency level of foreign students who are studying in Korea. The second purpose is to analyze the current factors, to leverage educational management and to make and support some policy of Minister of Education for international students in order to promote utilization of employment of the students in Korea during 4 years of studying. This paper is used by IBM SPSS Statistics 24 Version for data analysis. As a result of the analysis, the average of students in Southeast Asia, Central Asia and South and North America Africa was higher than Japan and China in terms of motivation of employment in Korea. First, the external motivation to study in Korea has affected TOPIK with positive influence. Second, in the relationship between motivation to study in Korea and the majors satisfaction, the higher the internal motivation of study, the higher the majors' satisfaction level. Third, in the relationship between motivation to study in Korea and motivation of the employment in Korea, internal motivation to study has a positive effect on motivation of the employment. As internal motivation increases, grade of the motivation of the employment increases. Fourth, the relationship between major satisfaction and employment showed positive (+) effect. In other words, the higher the major satisfaction, the higher the motivation of the employment. Fifth, TOPIK has a negative effect on motivation of the employment. It means that external motivation was the main factor that positively influenced TOPIK and internal motivation was also main factors that positively influenced both major satisfaction and motivation of the employment in Korea. Sixth, when the internal motivation has an effect on motivation of Korea employment, the higher the major satisfaction as the parameter, the higher the motivation of Korea employment. Therefore, it will be helpful to understand the meaning of studying motivation and major satisfaction of international students, and to be used as basic data on education policies of universities and governments supporting the career and employment for international students.

• Journal of Hospice and Palliative Care
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• v.14 no.3
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• pp.163-171
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• 2011

Purpose: This study tested a model of hospice volunteer's motivations and outcomes to encourage more volunteer workers to participate in hospice care. Methods: This included 200 volunteers who attended the Autumn Conference in 2007 and 132 volunteers from five hospice organizations. Results: Volunteers' existential well-being affected an endogenous variable of volunteers' participation in volunteer activities. The durability of volunteer activity was affected by value motivation, the level of participation in volunteer activities and the level of job satisfaction. For volunteers' job satisfaction level, valid endogenous variables included existential well-being, social motivation, understanding motivation and value motivation. The durability of volunteer activities was indirectly affected through three different paths. Volunteers' existential well-being determined the level of their participation in volunteer activities, which in turn affected the durability of such activities. Social motivation influenced volunteers' job satisfaction, and then the durability of volunteer activities. Volunteers' understanding of motivation also influenced their job satisfaction, and then the durability of volunteer activities. Conclusion: Based on these results, this study proposes that the durability of volunteers activities could be improved by developing a program to improve volunteers' well-being and by providing volunteers with education on altruistic values, encouraging them to seek intellectual growth, and advocating them to continue volunteer activities based on close relationships with other volunteers.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.262-273
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• 2007

The current study sought to acknowledge the female sport fan as a sport marketing segment. In order to do so, female sport consumption motivation was identified and among motivation factors, factors effecting re-attend intention and word of mouth intention according to level of team identification was identified. In order to accomplish the purpose a focus group interview was conducted concerning female sport fans, and a survey took place in Korean Pro-sport event collecting 300 data. Among 300 data 248 data were used for the analysis. Using Lisrel 8.7 and SPSS 15.0 correlation analysis, descriptive analysis, confirmatory factor analysis, and multiple regression analysis was conducted. The results of study are as follows, First, 9 female sport consumption motivation was identified and among these factors, skill, achievement, drama, and escape had a positive effect on re-attend intension. Second, among 9 female sport consumption motivations skill, achievement, and social factor had a positive effect on word of mouth intention. Third, among the motivation factors, factors effecting re-attend intention had difference on the level of team identification. Forth, among the motivation factors, factors effecting word of mouth intention had difference on the level of team identification.

• Korean Journal of Culture and Social Issue
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• v.27 no.4
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• pp.585-607
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• 2021

In order to examine the variables affecting gambling behavior and find intervention strategies, this study examined the effects of basic psychological needs satisfaction on the severity of gambling behavior and low-level gambling behavior through the general motivation level and mattering respectively. Self-reported data of 402 adults who have participated in gambling at least once in the last 3 months were analyzed, and dual-mediator model was conducted. Basic psychological needs satisfaction significantly contributed to gambling behavior severity through general motivation and mattering. Specifically, basic psychological needs satisfaction had a significant positive effect on mattering through general motivation. and mattering through this path had a significant negative effect on gambling behavior severity. On the other hand, basic psychological needs satisfaction had a significant negative effect on low-level gambling behavior, but the dual mediating effect of general motivation and mattering was not significant in this relationship. Based on these results, the theoretical implications on the effects of the general motivation and interpersonal presence on gambling behavior were proposed, study limitations and suggestions for future research were discussed.

• Asia pacific journal of information systems
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• v.10 no.4
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• pp.57-75
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• 2000

Most current literature on knowledge and technology transfer(Appropriability Model, Dissemination Model, and Knowledge Utilization Model), describe the process of transfer in details, but has limitation in terms of their application in contemporary high-tech industries since most studies have not provided plausible explanation on levels and factors affecting transfer of knowledge and/or technology. To overcome these limitations, the four levels of knowledge and technology transfer are suggested: Knowledge and Technology Creation(Level I), Sharing(Level II), Implementation(Level III), and Commercialization(Level IV). Comprehensive literature identifies sixteen variables affecting the process and results of knowledge and technology transfer. The survey results show four key factors in knowledge and technology transfer: Communication, Distance, Equivocality, and Motivation, Communication refers to the degree to which a medium is able to efficiently and accurately conveys task-relevant information and media while distance involves both physical and cultural proximity. Equivocality refers to the degree of concreteness of knowledge and technology to be transferred while motivation involves incentives for and the recognition of the importance of knowledge and technology transfer activities. Further analysis shows that there are four distinctive clusters and they show very contrasting characteristics in terms of four key factors. The careful mapping of the four clusters on the four key factors show very informative knowledge and technology transfer patterns, the Knowledge and Technology Transfer Grid. Finally, actions to increase communication interactivity and motivation, and to reduce cultural distance and equivocality are suggested.