• 제목/요약/키워드: left/right brain preference

검색결과 19건 처리시간 0.019초

정보전달형 TV광고와 감성유발형 TV광고의 뇌파반응 비교 (A Comparison of EEG Response between TV Advertisements focused on Information Transfer and Emotional Reaction)

  • 김정룡;박지수;김미숙
    • 대한인간공학회지
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    • 제22권4호
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    • pp.1-13
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    • 2003
  • This study has investigated psychological responses to various TV advertisements by using EEG(electroencephalogram). In particular, it was assumed that the brain wave would show different patterns depending upon the style of the advertisement that could be categorized into two such as 'information transfer' type and 'emotional reaction' type. Ten healthy males participated in the experiment. EEG signal was extracted from six lobes such as right and left frontal, right and left occipital, right and left temporal while the subjects were watching TV advertisements. Alpha and beta relative power spectrum, and beta/alpha parameter were calculated to compare two kinds of advertisement each other. Additionally, subjective questionnaire was used to examine subject's response by using adjective words and preference test. In result, significant differences were found in left frontal and right occipital lobe in terms of beta/alpha between two different advertisements. And, subjects showed different preference between two advertisements. It was shown that the current method could analyze the brain reaction to advertisement quantitatively, that presented the possibility of using it to marketing research.

중학교 기술 교과의 협동적 문제해결학습에서 좌우뇌 선호도에 따른 소집단 구성이 학업성취도에 미치는 영향 (Effect of forming groups according to the brain hemisphere preference on the cooperative problem solving learning achievement in the middle school technology)

  • 박헌미
    • 대한공업교육학회지
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    • 제34권2호
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    • pp.205-229
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    • 2009
  • 이 연구의 목적은 중학교 기술 교과의 협동적 문제해결학습에서 좌우뇌 선호도에 따른 소집단 구성이 학업성취도에 미치는 영향을 검증하는데 있다. 연구의 대상은 대전 광역시에 소재한 D중학교 2학년 남학생 95명이었고, 좌우뇌 선호도의 측정 도구는 Torrance 등(1977)이 개발한 뇌선호도 진단 테스트로서 고영희(1991)가 수정 보완한 것을 사용하였다. 학업성취도는 인지적 영역, 심동적 영역, 정의적 영역으로 검사하였다. 연구 결과 첫째, 기술 교과의 협동적 문제해결학습에서 좌우뇌 선호도의 차이가 작도록 소집단을 구성하는 방법이 친숙도가 높고 학업 성취도 수준이 비슷하도록 소집단을 구성하는 방법보다 심동적 영역과 정의적 영역의 학업성취도에 효과적이었다. 둘째, 기술 교과의 협동적 문제해결학습에서 좌우뇌 선호도의 차이가 작도록 소집단을 구성하는 방법이 좌우뇌 선호도의 차이가 크도록 소집단을 구성하는 방법보다 정의적 영역의 학업 성취도에 효과적이었다. 셋째, 좌우뇌 선호도의 차이가 작은 소집단들로 구성된 집단에서 우뇌를 가장 선호하는 소집단의 학업성취도는 전체 평균 점수보다 세 영역에서 모두 높았으며, 좌뇌를 가장 선호하는 집단보다는 인지적 영역, 심동적 영역에서 더 높았다.

고등학생들의 뇌반구 우세성과 학업성취도, 자아개념 및 성취동기와의 관계 (Relationships between Brain Hemispheric Dominance and Academic Achievement, Self Concept and Achievement Motivation in High School Students)

  • 김남일
    • 감성과학
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    • 제8권1호
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    • pp.55-61
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    • 2005
  • 본 연구는 뇌반구 이론에 입각해 뇌반구 우세성에 따라 학업성취, 자아개념 및 성취동기의 차이를 밝히고자 하였다. 연구대상은 대전광역시 소재 고등학교 1개교의 2학년 학생 189명이었다. 본 연구에서는 측정도구로 뇌반구 우세검사, 자아개념 검사, 성취동기검사를 사용하였다. 뇌반구 우세성은 좌뇌 우세형, 우뇌 우세형, 전뇌형 세집단으로 분류하였다. 주된 연구 결과는 다음과 같다. 우뇌 우세형이 좌뇌 우세형 및 전뇌형에 비해 학업 성취도 및 능력에 대한 자아개념이 낮게 나타났다. 우뇌 우세형이 좌뇌형에 비해 성취동기가 낮게 나타났다. 이런 결과는 현재 학교에서 수리, 논리 중심의 좌뇌형 주제, 과목에 초점을 맞춘 교육을 하기 때문인 것으로 생각된다.

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두뇌활용영역에 따른 디자인 사고 유형 분석에 관한 연구 (A Study on Analysis of Design Thinking Type based on Brain Conjugation Area)

  • 석재혁;한정완
    • 디지털융복합연구
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    • 제14권7호
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    • pp.355-362
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    • 2016
  • 본 연구에서는 디자인 사고 과정에서 디자이너의 시각적 표현도구 중 하나인 '에스키스(esquisse)'를 분석하였다. 결과물 이미지의 유사성에 근거하여 F.G.I를 통해 M, N, O, P, Q 5가지 유형으로 분류하였으며, Ned Herrmann의 두뇌 4분할 이론에 근거한 두뇌선호도검사(HBDI)를 통해 두뇌활용영역의 선호유형을 분류하였다. 분류된 5가지 에스키스 유형과 이에 따른 두뇌유형의 비교 대조분석을 통해 상관관계를 찾아내어 디자인 사고 유형을 정의하였다. 구조적인 좌뇌형(M), 감성적인 변연계형(N), 시각적인 우뇌형(O), 평면표현을 선호하는 우뇌형(P), 텍스트표현을 선호하는 우뇌형(Q)의 5가지 디자인 사고 유형을 통해 디자이너의 다양한 성향과 특징을 분석하는 것이 가능하였으며, 또한 두뇌의 결핍영역을 보완시켜 창의적인 결과물을 도출해낼 방법을 찾아내는 연구의 기틀을 마련하였다.

Individual Differences in Regional Gray Matter Volumes According to the Cognitive Style of Young Adults

  • Hur, Minyoung;Kim, Chobok
    • 감성과학
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    • 제22권4호
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    • pp.65-74
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    • 2019
  • Extant research has proposed that the Object-Spatial-Verbal cognitive style can elucidate individual differences in the preference for modality-specific information. However, no studies have yet ascertained whether this type of information processing evinces structural correlations in the brain. Therefore, the current study used voxel-based morphometry (VBM) analyses to investigate individual differences in gray matter volumes based on the Object-Spatial-Verbal cognitive style. For this purpose, ninety healthy young adults were recruited to participate in the study. They were administered the Korean version of the Object-Spatial-Verbal cognitive style questionnaire, and their anatomical brain images were scanned. The VBM results demonstrated that the participants' verbal scores were positively correlated with regional gray matter volumes (rGMVs) in the right superior temporal sulcus/superior temporal gyrus, the bilateral parahippocampal gyrus/fusiform gyrus, and the left inferior temporal gyrus. In addition, the rGMVs in these regions were negatively correlated with the relative spatial preference scores obtained by individual participants. The findings of the investigation provide anatomical evidence that the verbal cognitive style could be decidedly relevant to higher-level language processing, but not to basic language processing.

뇌파분석 통한 색상의 선호도 분석 가능성 (The potentiality of color preference analysis by EEG)

  • 김민경;류희욱
    • 감성과학
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    • 제14권2호
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    • pp.311-320
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    • 2011
  • 인간의 감성에 직접적인 영향과 자극을 주는 색상자극에 대한 생체반응을 정량적으로 분석하기 위하여 3가지 색상 자극(Bright Yellow Red (BYR), Deep Green Yellow (DGY), Vivid Blue (VB))에 대한 뇌파 생리선호(Electroencephalography, EEG)와 선호도와의 상관관계를 연구하였다. 뇌파 분석을 통해 얻은 생체신호는 일반적인 색상의 이미지와 밀접한 상관관계가 있었다. 색온도가 낮을수록 뇌가 활성화 되었고(BYR ${\geq}$ DGY > VB), 좌뇌보다 우뇌가 더 큰 생체반응을 보였다. 전체적으로 주파수 별 뇌파값은 베타파${\geq}$세타파, 알파파> 감마파의 순이었다. 색온도가 낮을수록 Beta파의 뇌파 power 증가(BYR ${\geq}$ DGY > VB)하였고, 그러고 나머지 파(세타파, 베타파, 감마파)의 경우에는 색온도가 낮을수록 이들 주파수의 뇌파 power가 증가(BYR ${\geq}$ DGY > VB)하였다. 색상별 선호도와 뇌의 활성화의 상관관계는 색상에 대한 선호도가 높을수록 특정 주파수대의 뇌파가 활성화되었다. 선호도에 따른 뇌파반응은 좌 우뇌간에 유사한 생리적 반응을 보였으나, 후두부 보다는, 전두부에서 뚜렷한 상관관계를 보였다. 이러한 결과는 선호도가 높은 색상자극을 통해 특정 주파수 영역의 뇌파를 활성화가 가능하며, 색을 이용하는 다양한 분야(뷰티산업, 인테리어, 색채치료, 의상 등)에 적용가능성이 높다는 것을 의미한다.

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섬유 애착물의 종류에 따른 남녀 뇌파 신호 차이 분석 (Analysis of EEG Signal Differences in Gender according to Textile Attachments)

  • 이옥경;이예진
    • 한국의류학회지
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    • 제44권5호
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    • pp.824-836
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    • 2020
  • This study investigated the effects of textile attachments on electroencephalogram using 20 persons (10 males and 10 females). Four types of attachment cushions were manufactured by changing the shell fabric (cotton and microfiber) and interlining (synthetic loose fiber and buckwheat). This was done using BIOS-S8 (BioBrain Inc., Korea), an 8-channel polygraph for multi-body signal measurement, to measure EEG. Data were analyzed using the SPSS 24.0 statistical program. EEG values were significantly activated according to gender, particularly when the subjects' eyes were open. For the male cases, 'RT', 'RAHB' values were highly activated and for the female cases, 'RA', 'RB', 'RG', 'RFA', 'RST', 'RLB', 'RMB', 'RST', 'RMT' values were highly activated. Examining the differences in EEG according to type of attachment indicated no significant difference in both sexes. However, in cases of females with their eyes closed, the 'RSA' index was quite different in the left occipital lobe (O1), and when their eyes were open, the 'RFA' in the right frontal lobe (F4) showed a significant difference. However, there was no obvious correlation between the activation of EEG and the subjective preference of textile attachments.

Psychophysiological Effects of Orchid and Rose Fragrances on Humans

  • Kim, Sung Min;Park, Seongyong;Hong, Jong Won;Jang, Eu Jean;Pak, Chun Ho
    • 원예과학기술지
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    • 제34권3호
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    • pp.472-487
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    • 2016
  • This study aimed to determine the effects of floral fragrances on human brain waves and moods. A total of 44 subjects participated in this experiment. Group 1 consisted of 11 male and 14 female college students with a mean age of 24.5 years (${\pm}2.23$) and Group 2 consisted of 10 males and 9 females with a mean age of 54.3 years (${\pm}2.98$). Subjects were exposed to floral fragrances of Rosa hybrida, 'Hera' (hereafter referred to as "rose"), Cymbidium faberi (hereafter referred to as "orchid"), or odorless control flowers (hereafter referred to as "control"). Experiments took place in three rooms (rose, orchid, and control). Electroencephalographs (EEGs) were recorded during exposure to the odors and the data were processed using quantitative electroencephalographic (QEEG) techniques. The changing EEG patterns were analyzed by brain mapping and compressed spectral arrays, and the subjects' preferences (hedonic evaluations) were quantified with an A1 index. Increased activation of absolute alpha waves was verified on six of the eight EEG channels, with the right frontal and left occipital lobes exhibiting no changes and the left parietal region showing the greatest activation. According to the QEEG measurements in the electrode sites over the frontal, temporal, parietal, and occipital lobes, the strongest absolute alpha waves were induced in the parietal lobes, followed by the temporal lobes, with the other lobes showing no significant changes. On brain maps, the orchid fragrance induced greater absolute alpha and absolute mid-beta activities compared with the rose and control fragrances, and the rose fragrance induced high absolute mid-beta activation. To identify emotional responses to floral fragrances, the subjects were requested to fill in a questionnaire and the resulting odor-related emotional descriptors were analyzed using semantic differential and factor analysis. Principal component analysis identified "elegant" as the first principal component describing the floral fragrance, followed by "refreshing" and "aromatic." The subjects gave orchid higher scores for "elegant" and "refreshing," while finding rose more "aromatic." Differences in hedonic evaluation revealed by the A1 index appeared in the 65-115 sec range of scent exposure time. The subjects with ages of around 50 years showed olfactory preferences throughout the entire experimental time of 160 sec, most markedly in the later time segment (115-165 sec), showing an increasing preference with increasing exposure time. We conclude that rose fragrance can improve concentration by creating an aromatic environment conducive to a concentrated and calm state of mind, and orchid fragrance can make people feel pampered and relaxed by creating an elegant and refreshing environment.

치과병원에 내원한 삼차신경통환자의 치험예 (34예 분석) (The Analysis of Dental Hospital Patients with Trigeminal Neuralgia)

  • 김인정;최종훈;김종열
    • Journal of Oral Medicine and Pain
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    • 제25권2호
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    • pp.235-240
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    • 2000
  • This study was carried out among 34 patients who visited Yonsei Dental Hospital from 1996. 1. to 1999. 5 for trigeminal neuralgia. By studying the patient's treatment prior to visiting our hospital, features of trigeminal neuralgia, treatment process of trigeminal neuralgia, prognosis of treatment, consultation with other professions and involvement of surgery, etc., the results are as follows: 1. 67.7% of onset age range from 40s to 60s, and average age is 50.2. 2. Ratio of right to left involvement is 1:2.1, male to female ratio is 1:1.9. 3. Occurrence rate of each branch is V3(44.1%), V2(11.8%), V1+V2+V3(11.8), V1+V2(8.8%). 4. Treatments prior to admission to our hospital are extraction(5.9%), endodontic treatment(5.9%), medication(11.8%), Oriental Medicine treatment(5.9%). 5. Routes of admittance to our hospital are by their preference(55.9%), local clinic referral(32.4%), E.N.T referral(5.9%), Neurology referral(5.9%). 6. 70.6% of patients treated at our hospital who were relieved of symptoms, were referred to Neurology(66.7%) and Pain Clinic(33.3%) for the reason of relapse, side effects of the drug itself, incomplete relief of pain. 7. 2 patients who were referred to medical part showed brain vessels contacting trigeminal nerve root on Brain MRangiography. But pain is being controlled by medication and no specific surgical procedure was carried out. The results show that 17.7% of patients admitted received inappropriate early treatment. In order to relieve tooth loss and patient's psychologic stress due to inappropriate treatment, precise differential diagnosis must be made among local teeth disease and idiopathic facial pain. Medication may show side effects of the drug itself, incomplete relief of pain or relapse of symptoms. Therefore, to treat trigeminal neuralgia appropriately by drug injection, surgery or radiation therapy, consultations among dentists, neurologists and anesthesiologists are required.

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