인터넷 커뮤니티의 형성과 마케팅 성과간의 관계에 있어서 신뢰와 몰입의 매개역할 (The Relationship between the Formation of Internet Community and Marketing Performances : The Mediating Role of Trust and Commitment)
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- Journal of Information Technology Applications and Management
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- 제11권2호
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- pp.125-148
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- 2004