• 복식문화연구
• /
• 제26권6호
• /
• pp.836-851
• /
• 2018

Digital signage in a smart store would engage and invoke responses from consumers because good in-store experiences are more important than ever. Thus, the present study investigates consumer perceptions of interactive digital signage integrating technology acceptance model. Specifically, the current study examined 1) the effects of personal and fashion innovativeness on interactivity; 2) the effect of interactivity on perceived usefulness, ease of use, and enjoyment; and 3) the effects of perceived usefulness, ease of use, and enjoyment on intentions to use the products and the store, visit the store, and engage in word-of-mouth. As a pre-study, two researchers visited the smart stores of six brands in Seoul, all of which integrate various technologies in the fashion field. A video clip was developed as a stimulus to the study. A total of 214 responses were gathered and analyzed. The results were as follows. Personal innovativeness has a significantly positive effect on interactivity, whereas fashion innovativeness has no significant effect. Interactivity had positive effects on the perceived usefulness, ease of use, and enjoyment. Consumer responses (i.e., intentions to use, visit, and engage in word-of-mouth) were predicted by usefulness and enjoyment, but not by ease of use. The findings of this study could provide the fashion industry and retailers practical and valuable insights into enhancing consumers' in-store experiences through the use of interactive digital signage.

• 한국콘텐츠학회논문지
• /
• 제16권9호
• /
• pp.658-666
• /
• 2016

미디어 파사드(Media Facade)는 건축물의 내 외 공간을 겸하며 건축에 디자인, 동영상, IT 기술 등이 융합되어건축물을 새로운 의미 공간으로 변모하게 하는 종합 정보 전달 매체이다. 현재 미디어 파사드는 건축물의 외부 에 한정되지 않고, 영상 매체 설치가 가능한 다양한 공간에서 관객들에게 새로운 경험을 선사하고 있다. 또한 인터렉션 미디어 파사드는 단방향 커뮤니케이션에서 쌍방향 커뮤니케이션으로의 변화를 가져와 관객들에게 현장감을 더해 주고, 참여도와 몰입도를 증가시켜 효과를 극대화하고 있다. 본 연구는 인터렉티브 미디어 파사드(Interactive Media Facade)의 미학적(美學的) 특징에 대해 다각도로 살펴보고, 관련 사례들을 분석해보았다. 국내 외 사례를 바탕으로 향후 국내 인터렉티브 미디어 파사드의 지향점에 대해 고찰해보았다.

• 디지털융복합연구
• /
• 제19권2호
• /
• pp.379-386
• /
• 2021

관광산업과 AR(증강현실, Augmented Reality)은 서로 접목하여 관광산업을 다양화하는 중요한 요소로 작용한다. 현재, 모바일 스마트폰과 AR 인터렉티브의 등장은 관광객들의 체험 개선과 관광 홍보에 큰 역할을 할 것으로 예상된다. AR의 높은 엔터테인먼트 성격, 현실감 그리고 강력한 상호작용은 관광 홍보에 큰 장점으로 작용하여 적극적으로 사용될 수 있다. 본 논문은 AR 인터렉티브 디자인이 관광 분야에 사용되는 다양한 이용 사례를 통해 AR 인터렉티브 디자인이 관광 마케팅에 어떻게 사용되는지 몇 가지 적절한 예시를 보여준다. 또 <신비로운 구랑위(신기고랑서(神奇鼓浪屿))>에 대한 구체적인 분석을 통해 본문을 통해 나열한 서술들을 검증하고 이에 관한 향후 연구 방향을 제시한다.

• 한국실내디자인학회:학술대회논문집
• /
• 한국실내디자인학회 2007년도 추계학술발표대회 논문집
• /
• pp.210-213
• /
• 2007

The direction of this project is creates a future and it experiences ubiquitous world. The subject of the space is 'Ubiquitous Creative World' which Imagining the past becomes actuality and imagining in future become actuality and future when it will approach at once. The storyline of this space is as belows; 1 Zone - Ubiquitous life Gallery : it will be able to experience the future world ; home, office, street, school and the others. 2 Zone - Interactive Play Gallery : it will be able to explore the interactive media with information technology ; digital cafe, imagining jump, digital art and the others. 3 Zone - New product and Business Gallery : it composed with business, new product, and demonstration gallery such as public information space. The space concept makes connection and concentration which uses unit and line for world which becomes accomplished by the network. Connection of digital and the human being to make the center of new digital life.

• 국제학술발표논문집
• /
• The 8th International Conference on Construction Engineering and Project Management
• /
• pp.137-145
• /
• 2020

Providing safety training to construction workers is essential to reduce safety accidents at the construction site. With the prosperity of visualization technologies, Immersive Virtual Reality (IVR) has been adopted for construction safety training by providing interactive learning experiences in a virtual environment. Previous research efforts on IVR-based training have found that the level of fidelity of interaction between real and virtual worlds is one of the important factors contributing to the sense of presence that would affect training performance. Various interactive devices that link activities between real and virtual worlds have been applied in IVR-based training, ranging from existing computer input devices (e.g., keyboard, mouse, joystick, etc.) to specially designed devices such as high-end VR simulators. However, the need for high-fidelity interactive devices may hinder the applicability of IVR-based training as they would be more expensive than IVR headsets. In this regard, this study aims to understand the impact of the level of fidelity of interactive devices in the sense of presence in a virtual environment and the training performance during IVR-based forklift safety training. We conducted a comparative study by recruiting sixty participants, splitting them into two groups, and then providing different interactive devices such as a keyboard for a low fidelity group and a steering wheel and pedals for a high-fidelity group. The results showed that there was no significant difference between the two groups in terms of the sense of presence and task performance. These results indicate that the use of low-fidelity interactive devices would be acceptable for IVR-based safety training as safety training focuses on delivering safety knowledge, and thus would be different from skill transferring training that may need more realistic interaction between real and virtual worlds.

• 한국융합학회논문지
• /
• 제12권4호
• /
• pp.113-123
• /
• 2021

이 논문은 SNS 광고의 수사학적 표현 유형에 대한 실험 자극을 통해 커뮤니케이션 효과를 밝혀보는데 목적을 두었다. 간접적인 감정적 반응 수준과 SNS 매체의 크리에이티브 단서들을 통한 참여자의 역동적인 커뮤니케이션 반응을 실험을 통해 분석하였다. 참여자는 실험의 목적을 충분히 이해하고 있는 대학생들로 제한하였다. SNS 미디어 플랫폼에 대한 대리적 감정 경험은 수용자의 반응에 유의적인 영향을 미치는 것으로 밝혀졌다. 네트워킹 미디어 플랫폼에 대한 대리적 감정경험이 높을수록 더 긍정적인 결과가 나타났다. 수용자의 대리적 감정경험과 수사적 크리에이티브 유형 간에도 유의적인 상호작용효과가 발생하였다.

• 한국실내디자인학회논문집
• /
• 제14권3호
• /
• pp.156-164
• /
• 2005

Like other countries undergoing the aging of the population, increases in the aged population have raised serious issues in Korea. The proportion of elderly will be foreseen over $14\%$ of population in 2019, over $20\%$ in 2026 in korea. Due to the rapid increasing in the aged population, it calls for social countermeasures urgently, And recent researches about attitude to the aged find out in general negative attitude to the aged of other generations. It is thought desirable that comprehension to the aged of the commonalty should be educated on the school basis or a variety of informal ways. The study aims to determine the space formation of the senior simulation center that suggest to be considered for the effective education and preparation for the aging of all social members, particularly for the younger generation. In such space formation, it is important to work out a plan of efficiency education according to the systematic environmental setting with a focus on the minimization of problematic behaviors and living disabilities of aging, as interactive experiences gain malfunctions by aging. This study is expected to promote a focus on the integration of the whole generations and improved design management for the environment of a welfare policy for the aged.

• Journal of Periodontal and Implant Science
• /
• 제46권3호
• /
• pp.166-175
• /
• 2016

Purpose: Decision-making by dental and medical experts can be influenced by their biases, interests, and experiences, and academic arguments about controversial issues may additionally be considered indirect experiences capable of affecting decision-making. This study reports on the use of interactive communication devices to evaluate preferences and flexibility in decision-making among dental care providers who attended two distinct academic conferences. Methods: Two debates were presented by a team of two lecturers at two academic conferences (focusing on periodontology and implant dentistry, respectively) and the audience members of each session were surveyed. Before each lecture, two case modules about the diagnosis and treatment of multirooted molar lesions were provided, and interactive communication devices were used to collect responses about decision-making preferences in treatment planning immediately before and after a debate about treatment strategies. Results: In total, 81 and 84 completed answers from both conferences were obtained for the first and second case modules, respectively. The preferred treatment plan differed significantly according to the focus of the conference, and a tendency emerged for the clinicians participating in each conference to express uniform preferences. However, attending the debates resulted in significant changes in decision-making preferences regardless of the conference focus or the characteristics of the participants. Conclusions: Our findings suggest that providing continuing education via debates on controversial issues may be effective in widening conceptual knowledge and reducing biases among experts in the dental and medical fields.

• 정보교육학회논문지
• /
• 제16권4호
• /
• pp.419-427
• /
• 2012

본 논문에서는 학교 교실 수업에 교육용 로봇과 증강 현실 기술을 결합하여 적용하였을 때 증강 현실과 로봇이라는 기술적인 요소가 학습자의 학습 경험에 어떤 영향을 미치는지를 알아보는데 중점을 두었다. 이를 위해 증강현실과 로봇 기술을 결합한 인터랙티브 학습 환경과 수업 모형을 개발하고 교실 수업에 적용하였다. 개발된 학습모형은 기존의 문제중심학습 모형을 기반으로 하였다. 개발된 시스템은 초등학교 5,6학년 18명을 대상으로 정규수업 시간에 8주간 적용하였다. 본 연구를 통해 얻은 결과는 로봇과 증강 현실을 결합한 인터랙티브 학습 경험을 통해서 학생들의 창의성을 높일 수 있음을 알 수 있었다. 연구결과 특이점은 증강현실과 로봇이라는 새로운 기술테크놀로지를 통해 성적이 하위권 학생들이 상위권 학생들보다 창의성 점수가 크게 증가함을 알 수 있었다.

• 한국실내디자인학회논문집
• /
• 제13권3호
• /
• pp.187-196
• /
• 2004

The purpose of this study is to develope'a digital space design process using user's motion data' through a theoretical and experimental study. In the progress of developing a developing of design process, this study was concentrated on searching a digital method applying user's interactive reflections. As introducing a concept of space form being generated by user's experiences, we proposed'a digital design process using user's motion data'. In the experimental stage, user's motion data were extracted and transferred as digital information by user behavior analysis, optical motion capture system, immersive VR system, 3D softwares com computer programming. As the result of this study, another useful digital design process was embodied by building up a digital form-transforming method using 3D softwares providing internal algorithm. This study would be meaningful in terms of attempting a creative and interactive digital space design method, avoiding dehumanization of existing ones through the theoretical study and the experimental approach.