• Title/Summary/Keyword: internet strategy

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Overlay Multicast Update Strategy Based on Perturbation Theory

  • Shen, Ye;Feng, Jing;Ma, Weijun;Jiang, Lei;Yin, Min
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.11 no.1
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    • pp.171-192
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    • 2017
  • The change of any element in the network is possible to cause performance degradation of the multicast network. So it is necessary to optimize the topology path through the multicast update strategy, which directly affects the performance and user experience of the overlay multicast. In view of the above, a new multicast tree update strategy based on perturbation theory Musp (Multicast Update Strategy based on Perturbation theory) is proposed, which reduces the data transmission interruption caused by the multicast tree update and improves user experiences. According to the multicast tree's elements performance and the topology structure, the Musp strategy defines the multicast metric matrix and based on the matrix perturbation theory it also defines the multicast fluctuation factor. Besides it also demonstrates the calculability of the multicast fluctuation factor presents the steps of the Musp algorithm and calculates the complexity. The experimental results show that compared with other update strategies, as for the sensitivity of the multicast fluctuation factor's energized multicast tree to the network disturbance, the maximum delay of the Musp update strategy is minimal in the case of the local degradation of network performance.

The Analysis of Random Propagating Worms using Network Bandwidth

  • Ko, Kwang-Sun;Jang, Hyun-Su;Park, Byuong-Woon;Eom, Young-Ik
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.4 no.2
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    • pp.191-204
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    • 2010
  • There is a well-defined propagation model, named the random constant spread (RCS) model, which explains worms that spread their clones with a random scanning strategy. This model uses the number of infected hosts in a domain as a factor in the worms' propagation. However, there are difficulties in explaining the characteristics of new Internet worms because they have several considerable new features: the denial of service by network saturation, the utilization of a faster scanning strategy, a smaller size in the worm's propagation packet, and to cause maximum damage before human-mediated responses are possible. Therefore, more effective factors are required instead of the number of infected hosts. In this paper, the network bandwidth usage rate is found to be an effective factor that explains the propagations of the new Internet worms with the random scanning strategy. The analysis and simulation results are presented using this factor. The simulation results show that the scan rate is more sensitive than the propagation packet for detecting worms' propagations.

A Study on the Case Study of Internet Menu-Delivery-Web Site (인터넷 식단 배송 사이트의 내용 사례연구)

  • 진양호;원혜영
    • Culinary science and hospitality research
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    • v.10 no.2
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    • pp.59-71
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    • 2004
  • This study .is about marketing of menu-delivery-web site through internet which is getting bigger in working-together-couples. The purpose of this study is suggesting the way which can make internet marketing to activate by means of analysing of a certain enterprise's homepage with marketing mix method. We draw the findings which is seperated by goods, price, promotion, distribution, other service according to marketing constituents. As a result of research, it was found that each company has given much more weight on some part in internet marketing's field of activity. In general, they put an empasis on activity of goods and promotion. On the other hands they didn't consider prices and delivery to be important compared with other parts. In a field of price, menu-site just announced price but in further advance, it had better offer and compare two price level when customer used menu-delivery-web site or not. And that site needed to promote and to be advertised what customer who just think using web site was expensive have benefit in the price. One of the most important things about internet-marketing was that fast and exact feedback and community made each enterprise to be able to help to communicate with customer. For these strategy to execute effectively, first company's name should be known well and goods and service the company had should be well advertised. But first of all, differentiated strategy should precede through consistency of taste and quality, consistant information update as a internet-company and sincere homepage management.

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A Study on Marketing Strategy according to Exploration of the Consumer Information through Internet Community (인터넷 커뮤니티를 통한 소비자 정보탐색 -혼수용 한복을 중심으로-)

  • 유지헌
    • The Research Journal of the Costume Culture
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    • v.12 no.5
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    • pp.691-701
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    • 2004
  • The first purpose of this study was to compare the factors of information searching before purchasing with the factors of information offering after purchasing of the products, which were communication contents about the wedding Hanbok in internet communities. The second purpose was to propose marketing strategies for internet wedding Hanbok marketer. To accomplish the goal, the content analysis method which considered references and opinions of internet community members was used. Two hundred cases from WEDDING CLUB(62,893members), WEDDING GONGBU (18,649members), and WEDDING DOUMI (17,326members) in Daum internet portal site were selected from August 1 to September 21, 2003. The results were as follows: First, the information factors which were considered seriously when consumers purchased wedding Hanbok, were design, the level of sewing, price, store location, cognitive power, service level, and manufacturing time. Second, the consumers considered the price as the most important factor when they searched internet information. Third, the service factor was also considered importantly, and it was recognized important factor so much after purchasing as before purchasing wedding Hanbok. Fourth, the factors such as cognitive power, manufacturing time and store location were seriously considered as the information searching factors before purchasing. It showed higher rate when compared with information offering factors of after purchasing the wedding Hanbok. Fifth, the factor of sewing was considered as lower rate than other factors. It showed similar results before and after purchasing the wedding Hanbok.

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A Grounded Theory Approach on the User‘s Experience with Consulting the Internet for Health Problems (건강문제 해결을 위한 인터넷 사용에 관한 근거이론 연구 - 30대 성인 소비자를 대상으로 -)

  • Lee, Sook-Kyung
    • Journal of Korean Academy of Nursing Administration
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    • v.15 no.2
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    • pp.244-254
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    • 2009
  • Purpose: This research was conducted to explore the experience of using Internet to solve health problems and to develope a grounded theory. Method: There were 15 subjects in their 30s who had experience using Internet to solve health problems for themselves and their families. Results: 114 concepts, 31 subcategories, and 9 categories were derived from the analysis by using approaches by Strauss & Corbin. Central phenomenon was "Primary healthcare information" and the core category was "Selecting ways to solve health problems". The participants' experiences were conceptualized into two perspectives: reliability of the information and tendency of preference among the sites. Conclusion: All of the processes found on Internet that solved health problems required the assistance of a health professional such as a nurse. It was judged that there are some differences in the degree of usage regarding health-related information, which was primarily in accordance with the confidence and attitude of the user with respect to Internet information. We presented a strategy that could operate with professionals and nonprofessionals. Therefore, we can be satisfied by the fact that this study suggests a complimentary nursing strategy to the healthcare on Internet.

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Empirical Analysis on Product Based Differentiation Strategies in B2C industry (제품 특성과 B2C 차별화 전략의 실증 분석)

  • Joung, Seok-In;Park, Woo-Sung;Han, Hyun-Soo
    • 한국경영정보학회:학술대회논문집
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    • 2007.11a
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    • pp.527-532
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    • 2007
  • Differentiation strategies have been suggested as the critical sources of competitive advantage in B2C industry where customers can switch internet shopping mall with one click with virtually no transaction cost. Indeed, competition on low pricing cannot be a viable strategy in B2C industry. Moreover, cultivating customer loyalty to attain profitability is still a challenging task for most internet shopping mall. In this study, we provide empirical analysis results on key managerial variables that indicate the difference between the product categories in terms of customer perception on relative value importance. We first identified comprehensive managerial variables and organized them in terms of customer decision stage. Next, with reference to extant literatures on product characteristics based e-commerce strategy, hypotheses are developed to formalize the customer value differences on the key managerial variables. Empirical testing results indicated that there are significant differences on customer perceived value of the key managerial variables between the product groups. The findings provide useful insight for further study on e-commerce differentiation strategy.

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Half-Duplex Relaying Strategy Suitable for a Relay with Mobility

  • Hwang, Inho;Lee, Jeong Woo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.1
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    • pp.108-125
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    • 2015
  • We propose a new time-division half-duplex estimate-and-forward (EF) relaying strategy suitable for a relay with mobility. We reconfigure EF relaying to guarantee a strong relay-destination link which is required to achieve a high rate using EF relaying. Based on the reconfigured model, we optimize the relaying strategy to attain a high rate irrespective of the relay position with preserving the total transmit bandwidth and energy. The proposed relaying strategy achieves high communication reliability for any relay position, which differs from conventional EF and decode-and-forward (DF) relaying schemes.

A Network Load Sensitive Block Placement Strategy of HDFS

  • Meng, Lingjun;Zhao, Wentao;Zhao, Haohao;Ding, Yang
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.9 no.9
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    • pp.3539-3558
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    • 2015
  • This paper investigates and analyzes the default block placement strategy of HDFS. HDFS is a typical representative distributed file system to stream vast amount of data effectively at high bandwidth to user applications. However, the default HDFS block placement policy assumes that all nodes in the cluster are homogeneous, and places blocks with a simple RoundRobin strategy without considering any nodes' resource characteristics, which decreases self-adaptability of the system. The primary contribution of this paper is the proposition of a network load sensitive block placement strategy. We have implemented our algorithm and justify it through extensive simulations and comparison with similar existing studies. The results indicate that our work not only performs much better in the data distribution but also improves write performance more significantly than the others.

On OFDM Subcarrier Allocation Strategies for Soft Hand-off in Cellular Systems

  • Kim, Chan-Hong;Lee, Jung-Woo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.6 no.3
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    • pp.784-793
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    • 2012
  • This paper deals with subcarrier allocation strategies for soft hand-over in OFDMA-based cellular systems. Two possible subcarrier allocation methods are considered for soft hand-over. One method is to use an identical subcarrier set between the two cells participating in the hand-over. The other is to use different subcarrier sets between the two cells. As expected, the different subcarrier strategy is better in terms of diversity order and BER than the identical subcarrier strategy. It will be shown that the BER performance difference between the two strategies is more noticeable with contiguous subcarrier allocation. But the different subcarrier strategy consumes twice more frequency resources than the other, and there is a trade-off between the two strategies in terms of BER and frequency resources. By considering the trade-off, we also propose a subcarrier allocation strategy for soft hand-over.

A Cooperative Transmission Strategy using Entropy-based Relay Selection in Mobile Ad-hoc Wireless Sensor Networks with Rayleigh Fading Environments

  • An, Beong-Ku;Duy, Tran Trung;Kong, Hyung-Yun
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.3 no.2
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    • pp.147-162
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    • 2009
  • In this paper, we propose a Cooperative Transmission Strategy using Entropy-based Relay Selection in Mobile Ad-hoc Wireless Sensor Networks(MAWSN) with Rayleigh Fading Environments. The main features and contributions of the proposed cooperative transmission strategy are as follows. First, entropy-based relay selection is used to improve data transmission reliability from a source node to a destination node. Second, we present a theoretical analysis model for the proposed cooperative transmission strategy with the outage probability of the end-to-end performance. The performance of our protocol is evaluated using analysis and simulation.