• The Journal of the Korea Contents Association
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• v.22 no.6
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• pp.329-341
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• 2022

The purpose of this study is to examine the influence of Share house quality, trust and commitment to reuse intention of share houses, which are used residences of the college students of South Korea, with a view to confirming whether such share houses can function as an alternative form of residence for college students and young generation. With this, it is intended to enhance the understanding of the current share house market and find implications in the reasonable supply of share houses in the near future and the improvement of the living environment. Literature reviews and empirical studies were conducted in this paper. The findings of this study can be summarized as follows; Regression analysis was conducted to see how tangibility, safety, empathy, reliability, and responsiveness of Share house quality affect trust, commitment, and reuse intension.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.31 no.2
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• pp.122-131
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• 2008

The purpose of this study is to find out the factors of customer satisfaction as the critical success factors of mobile banking. Based on previous exploratory work and a review of the literature of customer satisfaction, nine key factors are identified: perceived usefulness, perceived easy of use, perceived ubiquity, perceived safety, perceived tangibles, perceived reliability, perceived responsiveness, perceived assurance, and perceived empathy. A conceptual model is developed and hypotheses are empirically examined using multiple regression analysis. The result of this research are summarized as follows: First, perceived usefulness, perceived easy of use, perceived safety, and perceived empathy have significant influence on customer satisfaction. Second, customer satisfaction has significant influence on reuse intention and word-of-mouth intention.

• Proceedings of the Korea Association of Information Systems Conference
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• 2003.05a
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• pp.55-73
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• 2003

As the development of wireless technologies continue, mobile stock trading has become a new channel for companies to reach their customers. This study examines the factors affecting customer acceptance of mobile stock trading services. The research model based on the previous studies was established and the research hypotheses were generated. The sample was divided into users and nonuser groups. The test results show that relative advantage and social influence are positively related to intention to accept mobile services as well as in intention to reuse, security risk is negatively related to intention to reuse, frequency of trading is positively related to intention to reuse, cost burden is negatively related to the probability of using mobile stock trading services, and social influence is positively related to the probability of using mobile services. The results also support that information quality and response time are positively related to relative advantage, and interface quality is negatively related to complexity. It is considered that the study results may help managers to increase customer use of mobile stock trading services.

• Journal of the Korea Convergence Society
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• v.10 no.10
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• pp.283-289
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• 2019

This study classifies the characteristics of e-learning learners into personal and psychological factors and examines how they affect the e-learning effects and intention to reuse. For this purpose, a research study was conducted targeting university students at Y and K universities in Gyeongsangbuk-do. As a result, first, the grade, self-control, concentration and self-efficacy of the learner influenced the learning effect of e-learning. Second, learner's grade, e-learning experience, self-efficacy, and learning effect were found to influence e-learning intention. Therefore, the system design and the managerial role of the instructor should be considered in order to develop various contents considering the characteristics of university students and to manage the learning process by themselves. The results of this study are expected to provide effective data for improving the learning effect of e-learning and to provide basic data on individual characteristics of e-learning learners.

• Journal of Internet of Things and Convergence
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• v.10 no.1
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• pp.59-68
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• 2024

China's huge population and industrial diversification have driven increased demand for IoT, and in a social environment where IoT technology is changing all aspects of personal and family life, including smart shopping, this study was conducted in Changchun, China. The study aimed to find ways to meet the Fashion needs of female college students living in the country and promote the development of the fashion product industry by improving the service quality of Chinese fashion product live commerce. The analysis results are as follows. First, the service quality characteristics of Chinese fashion product live commerce had a positive effect on customer satisfaction. Second, the service quality characteristics of Chinese fashion product live commerce had a positive effect on reuse intention. Third, customer satisfaction had a positive effect on reuse intention. Based on these results, it can be concluded that improving the service quality of live commerce can directly promote product sales and create direct economic benefits. In addition, based on the results of the study, which show that the service quality of fashion product live commerce affects customer satisfaction and reuse intention, it is judged that it will provide useful information in establishing marketing strategies for live commerce platforms by region and target.

• Journal of Information Technology Services
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• v.8 no.2
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• pp.1-22
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• 2009

Recently, improving service quality for customer satisfaction is one of the most important issues and the task for the growth of company. Furthermore, plenty studies are going on progress to develop service quality in IT industry. There have been so many researches of product quality on package software but yet the service quality of package software has been rarely studied before. Thus, the purpose of this study is to formulate a scheme on how to enhance the competitivity of package software company by analyzing the impacts of these two factors on the customer satisfaction, Word-of-Mouth intention and the reuse intention. The study models have been designed and the hypotheses have been made through the examination of the precedent literature about package software product and service quality. A questionnaire survey was performed to collect information, and the unit of analysis was a person who used package software. This study used the statistical technique such as regression analysis. This study may be utilized as basic data for building marketing strategies when package software companies offer service to customers.

• The Journal of Information Systems
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• v.22 no.1
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• pp.1-27
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• 2013

The advancement of information and communication technology have brought the increase and the diversification of the digitalized information, which can be shared at any time from any place. Especially, with the recent spread of smartphone usage, the amount and the diversity of information have increased to amounts that are difficult to quantify. Within such an era of accelerated accumulation and diversification of digitalized information, the informatization of universities is becoming a critical factor for institutional advancement. Thus, universities are developing smartphone applications to provide easily accessible administration services, and support the information needs of each administration process by keeping a relationship with students from admission to post-graduation. This research systematically defines a university smartphone application, distinguishes its system quality factors, and studies the effects they have on satisfaction, intention of reuse, and intention of electronic word-of-mouth. The results showed that the security factor of system quality did not have a significant effect on satisfaction. The responsiveness and the empathy factors of service quality did not show a significant effect on satisfaction. Moreover, it was found that a higher user satisfaction for smartphone applications has a significant influence on intention of reuse and on the intention of electronic word-of-mouth.

• Journal of Korean society of Dental Hygiene
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• v.11 no.5
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• pp.741-747
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• 2011

Objectives : The purpose of this study was to examine factors related to the satisfaction level of patients with dental hygienists services. Methods : Questionnaire survey was carried out targeting 157 dental hygienists. The collected data was performed frequency & percentage, independent t-test and Pearson's correlation coefficient analysis. Results : 1. The mean score of kind of dental hygienists was 3.07 out of a maximum 4 points and level medical treatment of dental hygienists 2.94, friendly of dental hygienists 2.75. 2. Regarding the correlation between kind, level medical treatment, friendly of dental hygienists had a statistically significant correlation of r=0.677 which was the highest correlation factor(p<0.01). 3. dental satisfaction, dental reuse intention between intention recommendation, they were statistically significant different with dental satisfaction(p<0.05) 4. Regarding the correlation between dental satisfaction, dental reuse intention, intention recommendation had a statistically significant correlation of r=0.705 which was the highest correlation factor(p<0.01). Conclusions : Dental care service, dental hygienists have significant and their to revisit and recommend.

• Journal of Information Technology Services
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• v.23 no.1
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• pp.81-95
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• 2024

ChatGPT, a generative artificial intelligence(AI) technology that analyzes conversations to identify users' intentions and generates responses in consideration of the context of the conversation, is attracting attention from a user interface (UI) perspective that it can provide information through natural conversations with users. This study examined the effect of functional and playful values experienced by early users of ChatGPT on reuse intention and verified the structural relationship between technological efficacy, experiential values, and reuse intention. To verify the research model and hypotheses, a survey was conducted on college students who used ChatGPT for the first time. A total of 156 responses were received and 154 responses were used for analysis. As a result, both the functional experiential value and playful experiential value in the initial use process had significant effects on the intention to use ChatGPT. In addition, it was found that technological efficiency had a significant effect on functional and playful experiential values.

• Journal of the Korean Society of Food Culture
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• v.32 no.6
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• pp.476-486
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• 2017

This study surveyed the recognition, image, preference, attributes, satisfaction and revisit intention for Korean food of local Vietnamese to facilitate the globalization of Korean food. Most participants had recognized Korean food. and, they were especially aware of kimchi (김치), bulgogi (불고기) and bibimbab (비빔밥), Additionally, most repondents thought these foods represent Korean traditions and culture very well. The image of local Vietnamese for Korean food was good. Which was reflected in Korean food having "a good reputation" and a high possibility for "globalization" were high. This study also investigated 16 kinds of Korean food and found the highest preferences to be for bulgogi (불고기), followed by galbitang (갈비탕), whereas that for doenjangchigae (된장찌개) was lowest. Some of the top choice attributes of Vietnamese for Korean food were found to be in "because it is 'colorful', 'prepared sincerely', 'plated neatly', 'fresh' and 'comes with a variety of banchans (side dishes). This is a very meaningful result, making this an important reference for the globalization of Korean food. The local Vietnamese had high satisfaction and reuse intention degree for Korean food, and especially high satisfaction with the colorfulness of Korean food. In addition, the local Vietnamese showed a very high revisit intention for Korean food.