• Title/Summary/Keyword: journal article

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A study of advertisement effect according to the context, news type, and advertisement type of social contribution activity article (사회공헌활동 기사 맥락과 뉴스형태 및 광고종류에 따른 광고효과)

  • Kim, Eun Hee;Yu, Seung Yeob
    • Journal of Digital Convergence
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    • v.10 no.9
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    • pp.253-262
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    • 2012
  • This study tries to find the differences in attitude towards advertisement and corporate image according to the context of article in web contents, banner advertisement exposure and news type. The findings of this study are as follows. First, interaction effect between the context of Internet article on social contribution activity and attitude towards advertisement was confirmed. When the context of Internet article was negative, the news type that provides a photo with the article was more effective for the attitude towards advertisement. It is estimated that when a photo is provided with an Internet article for social contribution activity, the level of crowdedness increases and accordingly the negative context of the Internet article is cancelled out. Second, interaction effect between news type and advertisement type of social contribution activity article and attitude towards advertisement was confirmed. In the news type that provides a photo with an Internet article, corporate advertisement was more effective for attitude towards advertisement than product advertisement. Third, interaction effect between the news type of social contribution activity and corporate image according to advertisement type was confirmed. In the news type that provides a photo with an Internet article, product advertisement was more effective for corporate image than corporate advertisement.

The study on ShanghanLun PingMaiFa (1) (『상한론(傷寒論)·평맥법(平脈法)』에 관한 연구(1))

  • Choi, Jin-Young;Park, Kwang-Cheon;Jeong, Han-Sol;Ha, Ki-Tae;Shin, Sang-Woo
    • The Journal of Korean Medical History
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    • v.25 no.2
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    • pp.63-96
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    • 2012
  • The PingMaiFa chapter, which is the second chapter of SongBon ShangHanLun, is the scholarly description(專論) of the pulse and pathological mechanism but has not been studied and published yet. This study is about article 1-13 which is the first part of The PingMaiFa chapter. We compared the original texts within the editions, comparing and analyzing the annotations of successive dynastic medical group. The articles of The SongBon ShangHanLun PingMaiFa chapter 1-13 is consisted as is shown: article 1 states about the general features of normal pulse (平脈) and its physiological mechanism and the morbid pulses (病脈) caused by wind, cold, retained fluid, pain and heat vexation, article 1,10 state about the normal pulses of Five viscera (lung, heart, spleen, liver and kidney) and their manipulations in pulse taking, article 2 states about the differentiations of deficiency and excess syndrome according to pulse conditions, article 3, 4 state about the estimation of good prognoses and a factitious disorder by the combination of pulses and symptoms, article 6 states about Latent qi (伏氣) and its diagnostic features, article 5 states about inspection and listening examination as co-diagnostic methods of the pulse diagnosis, article 7, 8, 9 state that the emotions, such as fear and shame, and the dietary are important factors to consider for making diagnosis, article 11 states about the overwhelming pulse (相乘脈) which indicates the abnormal correlations between five phases and appears in four patterns as the dissolute(縱), the unrighteous(橫), the unfavorable(逆) and the favorable(順), article 12 states about 6 harmful pulses(殘賊脈), which are string-like pulse(弦脈), tight pulse(緊脈), floating pulse(浮脈), slippery pulse(滑脈), sunken pulse(沈脈), rough pulse(澁脈), article 13 states about "JaeGoe"(災怪) which is an unexpected response after treatment and it comes because of the formulas that had before. Throughout all these articles, The PingMaiFa chapter not only offers great value for Pulse-taking diagnosis, but also leads to a better understanding of clinical applications.

A study on the Seller's duty to mitigate Buyer's Damages in Int'l Sale of Goods (국제물품매매에서 매도인의 손해경감의무에 관한 고찰)

  • Ha, Kang Hun
    • THE INTERNATIONAL COMMERCE & LAW REVIEW
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    • v.62
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    • pp.3-32
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    • 2014
  • Article 77 sets forth the principle of prevention applied in several legal systems. Under this principle the party threatened by ooss as a consequence of a breach of contract by the other party is not permitted to await passively incurrence of the loss and then sue for damages. He is obliged to take adequate preventive measures to mitigate his loss. If the injured party abstains from taking such excessive measures he will not be considered to have failed to mitigate the loss under Article 77. The sanction provided in Article 77 against a party who fails to mitigate his loss only enables the other party to claim reduction in the damages. The reduction in damages under Article 77 is equal to the amount by which the loss should have been mitigated if the injured party had taken reasonable measures to avert or to lessen it. The aim of Article 77 is to encourage mitigation of the loss. The duty to mitigate the loss applies not only to a breach of contract in respect of an obligation whose performance is currently due. but also to an anticipatory breach of contract under Article 71. Article 85 contemplates that the buyer is in delay in fulfilling the latter obligation, or else that he fails to pay the price when payment is to be made concurrently with delivery of the goods by the seller. In both these situations of default, the seller who is either in possession of the goods or otherwise able to control their disposition must take measures, reasonable in the circumstances, to preserve them. The right of retention of the goods y the seller exists until he is reimbursed by the other party for the reasonable expenses incurred. Article 87 and Article 88 of the Convention grant different rights to the party obligated to take steps to preserve the goods; Article 87 allows him to deposit them in the warehouse of a third person, and Article 88 to sell them by whatever means appropriate. A difference exists between paragraph Article 88 (1) which grants the right to sell, and paragraph (2) which imposes the duty to take reasonable measures to sell the goods.

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The Problems of US Import Prohibition of the IUU Fishing Products and its Implication (미국 IUU 수산물 수입통제제도의 문제점과 시사점)

  • Park, Min Gyu
    • Ocean policy research
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    • v.33 no.2
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    • pp.1-23
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    • 2018
  • The import control provision of US MSA (Magnuson-Stevens Fishery Conservation and Management Act) IUU fishing is similar to that of MMPA (The Marine Mammal Protection Act of 1972 as Amended) which caused US-Tuna(1991) case. This paper examines whether MSA's import control provision can be found to be inconsistent with WTO agreement. There is no doubt that MSA violates the Article XI:1 of the GATT 1994. The only remaining issue is whether US IUU fishing product measure is justified by the Article XX(g) and its Chapeau. However, Article XX(g) provides for a limited and conditional exception from obligations under other provisions. This paper concludes that the US MSA measure can not be justified under Article XX.

Constructing Women's Voices: Approaching Ernest Hemingway's The Sun Also Rises and Bảo Ninh's The Sorrow of War from Feminist Criticism

  • Dang, Thi Bich Hong
    • SUVANNABHUMI
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    • v.14 no.1
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    • pp.71-87
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    • 2022
  • This article explores how women's voices are constructed in The Sun Also Rises by Ernest Hemingway and Nỗi buồn chiến tranh (The Sorrow of War) by Bảo Ninh. Specifically, this article approaches presentations of women's personalities and positions in the two novels that do not have obvious historical and geographical connections. The women's voices in the two novels, as this article suggests, are characterized by women's desire for self-determination, where they are able to free themselves from domination, and even influence men's psychology and actions. In comparing the characteristics of women's voices in the two works, the article aims to highlight different ways in which women assert their agency. The article affirms the potential contribution of cultural contexts in examining feminist voices and understanding how female figures are made to overcome default passivity and submission to male domination.

A Study on the Regime of Island and Dokdo on the UNCLOS (해양법상 섬제도와 독도)

  • Kwon, Moon-Sang
    • Ocean and Polar Research
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    • v.24 no.4
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    • pp.501-524
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    • 2002
  • Article 121 of the UNCLOS stipulates the regime of islands and grants different jurisdictions to islands and rocks. Especially, paragraph 3 gives different definitions and distinguishes the legal status of between islands and rocks. That is, rocks, which cannot sustain human habitation or economic life cannot have their own EEZ, continental shelf or the great-sphere maritime jurisdiction. In this paper various theories and state practicess on islands and rocks are examined with reference to Article 121 of UNCLOS. Also, the status of Dokdo as a rock or an island is examined in accordance with the interpretation of Article 121 of UNCLOS. National legislations, practices, and many scientific opinions are often contradictory and controversial with respect to the interpretation of Article 121 of the UNCLOS. However, it is believed that Article 121 of UNCLOS, particularly paragraph 3 has to be interpreted more strictly. That is because the highly developed modem scientific technology can be meaningless when the criteria of Article 121 of UNCLOS are to be inappropriately applied. Insular figures like ${\ulcorner}rocks{\lrcorner}$ could bring the inequitable effects disadvantageous toward the other party when the maritime delimitation is applied. Claiming and Intentionally extending maritime zone of a coastal states by assigning EEZ for small insular figures like ${\ulcorner}rocks{\lrcorner}$ is over-zealous nationalism which is illegal, and such practices must be recognized as actions bringing great harm to the neighboring nations and demise of the sprit of all mankind.

Finding Pluto: An Analytics-Based Approach to Safety Data Ecosystems

  • Barker, Thomas T.
    • Safety and Health at Work
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    • v.12 no.1
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    • pp.1-9
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    • 2021
  • This review article addresses the role of safety professionals in the diffusion strategies for predictive analytics for safety performance. The article explores the models, definitions, roles, and relationships of safety professionals in knowledge application, access, management, and leadership in safety analytics. The article addresses challenges safety professionals face when integrating safety analytics in organizational settings in four operations areas: application, technology, management, and strategy. A review of existing conventional safety data sources (safety data, internal data, external data, and context data) is briefly summarized as a baseline. For each of these data sources, the article points out how emerging analytic data sources (such as Industry 4.0 and the Internet of Things) broaden and challenge the scope of work and operational roles throughout an organization. In doing so, the article defines four perspectives on the integration of predictive analytics into organizational safety practice: the programmatic perspective, the technological perspective, the sociocultural perspective, and knowledge-organization perspective. The article posits a four-level, organizational knowledge-skills-abilities matrix for analytics integration, indicating key organizational capacities needed for each area. The work shows the benefits of organizational alignment, clear stakeholder categorization, and the ability to predict future safety performance.

An Exploratory Study on the Proper Length of Article in Mobile Era (모바일 시대의 기사 길이에 관한 탐색적 연구)

  • Cheong, Yeon Goo;Cheong, Ye Hyun;Guo, YaQi;Lee, Pu Reum
    • Korean journal of communication and information
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    • v.79
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    • pp.140-164
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    • 2016
  • What is an appropriate length of an article in the mobile era producing new tastes of contents combining computing and mobile communication? Is it still valid to have a lengthy article as high level journalism even in the mobile era? Is there any possibility to have a short article combination to give us readability and the amount of information? This study aims to find some answers to these questions. The length of articles were controlled with a field experiment; from an article of 346 syllables(including spaces between syllables) which does not need finger scrolling on a mobile phone to articles of 633, 1033, 1368 syllables(including spaces between syllables) which frequently appear in newspapers and broadcasting news program. All the main themes were same for 4 articles which have different length. Three hundred and eighty four students viewed one of the 4 articles through mobile phone or newspaper. Each participant checked their preference and evaluated quality on the article, were asked to recall contents of the article. In newspaper group, articles with 346 or 1033 syllables were highly evaluated. Mobile group seemed to prefer articles of 346 or 633 syllables. In conclusion, we need to consider various strategies shortening the length of an article into 346 or 633 syllables as a basic format to meet the neEds of mobile era.

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Globalization in mining. Global, regional, local mining review. Comparative analysis with Kazakhstan mining

  • Bukayeva, Aliya
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.5 no.1
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    • pp.81-91
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    • 2010
  • The article contains comparative analysis of global, regional, local mining review in comparison with the Republic of Kazakhstan. At the article is considered the condition, production and consumption raw materials in the world. For Kazakhstan this branch is one of the most important, which is defining not only the level of the economic development of the country, but also its economical safety, export potential, opportunities for further development. The article represents practical interest for students, masters, doctors, and experts of the branch.

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World Copper Mining Review: case study of Kazakhstan

  • Bukayeva, Aliya
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.5 no.3
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    • pp.69-82
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    • 2010
  • The article represents practical interest for students, masters, doctors, and experts of the branch. The article contains generalized comparative analysis of extraction and export of mineral-raw production in the Republic of Kazakhstan. At the article is considered the condition, production and consumption of metals in the world. For Kazakhstan this branch is one of the most important, which is defining not only the level of the economic development of the country, but also its economical safety, export potential, opportunities for further development.

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