• Journal of Information Technology Applications and Management
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• 제14권3호
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• pp.15-48
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• 2007

As the mobile Internet spreads around the globe, a cross-national difference in the use of mobile services has become an important issue. The goal of this study is to propose and verity cross-national differences in the effect of each value-type on user satisfaction with the mobile Internet. We propose an analytic framework of four different types of value and apply this model to the value structures of mobile Internet users in two different countries. Large-scale online surveys were conducted in Korea and Hong Kong simultaneously with the same questionnaire. Results show that the relationships between the value components and user satisfaction varied between the two countries.

• Journal of Information Technology Applications and Management
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• 제20권3호
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• pp.19-30
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• 2013

The objective of this research is to identify a web portal's specific functions and layouts that are aligned with personality trait of an individual internet user. This first stage of the overall research project intends to check whether the research instrument, namely the NEO Five Factors Inventory (NEO-FFI), is applicable to assess the personality traits of Thai internet users. Based on these personality traits, text-based description of functions/layouts of a web portal was developed and given to professional designers to mock up example web portal pages. These web portal pages were in alignment with individual personality traits. Rating data on the functions/layouts corresponding to individual personality traits were collected from an online survey of 207 Thai internet users. Results showed that respondents gave more consistent rating to the functions/layouts close to their individual personality traits identified in the text-based descriptions than in the mocked-up web portal pages.

• 디지털산업정보학회논문지
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• 제8권3호
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• pp.213-228
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• 2012

The purpose of this study was comparative of domestic foreign university students' perceived service quality factors for Internet shopping mall. And investigate of affect of internet shopping customer satisfaction on perceived service quality. This survey was carried out with real customers. Data were obtained from 189 internet shopping mall customer(Domestic and Foreign university students) who have bought any products. To Find difference among service quality variables, exploratory factor analysis, ANOVA and multiple regression was carried out with collected data. Result shows that perceived service quality is significantly related to customers satisfaction. And there were significantly differences in perceived service quality between domestic university students and foreign(chinese and mongolian) abroad university students. Therefore, it is necessary to reconsider marketing strategy for internet shopping business.

• International Journal of Internet, Broadcasting and Communication
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• 제11권1호
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• pp.89-96
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• 2019

The purpose of this study is to investigate Nest Labs (Nest)'s business strategy. The activities based on strategic choices for monetizing connected product are investigated. Nest's capacity and functionality is to offer a seamless integration of devices, platforms, and services and the "Works with Nest" offers an ecosystem fulfilling the needs of different partners. For monetizing customer data, Nest provides a seamless customer experience supported by product incentives. Nest introduces open APIs to connect its connected products to the wider Internet of things (IoT) and open to "If This, Then That." The Nest app controls them from one single place. Nest partners with 32 energy providers as of 2017 and they provide energy from renewable and non-renewable energy sources. Nest also creates a sales channels in direct and indirect route and expands is business model to other industries such as home-rental service, 'AirBnB' to help consumers become more energy-efficient at home.

• Journal of Information Technology Applications and Management
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• 제27권6호
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• pp.117-139
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• 2020

This research analyzes the factors that affect the consumers' participation of the internet-only banks, and suggests effective financial sales strategies and methods to attract more users. Through prior research review and interviews with experts, the factors affecting the consumers to sign up for the internet banks are identified. The actual user data from the internet banks are used for the analysis, providing more systematic and credible results. The research shows that social media buzz positively affects the user growth, proving Granger Causality relation of increasing social media buzz on K Bank increases K Bank users. The research also shows that marketing activities noticeably impacts K Bank's positive user growth. On the other hand, the event of Kakao Bank's grand opening shows negative effect. The results from the research validates the need for periodical monitoring process of social media buzz. Moreover, the research proves that the integrated analysis of social media buzz and marketing effect is also essential.

• Journal of Information Technology Applications and Management
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• 제10권4호
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• pp.65-84
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• 2003

The Purpose of this study is to Identify and analyze the factors that determine the survival or success of internet-based companies in the start-up phase. The reason why we focus on companies which are in the early stage of development is because internet business is still at its early stage, and statistics indicate that many internet businesses have failed during the start-up phase. Using the model of new product outcomes proposed by Cooper(1979), we have formulated a conceptual model for more successful internet business ventures. On the basis of this model, the relationship between the financial and non-financial performance and various variables in the model is analyzed. For collecting empirical data, a web-based survey questionnaire was designed. A total of 97 usable questionnaires were gathered from internet companies nationwide. The results showed that controllable variables such as the commercial entity and information acquired during the new business process are related to the non-financial performance, while environment variables such as the compatibility of the resource base of the firm with the business, including a few controllable variables, are related to the financial performance. Future research needs to explore more precisely how the success factors are different according to the types of internet businesses and/or the stages of growth of the business.

• 한국정보컨버전스학회논문지
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• 제6권2호
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• pp.1-14
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• 2013

오늘날 농업 식품산업에서 가장 중요하고 획기적인 변화는 인터넷을 통한 직거래 장터의 출현이다. 생산자와 믿을 수 있는 신뢰관계를 구축할 수 있기 때문이다. 마케팅은 고객의 가치를 창출하는 것이다. 이러한 현상은 국가 간, 국내 간에 시장구조와 소비자의 다양한 욕구를 신속하게 현황을 파악하여 마케팅 전략 수립에 활용하여야 할 것이다. 따라서 본 연구는 농업 식품산업의 다양한 소비자층에 대한 마케팅 전략 수립의 기초를 제공하고 문제점 파악의 분석 자료로 활용하고자 한다.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제6권10호
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• pp.2548-2566
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• 2012

This paper derives two main end-to-end performance metrics, namely the spatial capacity density and the average end-to-end delay of the multi-hop wireless ad hoc networks with multi-antenna communications. Based on the closed-form expressions of these performance metrics, three hopping strategies, i.e., the closest neighbor, the furthest neighbor and the randomly selected neighbor hopping strategies have been investigated. This formulation provides insights into the relations among node density, diversity gains, number of hops and some other network design parameters which jointly determine network performances, and a method of choosing the best hopping strategy which can be formulated from a network design perspective.

• 복식
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• 제51권3호
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• pp.19-31
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• 2001

The purpose of this study was to construct fashion banner advertising strategy. For this purpose, the following hypotheses were set up : (a) analyze the present state of the fashion banner advertising, (b) examine whether it is any difference of the fashion banner advertising by their demographic variables, media using groups, clothing involvement and brand loyalty. A sample of 553 people in the age group 16-34s living in Seoul were selected from internet users. The data were analysed with Frequency, Percentage, ANOVA. Duncan test by using SPSS Package. The results of this research were as follows : First, fashion banner advertising took the first step. there was small in number. Second, it was found that the attitude of fashion banner advertising had some difference depending on their demographic variables, media usage groups, clothing involvement and brand royalty. Female in lower age groups were greater interests in illustrated/inquisitive fashion banner advertising. And high involvement groups preferred the fashion banner advertising.

• 인터넷정보학회논문지
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• 제10권3호
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• pp.85-94
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• 2009

본 논문에서는 무선 센서 네트워크에서의 에너지 효율적인 전송방안을 제안하고 이에 대한 이론적 분석을 제시하고자 한다. 본 논문에서 제안하는 전송기법은 채널 상태가 상대적으로 좋을 때만 전송을 시도하는 opportunistic transmission에 기반한 이진 결정 (binary-decision) 기반 전송이다. 이진 결정 기반 전송에서는 Markov decision process (MDP)를 이용하여 성공적인 전송을 위한 최적의 채널 임계값을 도출하였다. 다양한 시뮬레이션을 통해 제안하는 전송기법의 성능을 에너지 효율성과 전송율 측면에서 분석하였다.