• 한국의상디자인학회지
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• 제15권1호
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• pp.111-121
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• 2013

The purpose of this study is to investigate the effect of interactivity on consumer's affective commitment, trust, and repurchase intention according to fashion involvement and internet familiarity. The survey was limited to the respondents over 20 years old males and females living in Seoul and other metropolitan areas who had purchased fashion products in internet shopping mall. The questionnaire was collected from February 1, 2012 to February 12, 2012 and 562 useful data were analyzed using Amos 19. The results of this study were as follows: After respondents were divided into four groups including the high fashion involvement/high internet familiarity group, the high fashion involvement/low internet familiarity group, the low fashion involvement/high internet familiarity group, the low fashion involvement/low internet familiarity group, the path model was verified according to each group. All the paths except 'affective commitment ${\rightarrow}$ repurchase intention' were accepted for the high fashion involvement/high internet familiarity group. Comparing the low fashion involvement/low internet familiarity group with the low fashion involvement/high internet familiarity group, contents-people interactivity had more influence on the relationship with internet shopping mall in high internet familiarity group while people-people interactivity had more influence on the relationship with internet shopping mall in low internet familiarity group. Also 'trust' showed stronger effects on repurchase intention than 'affective commitment'.

• 지식경영연구
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• 제14권2호
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• pp.49-69
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• 2013

In this study, we examined how the psychological safety influence expected image outcomes(image gain, image risk) and how expected image outcomes impact one's involvement in creative work. And, we examined the relationship between creative work involvement and job performance. We also investigated mediating role of expected image outcomes between psychological safety and creative work involvement. Survey data was collected from 271 employees working in a South Korea. The results of structural equation modeling using LISREL 8.50 indicate that psychological safety was positively related to expected image gain, but not significantly related to expected image risk. The result also expected image gain was positively related to creative work involvement, contrary to prediction of hypothesis 2-2, expected image risk was positively associated with creative work involvement. In addition, creative work involvement has positive effect on job performance. Finally, the relationship of expected image outcomes about psychological safety and creative work involvement was mediated by expected image gain partially. We extended the literature and contributed better understanding of the creativity research by answering calls for further research on involvement in creative work rather then the outcome of the creative process.

• 한국의류학회지
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• 제46권2호
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• pp.349-366
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• 2022

The purpose of this study was to reveal the influence of consumers' Hanbok involvement and arousal seeking tendency on their Hanbok preference and purchasing behavior. The survey subjects were male and female consumers ranging in age from teens to those in their fifties. An online survey was conducted, and 627 people were analyzed. Version 26.0 of SPSS was used to perform a t-test as well as frequency, correlation, factor, reliability, and regression analyses. As a result, both Hanbok involvement and arousal seeking tendency derived four factors each. All four factors of Hanbok involvement had a significant effect on Hanbok preference. Two factors of arousal seeking tendency had a significant effect on Hanbok preference. Hanbok preference had a partially significant effect on Hanbok purchasing behavior. Hanbok involvement and arousal seeking tendency had a partially significant impact on Hanbok purchasing behavior. In conclusion, this study is meaningful in that it, for the first time, derived the factor of Hanbok involvement by considering the concept of involvement as it relates to Hanbok and identified that involvement and arousal seeking tendency are variables that affect Hanbok preference and purchasing behavior.

• 한국식생활문화학회지
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• 제22권3호
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• pp.309-314
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• 2007

The purpose of this study was to measure the effects of attitude toward fish eating, Health involvement and convenience on the relationship between fish consumption and age. A total of 235 questionnaires were completed. Structural equation model was used to measure the causal relationships between constructs. Results of the study demonstrated that the structural equation analysis result for the data also indicated excellent model fit. The effects of age on involvement and convenience were statistically significant. The effects of age on attitude and consumption was not statistically significant. As expected, the involvement had a significant effect on attitude and consumption. The attitude and convenience had a significant effect on consumption. The effect of involvement on convenience was not statistically significant. Moreover, the attitude, involvement and convenience played a mediating role in the relationship between consumption and age. The involvement played a mediating role in the relationship between attitude and age. The involvement played no mediating role in the relationship between convenience and age. The attitude and convenience played no mediating role in the relationship between consumption and involvement.

• The International Journal of Costume Culture
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• 제8권1호
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• pp.51-60
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• 2005

The goals of this study were to refine conceptualization of clothing involvement and fashion involvement and develop a distinction between the two construct. A questionnaire was developed for an empirical study. A total of 669 female consumers participated in the study. Results indicated that respondents were able to be segmented into four groups based on clothing involvement and fashion involvement. Consumers who were highly involved in both clothing product and fashion were likely to be young and not married. Consumers who were involved in clothing were likely to seek quality than consumers who were involved in fashion. Interest in brands was more related to fashion involvement rather than clothing involvement.

• 한국의류학회지
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• 제24권4호
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• pp.549-559
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• 2000

In a few studies about product involvement there was confusion in the construct of involvement especially in association with importance. Due to the confusion of the construct unanticipated and inconsistent results were reported in some cases. So this study was mainly to identify the relationship between clothing importance and clothing involvement and also investigated the casual relationships among consumers n, value, clothing importance, clothing involvement fashion opinion leadership, and shopping behavior. The data were collected from 429 female adults using questionnaire, and were analysed with actor and path analysis. Results can be summarized as follows. First, clothing importance was the separate concept from clothing involvement, though they were closely related. Second. it was revealed that the main casual path was valuerlongrightarrowclothing importancelongrightarrowclothing involvementlongrightarrowfashion opinion leadership, shopping preference, shopping frequency, and shopping time. On the whole, the affective dimension of clothing involvement mainly affected them, and consumer's age negatively affected fashion opinion leadership and shopping behavior.

• 한국의류학회지
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• 제19권6호
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• pp.887-894
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• 1995

Journal of the Korean Society of Clothing and Textiles Vol. 19, No. 6 (1995) p. 887~894 The purpose of this study were to reveal the relationships among the consumer's advertising involvement toward each related variables (the prior brand attitude, the consumer responses, the advertising attitude, the brand attitude, and the purchase intention). Also it were to identify these variables differences according to mediated roles of product use experiences. The result of this study were as follows: 1. Consumer advertising involvement were composed of five dimentions; the hedonic involvement, social involvement, utilitarian involovement, perceived risk involvement, and comfortable involvement. 2. There were significant relationships among the five dimentions, such as advertising involvement, the prior brand attitude, the advertising attitude, the brand attitude, and the purchase intention, according to the types of advertising appeal. 3. The related variables were significant differences according to the consumer's product use experiences.

• 품질경영학회지
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• 제40권1호
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• pp.1-14
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• 2012

This study investigates the impact of supplier involvement, customer involvement, and employee training on product quality and organizational performance. Based on literature review, this study develops hypotheses and tests them by employing a structural equations model. Using survey data of 193 firms from 22 manufacturing industries, this study empirically shows that the activities for supply chain quality management (SCQM) enhance the quality and organizational performance. Specifically, quality leadership is revealed to be an antecedent of other SCQM activities. The most contributable finding is, while the supplier involvement and employee training directly enhance the organizational performance, customer involvement indirectly improves it via quality performance.

• Asian Journal for Public Opinion Research
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• 제1권3호
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• pp.203-216
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• 2014

This study examined whether South Koreans' philanthropic behaviors were related to the factors of two theoretical frameworks. From the involvement perspective, the study argued that three types of involvement with a telethon may be linked to volunteering and charitable donation behaviors. At the collective level, collective-efficacy may also be related to such behaviors. The study asked 279 South Koreans to respond to a Web survey that used convenience sampling. Results found that after controlling for demographics and past volunteer experiences, cognitive and behavioral involvement and collective-efficacy were positively related to volunteering behaviors, but affective involvement was not related. Moreover, only behavioral involvement and collective-efficacy were positively related to charitable donation. These results suggest that researchers and practitioners for volunteering resources need to use effective programs and contents for such behaviors in order to enhance involvement and level of collective-efficacy among community members in times of disaster.

• International Journal of Human Ecology
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• 제3권1호
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• pp.95-109
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• 2002

This study investigated if and how work-family conflict and sex-role identity influence married female teachers' job involvement. The results of this study follow. First, married female teachers in the high work-family conflict group showed lower job involvement than that of those in the low work-family conflict group. The mean difference of job involvement between the high and low work-family conflict groups was not statistically significant. Second, the married female teachers with an Androgynous sex-role identity showed higher job involvement than those with a Feminine sex-role identity. Finally, the job involvement of Androgynous married female teachers was damaged less under high work-family conflict situations than that of Feminine married female teachers. These results imply that to increase married female teachers' job involvement, the improvement of physical/environmental conditions and psychological changes for women are necessary.