• Title/Summary/Keyword: internet-marketing

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Some Problems of e-Learning Market in Korea (최근 우리나라 e-Learning 시장의 주요 동향 및 향후 전망)

  • Yoon, Young-Han
    • International Commerce and Information Review
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    • v.9 no.2
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    • pp.103-120
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    • 2007
  • The knowledge based economy requires more and more people to learn new knowledge and skills in a timely and effective manner. These needs and new technology such as computer and Internet are fueling a transition in e-learning. According to specialist's opinion, imagination experience studying is generalized, and learning environment that language barrier by studying, multi-language studying Machine that experience past things that disappear through simulation, and travel area, and experience future changed state disappears is forecasting to come. This is previewing finally that it may become future education that education and IT, element of entertainment is combined. Already, became story that argument for party satellite of e-Learning existence passes one season already. e-Learning is utilized already in all educations that we touch by effectiveness by corporation's competitive power improvement and implement of lifelong education in educational institutions through present e-Learning. It is obvious that when see from our viewpoint which is defining e-Learning by one industry and rear by application to education as well as one new growth power about these, e-Learning industry becomes very important means that can solve dilemma of growth real form. Only, special quality of digital industry that e-Learning is being same with other digital industry and repeat putting out a fire rapidly, and is repeating sudden change that these evolution is not gradual growth of accumulation and improvement of technology that is appearing consider need to. In the meantime, we need to observe about evolution of Information Technology. Because there is some scholars who e-Learning's concept foresees to evolve by u-Learning.(although, a person who see that these concept is not more in marketing terminology by some scholars' opinion is). This u-Learning's concept means e-Learning that take advantage of ubiquitous technology as Ubiquitous-Learning's curtailment speech. Ubiquitous, user means Information-Communication surrounding that can connect to network freely regardless of place without feeling network or computer. There is controversy about introduction time regarding these direction, but e-Learning is judged to evolve by u-Learning necessarily. Because keep in step and age that study all contents that learner wants under environment of 3A (any time, any whrer, any device) by individual order thoroughly is foreseen to come in ubiquitous learning environment that approach more festinately.

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Design of An Order Service System that Connects Online and Offline (온·오프라인 연계형 스마트 주문서비스 시스템 설계)

  • Park, Sun-Ju;Lee, Dong-Cheol
    • The Journal of Information Systems
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    • v.26 no.3
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    • pp.295-312
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    • 2017
  • Purpose Consumption behaviors of consumers have changed with the widespread use of the Internet and smart phones, and accordingly online marketing activities are becoming ever more prevalent. Yet, the domestic food-service industry has yet to offer an Omni-Channel order system that encompasses a online, offline, and mobile interface. Also, a multilingual menu ordering service for foreign tourists is not yet available. Therefore, if an order service system accessible online and offline which could provide multi-language services were implemented, the satisfaction of the service provider and domestic and foreign customers would be maximized. Design/methodology/approach By designing an electronic menu based on open an OS and providing electronic menus in offline stores, we have completed the design of a linked order system which would be available everywhere (online, offline, and mobile). The CMS was developed to integrate these three mediums and the entire operator was designed to receive basic information and statistical information about the merchants, or store operators. Also, a multilingual term dictionary containing menu information for foreign tourists was made into a database so that foreign tourists who are having difficulty in communication can use it more easily. Findings We have made it possible for customers to use the order service without distinction between online, offline, and mobile platforms, and have proved that it is a more efficient and convenient service for customers as well as operators. Nevertheless, as an initial model, the implemented system has limitations on the execution of the payment support method in the electronic menu board and in the management division of the CMS. In case of commercialization, it is necessary to make an alliance of efforts to attract initial franchises. Through further supplementation, we expect the online and offline connection-types martservice system will maximize the satisfaction of both operators and customers alike.

Consumer's Demands for the T-Commerce By the Technology Adoption Types (소비자의 기술혁신수용 유형에 따른 T-Commerce 수요도)

  • Park, Sun-Young
    • Journal of Broadcast Engineering
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    • v.13 no.3
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    • pp.319-327
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    • 2008
  • The purpose of study is to investigate the customer oriented transaction environment for the customers' convenience, the plan of public policy in regard to the customer oriented T-Commerce, and the consumption pattern of customers' commercial transaction, necessary for the marketing strategy by analyzing the demand for the T-Commerce with the purchase intention and maximum willingness to pay according to the demographic factors, the pattern of commercial transaction, and the technology innovation types. The results showed that there were statistically significant relations between consumer's willingness price to pay for the T-commerce and the consumer's technology adoption types, monthly internet shopping amounts, and weekly TV-home shopping hours. The simulations on a basis of multiple regression analysis for the T-commerce were illustrated by those factors.

New Paradigm Changes in Animation in the Era of Media Convergence (미디어 컨버전스 시대 애니메이션의 새로운 패러다임 변화)

  • Lee, Sang-Won
    • The Journal of the Korea Contents Association
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    • v.7 no.6
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    • pp.31-43
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    • 2007
  • Recently, the animation market requires a new consumption form of animation contents that can meet the trend and environment of a new era. Therefore, the main purpose of this study is to seek new changes in paradigm by analyzing the animation examples from media to media in order to confirm in which form animation genres are changed in the ers of media convergence. The finding shows that the paradigm changes in animation are essentially caused by the development of internet communication technology, the interactiveness, and the emergence of new media by media characteristics. As a result, the environment of consumption involves the introduction of active marketing centered on personal media and the new insight into the genre of animation, and the industry of animation has a high possibility of developing into a leading industry in the future based on the development of creation technology and on the paradigm of empirical economy and requires the animation education based on new media. This study will find its significance in that it may provide the basis of study in terms of theory and practice of the creation animation research focused on new media.

A Study on the Application of Clothing and Textiles Education to Industrial Work (의류학 분야 대학교육내용의 산업 실무 활용에 관한 연구 -의류소재 관련 교과목 분석을 중심으로-)

  • Ju, Jeong-Ah;Ryu, Hyo-Seon;Kim, Hyun-Ah
    • Journal of the Korean Society of Clothing and Textiles
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    • v.35 no.3
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    • pp.325-335
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    • 2011
  • This study analyzes the current educational curricula in the field of Clothing and Textiles in order to develop appropriate educational methods and courses. We reviewed the curricula offered by 58 Clothing and Textiles Departments at four-year universities in Korea. We analyzed the educational content of each curriculum by dividing all of the courses offered into eight categories. The analysis was based on the information posted on the universities' Internet websites, and the analysis was performed by using descriptive statistics. The results of this study are as follows: First, the educational courses of the Clothing and Textiles Departments are composed of, 36.2% design, 20.4% production, and 14.5% textile categories. In comparison with the results of a similar study conducted in 1999, emphases on the design, distribution, and marketing categories have increased, while the emphases on the production, apparel material, basic knowledge, and consumption science categories have decreased. Second, in the case of the apparel material category, basic knowledge of materials constituted 18.5%, the largest part of the category. The average number of units offered in the area of apparel materials by the 58 Departments was 17 units per year. The curricula were found to vary by regions of the country. The universities located in the Chungcheong region offer more textile material courses, but the universities in the Capital region offer fewer textile material courses than other regions. Departments that are affiliated with universities that emphasize Art and Design have more courses on basic knowledge, dyeing and finishing, and fabric design than other universities.

Case Study of Appling Customer Information and Customer Management in Fashion Merchandising Process (패션머천다이징 프로세스에서의 고객정보 활용 및 고객관리에 관한 사례 연구)

  • Ko Eun-Ju;Yun Sun-Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.30 no.5 s.153
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    • pp.788-799
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    • 2006
  • The purpose of this study was to analyze fashion merchandising process, to apply customer information in merchandising process and to examine customer management strategies of fashion industry in on-line and off-line channel. In depth, face to face interviews with structured questionnaires were conducted with MD and customer managers from selected 4 brands, one from each categories of men's, women's, casual and sports wear. Key findings of the study were as follows: First, they followed fashion merchandising process of 18 steps and collected trend information and sales data were applied to planning, selling/promoting process to plan season concept, design, and promotion activity. Second, commonly applied customer information types in fashion merchandising process were all from indirect information collected from sales data and forecasting companies. However, casual and sports wear conducted consumer monitoring activity f3r collecting customer data directly from customer participation. Third, in off-line channel, customers are segmented by amount of purchase they make in a specific time period and all the categories show high interest in valuable customers. However, only men's and woman's wear conducted promotion activities for valuable customers as a differentiated marketing strategy. In on-line channel, companies were interacting with the customers through internet web site to determine their demands. In conclusion, this study has significance in that it propose the necessity and strategy of differentiated customer management approaching by analyzing and comparing fashion merchandising activity process cases.

An Analysis System Using Big Data based Real Time Monitoring of Vital Sign: Focused on Measuring Baseball Defense Ability (빅데이터 기반의 실시간 생체 신호 모니터링을 이용한 분석시스템: 야구 수비능력 측정을 중심으로)

  • Oh, Young-Hwan
    • The Journal of the Korea institute of electronic communication sciences
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    • v.13 no.1
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    • pp.221-228
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    • 2018
  • Big data is an important keyword in World's Fourth Industrial Revolution in public and private division including IoT(Internet of Things), AI(Artificial Intelligence) and Cloud system in the fields of science, technology, industry and society. Big data based on services are available in various fields such as transportation, weather, medical care, and marketing. In particular, in the field of sports, various types of bio-signals can be collected and managed by the appearance of a wearable device that can measure vital signs in training or rehabilitation for daily life rather than a hospital or a rehabilitation center. However, research on big data with vital signs from wearable devices for training and rehabilitation for baseball players have not yet been stimulated. Therefore, in this paper, we propose a system for baseball infield and outfield players, especially which can store and analyze the momentum measurement vital signals based on big data.

Case Study on Treatment of Pneumothorax in Drama (기흉 질병의 치료 사례 연구)

  • Son, Jung Hwan;Jung, Ga Woon;Jung, Yong Gyu
    • The Journal of the Convergence on Culture Technology
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    • v.1 no.3
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    • pp.77-82
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    • 2015
  • Recently there are a lot of cases of pneumothorax disease among young people. Also, thoracic Surgery is just a disease that often emerges in the background in the medical drama related to a pneumothorax. However, despite being exposed to a lot of diseases in the mass media pneumothorax, actual pneumothorax patient do not know cases that have early signs of tension pneumothorax, the disease occurs even when coming to the emergency room, and Patients are also looking for the hospital of right lung surgery. When early symptoms of pneumothorax helps to prevent the onset of these problems, it has been studied and dose not receive any treatment. In this paper pneumothorax is compared by the various methods of treatment, and pneumothorax is introduced patients with symptoms in many medical dramas. And Other internet sites including google were investigated for various treatment methods through academic papers related to pneumothorax.

A Study on the Activation Plan of in Internet (동굴의 인터넷 홍보 활성화 방안)

  • You, Young-Jun
    • Journal of the Speleological Society of Korea
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    • no.90
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    • pp.17-26
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    • 2009
  • Many researcher contended that the tourism types of modern society has changed to 'experience tourism' from 'seeing tourism' recently. Therefore attempts to add edutainment factors in the original tour program has been introduced in cases of tourism cave. As we can see the Hwaam-cave in Jungsun-gun, by preparing with various pavilions which are well-matched with tourism cave. So, the purpose of this study is to the presentations of the activation programs that having on characteristics of edutainment tourism resources for tourism cave. Thus, first of all for establishing of this study, we examined the characteristics and values as tourism resources of cave and then observed the roles and examples of edutainment tourism cave, finally suggested.

A Behavioral Study of Cyworld Mini Homepage Users' Fashion Consciousness and Their Online Clothing Purchase Patterns in Relation to the Level of Self-disclosure (싸이월드 미니홈피 사용자의 자기노출 정도에 따른 패션 의식 및 온라인 의복 구매행동 연구)

  • Kim, Yeon-Ji;Kim, Chil-Soon
    • The Research Journal of the Costume Culture
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    • v.18 no.5
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    • pp.991-1002
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    • 2010
  • Nowadays, personal media is a new tool for communication as digital cameras and mobile phones are developing rapidly. We are concerned over Cyworld users who could have different personal characteristics which will influence on buying patterns in on line shopping behaviors. The purpose of this research was to observe fashion attitudes and purchase behavior of Cyworld mini homepage users, for establishing marketing strategies by understanding consumers. For this study, one line survey was used for 500 male and female subjects who are 20 to 40 years old. Only reliable 441 questionnaires were used for analysis. The SPSS program was used for frequency, K-means cluster, t test, and chi-square test. A total of 441 respondents were clustered on the basis of 8 item self-disclosure scale, using the K-means procedures. The results indicated that respondents were clustered into two segments; 267 respondents(active attitude towards self-disclosure) and 164 ones(not active). We examined fashion attitudes in mini home page and buying behavior by self-disclosed variable. Those who are involved actively in self expression and self-disclosure considered more fashion style and trend. The major motivates of web surfing was finding a good design, and good price. High self-disclosure group tends to search many shopping mall for right design and low self disclosure group tends to search them for the right price. High self-disclosure group tend to shop the fashion products more, while low self disclosure group tend to purchase books more through the internet. We realized that active group in self-disclosure purchased their clothing accidently when they visit Cyworld.