• 복식
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• 제56권7호
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• pp.46-57
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• 2006

The purpose of this study is to analyze whether perceived utilitarian value and service qualify have an effect on repurchase intention of fashion merchandise in internet shopping. A survey was conducted from June 20 to July 30 in 2003, among married women aged in their 20s and 30s, on their purchase experience of fashion merchandise from internet shopping malls. The survey was conducted over the internet with 306 subjects. The statistical analysis methods were frequency analysis, reliability analysis, factor analysis, and multiple regression analysis. The results of this study were as follows. 1. A married women aged in their 20s and 30s were shown to high-purchasing on nightgown, underwear, women's pants, casual wear through internet shopping. Their perceived utilitarian value had an effect on repurchase intention of fashion merchandise in internet shopping. 2. The service quality factors were determined to be site reliability, site reactivity, order assurance, order easy, site organization. Service quality factors of site reactivity, order assurance, order easy, site organization had an effect on repurchase intention of fashion merchandise in internet shopping.

• 경영과학
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• 제21권2호
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• pp.123-143
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• 2004

Internet shoppers interact with Internet shopping mall systems while they shop. To understand why Internet shoppers make purchase, this study view Internet shopping malls as information systems. Although this view point seems reasonable, little previous studies employing this perspective are found in the relevant literature. This study develops a research model where Internet shoppers' transaction intentions are affected by the mediating effects of trust and satisfaction. Trust can mitigate uncertainty of the e-commerce environment for consumers, and satisfaction is widely used to measure the effectiveness of information systems. Therefore, we consider them as key elements in this study. We further employ the construct of website quality to explain why shoppers have different levels of trust and satisfaction. We classify website quality into information quality, system quality. and design quality. We collected 282 survey responses from Internet shoppers who have prior experiences with Internet shopping malls to purchase a product or service. The survey data are used to empirically test the proposed nine research hypotheses using LISREL. The LISREL results indicate that information quality and design quality have significant impact on both satisfaction and trust, while system quality has little relation to trust level. Further, trust is shown to have significant influence on satisfaction. Finally. both trust and satisfaction is strongly related to the future transaction intention.

• 아태비즈니스연구
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• 제10권1호
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• pp.105-116
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• 2019

In this study, there are two research objectives. First, we identified the impact of service quality on customer satisfaction and intention to repurchase in the Internet shopping mall. Second, we tried to analyze the mediating effects of the customer satisfaction on the relationship between service quality and intention to repurchase. Based on past research and theoretical discussions, we developed a research model in terms of service quality and intention to repurchase in the Internet shopping mall. In order to verify our research model, we analyzed 492 survey data of consumers who had experiences in the Internet shopping mall in China. We found that sub-factors of the service quality in the Internet shopping mall have positive effects on customer satisfaction and repurchase intention through the survey data analysis. Among the five factors of service quality in the Internet shopping mall, except assurance, the positive effects of tangibility, responsiveness, empathy and reliability on repurchase intention are statistically significant. In addition, we found mediating effects of customer satisfaction in the Internet shopping mall on the relationship between service quality and intention to repurchase.

• 가정과삶의질연구
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• 제25권5호
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• pp.31-46
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• 2007

The purpose of this study was to determine the differences in internet use motivations and problem behaviors among vocational high school students according to internet addiction and family system type. Five hundred vocational high school students from Daegu took part in the survey. The questionnaire survey consisted of an internet addiction self-assessment scale, a family system type scale, an internet use motivation scale, and a problem behavior scale. The data was analysed using MANOVA and Cronbach a, and the $Scheff\acute{e}$ test was used for post-hoc analysis. The major findings of this study were as follows: First, the study found significant differences in adolescent internet use motivation according to internet addiction. Adolescents in the high dangerous user group showed higher communicative, experiential, and addictive motivations than adolescents in potentially dangerous and normal user groups. Also, there were no significant differences in informative motivation according to internet addiction. Regardless of internet addiction, adolescents tend to use the internet to search for information and to solve problems. Second, there were significant differences in adolescents' problem behaviors according to internet addiction. More specifically, adolescents who were in the high dangerous user group displayed more problem behaviors toward their body, family, school, and society than adolescents in the potentially dangerous and the normal user groups. Third, an adolescent's family system type significantly influenced his/her internet use motivation. Adolescents from an extreme family showed higher communicative and addictive motivations than adolescents from middle and balanced families. Fourth, there were significant differences in the problem behaviors of adolescents according to family system types. Adolescents from an extreme family showed more problem behaviors toward their body, family, school, and society than adolescents from middle and balanced families.

• 한국주거학회논문집
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• 제13권6호
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• pp.41-48
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• 2002

The purpose of this study is, by the method of the internet-based survey, to understand the relations between the residential condition and the characteristics of energy consumption. The followings are the results of this study. $\circled1$ Among 601 responses, evaluable 329s means that the user fully understanding what this survey is for. $\circled2$ Gas-or oil-burners occupy 80% of heater. $\circled3$ Contrary to expectations, we can not find out the relations between the cooling area and the cooling capacity of Air-conditioners. $\circled4$ There is no relation between the direction of apartment and the cooling capacity, neither. $\circled5$ During the summer, average and maximum monthly electric fare for cooling is ￦198/$\textrm{m}^2$ and ￦461/$\textrm{m}^2$, respectively. $\circled6$ And during the winter, average and maximum monthly electric fare for heating is ￦335/$\textrm{m}^2$ and ￦484/$\textrm{m}^2$, respectively.

• 컴퓨터교육학회논문지
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• 제19권5호
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• pp.55-71
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• 2016

최근 청소년의 과도한 인터넷 사용에 관한 부정적인 영향들이 증가함에 따라 인터넷 중독 문제가 지적되고 있다. 이에 본 연구에서는 제11차 청소년건강행태온라인조사 데이터를 활용하여 다양한 분석을 통해 도출된 결과를 기반으로 청소년의 과도한 인터넷 사용 대응방안에 대해 논의하고자 하며, 청소년 시기의 인터넷 이용에 영향을 미치는 요인으로는 인구사회학적 특성 요인, 심리 요인, 행동 요인을 중심으로 탐색하였다. 이 결과, 기존의 연구에서 접근하지 못했던 다양한 변인들이 청소년기의 인터넷 이용에 영향이 있음을 확인하였다. 본 연구의 결과를 통해 청소년기의 인터넷 이용에 영향을 미치는 변수들을 살펴볼 수 있으며, 나아가 청소년기의 과도한 인터넷 사용에 대한 대응방안을 마련할 수 있다.

• 한국의류학회지
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• 제32권5호
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• pp.834-845
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• 2008

The purpose of this study is to find out the important factors and efficient strategies concerning Internet marketing. The areas of study interest are, the perceived risk, trust, usefulness, Shopping-mall attitude, and purchase intention. To fulfill this objectives, First, a survey was performed targeting customers with first-hand experience with fashion merchandise in Internet shopping-mall. Second, the improbability sampling method was used on aged from 20s to 40s, and the survey was performed over a one month period. A total of 806 questionnaires. The empirical studies were summarized as follows. First, the exchange/return/delivery risk and social/psychological risk had an effect on the perceived trust in Internet fashion shopping mall. Second, the perceived trust had an effect on the perceived usefulness, the attitude toward using and intention of repurchase in Internet fashion shopping mall. Third, the perceived usefulness had an effect on the attitude toward using and intention of repurchase in Internet fashion shopping mall. Forth, the attitude toward using had an effect on intention of repurchase in Internet fashion shopping mall.

• 가족자원경영과 정책
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• 제11권4호
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• pp.21-36
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• 2007

As online shopping is expanding rapidly, the damages undergone by consumers are also dramatically increasing. This research mainly focused on the damages experienced through Internet shopping. The purpose of this study was to develop a standardized scale to measure damages sustained through an Internet shopping mall. A preliminary 35-item scale was developed through a literature review, and 1,230 consumers responded to an online survey using the preliminary scale. This research was supported by the surveys conducted on consumers who had previously shopped at an Internet fashion mall. This research was conducted with the intention of not only supplying academic data on the damage sustained by consumers, but also understanding the consumers' basic behavior patterns. Then a series of tests, such as test-retest, item-to-total correlation, Cron bach's reliability coefficient and factor analysis, were conducted using the survey data and a final scale with 26-items was constructed in the end. The damage sustained in Internet shopping malls scale for consumers consisted of three factors: 1. Trouble with safety 2. Trouble with payment and delivery; and 3. Trouble with after-sales services.

• 한국조사연구학회:학술대회논문집
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• 한국조사연구학회 2002년도 추계학술대회 발표논문집
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• pp.141-162
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• 2002

• Asian Journal for Public Opinion Research
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• 제1권2호
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• pp.128-146
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• 2014

Incentives are often included in survey design because they are known to improve response rates, at least moderately. This paper describes the changes in the response rates when incentives were introduced into a longitudinal survey. The National Survey of Student Engagement was conducted annually at Indiana University Bloomington from 2000 through 2012. In 2010, incentives were introduced in an attempt to reverse the declining response rates. The incentives performed as expected, raising the AAPOR Response Rate 3 from 24% in 2009 to 36% in 2010. From 2010 through 2012, different types of incentives were tried but the response rates did not change substantially. The results from the changes in incentives can help survey practitioners decide the number and types of incentives that might be used effectively to increase response rates.