• Title/Summary/Keyword: internet survey

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The Effect of Perceived Utilitarian Value and Service Quality of Internet Shopping on Repurchase Intention of Fashion Merchandise (인터넷 쇼핑에서 지각된 실용적 가치와 서비스 품질이 패션상품 재구매의도에 미치는 영향)

  • Lee, Eun-Jin;Hong, Byung-Sook
    • Journal of the Korean Society of Costume
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    • v.56 no.7 s.107
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    • pp.46-57
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    • 2006
  • The purpose of this study is to analyze whether perceived utilitarian value and service qualify have an effect on repurchase intention of fashion merchandise in internet shopping. A survey was conducted from June 20 to July 30 in 2003, among married women aged in their 20s and 30s, on their purchase experience of fashion merchandise from internet shopping malls. The survey was conducted over the internet with 306 subjects. The statistical analysis methods were frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. The results of this study were as follows. 1. A married women aged in their 20s and 30s were shown to high-purchasing on nightgown, underwear, women's pants, casual wear through internet shopping. Their perceived utilitarian value had an effect on repurchase intention of fashion merchandise in internet shopping. 2. The service quality factors were determined to be site reliability, site reactivity, order assurance, order easy, site organization. Service quality factors of site reactivity, order assurance, order easy, site organization had an effect on repurchase intention of fashion merchandise in internet shopping.

Effects of Website Quality on Transaction Intentions in Internet Shopping: An Empirical Analysis of Mediating effects of Trust and Satisfaction (웹 사이트품질이 인터넷 쇼핑 거래의도에 미치는 영향에 관한 연구:신뢰와 만족의 매개효과를 중심으로)

  • Park Sang Cheol;Lee Won Jun;Kim Jong Uk
    • Korean Management Science Review
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    • v.21 no.2
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    • pp.123-143
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    • 2004
  • Internet shoppers interact with Internet shopping mall systems while they shop. To understand why Internet shoppers make purchase, this study view Internet shopping malls as information systems. Although this view point seems reasonable, little previous studies employing this perspective are found in the relevant literature. This study develops a research model where Internet shoppers' transaction intentions are affected by the mediating effects of trust and satisfaction. Trust can mitigate uncertainty of the e-commerce environment for consumers, and satisfaction is widely used to measure the effectiveness of information systems. Therefore, we consider them as key elements in this study. We further employ the construct of website quality to explain why shoppers have different levels of trust and satisfaction. We classify website quality into information quality, system quality. and design quality. We collected 282 survey responses from Internet shoppers who have prior experiences with Internet shopping malls to purchase a product or service. The survey data are used to empirically test the proposed nine research hypotheses using LISREL. The LISREL results indicate that information quality and design quality have significant impact on both satisfaction and trust, while system quality has little relation to trust level. Further, trust is shown to have significant influence on satisfaction. Finally. both trust and satisfaction is strongly related to the future transaction intention.

The Effects of the Service Quality on the Customer Satisfaction and the Intention to Repurchase in Chinese Internet Shopping Mall (중국의 인터넷 쇼핑몰 품질이 고객 만족 및 재구매 의향에 미치는 영향)

  • Zhang, Yu Meng;Kim, Myoung-Soo
    • Asia-Pacific Journal of Business
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    • v.10 no.1
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    • pp.105-116
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    • 2019
  • In this study, there are two research objectives. First, we identified the impact of service quality on customer satisfaction and intention to repurchase in the Internet shopping mall. Second, we tried to analyze the mediating effects of the customer satisfaction on the relationship between service quality and intention to repurchase. Based on past research and theoretical discussions, we developed a research model in terms of service quality and intention to repurchase in the Internet shopping mall. In order to verify our research model, we analyzed 492 survey data of consumers who had experiences in the Internet shopping mall in China. We found that sub-factors of the service quality in the Internet shopping mall have positive effects on customer satisfaction and repurchase intention through the survey data analysis. Among the five factors of service quality in the Internet shopping mall, except assurance, the positive effects of tangibility, responsiveness, empathy and reliability on repurchase intention are statistically significant. In addition, we found mediating effects of customer satisfaction in the Internet shopping mall on the relationship between service quality and intention to repurchase.

Internet Use Motivations and Problem Behaviors of Vocational High School Students according to Internet Addiction and Family System Type (실업계 고등학생의 인터넷 중독 수준과 가족체계유형에 따른 인터넷 사용동기 및 문제행동)

  • Shin, Soo-Jung;Jang, Yoon-Ok
    • Journal of Families and Better Life
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    • v.25 no.5
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    • pp.31-46
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    • 2007
  • The purpose of this study was to determine the differences in internet use motivations and problem behaviors among vocational high school students according to internet addiction and family system type. Five hundred vocational high school students from Daegu took part in the survey. The questionnaire survey consisted of an internet addiction self-assessment scale, a family system type scale, an internet use motivation scale, and a problem behavior scale. The data was analysed using MANOVA and Cronbach a, and the $Scheff\acute{e}$ test was used for post-hoc analysis. The major findings of this study were as follows: First, the study found significant differences in adolescent internet use motivation according to internet addiction. Adolescents in the high dangerous user group showed higher communicative, experiential, and addictive motivations than adolescents in potentially dangerous and normal user groups. Also, there were no significant differences in informative motivation according to internet addiction. Regardless of internet addiction, adolescents tend to use the internet to search for information and to solve problems. Second, there were significant differences in adolescents' problem behaviors according to internet addiction. More specifically, adolescents who were in the high dangerous user group displayed more problem behaviors toward their body, family, school, and society than adolescents in the potentially dangerous and the normal user groups. Third, an adolescent's family system type significantly influenced his/her internet use motivation. Adolescents from an extreme family showed higher communicative and addictive motivations than adolescents from middle and balanced families. Fourth, there were significant differences in the problem behaviors of adolescents according to family system types. Adolescents from an extreme family showed more problem behaviors toward their body, family, school, and society than adolescents from middle and balanced families.

An Internet-based Survey on the Characteristics of Energy Consumption of Apartment (인터넷을 이용한 공동주택의 에너지소비특성 실태조사)

  • 황광일
    • Journal of the Korean housing association
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    • v.13 no.6
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    • pp.41-48
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    • 2002
  • The purpose of this study is, by the method of the internet-based survey, to understand the relations between the residential condition and the characteristics of energy consumption. The followings are the results of this study. $\circled1$ Among 601 responses, evaluable 329s means that the user fully understanding what this survey is for. $\circled2$ Gas-or oil-burners occupy 80% of heater. $\circled3$ Contrary to expectations, we can not find out the relations between the cooling area and the cooling capacity of Air-conditioners. $\circled4$ There is no relation between the direction of apartment and the cooling capacity, neither. $\circled5$ During the summer, average and maximum monthly electric fare for cooling is ₩198/$\textrm{m}^2$ and ₩461/$\textrm{m}^2$, respectively. $\circled6$ And during the winter, average and maximum monthly electric fare for heating is ₩335/$\textrm{m}^2$ and ₩484/$\textrm{m}^2$, respectively.

A Study on the Analysis of Factors that Influence Internet Usage of Adolescence (청소년 시기의 인터넷 사용에 영향을 미치는 요인 분석 연구)

  • Yun, You-Dong;Ji, Hye-Sung;Lim, Heui-Seok
    • The Journal of Korean Association of Computer Education
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    • v.19 no.5
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    • pp.55-71
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    • 2016
  • Recently, Internet addiction problem has arised due to increasing negative effects about excessive internet use among youth. In this study, by utilizing the '11th youth health behaviors online survey data', we discuss the countermeasures for excessive internet usage of adolescence based on various analysis. we examined the effects of demographic characteristic factors, psychological factors, behavioral factors on internet usage of adolescence. As a result, it was confirmed that there were various variables that influenced adolescent internet usage which were not approached in previous researches. And through these results, we can confirm these variables. In addition, we can also provide countermeasures on excessive internet usages by that of adolescents.

The Effect of the Perceived Risk, Trust of Internet Shopping on the Perceived Usefulness, Attitude, and Purchase Intention of the Fashion Merchandise (인터넷 쇼핑에서의 지각된 위험과 신뢰가 지각된 유용성, 태도 및 패션상품 구매의도에 미치는 영향)

  • Na, Youn-Kue;Hong, Byung-Sook
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.5
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    • pp.834-845
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    • 2008
  • The purpose of this study is to find out the important factors and efficient strategies concerning Internet marketing. The areas of study interest are, the perceived risk, trust, usefulness, Shopping-mall attitude, and purchase intention. To fulfill this objectives, First, a survey was performed targeting customers with first-hand experience with fashion merchandise in Internet shopping-mall. Second, the improbability sampling method was used on aged from 20s to 40s, and the survey was performed over a one month period. A total of 806 questionnaires. The empirical studies were summarized as follows. First, the exchange/return/delivery risk and social/psychological risk had an effect on the perceived trust in Internet fashion shopping mall. Second, the perceived trust had an effect on the perceived usefulness, the attitude toward using and intention of repurchase in Internet fashion shopping mall. Third, the perceived usefulness had an effect on the attitude toward using and intention of repurchase in Internet fashion shopping mall. Forth, the attitude toward using had an effect on intention of repurchase in Internet fashion shopping mall.

Developing Standards for Measuring Consumer's Damage in Internet Shopping Mall (인터넷쇼핑몰 소비자 피해 측정을 위한 척도개발 -패션상품 쇼핑을 중심으로-)

  • Chang, Hyun-Sun
    • Journal of Family Resource Management and Policy Review
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    • v.11 no.4
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    • pp.21-36
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    • 2007
  • As online shopping is expanding rapidly, the damages undergone by consumers are also dramatically increasing. This research mainly focused on the damages experienced through Internet shopping. The purpose of this study was to develop a standardized scale to measure damages sustained through an Internet shopping mall. A preliminary 35-item scale was developed through a literature review, and 1,230 consumers responded to an online survey using the preliminary scale. This research was supported by the surveys conducted on consumers who had previously shopped at an Internet fashion mall. This research was conducted with the intention of not only supplying academic data on the damage sustained by consumers, but also understanding the consumers' basic behavior patterns. Then a series of tests, such as test-retest, item-to-total correlation, Cron bach's reliability coefficient and factor analysis, were conducted using the survey data and a final scale with 26-items was constructed in the end. The damage sustained in Internet shopping malls scale for consumers consisted of three factors: 1. Trouble with safety 2. Trouble with payment and delivery; and 3. Trouble with after-sales services.

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The Effect of Incentives on Internet Surveys: Response Rate Changes After the Introduction of Incentives

  • Kennedy, John M.;Ouimet, Judith A.
    • Asian Journal for Public Opinion Research
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    • v.1 no.2
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    • pp.128-146
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    • 2014
  • Incentives are often included in survey design because they are known to improve response rates, at least moderately. This paper describes the changes in the response rates when incentives were introduced into a longitudinal survey. The National Survey of Student Engagement was conducted annually at Indiana University Bloomington from 2000 through 2012. In 2010, incentives were introduced in an attempt to reverse the declining response rates. The incentives performed as expected, raising the AAPOR Response Rate 3 from 24% in 2009 to 36% in 2010. From 2010 through 2012, different types of incentives were tried but the response rates did not change substantially. The results from the changes in incentives can help survey practitioners decide the number and types of incentives that might be used effectively to increase response rates.