• 산경연구논집
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• 제14권12호
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• pp.11-21
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• 2023

Purpose: This study aims to investigate the impact of mobile shopping app components on shopping flow and the continuous usage intention of the shopping apps in the rapidly growing mobile market facilitated by advancements in the mobile environment. Research Methodology: A survey was conducted, targeting users aged 20 and older with experience in using mobile shopping apps. The responses of 456 participants were analyzed through frequency analysis, exploratory factor analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling. Results: The study found that within the components of mobile shopping apps, enjoyment significantly impacted both shopping flow and the continuous usage intention of shopping apps. The diversity of product assortment had a significant effect only on shopping flow. The usefulness and ease of use influenced on the intention to continue using shopping apps. Conclusions: Based on the findings, it is recommended that shopping app operators try to identify essential components for stimulating user interest and engagement when developing or modifying apps. Additionally, a diverse range of products enhances the shopping experience and drives spontaneous purchases. Furthermore, providing an easy interface and minimizing the effort required, this experience can enhance user perception of its value and sustain consumers' continuous usage intention of the shopping app.

• 한국생활과학회지
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• 제19권2호
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• pp.389-398
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• 2010

This study examines the relationship between the concern about well-being lifestyle and the perceived image of Hanji fiber. A survey was conducted among male and female consumers aged 20 and over in Jeonju and Daejon from January 4th to 11th, 2008. A total of 168 responses were analyzed by using descriptive statistics, factor analysis, and ANOVA via the SPSS ver. 12. As a result, four factors were determined in the concern for a well-being lifestyle; product consumption, enjoying culture, using therapy and managing the household. The perceived image of Hanji fiber were classified into four elements; traditional, high-quality, functional and popular images. Among the factors of the concern for a well-being lifestyle and the perceived image of Hanji fibers, a partial relationship was observed. There is a positive relationship, especially between the product consumption factor of a well-being lifestyle and the high-quality and functional image of Hanji fiber. Also, there was a positive relationship between the factor of managing the household and the traditional image of Hanji fiber. However, the therapy interest factor of a well-being lifestyle was negatively related to the traditional image of Hanji fiber.

• 한국의류학회지
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• 제46권5호
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• pp.772-788
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• 2022

This study investigates whether the image of the casual Hanbok brand is being communicated to consumers successfully. We conducted a semantic network analysis to identify ways of revitalizing communication between casual Hanbok brands and consumers; in addition, we quantitatively evaluated the effectiveness of communication marketing through Quadratic Assignment Procedure (QAP) analysis. Unstructured data from 2014-2021 were collected through portal sites and then refined and networked. Our analysis showed that casual Hanbok brands generally target younger people and that different brands employ similar methods to promote and popularize the casual Hanbok style. Consumers tended to recognize and show interest in casual Hanbok, suggesting the potential to expand the market to Blue Ocean. However, some of our findings revealed the potential factors of style coordination risk and prejudice against existing Hanbok, which could potentially hinder casual Hanbok's uptake and adoption. We conclude that increasing the demand for casual Hanbok depends not only on delivering an accurate brand image to consumers but also on balancing fashion with traditional images when planning products and providing styling information.

• 한국지역사회생활과학회지
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• 제19권3호
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• pp.445-457
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• 2008

Recently as the population of the disabled increased, interest and understanding toward them have deepened and the importance of universal design has risen. The purpose of this study is to understand the 3-dimensional body figure of the disabled by collecting a plaster figure using plaster dressing method and developing an individual nude body using FRP, with one female wheelchair user as the subject. The results of this study are as follows: First, 3-dimensional shape grasp about the figure of the obstacle person as is. Second, developing of individual nude body. Third, the presentation of the practical use idea of individual nude body. Last is the security of the basic document about the universal design. Uses the individual nude body in future and under producing boil a basic pattern and disabled person clothing. This work was supported by the Korea Research Foundation Grant funded by the Korea Government (MOEHRD, Basic Research Promotion Fund) (KRF-2005-B00022)."

• 한국의류학회지
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• 제29권9_10호
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• pp.1329-1339
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• 2005

The purpose of this study was to investigate the effect of consumer knowledge and involvement of apparel products on information processing style. The subjects of this study were female adults who lived in Seoul, Kyunggi or Incheon areas and Quota sampling using age and residential areas was employed. The data were obtained from 603 questionnaires. Data were statistically analyzed using SPSS 10 and LISREL 7.0. Major statistical methods were factor analysis, Cronbach's a coefficient, multiple regression analysis, and structural equation model analysis. The results were as follows: 1. Consumer knowledge significantly influenced information processing styles. Rational processing style was significantly influenced by objective knowledge, while experiential processing style was significantly influenced by subjective knowledge. 2. Involvement was related to the subjective knowledge more than objective knowledge. Consumers who had higher interest, social importance and followed latest fashion trends tended to process information more experientially.

• 문화기술의 융합
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• 제9권3호
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• pp.557-567
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• 2023

최근 소셜 플랫폼 마케팅 환경은 빠르게 변화하고 있다. 이러한 환경에서 기업은 브랜드와 서비스를 홍보하기 위해 소셜 플랫폼 인플루언서에 대한 의존도가 높아지고 있다. 이처럼 소셜 인플루언서에 대한 관심이 높아지고 있음에도 불구하고 소셜 플랫폼 인플루언서 특성이 소비자 애착과 브랜드 충성도에 미치는 영향을 탐구하는 실증적 연구는 부족한 실정이다. 이에 본 연구에서는 소셜 플랫폼 인플루언서 특성, 소비자 애착 및 브랜드 충성도 간의 관계를 살펴보았다. 중국 소비자를 대상으로 온라인 설문조사를 진행하였으며, 총 360부의 데이터를 분석에 사용하였다. 분석에는 SPSS와 AMOS 프로그램을 사용하였다. 연구 결과 소셜 플랫폼 인플루언서 특성 중 애착에 유의한 영향을 미치는 요인은 신뢰성, 전문성과 친밀성으로 나타났으며, 소셜 플랫폼 인플루언서에 대한 애착도가 높을수록 브랜드 충성도가 높아짐을 확인하였다.

• 복식
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• 제55권2호
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• pp.1-17
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• 2005

The realistic plan to establish a silver market in the clothing industries has not taken concrete shape, although the interest in the establishment of a silver market targeting the aged as a new custom group Is gradually Increasing because the rapid development of science and medical technology in the 20th century has led to an extension of lift and improvement of living conditions. The specialized business which produces and sells the clothing for the elderly is of small number and most of the clothes for the elderly are manufactured and sold by the companies for women's clothing in which change the size or length of the original works rather than reflect the bodily features of the elderly. The findings indicated that domestic brands showed the coordinated concept of a suit of jacket and slacks or skirts while the clothes were formed with a variety of coordinations centering around single article in the U.S brands. But, there was no difference in the use of natural materials centering around cotton and silk etc. and in the use of embroidery, lace and decorative details between the two countries. The knit brands of knit suit style in Korea were formed with the items focused on pull over and cardigan twin set, while the U.S brands were mainly formed with the design of knit suit style. The domestic knit brands were mostly developed with complicated patterns and gorgeous colors, while most of the U.S. brands were presenting a single or two tone color suit style and evening one-piece dress with a simple and modern style. The sporty casual brands of sporty casual style in Korea had a variety of colors and patterns focused on function and comfort for diverse leisure activities and daily life, while the U.S brands were established to present a variety of styles with the items of single article because they had a separate brand for casual even though it was not a exclusive brand for the elderly This study has a meaning in the presentation of the design idea considering the bodily shape of the elderly compared to the ready-to-wear considering the size alone, by examining the characteristics of bodice according to the physical change of the elderly women, analyzing the design of madam brand and the style of the ready-to-wear, researching the general circumstances of the brand for the elderly women, and highlighting the necessity of the elderly clothing market.

• 한국가정과교육학회지
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• 제21권2호
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• pp.45-60
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• 2009

본 연구는 중학교 기술 가정과 옷차림 단원을 위한 e-러닝 시스템을 구현함으로써 학습자의 흥미와 이해를 높여 보다 효과적인 교수 학습활동을 할 수 있게 하고 기술 가정 의생활 영역에 대한 e-러닝 개발의 기초자료가 되고자 하였다. 연구방법으로 구체적인 상황학습의 효과와 보다 현실감 있는 학습 환경을 제공하기 위해 학습내용을 학습자가 직접 클릭해서 조작할 수 있도록 구현하였고 학습자의 주의와 동기를 유발시킬 수 있도록 의류 쇼핑몰의 최신 의복자료를 이용하여 개성 있게 코디하는 방법 등을 제시하고 또래들의 패션 사진을 사례에 맞게 적절히 활용하였다. 연구의 결과를 요약하면 다음과 같다. 첫째, 시뮬레이션 조작과 가시적 관찰을 할 수 있는 학습 자료의 구현으로 보다 쉽게 학습목표에 도달할 수 있도록 하였다. 둘째, 텍스트 보다는 오디오와 이미지, 동영상 자료를 많이 사용하여 보다 효과적인 교수 학습 활동이 이루어지도록 하였다. 셋째, 옷차림 단원 학습은 특히 유행과도 관련이 있는데 멀티미디어가 갖는 현실감 있고 생동적인 교육 자료를 시의 적절하게 제공함으로써 e-러닝의 장점을 최대한 활용하였고 학습내용을 학습자 자신의 실생활과 관련된 사진이나 동영상으로 제시함으로써 학습자의 동기유발이 되도록 하였다. 이상과 같은 연구를 바탕으로 옷차림 단원의 학습에 있어 본 연구에서 사용한 저작도구 뿐 만 아니라 다양한 멀티미디어 저작도구를 활용한 e-러닝 콘텐츠 개발의 추가적 연구 활동과 풍부한 수업자료의 확보를 위한 교수 학습 자료의 DB 구축을 제언한다.

• 한국가정과교육학회지
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• 제35권4호
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• pp.1-12
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• 2023

ChatGPT의 교육적 활용에 대한 관심이 증가하고 있는 시점에서 대학생을 대상으로 ChatGPT에 대한 인식을 알아보는 것은 필요하다. D대학교 2023년도 1학기 '가정생활과 문화', '패션과 미술관', '영화로 만나는 패션' 수강생을 대상으로 인터넷과 대화형 인공지능 사용실태 그리고 수업에서 ChatGPT를 활용한 후 그에 대한 인식을 설문지, 비교분석 보고서, 성찰일지로 살펴보았다. 대학생은 수업을 위한 정보는 주로 인터넷 검색과 논문에서 주로 얻고 있었으며 대화형 인공지능을 이용하는 경우는 아직 미비함을 알 수 있었다. ChatGPT는 대부분 2023년 1학기에 처음 사용하였으며 대화형 인공지능 중 주로 ChatGPT를 사용하였다. ChatGPT는 정보의 정확성과 신뢰도면에서는 조금 부족하나 쉽고 빠르게 상호작용을 하면서 정보를 찾을 수 있어 편리하며 만족도가 높아 앞으로 ChatGPT를 보다 적극적으로 활용할 용의가 있었다. ChatGPT가 교육에 미치는 영향에 대해 학생들은 자기 주도적이며 질문을 통한 문제해결 태도와 정보에 대한 검증과정을 위해 모둠별 토의·토론을 통해 확인하는 협동수업의 과정을 학습자 스스로가 설정하는 것이 긍정적이라고 하였다. 그러나 표절과 저작권, 데이터 편향성, 최신 데이터 학습부족, 정확하지 않거나 잘못된 정보를 생성하는 등의 신뢰를 저하시키는 문제점이 있다는 것을 인식하였으며 이에 대한 보완이 필요하다고 하였다.

• 대한가정학회지
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• 제39권12호
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• pp.1-14
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• 2001

The purpose of this study was to analyze the current states of interior design as a major at vocational high schools and to suggest ways in which it can be improved. Three hundred and four students and twelve teachers of two vocational high schools comprised the sample population for this study. Data was collected using two methods, questionnaires and interviews. Frequency distribution, mean, and chi-square tests were used to analyze the data. The findings of this study are as follows: The student respondents were more interested in studying residential design, furniture design and making, drafting and perspective drawing than other areas of study. Most teachers had difficulties teaching the subject of residential design because they were not well educated with this area. Surprisingly most students hoped to extend their education to a university or college after graduation, not to enter the workforce. According to teachers'responses, almost ninety percentage of students entered university or college. And more than two thirds of the students desired to study an interior design related major at the university level. Among graduates having jobs, half of them were working in interior design fields. If the students had to choose their jobs, they would work in interior design fields. The variables differentiating several related careers after graduation were school, grade, and sex. The students viewed interior design, interior coordination, and CAD related work as fields likely to enter upon graduating from vocational high schools; however, teachers viewed furniture making, interior accessorizing, and home fashion as fields more appropriate to the students'level of training. The teacher respondents criticized the textbooks in four categories; suitability with the students'level was average or below average; students'interest level and students'understanding level were average or above average; and whether the book was easy or difficult to be utilized for the purposes of teaching was also average or above average. The criticism was a little diverse depending on each book or each chapter. The teachers pointed out several problems using those books, such as insufficient examples or explanation, lack of coherence between some chapters, and an incompatibility with the allotted time frame in class. The merits of the textbooks varied such as a well organized structure, ability to generate students'interest. This study revealed that the strategy for improving the interior design major at vocational high schools should invoke, 1) dividing students into two groups-one to enter a university; the other to have jobs after graduation to focus their interests. 2) improving textbooks more appropriate to the students. 3) providing present teachers the opportunities for in-service training and hiring new teachers with credentials more suitable to educate students who desire to be interior designers.