[KSCI] Korea Science Citation Index Service

Segmentation of the Internet Stock Trading Market Using Self Organizing Map

이건창 (성균관대학교 경영학부)
정남호 (성균관대학교 경영학부)

Publication Information

Journal of the Korean Operations Research and Management Science Society / v.27, no.3, 2002 , pp. 75-92 More about this Journal

Abstract

This paper is concerned with proposing a new market strategy for the segmented markets of the Internet stock trading. Many companies are providing various services for customers. However, the internet stock trading market is glowing rapidly absorbing a wide variety of customers showing different tastes and demographic information, so that it is necessary for us to investigate specific strategy for the segmented markets. General strategy so far in the Internet stock trading market has been to lower transaction fee according to the market trend. As the advent of rapidly enlarging market, however, more specific strategies need to be suggested for the segmented markets. In this respect, this paper applied a self-organizing map (SOM) to 83 questionnaire data collected from the Internet stock trading market in Korea, and obtained meaningful results.

Keywords

Internet Stock Trading; Market Segmentation; Self Organizing Map;

Citations & Related Records

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KSCI

Segmentation of the Internet Stock Trading Market Using Self Organizing Map SOM을 이용한 인터넷 주식거래시장의 시장세분화 전략수립에 관한 연구

Segmentation of the Internet Stock Trading Market Using Self Organizing Map