• Journal of Korean Society for Quality Management
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• v.32 no.2
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• pp.15-23
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• 2004

This study investigates the customer satisfaction based on the various levels of many factors such as age, sex, period, motive, preference between wired and mobile service, frequency, and time. Customer satisfaction is measured by 13 dimensions. MANOVA reveals that preference between wired and mobile commerce service, mobile service frequency, mobile e-mail service frequency, wired Internet usage frequency, and mobile Internet usage time have a significant effect on the overall satisfaction. Transmission speed, fare, and ease of operation of mobile Internet service turn out to be improved for better customer satisfaction, the IMT-2000 service in particular.

• Journal of Korea Society of Digital Industry and Information Management
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• v.5 no.2
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• pp.185-197
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• 2009

The Purpose of this study was to investigate of university students' perceived Service Qualities on the internet fashion and apparel shopping malls. This survey was carried out with real customers. Data were obtained from 197 internet fashion shopping mall consumer(university students) who have bought fashion products. Questionnaires related to service quality, perceived service value and loyalty. This study was investigated with focused on customer of university students itself. To find relationships among variables, exploratory factor analysis and multiple regression was carried out with collected data. The resulted were as follows: 1. The service quality dimension of fashion internet shopping malls were external quality of web, reliability quality and emotional quality. 2. The all of service quality dimensions of internet fashion and apparel shopping malls had an effect on university students perceived value and loyalty.

• Journal of the Korean Operations Research and Management Science Society
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• v.30 no.2
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• pp.169-184
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• 2005

This study aims to identify service factors that satisfy customers in the internet shopping mail context. The study examines the relationship between service qualify and customer satisfaction, and explores the moderating role of the internet community type (i. e., transaction community group, interest community group and fantasy community group). By analyzing 188 questionnaires, we found that out of the five service quality dimensions, only reliability, tangibility, assurance and responsiveness dimensions have positive effects on customer satisfaction. We also found that there is a significant difference in the relationship between service quality and customer satisfaction by the perceived type of internet community implications of the findings and future research directions are discussed.

• Korean Management Science Review
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• v.17 no.3
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• pp.161-180
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• 2000

The purpose of this paper is to propose an analytical model for evaluating Internet Web sites, that is comprehensive and flexible enough to accomodate different categories of Internet Web sites. This paper is intended to identify critical success factors of Internet Web sites to determine criteria for evaluating the Web sites, and use the criteria to develop a framework for comprehensive evaluation of Internet Web sites. The framework consists of eight categories, including design, business functions, trustworthiness, interface, technology, community, contents, and others. An empirical study designed to validated the framework has been conducted for each of the three Web site categories, including (1) information provision, (2) product sale, and (3) customer service. The results show that ‘content ’ is the most important for information provision Web sites, ‘trustworthiness’for product sale Web sites, and ‘design’ for customer service Web sites. The framework may be used not only as a tool to evaluate Internet Web sites, but also as a checklist to improve the quality of a Web site that is under development.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2007.11a
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• pp.273-287
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• 2007

The mobile Internet (M-Internet) service is a form of subscription-based information Systems (IS) services in which usage continuance is essential for the eventual success of the service providers. However, previous research on IS continuance has focused mainly on the technology user aspects despite the fact that the user plays a dual role of being a technology user and service consumer in many IS usage contexts. This study thus aims to examine IS continuance based on the theoretical foundation of dedication-based and constraint-based customer relationship development in the context of M-Internet service. Four customer relationship development factors (satisfaction, perceived value, familiarity, and switching costs) are identified and tested on how they affect continuance intention from a survey conducted on M-Internet service users. Then, the results of this study are discussed along with its limitations and implications.

• Journal of Korean Society for Quality Management
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• v.30 no.3
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• pp.94-110
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• 2002

This research focuses on internet advertisement success factors derived from the relevant researches and clarified the concept of user and information characteristics. The corresponding determinants are suggested such as organizational characteristics, user characteristics, and information characteristics. Success factor of internet advertisement is used by user attitude. We then examine the impact of corresponding determinants on the success factors. Hypotheses on their characteristics were tested for 174 persons. The results indicated that organizational characteristic, user characteristic and information characteristic was partly found as a positive impact on the internet advertisement success while quality of innovation and purchase promotion traits were not significant.

• Journal of the Korean Society for information Management
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• v.19 no.4
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• pp.322-348
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• 2002

The purpose of the study is to suggest and measure the ways to activate the use of wireless internet services in university libraries. For this, 1 reviewed the concepts and characteristics of wireless internet and investigated both local and foreign cases on wireless internet service of university libraries, library users' usage status, and their demands. Based on the case study and survey results, I suggest the strategic consideration and active publicity of university libraries, the introduction of the services students more prefer, the development of differentiated menus from ordinary wire internet services, and the consistent financial support of the university authority.

• Journal of the Korean Operations Research and Management Science Society
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• v.27 no.3
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• pp.75-92
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• 2002

This paper is concerned with proposing a new market strategy for the segmented markets of the Internet stock trading. Many companies are providing various services for customers. However, the internet stock trading market is glowing rapidly absorbing a wide variety of customers showing different tastes and demographic information, so that it is necessary for us to investigate specific strategy for the segmented markets. General strategy so far in the Internet stock trading market has been to lower transaction fee according to the market trend. As the advent of rapidly enlarging market, however, more specific strategies need to be suggested for the segmented markets. In this respect, this paper applied a self-organizing map (SOM) to 83 questionnaire data collected from the Internet stock trading market in Korea, and obtained meaningful results.

• International Journal of Internet, Broadcasting and Communication
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• v.4 no.2
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• pp.17-21
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• 2012

As an acronym for Supervisory Control and Data Acquisition, SCADA is a concept that is used to refer to the management and procurement of data that can be used in developing process management criteria. The use of the term SCADA varies, depending on location. Conventionally, SCADA is connected only in a limited private network. In current times, there are also demands of connecting SCADA through the internet. The internet SCADA facility has brought a lot of advantages in terms of control, data generation and viewing. With these advantages, come the security issues regarding web SCADA. In this paper, we discuss web SCADA and its connectivity along with the issues regarding security and suggests a web SCADA security solution using asymmetric-key encryption.

• Korean Management Science Review
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• v.19 no.1
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• pp.29-38
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• 2002

Due to the rapid increase In the Internet traffic volume, ISPs are faced with the definite need of the expansion of server capacity. In order to Provide prompt services for customers and still prevent excessive facility cost, it is critical to determine the optimum level of internet server capacity. The purpose of this Paper is to provide a simple but effective strategy on the expansion of servers capacity according to the increase in internet traffic. We model an internet server as an M/G/m/m queueing system and derive an efficient method to compute the loss probability which, In turn, Is used as a basis to determine proper server capacity. The Process of estimating the traffic parameter values at each server based on log data analysis is also given. All the procedures are numerically demonstrated through the process of analyzing actual log data collected from a game company.