• ETRI Journal
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• v.34 no.2
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• pp.292-295
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• 2012

Beyond the simple keyword matching methods in contextual advertising, we propose a rich contextual matching (CM) model adopting a classification method for topic targeting and a query expansion method for semantic ad matching. This letter reports on an investigation into the empirical effects of the CM model by comparing the click-through rates (CTRs) of two practical online news advertising systems. Based on the evaluation results from over 100 million impressions, we prove that the average CTR of our proposed model outperforms that of a traditional model.

• Proceedings of the KAIS Fall Conference
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• 2004.06a
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• pp.139-142
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• 2004

자연어 질의 문장을 입력하는 방법은 정보 검색 시스템 사용자에게 아주 이상적인 인터페이스이다. 검색을 위해 색인어를 입력하거나 불리언 질의식을 사용하는 것에 비해 훨씬 친밀하지만, 동일한 의도의 검색 요구에 대해서도 개인의 성향에 따라서 다양한 형태나 구조의 자연어 질의문장으로 입력될 수 있는 본질적인 특성이 있다. 본 논문은 자연어 질의문장을 입력으로 하는 검색 시스템을 위해 사용자의 입력 질의 문장을 분석하고 검색어를 확장하는 다중 검색 기법을 제안한다. 질의 문장에 대한 형태소 분석 및 구문 분석을 수행하고, 구문 트리를 순회하여 구조적으로 연관된 복합명사를 조합하거나 분할하고 이형 표기 용어와 축약 표기 용어들을 확장하여 다중 검색함으로써 재현율과 정확도를 높일 수 있다.

• Journal of Digital Convergence
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• v.17 no.7
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• pp.35-41
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• 2019

This study aims to analyze the cosmedical cosmetics market and the nature of customer through the social big data analysis. More than 80,000 posts were analyzed using R program. After data cleansing, keyword frequency analysis and association analysis were performed to understand customer needs and competitor positioning, formulated several implications for marketing strategy sophistication and implementation. Analysis results show that "prevention" is a new and essential attribute for appealing target customers. The expansion of the product line for the gift market is also suggested. It has been shown that there is a high correlation with products that can be complementary to each other. In addition to the traditional marketing technique, the social big data analysis based on evidence was useful in deriving the characteristics of the customers and the market that had not been identified before. Word2vec algorithm will be beneficial to find additional.

• Journal of Information Technology Services
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• v.23 no.3
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• pp.103-118
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• 2024

Due to the advancement of virtual reality technology, virtual idols are widely used in industrial and cultural content industries. However, it is difficult to utilize virtual idols' social perceptions because they are not properly understood. Therefore, this paper collected and analyzed YouTube comments to identify differences about social perception through comparative analysis between virtual idols and general idols. The dataset was constructed by crawling comments from music videos with more than 10 million views of virtual idols and more than 10,000 comments. Keyword frequency and TF-IDF values were derived from the collected dataset, and the connection centrality CONCOR cluster was analyzed with a semantic network using the UCINET program. As a result of the analysis, it was found that virtual idols frequently used keywords such as "person," "quality," "character," "reality," "animation," while reactions and perceptions were derived from general idols. Based on the results of this analysis, it was found that while general idols are mainly evaluated with their appearance and cultural factors, social perceptions of virtual idols' values are mixed with evaluations of cultural factors such as "song," "voice," and "choreography," focusing on technical factors such as "people," "quality," "character," and "animation." However, keywords such as "song," "voice," "choreography," and "music" are included in the top 30 like regular idols and appear in the same cluster, suggesting that virtual idols are gradually shifting away from minority tastes to mainstream culture. This study aims to provide academic and practical implications for the future expansion of the industry and cultural content industry of virtual idols by grasping the social perception of virtual idols.

• Korean Journal of Health Education and Promotion
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• v.32 no.4
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• pp.59-65
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• 2015

Objectives: Health screening in Korea is very active in both the public and private sector. However, primary prevention for health promotion has not been activated yet. Quaternary prevention is the prevention of unnecessary medical interventions or the prevention of overmedicalization. Methods: Data was collected after a search of the literature focusing on keyword. The curriculum guidelines for family medicine residents were collected from the homepage of the American Academy of Family Physicians. Results: This quaternary prevention is just beginning. The first step to enhance the health promotion services in the community is to identify the barriers pertaining to the delivering of health promotion activities. These barriers are related to the patient, the physician, attitudes, health promotion programs and the healthcare system. The second step is to establish new changes, such as expansion of insurance coverage, improvement of medical payment system, provision of consumer-oriented services, connection and integration of providers, and the service provider education and training. Conclusions: In order to enhance the health promotion services in the community we need to identify the barriers and to establish several changes to overcome them.

• Proceedings of the Korea Inteligent Information System Society Conference
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• 2005.05a
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• pp.316-320
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• 2005

We developed Intelligent Product Search Agent based on SWRL, and this agent can search product information with knowledge(facts and rules) on the web, implement price comparison for searched products considering delivery rates. Existing keyword based product search engines is poor at searching intent products though a user has already prefect knowledge about intent produces. Furthermore if a user has insufficient knowledge, it is impossible to implement search. Also, existing price comparison shopping mall gives users comparison service considering total price(product prices, taxes, delivery rates), this service is valid to single product and has limitations of system expansion and up-dating because of not rule base but programming base. If there is appropriate knowledge on the Semantic web and this makes product information retrieval possible, above problems can be solved clearly. In this research, we developed Intelligent Product Search Agent based on SWRL that can search product information efficiently by making agent to handle facts and rules by itself.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.9
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• pp.3221-3242
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• 2021

The purpose of the study is to examine the current study trend of 'QR code' and suggest a direction for the future study of big data analysis: (1) Background: study trend of 'QR code' and analysis of the text by subject field and year; (2) Methodology: data scraping and collection, EXCEL summary, and preprocess and big data analysis by R x 64 4.0.2 program package; (3) the findings: first, the trend showed a continuous increase in 'QR code' studies in general and the findings were applied in various fields. Second, the analysis of frequent keywords showed somewhat different results by subject field and year, but the overall results were similar. Third, the visualization of the frequent keywords also showed similar results as that of frequent keyword analysis; and (4) the conclusions: in general, 'QR code' studies are used in various fields, and the trend is likely to increase in the future as well. And the findings of this study are a reflection that 'QR code' is an aspect of our social and cultural phenomena, so that it is necessary to think that 'QR code' is a tool and an application of information. An expansion of the scope of the analysis is expected to show us more meaningful indications on 'QR code' study trends and development potential.

• Journal of the Korean Institute of Navigation
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• v.23 no.1
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• pp.75-84
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• 1999

Although many studies on modelling of port competitive situation have been conducted, both theoretical frame and methodology are still very weak. In this study, therefore, a new algorithm called ESD (Extensional System Dynamics) for the evaluation of port competition was presented, and applied to simulate port systems in northeast asia. The detailed objectives of this paper are to develop Unit fort Model by using SD(System Dynamics) method; to develop Competitive Port Model by ESD method; to perform sensitivity analysis by altering parameters, and to propose port development strategies. For these the algorithm for the evaluation of part's competition was developed in two steps. Firstly, SD method was adopted to develop the Unit Port models, and secondly HFP(Hierarchical Fuzzy Process) method was introduced to expand previous SD method. The proposed models were then developed and applied to the five ports - Pusan, Kobe, Yokohama, Kaoshiung, Keelung - with real data on each ports, and several findings were derived. Firstly, the extraction of factors for Unit Port was accomplished by consultation of experts such as research worker, professor, research fellows related to harbor, and expert group, and finally, five factor groups - location, facility, service, cargo volumes, and port charge - were obtained. Secondly, system's structure consisting of feedback loop was found easily by location of representative and detailed factors on keyword network of STGB map. Using these keyword network, feedback loop was found. Thirdly, for the target year of 2003, the simulation for Pusan port revealed that liner's number would be increased from 829 ships to 1,450 ships and container cargo volumes increased from 4.56 million TEU to 7.74 million TEU. It also revealed that because of increased liners and container cargo volumes, length of berth should be expanded from 2,162m to 4,729m. This berth expansion was resulted in the decrease of congested ship's number from 97 to 11. It was also found that port's charge had a fluctuation. Results of simulation for Kobe, Yokohama, Kaoshiung, Keelung in northeast asia were also acquired. Finally, the inter port competition models developed by ESB method were used to simulate container cargo volumes for Pusan port. The results revealed that under competitive situation container cargo volume was smaller than non-competitive situation, which means Pusan port is lack of competitive power to other ports. Developed models in this study were then applied to estimate change of container cargo volumes in competitive relation by altering several parameters. And, the results were found to be very helpful for port mangers who are in charge of planning of port development.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.18 no.2
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• pp.21-34
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• 2023

The purpose of this study is to examine the extent of Sustainable Development Goals (SDGs)-related research in the field of entrepreneurship globally since the adoption of the SDGs at the UN General Assembly, and to compare international and domestic research trends in order to determine the direction of SDGs-related research in entrepreneurship in Korea. Utilizing three databases-Web of Science (WoS), KCI, and DBpia- SDGs-related studies in entrepreneurship were extracted by employing specific search terms. After data purification, a total of 356 studies abroad and 4 studies in Korea were used for analysis. After data purification, a total of 356 international studies and 4 Korean studies were analyzed. Due to the limited number of domestic studies, the research trends were examined by conducting frequency analysis and keyword network analysis on international studies alone. Frequency analysis revealed that SDGs research in entrepreneurship primarily focused on sustainability-related terms and was conducted in conjunction with business models, innovation, entrepreneurship education, and strategies. Furthermore, yearly frequency analysis demonstrated an expansion of topics to encompass research on entrepreneurship and SDGs policies, the roles and capabilities of female entrepreneurs in SDGs implementation, energy start-ups and SDGs, directions for implementing SDGs in business schools and SDGs education, indicators for SDGs implementation and evaluation, and technologies for sustainability. The keyword network analysis identified central topics such as business, sustainability, SDGs, innovation, entrepreneurship, business models, and education, with research areas extending to entrepreneurship ecosystems, change and strategy, ethics, and climate. This study holds significance in establishing a foundation for SDGs research in entrepreneurship, which is currently an underexplored area in Korea, by presenting emerging research trends related to SDGs in entrepreneurship.

• Journal of KIISE:Software and Applications
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• v.37 no.3
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• pp.214-221
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• 2010

The search-results clustering problem is defined as the automatic and on-line grouping of similar documents in search results returned from a search engine. In this paper, we propose a new search-results clustering algorithm specialized for a paper search service. Our system consists of two algorithmic phases: Category Hierarchy Generation System (CHGS) and Paper Clustering System (PCS). In CHGS, we first build up the category hierarchy, called the Field Thesaurus, for each research field using an existing research category hierarchy (KOSEF's research category hierarchy) and the keyword expansion of the field thesaurus by a word clustering method using the K-means algorithm. Then, in PCS, the proposed algorithm determines the category of each paper using top-down and bottom-up methods. The proposed system can be used in the application areas for retrieval services in a specialized field such as a paper search service.