• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.12
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• pp.1927-1938
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• 2008

Companies can build a close relationship by providing benefits that consumers want. As long relationships between consumer and company are stressed these days, it is very important for the growth and development of companies to assess what benefits consumers perceive and how they reflect them to their buying behaviors. Thus, this study aims to examine the relational benefits that consumers perceive in internet clothing purchase and how these perceived relational benefits affects relational commitment and customer loyalty. This study surveyed 343 male and female in their 20s and 30s for empirical analysis who have ever purchased clothing through internet shopping malls. Descriptive statistics, factor analysis, ANOVA analysis, Duncan test, and ${\chi}^2$-test are carried out using SPSS for Windows 12.0 for statistical analysis. The results are as follows. First, the dimensions of relational benefits perceived by consumers in internet clothing purchase are found 6 including customization, economic, psychological, social, shopping convenience, and informational. Second, consumers' perception of relational benefits significantly affect on relational commitment and loyalty, thus consumers with greater recognition of relational benefits have higher relational commitment and loyalty. Third, based on the dimensions of consumer's perceived relational benefit, consumers are categorized into 6 types: group perceiving social benefit, group perceiving economic/shopping convenience benefit, group perceiving shopping convenience benefit, group perceiving customization benefit, group perceiving informational benefit, and group perceiving psychological benefit. The group perceiving customization benefits have higher relational commitment and loyalty than the others. It is expected that this study will help internet companies establish customer relationship management strategies, which are needed to promote relationships with customers and to enhance customers' loyalty to internet shopping malls.

• Journal of the Korean Operations Research and Management Science Society
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• v.27 no.3
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• pp.75-92
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• 2002

This paper is concerned with proposing a new market strategy for the segmented markets of the Internet stock trading. Many companies are providing various services for customers. However, the internet stock trading market is glowing rapidly absorbing a wide variety of customers showing different tastes and demographic information, so that it is necessary for us to investigate specific strategy for the segmented markets. General strategy so far in the Internet stock trading market has been to lower transaction fee according to the market trend. As the advent of rapidly enlarging market, however, more specific strategies need to be suggested for the segmented markets. In this respect, this paper applied a self-organizing map (SOM) to 83 questionnaire data collected from the Internet stock trading market in Korea, and obtained meaningful results.

• IE interfaces
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• v.10 no.3
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• pp.33-41
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• 1997

With the enormous growth of the Internet, an increasing number of people in corporations use the Internet for communicating with the outside world, for gathering information, and for doing business. Internet technology may have its greatest impact not on general culture, but rather on corporations. It has already begun to revolutionize the way that companies operate and do business. When Internet technology is applied and used inside a corporation, and open only to its employees, it is referred to as an Intranet. The same technologies that underlie corporate Intranets form the basis of the larger Internet. The benefit of Intranet is 1) low construction cost 2) easy system management 3) friendly user interface 4) OS and H/W independent, etc. This paper provides the concept of Internet and Intranet, compares client/server and Intranet environment, and propose case study of implementation from client/server to Intranet environment.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.28 no.1
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• pp.16-23
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• 2005

Purpose of this research wishes to present way to more safe and reliable operation way to shopping mall operation companies as well as consumerism through general utilization present condition of customers and satisfaction investigation that use internet shopping mall and establish wholesome commercial transaction order. This research draws criteria and items about success factor through each precedent research literature investigation about internet shopping mall success factor, and made up a questionnaire criteria and items that affect important internet shopping mall company's selection to college students and graduate students with learning connected with electronic commerce course. Execute pair comparison that require in AHP and analyzed priority weight about criteria and items to shopping mall company selection. As the result, Appeared that 'Credibility about internet shopping mall company's transaction' is considered most heftily by importance criteria at internet shopping mall selection. Appeared that think 'Credibility of personal information leakage prevention' most important to each criteria.

• Culinary science and hospitality research
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• v.6 no.1
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• pp.197-224
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• 2000

The ballyhoo surrounding internet continues to intensify. This study was made to determine how the hotel food & beverage goods is using this potentially revolutionary marketing and management tool by taking an exploratory look at the internet and at worldwide-web hotel sites. The type of hotel-related sites that exist on the web was examined. To have a successful web site and realize the potential of that tool, one must make some plans carefully Also, being on the internet requires a full marketing strategy, and one must know his own personal goals. The goals are to increase worldwide visibility, upgrade public relations and publicity, develop sales, and include new technology in internal communication. The internet also has a communication function for internal management takes. hotel companies have established themselves on the Web with their own web sites or via a link from a third party. Using the evidence from many of these sites this study reveals the current strengths and weaknesses of the use of the internet as a business and marketing tool by hotel food & beverage goods.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.17 no.4
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• pp.27-34
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• 2017

In recent years, major security data such as research data and confidential documents have been leaked to the outside due to the carelessness of the companies and research institutes performing IT related services such as information technology projects and research and development of financial institutions, companies and public institutions is. Leakage cases are caused by leakage of personal information due to lack of security management of information system maintenance companies, such as unauthorized leakage or storage of related materials in outsourcing service process. In this paper, we analyzed the types and management status of service business through the environmental survey of corporate informatization business and analyzed the problems in development and maintenance using external service companies. Furthermore, in this paper, we provide an information system service that focuses on the business activities based on the items considered, and at the same time, it provides the informatization service for companies that can prevent infiltration of viruses and hacking from the outside. This paper presents a methodology for enhancing security for the system construction.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.3
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• pp.181-189
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• 2015

As a study on entrepreneurship and venture companies to support, this research is to find how to inflow the fund which is provided by private companies. This is to propose a shared platform for Information for connecting producers and consumers, corporate investors to help fund inflows to private companies and utilization of the enterprise information collected by government. Entrepreneurship support policies, as one of economy activation have a limit in the size of the support of the government therefore support continued growth through aggressive inflow of private funds is needed. It is significant to provide the environment that private funds could spill into the environment to provide for excellent start-up companies.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.15 no.10
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• pp.3627-3641
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• 2021

Fintech, which stands for financial technology, is growing fast globally since the economic crisis hit the United States in 2008. Fintech companies are striving to secure a competitive advantage over existing financial services by providing efficient financial services utilizing the latest technologies. Fintech companies can be classified into several areas according to their business solutions. Among the Fintech sector, peer-to-peer (P2P) lending companies are leading the domestic Fintech industry. P2P lending is a method of lending funds directly to individuals or businesses without an official financial institution participating as an intermediary in the transaction. The rapid growth of P2P lending companies has now reached a level that threatens secondary financial markets. However, as the growth rate increases, so does the potential risk factor. In addition to government laws to protect and regulate P2P lending, further measures to reduce the risk of P2P lending accidents have yet to keep up with the pace of market growth. Since most P2P lenders do not implement their own credit rating system, they rely on personal credit scores provided by credit rating agencies such as the NICE credit information service in Korea. However, it is hard for P2P lending companies to figure out the intentional loan default of the borrower since most borrowers' credit scores are not excellent. This study analyzed the voices of telephone conversation between the loan consultant and the borrower in order to verify if it is applicable to determine the personal credit score. Experimental results show that the change in pitch frequency and change in voice pitch frequency can be reliably identified, and this difference can be used to predict the loan defaults or use it to determine the underlying default risk. It has also been shown that parameters extracted from sample voice data can be used as a determinant for classifying the level of personal credit ratings.

• KSII Transactions on Internet and Information Systems (TIIS)
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• v.8 no.2
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• pp.567-582
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• 2014

The purpose of this study is to qualitatively identify the typologies and characteristics of the big data marketing strategy in major companies that are taking advantage of the big data business in Korea. Big data means piles accumulated from converging platforms such as computing infrastructures, smart devices, social networking and new media, and big data is also an analytic technique itself. Numerous enterprises have grown conscious that big data can be a most significant resource or capability since the issue of big data recently surfaced abruptly in Korea. Companies will be obliged to design their own implementing plans for big data marketing and to customize their own analytic skills in the new era of big data, which will fundamentally transform how businesses operate and how they engage with customers, suppliers, partners and employees. This research employed a Q-study, which is a methodology, model, and theory used in 'subjectivity' research to interpret professional panels' perceptions or opinions through in-depth interviews. This method includes a series of q-sorting analysis processes, proposing 40 stimuli statements (q-sample) compressed out of about 60 (q-population) and explaining the big data marketing model derived from in-depth interviews with 20 marketing managers who belong to major companies(q-sorters). As a result, this study makes fundamental contributions to proposing new findings and insights for small and medium-size enterprises (SMEs) and policy makers that need guidelines or direction for future big data business.

• International Journal of Internet, Broadcasting and Communication
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• v.12 no.4
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• pp.55-60
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• 2020

This study aims to apply Arduino and 3D printing technology considered as a key subject in the age of 4th industrial revolution which is a step 1 for customizing and applying the process of production by chemical molding companies producing environment-friendly biodegradable packaging materials to the 3D printing teaching in universities. Step 3 is applied to IoT for Arduino application, and 3D printing technology is also used on the basis of teaching creative integrated human resource. Integration of Arduino with 3D printers is based on the assumption that middle- and high-school students can learn it step by step to higher levels and university students majoring or not majoring in computing science can also have computing skills for solving 3D printing-based problems. For IoT application in this study, the 3D printing technology is applied to the external shape of products for producing an Arduino-based lighting fixture. The applied 3D printing technology is further extended to teaching modeling of producing packaging materials by chemical product molding companies in the age of 4th industrial revolution.