• International Journal of Advanced Culture Technology
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• 제10권1호
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• pp.196-203
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• 2022

Developing smart cities increasingly relies on metaverse technology. This has become much more apparent in the post-COVID-19 pandemic urban environment. The demand for fast processing of huge amounts of data and the convergence of various media types is essential for keeping city residents well-informed and safe. This paper builds on recent research on metaverse, smart cities, and digital outdoor advertising media. It proposes that "space culture media", which collectively functions by using physical or virtual spatial information, will play a key role in the smart city, functioning as an augmented city. Specifically, this paper deals with significant issues related to the smart city changes created by tecoration, a metaverse urban media space facilitated and enhanced through digital outdoor advertising.

• 무역학회지
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• 제47권6호
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• pp.21-37
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• 2022

This study sought to look at why Facebook and Twitter, which have dominated the social media market, are moving away from other services. To this end, we sought to identify the causes of churn in terms of firm-level strategic direction and resource allocation, which have not been actively presented to the studies. For this purpose, this study divides the social media firm's strategies into horizontal expansion strategy and vertical integration strategy based on the existing reports and researches, and how each of the representative firms' strategies affects users' switching behavior. As a result, there was a significant difference in the strategic direction of the social media firm, when a horizontal expansion strategy is taken, user's switching intention is higher than when a vertical integration strategy is taken. In addition, the switching intention according to the level of dependence showed that the lower the dependence on social media, the higher the intention to switch to other media. The findings are expected to provide highly realistic and concrete strategic alternatives for a variety of economic actors, such as individuals and companies who want to do business using social media.

• 기술경영경제학회:학술대회논문집
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• 기술경영경제학회 1999년도 제15회 하계 학술발표회 논문집
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• pp.226-244
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• 1999

Very closely related to technologies, patents, standards, and licensing interact with them, cores of technology innovation, as the technology diffusion media for technology innovation. Todays it is usually impressed that no one can face to international technology competetion environment without the strategy of patent, standardization, and licensing. In this paper, the whole configuration of technology innovation is represented including the patent, standard, licensing as these media, their basic characteristics and how they roles as technology diffusion media interacting with the technology, core of the technology innovation configuration are analyzed, and some related practical cases to be understood as the applications of these three media for technology innovation are also explained : such as IMT-2000 and CDMA technology which have been international issues currently involved in patents and standardization together, the advent of Linux operating system being the new event in the field of computer technology. Finally this paper intends to have the implicated meanings needed for national policy improvement, through appreciating the importance and the mechanism of roles of three media factors for technology innovation.

• International Journal of Advanced Culture Technology
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• 제7권1호
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• pp.77-83
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• 2019

Recently, as social media users have grown, the resulting form of advertising has emerged, and one of the types is native advertising. This advertising method appears to be 52% higher than the banner, according to a study by the IPG Media Lab (2013). Therefore, there is a positive effect on native advertising, but it is necessary to maximize the effect. In this paper, the acceptor's attitude to the native advertisement and the shared intention are verified as to how the effect of the native advertisement can be understood and the maximized effect can be obtained. When the brand phrase was in the form of direct exposure, the subjects were positive about the advertisement and the brand attitude was favorable. Share intentions were also high. These results included suggestions to produce native advertisements in consideration of the attitudes and sharing of the recipients.

• International Journal of Advanced Culture Technology
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• 제7권2호
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• pp.195-200
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• 2019

Media art, which is a combination of media technology and art, is making a lot of progress in combination with AI, IoT and VR. This paper aims to meet people's needs by creating a video that simulates the dance moves of an object that users admire by using media art that features interactive interactions between users and works. The project proposed a universal image synthesis system that minimizes equipment constraints by utilizing a deep running-based Skeleton estimation system and one of the deep-running neural network structures, rather than a Kinect-based Skeleton image. The results of the experiment showed that the images implemented through the deep learning system were successful in generating the same results as the user did when they actually danced through inference and synthesis of motion that they did not actually behave.

• International Journal of Advanced Culture Technology
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• 제9권4호
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• pp.154-161
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• 2021

The purpose of this study is to investigate the effect of college students' interest in sports media on sports values and sports activities. In order to identify the purpose of this study, college students aged 20 years or older living in Jeonnam region in 2021 were selected as the population. A total of 300 subjects (150 males and 150 females) were selected using the convenient sampling method. The survey tool consisted of a questionnaire on a 5-point scale. Also, the collected data were statistically processed using SPSS version 20.0. The results obtained through this research procedure are as follows. First, it was found that college students' interest in sports media had a partial influence on sports values. Second, it was found that college students' interest in sports media partially affected their participation in sports. Third, it was found that college students' participation in sports had a partial effect on sports values.

• International Journal of Computer Science & Network Security
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• 제21권4호
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• pp.229-240
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• 2021

The article seeks to explore Ukrainian media art and its features in a global context. In particular, it performs an in-depth analysis of the stages of its development from video art of the 1990s, media installations of the 2000s, and to various digital and VR technologies today. Due to historical circumstances, the development of media art was quite rapid, as young artists sought to gain new experience in media art. Most often, their experience was broadened through international cooperation and studying abroad. The paper analyzes the presentation of Ukrainian media art outside the country during 1993-2020 and distinguishes the main thematic areas of the artists' work. It examines how artists present and reveal the peculiarities of the Ukrainian worldview, aesthetics, and culture through the problematization of certain aspects and themes in their work. Specifically, among the principal topics which are problematized in the work of media artists are a sensory experience, limited sensory capabilities, gender issues, the Chernobyl tragedy, the development of utopian models of the city, and global communication. The leading themes of Ukrainian artists also include revolution and war. Notably, political and social sentiments determine the unique energy and vitality of contemporary Ukrainian art, create a revolutionary creative environment, and unite media artists in group art projects. It is concluded that by showing, exhibiting, and presenting them outside the country, artists shape the image of Ukrainian art in a global context.

• Educational Technology International
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• 제17권1호
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• pp.39-57
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• 2016

The present study aims to examine whether the gender and school of students affect smart media literacy in South Korea. For the purpose of this study, data in Korea Youth Competency Measurement and International Comparative research II was analyzed. The data was nationwide data collected from 11,284 students in elementary, middle, high, and undergraduate school in South Korea. The participants were asked to answer 18 items of smart media literacy questionnaire (SMLQ) that consisted of four factors; ability to learn using smart media, ability to operate smart devices, ability to use smart applications, and positive perception of using smart media. As a result, statically significant differences were observed in the participants' gender and school levels. In relation to the gender level, female students scored higher than male students on the smart literacy survey. With regard to the school level, middle school students scored the highest while elementary school students scored the lowest. In addition, a statistically significant difference was found in the gender level of smart media literacy on two dependent measures in terms of the interaction effect of gender and school levels. Based on the findings of the present study, strategies to improve smart media literacy according to students' gender and school levels have been made and suggestions for further research have been proposed in detail.

• International Journal of Internet, Broadcasting and Communication
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• 제12권3호
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• pp.64-73
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• 2020

The importance of international co-production that enables content production, diversification of overseas markets, and diversification has been highlighted as demand for content has soared due to intensifying competition between media outlets, while contents provision has become easier due to changes in media environment such as convergence of broadcasting and communication and the spread of mobile Internet. In particular, the boom in Korean dramas, called the Korean Wave in China, opened up a new market after "My Love from the Star" in 2014, and in 2016, Netflix's entry into Korea served as an opportunity for local broadcasters and producers to seek international co-production. In addition, "Good Doctor" which was aired on American Broadcasting Co. (ABC) in 2017, has topped the same time slot for the first time in 29 years, and is set to air season 4 this fall. Accordingly, overseas broadcasters and production companies wanted to collaborate with domestic broadcasters and producers, and since 2011, they have conducted a total of 12 co-produced dramas until 2019. Unfortunately, however, there are few studies related to international co-production dramas in the domestic industry and academia. In this paper, we present to help Korea, which used to be a powerhouse in complete export-type content, move toward becoming a powerhouse in international co-produced dramas. In addition, it is meaningful that the research focused on the current status and achievements of international co-production dramas, which have not been studied much, and the diversity of international co-production dramas in the future through the analysis of the form and structure of international co-production.

• International Journal of Fuzzy Logic and Intelligent Systems
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• 제12권4호
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• pp.324-328
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• 2012

With the recent advances in information retrieval, cross-media retrieval has been attracting lot of attention, but several issues remain problems such as constructing effective correlations, calculating similarity between different kinds of media objects. To gain better cross-media retrieval performance, it is crucial to mine the semantic correlations among the heterogeneous multimedia data. This paper introduces a new method for cross-media retrieval which uses ontology to organize different media objects. The experiment results show that the proposed method is effective in cross-media retrieval.