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The Relation between Effects of Positive Emotional Response of Female Customers in Busan and Behavioral Intention according to Their Food Service Consumption Propensity (부산지역 여성고객들의 외식소비성향이 긍정적 감정반응과 행동의도에 미치는 영향)

  • Han, Gyusang;Lee, Jong-Ho
    • Culinary science and hospitality research
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    • v.20 no.6
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    • pp.1-12
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    • 2014
  • This study was conducted by empirically analyzing the relation between effects of positive emotional response of female customers, who have at some point consumed food at Korean restaurants in Busan, and behavioral intention according to their food service consumption propensity. In order to achieve the objective of the study, the questionnaire survey was performed from March $10^{th}$ to $25^{th}$, and frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and SEM (structure equation model) were conducted by using SPSS 18.0 and AMOS for 248 questionnaires. As a result of an exploratory factor analysis, five factors were confirmed. In a confirmatory factor analysis, the average variance extracted (AVE) and composite reliability (CR) were confirmed as .508 to .665 and .905 to .946 respectively, which proved the convergent validity. In a hypothesis test, Hypothesis 1 was determined that the food service consumption propensity positively effects on emotional response. The results were as follows: the taste driven (${\beta}$=.325, t=3.907, p<.001), the health driven (${\beta}$=.190, t=2.688, p<.001), and the atmosphere driven (${\beta}$=.188, t=2.515, p<.001). Therefore, Hypothesis 1 was selected. Hypothesis 1 has determined that positive emotional response beneficially affects behavioral intention. As a result of an analysis, the standardized path coefficient was (${\beta}$=.496, t=6.388, p<.001), so Hypothesis 1 was selected. This result suggests that the taste driven factor has the biggest influence on emotional response in the food service consumption propensity for female customers, and food service business operators should strive to make a good restaurant atmosphere for customers to get positive emotional response (pleasure, comfort, satisfaction, and joy).

A Study on the Relationships among Service Quality, Perceived Benefit, Value, and Behavioral Intention as Perceived by Franchise Snack Bar Restaurant Consumers - Application of Means-End Chain Theory - (수단-목적사슬이론을 적용한 프랜차이즈 분식점의 서비스 품질, 지각된 혜택, 가치 그리고 행동의도 간의 관계 분석)

  • Park, Hye-Bin;Lee, Soon-A;Yu, Seo Young
    • Culinary science and hospitality research
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    • v.22 no.3
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    • pp.183-197
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    • 2016
  • This study was conducted to investigate the relationships among service quality, perceived benefit, perceived value and behavioral intention as perceived by franchise snack bars customers. The service quality of franchise snack bars' was tested in three sub-dimensions: environmental quality interaction quality, and outcome quality, which are based on Brady & Cronin's third-dimensional model. A total of 450 survey questionaires were distributed from March 9th to November 12th in 2015, of whi 411 questionnaires were deemed suitable for statistical analysis. SPSS 20.0 program was employed to conduct frequency analysis and reliability analysis, while AMOS 20.0 program was used to test the hypotheses. The results revealed that all three elements of service quality have a positive impact on perceived benefit. In particular, the outcome quality element had the greatest influence on perceived benefit. In sum, customers of a franchise snack bar considered outcome variables such as food taste, reasonable amount, and general quality of food as the most important factors to fulfill the benefit. This results suggest that Korean snack bar franchise companies need to consider improvements to outcome quality features, such as food quality. In addition, perceived benefit was a critical antecedent of perceived value, which was itself a significant predictor of behavioral intention. In conclusion, this study applied the means-end chain theory on franchise sank bar segmentation, as well as three dimension service quality model as developed by Brady and Cronin, and found results that will enable meaningful strategics for snack bar foodservice segmentation in pursuit of the development of efficient business plans, and that can be utilized as a theoretical data for future studies.

An Analysis of Gas Accident between 1995 and 1998, and Suggestion of Accident Reduction Countermeasures. (1995 ${\~}$ 1998년 가스사고 분석 및 사고감소대척 제시)

  • Park Kyo-Shik;Kim Ji-Yoon
    • Journal of the Korean Institute of Gas
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    • v.4 no.3 s.11
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    • pp.1-8
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    • 2000
  • It is required that gas accidents should be managed carefully as the consumption of fuel gas increases and high pressure gas process becomes more complex, which may cause a catastrophic accident. Factors to cause accidents were investigated through a systematic analysis of gas accidents between 1995 and 1998, which could be applied to prepare countermeasures to reduce gas accidents. As a result, it was suggested that the effective countermeasures to gas accidents should be kept applied, while new countermeasures were suggested in the field of increasing or not-decreasing number of accident. Totally 2,027 of accidents were reported during this term, and were found to decrease by about $12\%$ every year from 1996. The number of fuel gas such as LPG and city gas accident took up $96\%$, and most of accidents occurred at end-user's facility such as residential house and restaurant business. According to the kind of gas and facility, trend of accident by cause varies, while dominant causes are defective installation, appliance failure, or user's carelessness. Intentional accidents by fuel gas was excluded in this study because of its occurring mechanism and will be analyzed further elsewhere, although it took up $15\%$ and increased by $38\%$ every year.

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The Impact of Franchisor's Economic and Philanthropic CSR on Franchisees' Economic Satisfaction, Social Satisfaction, and Loyalty (프랜차이즈 본부의 경제적 책임과 박애주의적 책임이 가맹점의 경제적 만족, 사회적 만족, 그리고 충성도에 미치는 영향)

  • HUR, Soon-Beom;NOR, Yong-Sook;LEE, Debora
    • The Korean Journal of Franchise Management
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    • v.10 no.3
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    • pp.25-35
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    • 2019
  • Purpose - The major objective of this study was to investigate the effect of franchisor's (economic and philanthropic) CSR in inspiring franchisee's loyalty for the franchisor. Another aim of this investigation also was to clarify the mediating role of economic and social satisfaction in the relationship between franchisor's CSR and franchisee's loyalty. Research design, data, and methodology - This study explores the structural relationship between franchisor's CSR and franchisee's loyalty and in these relationships, the mediating role of relationship satisfaction. Data were gathered from employees(above manager) in food-service franchisee companies in Seoul, Korea. The questionnaires were distributed to managers of the franchise stores. A total of 251 questionnaires were collected. Data management and analysis were performed using SPSS 21.O and SmartPLS 3.0. Evaluation of measurement model and structural model was carried out using confirmatory factor analysis and correlation analysis. Result - The results of this study show as follows. First, economic CSR had positive effects on economic satisfaction and social satisfaction. Second, philanthropic CSR had positive effects on social satisfaction. Third, economic satisfaction and social satisfaction had positive effects on franchisee's loyalty to the franchisor. Conclusions - The important implications of this study have as follows. First, this study has found that economic CSR can create a high economic satisfaction and social satisfaction of franchisee. Second, this findings suggest that the philanthropic CSR can improve the social satisfaction of franchisee. Third, this results demonstrate, for the first time, that the economic satisfaction and social satisfaction of franchisees can play a crucial role to improve their loyalty for the franchisor and pursue mutual development by maintaining the stable business relationship with a franchisor. In this investigation there are at least three limitations. First, Because the research sample is limited to the foodservice franchisee in Seoul, it is not possible to be representativeness of the national franchisee. Second, CSR activities are mostly focused on large franchise companies. Therefore, there is a limit to the research approach. Finally, this study examined the effect of economic CSR and philanthropic CSR on the loyalty of franchisors, but in the future study, it is necessary to analyze the relationship between CSR and loyalty of franchise companies by collecting specific quantitative data such as re-contract rate and management performance of franchisees.

A Study on the changes in Commercial Sales of Traditional Market before/after the COVID-19 Occurrence using Panel Models (패널모형을 활용한 코로나 발생 전후 전통시장 상권매출의 변화에 관한 연구)

  • Kim, Danya
    • Journal of the Korean Regional Science Association
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    • v.38 no.4
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    • pp.59-74
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    • 2022
  • We aim to explore how the COVID-19 affects commercial sales of traditional market in Seoul. We obtain data for commercial sales and several spatial variables that are related to commercial sales from the Seoul Open Data Plaza. In order to estimate the effect of COVID-19 occurrence on commercial sales, we employ fixed-effect panel data analysis models. Unlike our expectation, the empirical results show that the effect of the COVID-19 on commercial sales of traditional market is not significant. However, we found that the effects are significant in some types of businesses when we did the same analyses with subsamples. For example, service sectors are mostly negatively affected by COVID-19, and retail sectors are also second mostly affected by COVID-19. However, there is no significant relationship between COVID-19 and restaurant sectors. In addition, these effects vary by size of traditional market. Our results suggest that government should have a plan to help small businesses in traditional market because they do not have sufficient abilities to adjust to the unexpected economic shock, like COVID-19. Findings also suggest that strategies for helping them should be differentiated by business type and market size.

Bacterial Contamination in Disposable Wet Wipes in General Restaurants 2nd (대중음식점 일회용 물티슈의 세균 오염도 조사(2))

  • Chong, Moo-Sang
    • Korean Journal of Clinical Laboratory Science
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    • v.54 no.1
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    • pp.23-27
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    • 2022
  • Disposable wet wipes provided by general restaurants in the Jeju Special Self-Governing Province were evaluated for compliance with the labeling requirements and the degree of bacterial contamination set by the Ministry of Food and Drug Safety. Of the 32 types of disposable wipes, five types of disposable wipes did not indicate the name and location of the business office of the manufacturer. Only 12 types of wet wipes were marked with the date of manufacture and expiration date. Bacterial contamination was seen in 9 types of wet wipes through bacterial culture but these were absent in the remaining 23 types (71.9%). The results of the antimicrobial susceptibility test for the 9 identified strains showed no methicillin-resistant coagulase-negative staphylococci (MRCNS) or multidrug-resistant bacteria. Through this study, it is recommended that the date of manufacture and expiration date must be indicated on the surface of disposable wet wipes designated as hygiene products, and clean uncontaminated wet wipes must comply with storage standards. In addition, the results are expected to contribute to the enhancement and improvement of hygiene management supervision, personal hygiene management, and an improvement in national health.

An Empirical Study on the Duration of Self-employment (자영업 지속기간의 결정요인)

  • Ahn, Joyup;Sung, Jaimie
    • Journal of Labour Economics
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    • v.26 no.2
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    • pp.1-30
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    • 2003
  • The recent experience about self-employment shows three main trends: first, its share out of the total workers has steadily increased, recording 37.6% in 2001, implying its prevalence and importance; second, its share out of male workers has caught up female workers', implying its importance to males as well as females; and finally, during the recent Economic Crisis when there was mass layoff and large scale bankruptcy, its share rapidly increased, reflecting its role of a buffer to economic fluctuation. However, there have been few studies on self-employment, mainly focusing on what makes someone choose it as an alternative to being employed. This study analyzes the determinants of the duration to terminate self-employment, by applying the proportional hazard model to the Korea Labor and Income Panel Survey(KLIPS) by the Korea Labor Institute. The KLIPS started the first wave in 1998 with the 5,000 household sample (and about 12,000 individual sample of household members aged 15 and more). In this study, the first four waves are used for analysis. The average duration of 5,357 spells of self-employment is 130 months. It shows slight difference between males(124 months) and females(138 months) while it widely ranges over industries (296 months for agriculture industry while 50 months for restaurant and hotel industry). Estimates of the proportional hazard model of the self-employment duration show that females are more likely to terminate self-employment while it is not statistically significant. The effect of age at starting self-employment on the hazard shows the inverse V-shape, which implies that, until a certain age(47 years), the hazard become higher as aging while, since then, it become lower as aging. The level of education has a positive effect on the hazard, implying that more education is related to the higher probability to be employed. The measures of economic performances, annual sales and earnings, are positively related to continuing self-employment while hardship at the start of self-employment measured by several ways has a negative effect. Training before opening business has a positive effect on keeping on self-employment and its effects are different over its providers, significantly positive for public providers while insignificant for private providers. More and further research on self-employment is urgent in the rapidly ageing society. To help workers to be self-employed, more public assistance is necessary for education, training, financing, marketing, management, and human resource management in order to make the olders consider self-employment as a good alternative rather than an inevitable one.

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The Development Device of the Local Food Industry - Focusing on Local Food CEOs in Daejeon.Chungnam Province - (향토음식 산업의 발전 방안 - 대전.충청지역 향토음식경영주를 중심으로 -)

  • Kim, Keun-Jong
    • Culinary science and hospitality research
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    • v.16 no.1
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    • pp.78-91
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    • 2010
  • This study aims to find a way of developing the local food industry by examining CEOs who run local food restaurants. As a result of researching the local food of Daejeon and the Chungnam province, there were 106 kinds of local food. However, all the CEOs of local food restaurants were having difficulty in operating. In order to survey the local food restaurants for development devices, 450 copies of the questionnaire were distributed to man- or woman-CEOs who operate a local food restaurant in Daejeon city and the Chungnam province. Among 450 copies of the distributed questionnaire, 390 copies were collected for this study. It used a total of 370 copies as the effective samples for an empirical analysis except 20 copies with false entries among them. The result of the empirical analysis showed as follows: 1) For the recognition of the local food, there was not difference between males and females. 2) For the factor of success on the local food restaurants, both males and females answered food taste was most important. 3) For the reason why chain business of the local food restaurants was difficult, both males and females answered there were too many side dishes coming with a main dish. 4) For the way of reinforcing competitive power of the local food restaurants, most of the male respondents and all females thought there should be financial support.

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A Study on Diffusion of Green Commitment in Hotel Employees : Focused on The Mediator Effects of Environmental Attitude of Line Supervisor and Peer Group (호텔 종사자의 친환경 사명감에 영향을 미치는 요인 - 직속상사와 동료의 친환경태도의 매개효과를 중심으로 -)

  • Kim, Geon-Whee;Jung, Ji-Hye;Han, Ji-Soo;Ha, Heon-Su
    • Culinary science and hospitality research
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    • v.21 no.5
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    • pp.72-87
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    • 2015
  • The purpose of this study is to investigate how environmental attitudes of top managers of hotel business affect on environmental commitment of hotel employees and identify of the mediator effects of line supervisor and peer group during implementing green management process using Sobel z test. Data analysis is conducted by SPSS 18.0. The findings and implications can be summarized as follows. First, environmental attitudes of top managers has significantly positive effect on environmental attitude of line supervisors and peer group. Second, environmental attitude of line supervisors and peer group, in turns, has significantly positive effect on value or normative commitment on green management of hotel employments. Third, there is positive mediating effect of environmental attitude of line supervisors and peer group between environmental attitudes of top managers and value or normative commitment of hotel employees. Hence we can conclude that implementing of green management intention of top managers to hotel employs in work place needs strong support of line supervisors and peer group.

An Analytical Study on Differences between the Types of Disputes in Food Service Franchises and the Relevant Corporate Information (외식 프랜차이징 분쟁 유형과 기업정보 간의 차이분석 연구)

  • Kang, Seok-Woo;Rha, Young-Ah
    • Culinary science and hospitality research
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    • v.19 no.5
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    • pp.264-279
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    • 2013
  • This study aimed to analyze the differences between the types of disputes in food service franchises and the relevant corporate information. For this aim, the types of disputes were analyzed on the basis of the cases reported by the Korea Fair Trade Commission, and whether there are any differences from the relevant corporate information was analyzed using SPSS WIN(V.17.0). According to analysis results, the most often seen types of disputes were failure to provide the information disclosure sheet (58.5%) and failure to deposit franchising fee (15.1%). In Kruskal-Wallis test between the type of disputes and related corporate information variables, significant difference was found under significance level p<.05 for sales volume, the establishment period and the number of franchisees, and under p<.1 for the number of full-time employees. In correlation coefficient, the establishment period, the number of full-time employees and the number of franchisees showed positive correlation(p<.05), and the number of full-time employees showed correlation in the number of franchisees and the number of brands under the significance level p<.05. As a solution for the dispute, there should be franchisors' responsibility to comply with the principle of good faith, the authorities' strengthening exemplary transaction criteria and legal systems, as well as experts' consulting for prospective franchisees prior to establishing business.

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