A Study on Consumers' Perceptions of the Cost Advantage Effect in the Electronic Commerce-Concentrated on Consumers' Perceptions on th Internet Shopping Mall (전자상거래의 비용우위 효과에 관한 소비자 지각: 인터넷 쇼핑몰 이용자를 중심으로)
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- Journal of the Korean Operations Research and Management Science Society
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- v.24 no.4
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- pp.49-62
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- 1999