• Journal of Intelligence and Information Systems
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• v.10 no.1
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• pp.27-45
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• 2004

While on-line shopping is increasing, the "Consumer Protection Law in Electronic Commerce" obliges each internet shopping mall to provide its business information. Although most internet shopping malls provide their business information in the semi-structured format on the bottom of their homepages, the attributes and expression forms of business information are different each other. It makes consumers difficult to identify their business information and lowers public confidence. Hence this study proposes three approaches - HTML-based structure, XML-based structure, and XML data island-based structure - to structuralizing business information for correct expression. The experiment results showed that the business information extraction time by XML data island-based structure is independent of the size of the web document, while the time by HTML-based structure is dependent on the size. By comparing the business information extraction times, we show that XML data island-based structure is more efficient and effective than HTML-based structure.structure.

• Journal of Distribution Science
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• v.14 no.11
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• pp.139-147
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• 2016

Purpose - This study examines the effects of purchasing factors of consumers based on customer satisfaction and repurchasing intention buying through Internet shopping malls. The subject of this study are Chinese residents who have lived over a year in Korea. Research design, data, and methodology - In this study, former research related with internet shopping malls' customer satisfaction and repurchase intention was revised. Based on past research, the internet shopping mall purchasing factors divided to 4 factors; factors of product, price, service, and promotion. 5 hypotheses were made. They are

Product factors of internet shopping malls have meaningful effect to customer satisfaction,

Price factors of internet shopping malls have meaningful effect to customer satisfaction,

Service factors of internet shopping malls have meaningful effect to customer satisfaction,

Promotion factors of internet shopping malls have meaningful effect to customer satisfaction,

Customer satisfaction factors of internet shopping malls have meaningful effect to customer repurchase intention. Measurements developed 4~5 items to each factor and questionnaires were made. The survey was conducted on 1,000 Chinese people. Out of 292 surveys, 9 were excluded which responded nothing or were unfilled. Finally 283 surveys were used in empirical analysis with SPSS 22.0 statistical program. Hypotheses were verified by structural equation modeling. Results - The following conclusions are shown in the empirical study. First, the service and promotion factors of internet shopping mall have effects on customer satisfaction. Second, customer (Chinese people who live in Korea) satisfaction have effects on repurchase intention. Third, the products value and price level of internet shopping mall have strong effects on repurchasing intention. Conclusions - There are suggestions that Chinese customers satisfied with Korean internet shopping malls might increase their royalty to the shopping malls as possibility of repurchase arises. This study has differentiating points with preceding researches that subjected residents in Korea. But there are limitations that this study also used purchasing factors used in preceding studies. Also this study has limitations, such as generalization in global market circumstances because this study subjected only Chinese people and not global customers. Therefore, further study executed complementary with those limitations would be an interesting study.

• Journal of the Korea Computer Industry Society
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• v.7 no.3
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• pp.135-144
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• 2006

According th expansion of computer technology and fast spread of network today, change is accelerated to electronic filing document in information carrier that use existent paper. Accord ingly, it became very important issue that create electronic filing document, and manage information that is included to electronic filing document. XML is expected to act important role in electronic commerce, electronic library, construction of point application system of imagination college and so on furthermore as well as can be complicated in Internet and ease storage of structured document data, administration, search. It is not easy work that peon makes out this XML document. This dissertation is research about edit method to make out XML document as more easy and convenient. Introduced concept that input XML document using document form for this, and separated input process by process and process that make out actuality XML document using made XML document form that make XML document form. Such detached input method can improve efficiency of XML input because can input easily XML document if use XML document form that offer input person who do not know well about XML specialist or system.

• Journal of the Korea Institute of Information Security & Cryptology
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• v.25 no.6
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• pp.1525-1540
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• 2015

Due to a rapid advancement in the electronic commerce technology, the payment method varies from cash to electronic settlement such as credit card, mobile payment and mobile application card. Therefore, financial fraud is increasing notably for a purpose of personal gain. In response, financial companies are building the FDS (Fraud Detection System) to protect consumers from fraudulent transactions. The one of the goals of FDS is identifying the fraudulent transaction with high accuracy by analyzing transaction data and personal information in real-time. Data mining techniques are providing great aid in financial accounting fraud detection, so it have been applied most extensively to provide primary solutions to the problems. In this paper, we try to provide an overview of the research on data mining based fraud detection. Also, we classify researches under few criteria such as data set, data mining algorithm and viewpoint of research.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.29 no.9C
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• pp.1345-1351
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• 2004

Due to the overwhelming importance the Internet gained nowadays, more and more sophisticated security services are requested. However many applications such as Internet Banking, Home Trading System, Electronic Medical Recede, electronic commerce, etc. are related to non-repudiation. Non-repudiation services are one of these new security requirements. ill comparison to other security issues, such as privacy or authenticity of communications, non-repudiation has not been studied intensively. Informally, we say that a protocol is fair if at the end of the protocol execution either originator receives a non-repudiation of receipt evidence and recipient receives a non-repudiation of origin evidence or none of them receives any valid evidence. The most non-repudiation protocols rely on a trusted third party(TIP) that has to intervene during each protocols run. the TIP may create a communication bottleneck. ill this paper, we suggest the digital signature recorder that guarantees fairness logically and supplies minimal network bottleneck to be composed verification server physically.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2010.05a
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• pp.734-736
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• 2010

Now, Using high-speed Internet network for information processing and exchange of information on the research and development is active. To do this, Electronic document standards for more efficient and accurate operations shall be conducted. Accordingly, Standards bodies from around the world proposed various standards, and Typically The EDI is standardized system for exchanging data between companies. EDI is one form of e-commerce. And, through the transactions between companies to standardize data and documents. And using a computer network between the parties directly for sending and receiving. But, Companies and other businesses to deliver the document as defined, so data are fixed and formalized at the time of the extension causes problems and structured data search and processing is impossible. In this paper, While using structure and expanding Internet-standard language the XML for EDI document processing system was designed and implemented.

• Journal of Internet of Things and Convergence
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• v.8 no.5
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• pp.99-109
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• 2022

The purpose of this study is to verify the effect of experiential economy factors using metaverse on the intention to accept advertisements reflecting new technologies. The subjects of this study were those located in G Metropolitan City and J Province, and those who experienced metaverse. From August 1 to September 10, 2022, 150 people participated in the survey without face-to-face. Analysis methods were frequency analysis, factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and three-step mediated regression analysis. The conclusion is as follows. First, the influence of metaverse experience on advertisement acceptance intention was shown in the order of relational experience, educational experience, and escapist experience. Second, it was found that the relational and educational experiences of metaverse partially mediate metaverse usefulness and affect the advertisement acceptance intention. Third, it was found that the relational and educational experiences of the metaverse partially mediate the metaverse presence and affect the advertisement acceptance intention. Also, it was found that the metaverse's escapist experience completely mediates the metaverse's presence and affects the advertisement acceptance intention. Fourth, it was found that the escapist experience of metaverse completely mediates the ease of use of metaverse and affects the advertisement acceptance intention. It is expected that this study will contribute to the construction of a new platform in the advertising market using various platforms of metaverse.

• Journal of Digital Contents Society
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• v.8 no.3
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• pp.403-410
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• 2007

The P2P(Peer to Peer) business, which has brought the great wave all over the world, was made possible as a user's environment is getting improved through the introduction of high-tech PC, and the access service of high-speed internet. P2P is the form that anyone using computer could be both a provider and a user by searching or connecting to the personal computer each other out of the concept of server and client. In other words, it is the system made by the technique which could share the data connecting between the PC of the person with the information and the person searching the information. Recently a various system of P2P is under the development which could be applied to the electronic commerce among the companies which is not only the file share among the individuals. In this paper, we propose the more effective electronic business system making use of P2P.

• Journal of Distribution Science
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• v.7 no.3
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• pp.49-69
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• 2009

With the proliferation of electronic commerce, online transactions have become a norm. Its enormous potential, however, can be truly realized if consumers feel comfortable facing invisible sellers over the Internet, a virtual business channel. Trust has been identified as a key component in many e-Commerce studies. The purpose of this study is to find out which factors play a major role in building buyer trust and how the build-up trust affects buyer's purchase intention in online used car transactions. Based on the information asymmetry, TAM (Technology Acceptance Model), and the trust theory, our research model includes factors such as a buyer's propensity-to-trust, institutional characteristics (inspection and warranty policy), word-of-mouth referral, perceived size, and perceived benefits as independent variables. The model also includes trust as a mediate variable, purchase intention as a dependent variable, and perceived quality risk as a moderate variable. The research model is tested by analyzing 448 sample data gathered from used car websites. The result shows that the trust has significant effects on the online purchase intention, and institutional characteristics have been identified as one of the most significant factors for trust building in used car websites. For those who perceive quality risk high, actual purchasing behavior occurs only when they have trust on the used car websites, indicating that trust plays a vital role as a mediate variable. This study suggests that buyer trust on the used car websites is important to increase buyer's online purchase behavior.

• Journal of KIISE:Software and Applications
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• v.30 no.12
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• pp.1208-1219
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• 2003

The Internet has become a part of our life and has changed our living environments dramatically. However, Electronic Commerce (EC) stays currently at a level that a buyer deals only with an one-sided condition (price) proposed by a seller or compares the proposed condition to find a better one. As the agent technology makes progress, EC requires negotiation that is not one-sided but is a way to maximize profits of both seller and buyer. Moreover, negotiation in EC should consider multiple issues rather than a single issue to replace the traditional commerce. In this paper we propose a negotiation model, which guarantees balanced profits between two agents through negotiation using multi-issues, and makes a deal successfully under time-constraint environment. The proposed negotiation model suggests strategies(alternative and simultaneous strategy) that change the value of issues with each agent has time for negotiation. In this paper, we also suggest a strategy that proposes an offer to each other. We compare the proposed negotiation model with another negotiation model. The experimental results show that dynamic conceder tactic and linear tactic showed balanced profits and a high percentage of deals for negotiation between two agents, and the sum of utilities of two agents is high, when the alternative strategy is used.