• International Journal of Advanced Culture Technology
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• v.11 no.1
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• pp.306-311
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• 2023

As digital advertising continues to dominate the advertising industry and experience substantial growth, associated criminal activities such as advertising fraud and brand safety risks have become increasingly prevalent. Despite the severity and extent of these crimes, the response in Korea has been lackluster, often perceiving them merely as losses in advertising expenses incurred by corporations. However, it is important to note that these issues have direct repercussions on the end-consumer in the form of increased prices for goods and services. Furthermore, illegal and intrusive advertisements not only cause inconvenience to the viewer, but may also indiscriminately target cognitively vulnerable groups, such as children and the elderly, with the intention of manipulating advertising metrics and artificially inflating performance indicators. In this study, we aim to explore the concept and significance of advertising fraud and brand safety, and to evaluate the current measures taken in the Korean market. Additionally, we will delve into the implications of related policies and emphasize the necessity of digital advertising literacy in addressing these issues.

• International Journal of Computer Science & Network Security
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• v.21 no.8
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• pp.1-12
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• 2021

An operation of an organization is currently using a digital environment which opens to potential cyber-attacks. These phenomena become worst as the cyberattack landscape is changing rapidly. The impact of cyber-attacks varies depending on the scope of the organization and the value of assets that need to be protected. It is difficult to assess the damage to an organization from cyberattacks due to a lack of understanding of tools, metrics, and knowledge on the type of attacks and their impacts. Hence, this paper aims to identify domains and sub-domains of cyber-attack taxonomy to facilitate the understanding of cyber-attacks. Four phases are carried in this research: identify existing cyber-attack taxonomy, determine and classify domains and sub-domains of cyber-attack, and construct the enhanced cyber-attack taxonomy. The existing cyber-attack taxonomies are analyzed, domains and sub-domains are selected based on the focus and objectives of the research, and the proposed taxonomy named AVOIDITALS Cyber-attack Taxonomy is constructed. AVOIDITALS consists of 8 domains, 105 sub-domains, 142 sub-sub-domains, and 90 other sub-sub-domains that act as a guideline to assist administrators in determining cyber-attacks through cyber-attacks pattern identification that commonly occurred on digital infrastructure and provide the best prevention method to minimize impact. This research can be further developed in line with the emergence of new types and categories of current cyberattacks and the future.

• Journal of the Korean Society of Industry Convergence
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• v.25 no.4_2
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• pp.627-636
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• 2022

Market convergence plays an increasingly important role in sustaining competitiveness and providing impetus for the new product development. However, existing research focused mostly on the analysis of convergence at technology level. This study examines the phenomenon of market convergence based on the start-up data. Similar to the analysis of technology convergence, this study adopts the concept of co-classification analysis for constructing the co-occurrence matrix and the corresponding network. In this context, network centrality measures were calculated to assess the influence of individual market segments. Based on three metrics "growth", "persistence" and "novelty", the market convergence dynamics were explored and promising interactions between two distinct market segments were highlighted. The findings suggest that both segments "AI" and "blockchain" are acting as a driver that fosters market convergence in the startup landscape. The analysis results can provide valuable information for the R&D managers and policy makers in the design of targeted policies and programs, which can promote market convergence and interdisciplinary knowledge transfer.

• Proceedings of the Korea Water Resources Association Conference
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• 2023.05a
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• pp.152-152
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• 2023

하천의 건강성을 평가하기 위해 일반적으로 수생태계 건강성 지표(TDI, BMI, FAI, HRI, RVI)가 사용되고 있다. 이 지표는 5가지 등급으로 구분하여 매우 좋음(A), 좋음(B), 보통(C), 나쁨(D), 매우나쁨(E)으로 구분된다. 하지만, 하천의 건강성 관점에서 수질, 토지이용, 지리적 특성, 경관지수와의 상관성을 바탕으로 어떤 영향을 미치는지에 대한 연구가 필요하다. 본 연구에서는 하천의 수생태계 건강성에 영향을 미치는 환경적 인자들과의 관계성을 분석하여 수생태계 건강성이 '좋음'에 해당되는 하천으로 분류하고자 한다. 이를 통해 환경적 인자들의 임계값을 산출하여 하천 관리에 대한 구체적인 우선순위 설정 방안을 제안하고자 한다. 낙동강대권역을 대상으로 수질, 토지이용, 지리적 특성, 경관지수의 여러 변수 중 수생태계 건강성과의 관계에서 대표성을 나타낼 수 있는 환경적 인자를 선정하기 위하여 정준상관분석(CCA)을 수행하였다. 또한 모델 기반의 클러스터 분석을 활용하여 소권역별로 수생태계 건강성이 '좋음'에 해당할 확률을 파악하고, 여기에 해당하는 소권역에 대하여 각각의 환경적 인자에 대한 임계값을 정량적으로 평가하였다. 본 연구에서는 하천의 환경 인자들과의 관계를 분석하여 수생태계 건강성을 평가하고 하천 관리에 대한 구체적인 우선순위를 파악하는 방법을 제안한다. 주성분 분석 및 모델 기반 클러스터 분석을 사용하여 각 소권역에 대한 환경 인자의 임계값을 평가하고, 정책 결정자들이 하천의 건강성을 유지하고 개선할 수 있는 정보를 제공할 수 있다.

• Korean Journal of Environment and Ecology
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• v.26 no.6
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• pp.952-959
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• 2012

This study examined habitat fragmentation that has occurred in Paju and Yeoncheon, the two border municipalities between North and South Korea in Gyeonggi-do (province) during the last 17 years using various landscape metrics. We 1) classified grass and agricultural habitats and forest habitats from two Landsat TM images collected in 1990 and 2007, and 2) compared the percentage of class area, patch density, mean patch area, and mean perimeter area ratio for the two habitat types between the two time points. Both types of habitats has been severely fragmented due to urban development in the last 17 years. The increased patch density and decreased mean habitat area are attributed to the construction of roads and railroads that separate a large habitat to many small pieces. The increased mean perimeter area ratio also indicates that the habitat fragmentation extended areas that are affected by the edge effect and so less suitable for interior species. A habitat conservation plan is urgently needed to minimize habitat fragmentation from developments that are expected to soon occur in the north and south Korean border.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.13 no.2
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• pp.1-7
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• 2010

The study objective was to compare the interior greening volume ratios for the change in concentration of fine particle, temperature and relative humidity, and to identify the level of interior landscape volume ratio as a suitable condition to achieve the desired indoor properties. Plants were moved into a room (88m3) randomly. After moving, the volume ratio of the interior greening level was set at 0%, 1%, 2% and 3%. The concentration of fine particles was measured with a mini-volume portable air sampler (Air Metrics, USA). The temperature and relative humidity were recorded with a digital sensor (Kiwi-LTH, USA) during the experiment under different volume ratios with three replications. 1. The results of the change in concentration of the fine particles revealed a trend towards an increased volume ratio of interior greening with decreasing concentration of fine particles, compared to non-plants (0%). The concentration of fine particles at volume ratios of 0%, 1%, 2% and 3% was 55ug/$m^3$, 233ug/$m^3$, 40ug/$m^3$ and 30ug/$m^3$, respectively. 2. The change in temperature, at volume ratios of 0%, 1%, 2% and 3% was $21.2^{\circ}C$, $17.4^{\circ}C$, $16.7^{\circ}C$ and $18.9^{\circ}C$, respectively, in near interior greening, and $22.1^{\circ}C$, $18.7^{\circ}C$, $18.4^{\circ}C$ and $20.5^{\circ}C$ respectively, at a distance of 3m from the interior greening. These study results suggested that temperature was affected by volume ratio and distance from the interior greening. 3. The relative humidity, at volume ratios of 0%, 1%, 2% and 3% was 34.2%, 32.5%, 36.7%, and 46.9%, respectively, in near interior greening, and 31.2%, 26.9%, 31.4% and 38.3%, respectively, at a distance of 3m from the interior greening. With increasing volume ratio of interior landscape, there were positive and significant results between the distance difference and the relative humidity more than temperature.

• Journal of the Korean Association of Geographic Information Studies
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• v.20 no.3
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• pp.181-194
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• 2017

This study aims to develop a regression model for forest volume estimation using field-collected forest inventory information and airborne LiDAR data. The response variable of the model is forest stem volume, was measured by random sampling from each individual plot of the 30 circular sample plots collected in Bonghwa-gun, Gyeong sangbuk-do, while the predictor variables for the model are Height Percentiles(HP) and Height Bin(HB), which are metrics extracted from raw LiDAR data. In order to find the most appropriate model, the candidate models are constructed from simple linear regression, quadratic polynomial regression and multiple regression analysis and the cross-validation tests were conducted for verification purposes. As a result, $R^2$ of the multiple regression models of $HB_{5-10}$, $HB_{15-20}$, $HB_{20-25}$, and $HBgt_{25}$ among the estimated models was the highest at 0.509, and the PRESS statistic of the simple linear regression model of $HP_{25}$ was the lowest at 122.352. $HB_{5-10}$, $HB_{15-20}$, $HB_{20-25}$, and $HBgt_{25}-based$ models, thus, are comparatively considered more appropriate for Korean forests with complicated vertical structures.

• Korean Journal of Agricultural and Forest Meteorology
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• v.17 no.3
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• pp.191-201
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• 2015

Measuring and mapping connectivity among habitats is a key component of sustainable urban planning and design process. In this study, we examined how functional corridors connect forest bird habitats in a metropolitan area of Korea using graph theory-based techniques. High-quality forest habitat was defined as a function of forest cover, presence of residential areas, and road networks. We then constructed a network of high-quality forest habitats using the FunConn (functional connectivity) tools, and computed metrics ($T_i$) of patch importance based on the minimum ($Q_1$) and the 25th percentile ($Q_{25}$) rank least-cost distance values. We investigated the relative influence of two values of patch importance on forest bird species richness. As a result, the patch importance index based on the $Q_{25}$ effective distance threshold was most positively correlated with species richness (P < 0.001) after controlling for the area effect. Thus, using the $Q_{25}$ effective distance threshold, we mapped not only the locations of important habitat patches and functional corridors, but also the network backbone of forest bird habitats. The network developed in this study can help guide urban planning for biodiversity conservation.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.2
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• pp.1-11
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• 2024

In the midst of the current turbulent global economy, traditional investment metrics are undergoing a metamorphosis, signaling the onset of what's often referred to as an "Investment cold season". Early-stage startups, despite their boundless potential, grapple with immediate revenue constraints, intensifying their pursuit of critical investments. While financial indicators once took center stage in investment evaluations, a notable paradigm shift is underway. Organizational culture, once relegated to the sidelines, has now emerged as a linchpin in forecasting a startup's resilience and enduring trajectory. Our comprehensive research, integrating insights from CVF and OCAI, unveils the intricate relationship between organizational culture and its magnetic appeal to investors. The results indicate that startups with a pronounced external focus, expertly balanced with flexibility and stability, hold particular allure for investment consideration. Furthermore, the study underscores the pivotal role of adhocracy and market-driven mindsets in shaping investment desirability. A significant observation emerges from the study: startups, whether they secured investment or failed to do so, consistently display strong clan culture, highlighting the widespread importance of nurturing a positive employee environment. Leadership deeply anchored in market culture, combined with an unwavering commitment to innovation and harmonious organizational practices, emerges as a potent recipe for attracting investor attention. Our model, with an impressive 88.3% predictive accuracy, serves as a guiding light for startups and astute investors, illuminating the intricate interplay of culture and investment success in today's economic landscape.