• 제목/요약/키워드: internal market

검색결과 713건 처리시간 0.027초

적극적인 시장 및 고객 지식 습득을 위한 기업내부 환경에 관한 연구 (A Study on Internal Environment of an Organization for an Effective Market and Customer Knowledge Acquirement)

  • 강인원;전민영;박찬욱
    • 지식경영연구
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    • 제11권2호
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    • pp.153-162
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    • 2010
  • The knowledge of market and customer is widely accepted as one of the key information for the success of the business. To acquire market and customer knowledge, managers need to understand internal environment of their organization. Using data from Korean trading firms, this research aims to determine the internal environment of an organization enabling an effective acquirement of market and customer knowledge.

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대학 내부노동시장의 경제 분석과 정책 대응 - 'M' 대학의 사례 - (Economic Analyses of a Korean University's Internal Labor Market and Related Policy Issues -The Case of the 'M' University-)

  • 조우현
    • 노동경제논집
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    • 제33권1호
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    • pp.31-52
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    • 2010
  • 대학의 내부노동시장은 영리법인인 기업의 그것과 마찬가지로 비대칭적 정보의 현실에서 역선택과 도덕적 해이를 해결하는 기능을 가져야 한다. 필자는 서울 시내 소재 M대학의 대외비 인사 자료인 급여와 연구 업적 자료를 토대로 교수들의 모럴 해저드를 분석하고 합당한 연봉제와 성과연동급여를 제안한다. 뿐만 아니라 M대학 직원의 내부노동시장에서는 직원들이 단결하여 집단이기주의를 공공연히 행사하는 현상을 M대학의 직원 자료를 이용하여 분석한다. 대학 직원의 내부노동시장 효율성 제고를 위해서, 8개의 직군별 채용, 직군 내 승진, 직무급제 시행을 본 논문은 제안하고 있다.

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내부통제와 미래이익에 대한 주가 정보성 (Internal Control and Stock Price Informativeness about Future Earnings)

  • 왕람;박희우
    • 아태비즈니스연구
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    • 제14권4호
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    • pp.255-273
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    • 2023
  • Purpose - This study examines whether internal control has an effect on stock price informativeness about future earnings. High quality internal control provides continuous assurance for the quality of financial reports, and these future earnings-related information is accurately reflected in the current stock price. Design/methodology/approach - This study collected 12,862 data from 2006 to 2021 in China to make an empirical analysis using the future earnings response coefficient (FERC) and the multiple regression analysis were hired in order to analyze the data. Findings - We find that internal control strengthens the association between current returns and future earnings, indicating that more information about future earnings is reflected in current stock prices. This positive effect exists in both the main board market and the growth enterprise market of China's stock market, especially in the main board market after the implementation of the internal control policy. In addition, we find that the positive effect is weaker for firms that report internal control deficiencies or receives non unqualified internal control audit opinions. The results using earnings persistence yield similar findings, further supporting the results based on the FERC model. Research Implications or Originality - Our tests provide strong evidence that the quality of internal control affects FERC in China stock market.

내부마케팅과 시장지향성간의 관계에 대한 연구 (A Study on the Relationship of Internal Marketing and Market Orientation)

  • 정기한;김대업
    • 마케팅과학연구
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    • 제9권
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    • pp.19-46
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    • 2002
  • 90년 이후 10여년에 걸쳐 마케팅 개념의 구체적인 활동, 이른바 시장지향성에 대한 활발한 연구가 진행되어 오고 있다. 시장지향성은 고객지향에 초점을 둔 전사적 활동을 통하여 시장정보의 창출, 전파 및 활용과 경쟁자지향으로 요약될 수 있고 수익성에 직접적인 영향을 미치는 중요한 개념이다. 본 연구는 내부마케팅의 선행연구에 대한 문헌적 고찰을 통하여 내부마케팅의 세부적 요인을 권한위임, 내부커뮤니케이션, 보상시스템, 경영층지원, 교육훈련의 다섯 가지로 도출하고, 이러한 요인들이 시장지향성에 미치는 직 간접적인 영향관계를 구체적으로 분 석하기 위하여 공분산구조분석을 사용하였다. 그 결과 도출된 내부마케팅의 다섯 가지 요인 대부분이 시장지향성의 외부고객 지향성, 경쟁자 지향성, 기능간 상호협조에 직 간접적으로 유의한 영향을 미치는 것으로 나타났다. 특히 시장지향성에 많은 영향을 미치는 내부마케팅 요인은 경영층지원인 것으로 나타났다.

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The Relationships among CEO's Role, Internal Marketing, Market Orientation, Patient Satisfaction, and Hospital Image

  • Shin, Seung-Hee;Shin, Jae-Ik
    • 한국컴퓨터정보학회논문지
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    • 제26권1호
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    • pp.189-199
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    • 2021
  • 본 연구는 내부마케팅, 시장지향, 환자만족, 병원이미지 간의 관계를 조사하고 특히 지역 국립대학 병원의 내부 마케팅에 대한 CEO의 역할의 영향에 초점을 둔다. 편의표본추출법으로 설문조사를 실시하였으며, 불성실한 답변을 제외한 222개의 설문지가 가설 검정을 위해 최종 분석에 사용되었다. 수집된 데이터의 기본 분석은 SPSS 21.0을 사용하였으며, AMOS 21.0을 사용하여 신뢰성과 타당성을 검정하기 위해 확인요인분석을 실시하였다. 가설 검정을 위해 경로분석을 실시하였다. 본 연구의 결과는 다음과 같다. 첫째, CEO의 역할은 내부마케팅에 긍정적인 영향을 미쳤다. 둘째, 내부마케팅은 시장지향성에 긍정적인 영향을 미치며 리더십은 내부 마케팅의 가장 영향력 있는 요인이다. 셋째, 시장지향성은 비재무적 조직성과인 환자만족과 병원이미지에 긍정적인 영향을 미쳤다. 따라서 내부마케팅은 시장지향성 및 환자만족과 병원이미지의 향상에 중요한 역할을하며, 내부마케팅 활성화는 병원 CEO의 지원에 달려있는 것으로 확인된다.

마켓(Market)과 마케팅(Marketing): 시장 경제학적 관점에서의 분석과 제언 (Market and Marketing: Analysis and Proposal from a Market Economist's Point of View)

  • 박광량
    • Asia Marketing Journal
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    • 제7권2호
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    • pp.93-121
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    • 2005
  • 본 연구는 시장 경제학의 입장에서 기존의 마케팅 및 마케팅 연구에 대한 분석을 통해 향후 마케팅 연구가 부가 가치 창출에 실질적으로 공헌할 수 있는 방안들을 찾아보고자 하는 시도이다. 이를 위해 첫째, 마케팅 연구가 '응용' 심리학적인 사실 파악 연구에서 벗어나서 판매자와 구매자 모두의 총부를 증대시키는 경영학적 마케팅 연구에로 자신의 정체성을 확립할 것을 제안하였다. 둘째, 마케팅 연구의 심화와 확장을 위해 고객 사이드 쪽만 아니라 모든 시장 참여자들을 마케팅 연구 영역 내에 포함시킬 것, 조직이라는 내부 시장의 마케팅 현상 연구도 할 것, 그리고 비영리 조직들의 마케팅에로도 그 연구 영역을 확장할 것을 제안하였다. 그리고 끝으로 마케팅이 기초하고 있는 시장 원리에 대한 이론적 이해와 자유 시장 경제 체제에 대한 이념적 이해를 바탕으로 향후 마케팅과 마케팅 연구가 인류의 처지 개선에 지속적으로 기여할 수 있음을 주장하였다.

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The Effect of New brand's Entry on the Price Strategy of Incumbent Retailers

  • Lee, Suhhyue
    • Asia Marketing Journal
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    • 제17권3호
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    • pp.73-103
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    • 2015
  • According to Resource Dependence theory, an organization's behavior and strategy is affected by external resources. An organization has diverse resources interacting with environment. Because organization cannot focus on all those resources, it concentrates on its critical resources. In market environment, firm responds to other firms by controlling their internal critical resources or manages interdependency with environment to get market share. Thus Firm should choose best behavior and strategy when internal and external resources are change. When new brand enters, incumbents might change their strategy to protect their market share depending on critical value. More precisely, incumbents sharing market with entrant respond, but incumbents having competitive internal resources do not. In this article, we study incumbent's responses to a new brand entry and long-term effect. We show that how incumbents change their price strategy in reaction to the new brand' entry and also show these responses vary depending on interdependency of internal resources and external environments and ownership.

한의계의 한국인삼 세계화 노력제고를 위한 국내외의 시장 분석 연구 (Market Analytic Study for Development of Korean Ginseng)

  • 유사라;손창규
    • 대한한의학회지
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    • 제28권3호통권71호
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    • pp.100-107
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    • 2007
  • Objective : To build a basis of a research strategy for development of Korean ginseng as a global competitive medical product in the world market by Korean Oriental medicine group. Methods : Survey of all literature or analysis reports about market patterns related to ginseng or ginseng products in Korea and in other countries. Results : Korean ginseng and it products have rapidly decreased in share of the world market since the 1980s, with Korean ginseng occupying just 3% of the Hong Kong ginseng market in 2005. While Korean ginseng has been satisfied with consumption within the large Korean market itself, it now has only 1% of world market share. Conclusion : A systematic strategy is needed to strengthen global competitiveness of Korean ginseng based upon development of novel customer-tailored ginseng products. In addition, experience and science-based research in the Oriental medicine field should be involved in the process.

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The Determinants of Foreign Subsidiary CEO Selection: Effects of Internal and External Network Embeddedness of Foreign Subsidiaries and Market Characteristics of Host Country

  • Lee, Jae-Eun;Yang, Young-Soo
    • Journal of Korea Trade
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    • 제25권2호
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    • pp.134-151
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    • 2021
  • Purpose - This study empirically analyzes the impact of the internal and external network embeddedness of foreign subsidiaries and local market characteristics of the host country on the CEO selection whether or not to appoint an expatriate as the CEO of a foreign subsidiary. Design/methodology - To conduct an empirical analysis, we obtained a list of the headquarters of Korean MNCs from the Korea Chamber of Commerce and Industry. Based on the list of HQs, we identified a final list of overseas subsidiaries of Korean MNCs that have entered the world from KOTRA (Trade-Investment Promotion Agency for Korea). Then we conducted an empirical analysis based on the results of 391 questionnaires by employing logistic regression analysis. Findings - The results of empirical analysis are as follows. First, the higher the subsidiary's internal network embeddedness, the higher the tendency appoint an expatriate as the CEO. Second, the higher the volatility of the local market, the higher the tendency to appoint an expatriate as the CEO. Third, the stronger the competition in the local market, the lower the tendency to appoint a PCN. Originality/value - This study has significant theoretical implications in that it examines the link between the internal and external embeddedness of overseas subsidiaries and the appointment of parent country nationals (PCNs) as the CEO that prior research has not examined.

The Role of Accounting Professionals and Stock Price Delay

  • RYU, Haeyoung;CHAE, Soo-Joon
    • 산경연구논집
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    • 제11권12호
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    • pp.39-45
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    • 2020
  • Purpose: The stock price delay phenomenon refers to a phenomenon in which stock prices do not immediately reflect corporate information and the reflection is delayed. A prior study reported that the stock price delay phenomenon appears strongly when the quality of corporate information is low (Callen, Khan, & Lu, 2013). The purpose of the internal accounting control system is to improve the reliability of accounting information. Specifically, the more professionals such as certified public accountants are placed in the internal accounting control system, the more information is prevented from being distorted, so the occurrence of stock price delay will decrease. Research design, data and methodology: In this study, companies listed on the securities market from 2012 to 2016 were selected as a sample to analyze whether the stock price delay phenomenon is alleviated as accounting experts are assigned to the internal accounting control system. The internal control personnel data were collected in the "Internal Accounting Control System Operation Report" attached to the business report of each company of the Financial Supervisory Service's Electronic Disclosure System(DART). The measurement method of the stock price delay phenomenon was referred to the study of Hou and Moskowitz (2005). The final sample used in the study is 2,641 firm-years. Results: It was found that companies with certified accountants in the internal accounting control system alleviate the stock price delay phenomenon. This result can be interpreted as increasing the speed at which corporate information is reflected in the stock price by improving the reliability of information disclosed in the market by the placement of experts in the system. Conclusions: The results of this study suggest that accounting professionals assigned to the internal accounting control system are playing a positive role in providing high-quality information to the market. In this study, focusing on the fact that the speed at which corporate information is reflected in the stock price is very important for the stakeholders in the capital market, we find that having a certified public accountant in the internal accounting control system alleviates the stock price delay phenomenon.