• Journal of Korean Institute of Industrial Engineers
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• v.28 no.3
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• pp.291-301
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• 2002

In this paper, we introduce a mathematical model to analyze pricing/quality and service mix strategies for Internet Portal site. This model includes utilities and costs of each participants, i.e., user, third party provider, and portal sites. Especially, we consider portal sites that initiate their businesses by providing free services like free e-mail service or search service and providing several charged services. As the results, we can find that Portal sites should make the target of customers and focus them to maximize their profit. Portal sites should pay their marketing effort not for all customers but pertinent portions of customers. And Portal sites should make more efforts to efficiently develop and provision their services.

• KDI Journal of Economic Policy
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• v.31 no.2
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• pp.87-126
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• 2009

In the internet portal industry, the indirect network externality from portal visitors to advertisers and the direct network externality among portal visitors have important implications for anti-trust policies. This paper examines the existence and the magnitude of the direct/indirect network externality in the Korean internet portal industry and measures its effect on the market power of the internet portals. The results show that the direct/indirect network externality is substantive in the industry hence the market share of a portal in the visitors' side has the 'leverage' effect on its market power in the advertisers' side.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2000.10b
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• pp.167-186
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• 2000

As Internet has been spreading and popularizing, lots of industries of he society are changing their industries to be compatible to the internet. In other works may companies are investing for Electronic Commerce to change their industries....so there are lots of company to introduce electronic commerce in his industrial fields and this kind of tendency is increasing now, because electronic commerce has a lot of advantages this kind of tendency has been trying in the shipping industrial fields... so we an find lots of marine electronic commerce sites in the internet by a searching engine. these sites insist their site is real portal in the shipping field.. But actually their sites just e-commericalize a field or some fields of shipping, So they cann't insist their site is a real portal site But in this kind of tendency, real shipping portal site will be made someday but not so long.. so we want to show contents and strategy real shipping portal site should possess by comparison and generalization with existing shipping portal sites.

• Journal of Korea Society of Industrial Information Systems
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• v.18 no.6
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• pp.103-112
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• 2013

While the competition among many portal sites has been very serious in the Internet, very little research has been conducted on the perceptions of the users visiting those sites. To investigate how differently the Internet users perceive each of the portal sites, we attempted to analyze the similarities of five popular portal sites (Daum, Naver, Google, Nate, and MSN). By measuring the conceptual distances among the portal sites using Multi-Dimensional Scaling, this study was intended to understand the positions of the sites relative to those of other sites. The results of this study is expected to contribute to our understanding of competitive contexts among the portal sites.

• The Journal of the Korea Contents Association
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• v.10 no.3
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• pp.282-293
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• 2010

Currently, due to the rapid growth of Internet businesses, competition is deepening even in Internet portal markets. In markets where competition is severe, companies can no longer hold a competitive advantage if they cannot deliver their own distinguished, unique images to customers. Therefore, this research planned to establish distinguished positioning strategies by comparing competition relationships among portals which go through building positioning maps and understanding the evaluation attributes and ideal points of internal portal images preferred by segmented customer groups. College students who are heavy users of the Internet were selected as research subjects, and they were led to make an evaluation of the image of Internet portals they mainly use. The analysis result showed that attributes distinguished the most among portals were entertainment, additional service, and convenience while the attribute distinguished the least was customer service. Moreover, understanding of preference and ideal points regarding portals also showed significant differences by segmented groups. Such research results are expected to become meaningful raw data in regards to building distinguished market segment strategies in Internet portal markets.

• Proceedings of the Safety Management and Science Conference
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• 2012.04a
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• pp.623-638
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• 2012

Since six sigma program was first introduced in late 1990's, it has been evolved in Korea. The number of six sigma adopting company are getting increased and diversify manufacturing, service, government. In these days, the rapid innovation of internet technology change the media industry's game rule. This paper is concerned with a six sigma applications to internet media portal service company. The main focus of this study is to introduce an empirical study on the implementation of DMAIC procedures for internet media portal service company.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.10 no.7
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• pp.1718-1724
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• 2009

This paper is aimed at studying the sexuality elements and their perceptibility in the sports photographs and images of internet portal media. The sexuality elements are composed of athletes' uniform, body and external feature. In an analysis of sports' users through portal media, there were some differences in an experimental group of men. There was the difference between an experimental group of men and a of men and women sports game. The perceptibility of sexuality imaged by sports images of men and women games in portal media was higher in an of men and women sports game than the experimental group of men. Accordingly, the sexuality imaged through sports images of portal media had a higher effect on sports' men-users.

• Proceedings of the CALSEC Conference
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• 2002.01a
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• pp.353-354
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• 2002

Horizontal Portal ·대중시장을 겨냥하며 다양한 어플리케이션을 제공·다양한 파트너들과 협력하여 브랜드 강화에 역점 ·Omnitel 2000, Halebop, Genie Internet Vertical Portal ·특정시장을 중심으로 전문화된 어플리케이션을 제공 ·Routers, Football365, Clubnation Personal Communication Portal ·개인통신 어플리케이션 즉, e-mail, 추가정보, 통합메시징, PIM 어플리케이션을 집중적으로 제공 ·고객풍성도 제고 및 자연적 특성에 적합한 서비스 제공 ·Breathe Mobility, Space2 GO Business Portal ·고객정보 및 어플리케이션의 통합과 맞춤 연락페이스를 위한 포맷 ·Extranet 어플리케이션 포함(중략)

• Korean journal of communication and information
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• v.30
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• pp.143-174
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• 2005

This study aims at applying Chaffee & McLeod's co-orientation model to Internet portal news providers and users to find out their mutual understanding toward various features of online news. Included in those features are interactivity, expansion of user role, larger choices(user characteristics), real time update of news, limitless quantity, contextualized contents through hypertext, data base service, and multimedia contents(contents characteristics). To test the level of agreement, accuracy and congruency between the parties, a survey was conducted among 105 portal news providers from 11 online news media, and 105 portal news users between ages 20 and 40. The result indicated that both portal news providers and users showed agreement for user characteristics, but by and large displayed either ignorance or partial congruency toward contents characteristics. Communication between portal news providers and users are thus exported to increase until it reaches the point where the internet's newly born identity as a news medium gets finally stabilized.

• International Journal of Contents
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• v.13 no.1
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• pp.1-8
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• 2017

The study aims to reveal the differences in the factors influencing portal news and news site application usages on smartphones in regard to political discussion networks, news use across multiple media platforms and news genre consumption. The results demonstrate that those factors affected both types of application usages in a different manner when controlling for demographics. The more participants conversed politics with homogeneous networks, the more they used portal news on smartphones. Conversely, the more political discussion with heterogeneous networks, the more they used news site application on smartphones. The more frequently Internet and mobile phone were employed for news source and the more soft news genre was consumed, the more the portal news application was used. However, the more frequently traditional and social media were employed for news source and the more hard news consumed, the more news site application was used. The findings imply that portal news application users may increase their likelihood of soft news consumption using Internet and mobile phones for political discussion with close social relations, while news site application users may increase their likelihood of hard news consumption using traditional and social media for political discussion with distant social relations.