• 제목/요약/키워드: internet shopping mall

검색결과 752건 처리시간 0.034초

지능형 패션 코디네이션 시스템에서 유사의류 추천방법 (A Recommendation Method of Similar Clothes on Intelligent Fashion Coordination System)

  • 김정인
    • 한국멀티미디어학회논문지
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    • 제12권5호
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    • pp.688-698
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    • 2009
  • 인터넷을 이용하는 패션/코디 쇼핑몰은 그 시장이 매년 큰 폭으로 증가하고 있다. 하지만 대부분의 쇼핑몰들은 아직도 카테고리에 의한 상품 분류를 제외하면 특정한 의류를 찾을 수 있는 기능이 포함되어 있지 않아 사용자들이 불편을 겪고 있다. 본 연구에서는 여성복의 패션 코디네이션 시스템 구축 시 내용 기반의 방식 중 휴리스틱 기반 방식으로 시스템을 구축하기 위해 여성복의 특성을 가장 잘 나타낼 수 있는 속성들을 상속관계로 정의하고, 상품 관리자가 속성 값을 입력할 수 있도록 하였으며 가장 유사한 의류를 추천하기위한 방법을 소개하고 분석하였다.

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온라인 비즈니스의 고객가치와 재구매 의도의 관계에 관한 실증연구 (An Empirical Study on the Relationship between Customer Value and Repurchase Intentions of Online Business)

  • 주재훈
    • Asia pacific journal of information systems
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    • 제14권4호
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    • pp.1-22
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    • 2004
  • Customer value is the source for competitive advantage of online businesses such as Internet shopping malls and portal service. It is important to analyze the relationship between customer value and repurchase in order to provide a guideline of successful online business. The purpose of this paper is to get answers for the following questions. First, what are key components of customer value in online business? Second, What difference exists in the importance or expectance of customer value and its current service level of online business? Finally, what influence relationships exist in customer value and repurchase intentions? Data were collected from 615 respondents who experienced purchase on the Internet shopping malls. This paper developed and empirically tested a model representing the relationships between customer value factors and repurchase intentions as well as difference between the importance of customer value and its service level. The findings here suggested that the service level of customer value was significantly lower than its importance, and customer value factors positively affected the repurchase intentions. Specifically, economy and trust/responsiveness value factors directly affected the repurchase intentions while other factors such as convenience, speed, personalization, community, and emotion value indirectly affected it through trust/responsiveness.

패션 상품 구매 과정에서의 다중 경로 활용과 경로별 위험 지각 차이 -대학생 성별에 따른 비교- (Multi-Channel Behavior for Fashion Product Purchases and the Difference of Perceived Risk by Channel Type -The Case of College Men and Women-)

  • 정인희
    • 한국의류학회지
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    • 제38권2호
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    • pp.277-292
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    • 2014
  • This study investigated consumers' multi-channel behavior for fashion product purchases and compared perceived risks by channel type. A survey involving male and female college students was conducted in the Daegu and Gyungbuk area in December 2013. A total of 400 responses were analyzed using descriptive statistics, chi-square analysis, independent sample t-test, paired t-test, factor analysis, and reliability analysis. An internet shopping mall was the most frequently chosen retailer type for fashion product purchases and information searches. In addition, respondents also preferred independent branded stores, department stores, and non-branded stores. The number of retailer types for clothing item purchases ranged from 1 to 6 and the average was 3.06. The number of retailer types was significantly higher in women groups according to gender variables. Perceived risk had the highest evaluation score for internet shopping malls. Department stores were recognized as a reliable retailer type. The construct of perceived risk was shown as similar in off-line stores such as department stores, independent branded stores, and non-branded stores. Instead, the construct was differentiated from the case of internet shopping malls. Some insightful suggestions were suggested for future research and industrial marketing plans based on the results.

인터넷 쇼핑몰 품절상황에서 경험하는 소비자의 반응에 관한 질적 연구 (Qualitative Study on the Response of Consumers Experiencing Products' Being Sold Out on the Internet Shopping Malls)

  • 김주현;이진화
    • 복식
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    • 제65권5호
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    • pp.74-87
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    • 2015
  • It is common for popular products to sell out, and be out of stock. The purpose of this study is to examine the responses of consumers who have experiences of shopping online, and finding their desired products unavailable from being sold out. In order to carry out the study, in-depth interviews were conducted with ten recruits who were recruited from the Internet community, Soul Dresser, which is part of the Korean web portal, Daum. First, the cognitive reaction of the interviewees showed both positive and negative responses when they found out that their desired product was sold out. However, in the case of emotional reaction, all of them showed negative reactions. Observations showed that consumers researched and found similar products including price when they realized that their desired products were not going to be re-stocked. And in cases of similar products not being available, the consumers looked to buy other types of products such as bags, shoes, and other accessories.

전자상거래의 비용우위 효과에 관한 소비자 지각: 인터넷 쇼핑몰 이용자를 중심으로 (A Study on Consumers' Perceptions of the Cost Advantage Effect in the Electronic Commerce-Concentrated on Consumers' Perceptions on th Internet Shopping Mall)

  • 유동근;서영호;조임현
    • 한국경영과학회지
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    • 제24권4호
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    • pp.49-62
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    • 1999
  • Since the Internet was applied for commercial purpose, many companies have been making use of the Internet in electronic commerce and the Internet has brought many changes on consumer and supplier behaviors. It seems that consumers and suppliers can obtain more accurate information rapidly and pay less for the same product/service than in traditional commerce. This study tries to investigate the difference in the cost factors perceived by consumers between traditional commerce and the Internet commerce. Empirical results show that there is no significant difference in consumers' perception of cost factors between traditional commerce and the Internet commerce. Contrary to general perception, a large number of consumers do not believe that the Internet commerce is generally more economical than traditional commerce. The factors where the consumers think Internet commerce has cost advantages are search cost and purchasing cost. However, consumers are understanding the benefits of the Internet commerce and are expecting that Internet commerce bring about economic advantages in consumer markets in the near future.

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인터넷쇼핑몰의 고객불만처리 서비스에 대한 고객의 평가 (Customer′Evaluation on the Customer Complaints Handling Service of Internet Shopping Mall)

  • 박상미;송인숙
    • 가정과삶의질연구
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    • 제20권3호
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    • pp.113-124
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    • 2002
  • The purpose of this study was to identify the subarea of customer complaints handling service and to accomplish the data for an improvement of complaints handling get service through the evaluation of the importance and performance on customer handling service as subdivisions of customer complaints handling service. The data were collected 303 female/male, 20-30 age by outline survey. The major findings of this study were as follows: 1) The subdivisions of customer complaints handling service were classified into four different factors ; promptness, empathy, information, policy factors. 2) As the subdivisions factors, importance was promptness, empathy>information>policy factor and performance was empathy>information>promptness>policy factor in order. 3) There were question asking the performance evaluation of influencing the total satisfaction of customer complaints handling service. There were promptness, empathy of performance evaluation of influencing the total satisfaction.

Collaborative CRM using Statistical Learning Theory and Bayesian Fuzzy Clustering

  • Jun, Sung-Hae
    • Communications for Statistical Applications and Methods
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    • 제11권1호
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    • pp.197-211
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    • 2004
  • According to the increase of internet application, the marketing process as well as the research and survey, the education process, and administration of government are very depended on web bases. All kinds of goods and sales which are traded on the internet shopping malls are extremely increased. So, the necessity of automatically intelligent information system is shown, this system manages web site connected users for effective marketing. For the recommendation system which can offer a fit information from numerous web contents to user, we propose an automatic recommendation system which furnish necessary information to connected web user using statistical learning theory and bayesian fuzzy clustering. This system is called collaborative CRM in this paper. The performance of proposed system is compared with the other methods using real data of the existent shopping mall site. This paper shows that the predictive accuracy of the proposed system is improved by comparison with others.

전자카달로그 특성요인과 고객의 관계품질에 관한 연구 (A Study on the Factors of e-Catalog and their Impact on the Customer's Relationship Quality)

  • 고일상;강주선
    • 한국정보시스템학회:학술대회논문집
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    • 한국정보시스템학회 2005년도 춘계학술대회 발표 논문집
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    • pp.329-347
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    • 2005
  • As the electronic market grows, the vendors establish internet shopping mall with a plenty of electronic catalogs and prepare to respond rapid electronic market growth. Consequently, building attractable electronic catalogs is very important to give a customer satisfaction. Based on prior researches, this study suggest a research model to understand the factors of electronic catalogs and their impact on the customer's relationship quality. As a result, this study confirmed that accuracy, timeless, interaction, presentation, and information structure of electronic catalog were important factors. And their impact on the customer satisfaction and trust were proved to be substantial. These results will contribute to provide implicit guidelines to the developers of internet shopping malls.

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소비자 자신감에 따른 의복구매행동 (Clothing Purchase Behavior according to Consumer Self-Confidence)

  • 전경숙
    • 대한가정학회지
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    • 제45권6호
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    • pp.1-9
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    • 2007
  • Even though self-confidence is a personal factor of a people, it works as behavioristic factor in consumer behavior. In this study, the influence of consumer self-confidence on clothing purchase behavior was investigated. A total of 284 data sets were analyzed after collecting questionnaires from college students in Seoul using convenient sampling method. For data analysis, chi-square test, analysis of variance, reliability test and factor analysis were performed by SPSSWIN program. The results were as followed. First, the clothing purchase places were affected by the consumers' level of self-confidence. The more confident consumers preferred internet shopping and Dongdaemun market to large-scale shops. The discount stores were selected by the less confident consumers. Second, information search was one of the main reasons to visit internet shopping mall by the more confident consumers. Third, the more confident consumers showed the higher level of clothing involvement than the less confident consumers. Finally, unplanned purchases, such as pure impulse buying and reminder buying were more likely to occur by the more confident consumers with less purchase conflicts.

전자카달로그 특성요인과 고객의 관계품질에 관한 연구 (A Study on the Factors of e-Catalog and their Impact on the Customer's Relationship Quality)

  • 고일상;강주선
    • 한국정보시스템학회지:정보시스템연구
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    • 제15권1호
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    • pp.97-119
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    • 2006
  • As the electronic market grows, the vendors establish internet shopping mall with a plenty of electronic catalogs and prepare to respond rapid electronic market growth. Consequently, building attractable electronic catalogs is very important to give a customer satisfaction. Based on prior researches, this study suggest a research model to understand the factors of electronic catalogs and their impact on the customer's relationship quality. As a result, this study confirmed that accuracy, timeliness, interaction, presentation, and information structure of electronic catalog were important factors. Presentation is the most important factors of electronic catalog. Information structure and accuracy also heavily impact on user satisfaction. And their impact on the customer satisfaction and trust were proved to be substantial. These results will contribute to provide implicit guidelines to the developers of internet shopping malls.

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