• 제목/요약/키워드: introduction

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ASP 기반의 정보시스템 구축요인의 중요도 분석 (An analysis on the Importance of Introduction Factor of ASP-based Information system)

  • 조영열;이선규
    • 디지털융복합연구
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    • 제11권4호
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    • pp.71-76
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    • 2013
  • 본 연구에서 선행연구를 통해 제시된 ASP 도입요인에 대해서 AHP 기법을 이용하여 그 중요도를 분석하였다. 지금까지 연구된 ASP 도입요인을 조직요인, 품질요인, 환경요인 등 3개의 특성으로 범주화하였다. AHP 기법을 이용하여 ASP 도입요인에 대한 중요도를 분석한 결과 ASP 도입요인에 관한 1차 계층요인 중에서는 조직요인의 중요도가 가장 높게 분석되었으며, 환경요인, 품질요인 순으로 분석되었다. 1차 계층요인의 중요도와 2차 계층요인의 중요도를 동시에 고려해서 분석한 결과에서는 가장 중요한 요인이 최고경영자의 지원 요인이었고, 다음으로 자사 IT능력, 공급자 신뢰성, 비용 절감기대 순으로 분석되었다.

CRM의 도입과 추진전략에 관한 연구 (A study on the introduction and practical strategy of the CRM)

  • 김경우
    • 한국컴퓨터정보학회논문지
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    • 제7권4호
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    • pp.211-219
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    • 2002
  • CRM의 도입이란 마케팅전략을 제품중심에서 고객중심으로 바꾸고. 모든 프로세스를 고객중심으로 고객의 시각에서 출발하여 업무를 재설계하는 것이며, 이러한 고객관계관리를 강력하게 지원할 수 있는 정보시스템을 도입하는 것을 의미한다. 본 논문에서는 CRM마케팅의 발전변이를 고찰해 보고 CRM의 접근방법과 추진전략을 제시하여 이에 따른 우리의 문제점과 체제구축에 따른 기대효과를 도출해 보고자 하였다. 이에 CRM의 마케팅은 어떻게 발전되어 왔는가. 소품종 대량생산의 Mass 마케팅에서 Segmented Target 마케팅으로 발전되고, 다시 다품종 소량생산의 개별화된 One-to-One 마케팅에서 다시 Interactive Realtime 마케팅으로 발전하고 있다. CRM을 성공적으로 추진하기 위해서는 크게5가지 분야에서 접근하고 있으며, CRM은 기존의 고객만족 경영의 연장선상에서, IT 기술을 이용하여 데이터에 근거한 고객만족 경영으로 접근해야 한다. 그리고 Customer와 Relationship, Management. System의 각 측면에서 더 자세히 구현될 수 있다. 국내에서 성공적으로 CRM을 구축하기 위해서는 고객을 출발점으로 시작하여 상품을 개발하는 단계까지 순서적으로 접근하는 것이 바람직하며, 마케터의 관점에서 제품을 팔기보다는 고객의 관점에서 서비스하는 개념으로 접근해야 한다.

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패밀리 레스토랑의 아웃소싱 도입 현황과 만족도 분석 (The Introduction and Satisfaction in Outsourcing for Family Restaurants)

  • 김기영;천희숙
    • 한국조리학회지
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    • 제12권3호
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    • pp.17-31
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    • 2006
  • There have not been the best method for improving the management system of an enterprise. Its management system must be changed according to new environment. Therefore, the food service industry had to accept outsourcing strategies to reduce cost and construct the core-capability of enterprise. In this respect, we studied the introduction and the satisfaction in outsourcing strategies for family restaurants, including a post of enterprise, decision on the supply-enterprises, contract preparation, cost of outsourcing, recontract items and outsourcing result estimation. The results of this study were as follows; First, 90.5% of managers for 7 family restaurants felt that outsourcing is needed. Second, the post of the outsourcing for 7 family restaurants was from 1 to 8; supply for raw food material, cleaning and equipment repair. The introduction of outsourcing for 7 family restaurants started in 1995 and it had constantly made progress up to 2003. Thirdly, the advantages of the outsourcing for 7 family restaurants were increase of benefit, improvement of controllable-power for family restaurants and improvement of employees' satisfaction. Fourthly, 42.9% of managers were satisfied and 4.8% of them were not satisfied. 36 to 40 year old vice-managers were very satisfied with the result of the outsourcing. Fifth, 90.5% of family restaurant managers found the outsourcing to be needed and especially managers in their late thirties realized the outsourcing.

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공급사슬내 협업환경과 기업의 직.간접 성과

  • 오세구
    • 한국데이타베이스학회:학술대회논문집
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    • 한국데이타베이스학회 2010년도 춘계국제학술대회
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    • pp.235-247
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    • 2010
  • Introduction of ICE(Integrated Collaboration Environment) has a great effect on corporate performance. In particular, it is expected that information sharing and collaboration among transaction partners will be an important factor which mediates ICE and its performance. Under such a background, this research intends to identify the influence of ICE by manufacturing industry on corporate performance through role of the parameter of information sharing and collaboration. The result of this research may be summed up as follows: ICE promotes information sharing and collaboration among enterprises, it accelerates integration of supply chain network among enterprises and cooperation. In particular, ICE has a great effect on information sharing. And information sharing has a direct effect on collaboration and performance. However, when we classify corporate performance into the "performance due to introduction", which is direct performance, and the "overall performance", which is indirect performance, the result of this research is as follows: information sharing has a great effect on the performance due to introduction, but does not have a meaningful effect on indirect performance. On the other hand, collaboration does not have any effect on the performance due to introduction, but has a meaningful effect on the overall performance, which is indirect performance. It is necessary to study and analyze additional this result in future.

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희귀질환 약제, 항암제 별도 기금 도입에 대한 약제급여 결정 전문가와 이해관계자 시각 (The Opinion of Experts and Stakeholder on Introduction of Orphan or Anticancer Drugs Funding Program)

  • 김수진;정승연;김동숙
    • 한국임상약학회지
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    • 제30권3호
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    • pp.177-184
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    • 2020
  • Background & objective: The Korean government has expanded its benefit coverage to enhance patients' access to orphan drugs and cancer medicines. However, the number of new drugs whose indications were not applied to reimbursement in health insurance was increased. This study aimed to understand the perspectives of experts and various stakeholders on the introduction of a new funding program for cancer treatment and orphan drugs. Methods: We conducted email surveys comprising 19 questions, from September 9 to 26, 2016. We distributed questionnaires to members of the Pharmaceutical Benefit Appraisal Committee and Cancer Assessment Committee. We also conducted a qualitative study through group interviews with stakeholders, including pharmaceutical companies and some patient groups for diseases. Results: A total of 35 survey respondents recommended the introduction of a funding program for orphan drugs, whereas 66% recommended the launch of funding for anticancer drugs. In addition, most pharmaceutical companies and patient groups recommended the introduction of new funding programs targeting patients with cancer and rare diseases. However, some participants asserted that it would be more appropriate to modify the existing reimbursement scheme than launch new funding. Conclusion: This study concluded that introducing new funding needs a social consensus to relieve financial hardships at the patient level.

패션 기업의 일반적 특성에 따른 SCM 활동에 관한 연구 -어패럴업체의 공급 사슬을 중심으로- (A Study on the SCM Activities Depending on General Characteristics in Fashion Enterprise -Focused on the Supply Chain of Apparel Manufacturers-)

  • 홍인숙
    • 복식문화연구
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    • 제13권1호
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    • pp.18-33
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    • 2005
  • The purposes of this study were to investigate the difference of the SCM activities in the general characteristics of fashion enterprises and to inquire out the general characteristics affecting the introduction of SCM. The characteristics of apparel manufactures were also compared through the cluster analysis of the SCM activity levels of apparel manufactures. Through questionnaire survey, a total af 214 data - 123 from 64 apparel manufacturers, 46 from 40 fabric suppliers and 45 from 4 retailers - were used for analysis. The analysis on the relation between the SCM activity levels and the general characteristics of fashion enterprises showed that the SCM activities were affected by product assortment pattern and SCM introduction level for fabric suppliers, production method, product assortment pattern, business type and SCM introduction level for apparel manufacturers, and SCM introduction level for retailers. The cluster characteristics related to the SCM activity levels of apparel manufacturers showed that the clusters with higher level were tending to doing business internationally and trying to manufacture in a small lot in variety. The higher level clusters also revealed relatively low in the occupation ratio of fashion goods and high in quick response ratio compared to the lower level clusters.

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국내 기업의 e-CRM 도입사례 분석과 향후 발전전략 고찰 (A Study on the Introduction of e-CRM to Korean Companies and Future Development Plans)

  • 정분도
    • 통상정보연구
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    • 제10권1호
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    • pp.51-72
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    • 2008
  • Recently, CRM has been integrated with e-CRM based on information and technology and its introduction is increasing. In particular, as a-CRM effectively collects information of customers with low cost and consolidates relations with customers through interactions with them, it is easier to achieve the marketing goals of companies. This study examines theories of CRM and a-CRM, and discusses development plan for successful introduction of e-CRM based on case studies on its introductions. Political suggestions are presented as follows: First, the basic rule to manage customers in respect to e-CRM is customer-oriented management. For optimal customer management, various customer service channels that support customers in real world as well as online should be provided for the best e-CRM system. Second, of increasing online customers, important customers should be sorted out for which individualized services should be provided and if so, they can be faithful customers. It is believed to be a true development direction of e-CRM appropriate to current society. With introduction of e-CRM, values and needs of customers should be analysed through various sorts of communication and information activities, and segmental marketing activities should be developed.

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의원 외래 본인부담정액제의 변천과 정책적 함의 (Trends and its Policy Implications of Copayment System on Office-Based Medical Care during the Last Decade in Korea)

  • 김창보;이상이
    • 보건행정학회지
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    • 제11권4호
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    • pp.1-20
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    • 2001
  • Korean government had introduced copayment system as cost sharing to office-based medical care in order to reduce the demand for care in 1986. This review focuses on trends and characteristics of copayment on office-based medical care from 1991 to the end of Jan. 2001. Objectives of this study is ${\circled}1$ to analyse historical trends of copayment on office-based medical care during the last decade, ${\circled}2$ to analyse the effect of copayment introduced to office-based medical care on NHI finance, ${\circled}3$ to analyse the changing trends of the size of copayment in utilizing office-based medical care for the past 10 years, ${\circled}4$ to evaluate the meaning of copayment alteration implemented after the introduction of new prescription system and finally ${\circled}5$ to draw a some policy implications from the results of this review. We found that the main purpose of copayment introduction had been reduction in the expenditure of NHI finance. But, the reduction effect of insurer's expenditure has turned out to be negative and NHI finance has been in crisis after the introduction of new prescription system. Also, the copayment level of the insured has increased actually on a large scale. It seems that the introduction of new prescription system has changed the meanings and its policy implications of copayment system.

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사업성과평가 도입이 조직문화의 변화와 조직몰입에 미치는 영향 - 일개 공공병원에 대한 종단적 분석결과를 중심으로 - (Changes in Organizational Culture and Employee Commitment Resulting from the Introduction of 'Business Performance Evaluation Program' in a Public Hospital)

  • 김한성;김영훈;문형구;노경택
    • 한국병원경영학회지
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    • 제15권2호
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    • pp.61-83
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    • 2010
  • The purpose of this study is to analyze the effects of the introduction of 'business performance evaluation program' on the changes in organizational culture and employee commitment. The data for this study were collected three times, in 2006, 2008, and 2009 from the employees at a public hospital in Korea. The main findings of this study are as follows. 1. Organizational culture has gradually changed as the 'business performance evaluation program' was introduced and implemented. Regarding the changes in the different type of culture, we can see that group culture, developmental culture and rational culture has been stronger and, on the other hand, the introduction of 'the program' did not have as much impact on the hierarchical culture as on the other types of culture. 2. The group culture has have more impact on the organizational commitment than other types of culture. In case of the hierarchical culture, however, statistically significant relationships could not be found between the organizational commitment and the introduction of business performance evaluation program.

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Measuring the social benefit of an egg processing center in Korea

  • Kim, Sounghun;Jeon, Sang Gon
    • 농업과학연구
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    • 제47권2호
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    • pp.283-290
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    • 2020
  • In 2018, 647 thousand tons of eggs were produced and consumed. However, the issue of pesticides used for egg in 2017 made Korean consumers worry about the food safety of eggs, and the volume of egg consumption decreased. The Korean egg industry also has another problem due to an unclear and inefficient marketing structure at the farm level. This marketing situation of eggs at the farm level in Korea needs a large-scale restructuring of the market structure, including introducing an EPC (egg processing center). Especially, the introduction of an EPC has been discussed by government officers and specialists, but the social benefit of an EPC, which will be the driving point for approving an EPC, has not been measured yet. The purpose of this study was to measure the effect of introducing an EPC in Korea. Through an analysis using EDM (equilibrium displacement model), a few findings are presented. First, the introduction of an EPC may increase the transparency of price discovery and decrease the transaction cost. And thus, it results in a higher producer price, lower consumer price, and larger quantity at market equilibrium. Second, an EPC will improve the level of food safety of eggs, which can increase the satisfaction of domestic producers and consumers. Third, the introduction of an EPC may create new consumption of eggs. Based on these three effects, the new social benefits in monetary terms from the introduction of an EPC in Korea could be 23.9 - 35.2 billion won.