• 제목/요약/키워드: intention of revisit

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Similar services, different perceptions: The gaps of satisfaction based on the level of recreation specialization

  • Hwang, Sun-Hwan;In, Sangwoo
    • International Journal of Contents
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    • 제9권1호
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    • pp.71-80
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    • 2013
  • The golf industry has become the center of attention for recreational activities in the participant sport market; however, there has been little effort made to understand golf consumer and their consumption behavior using the concept of 'recreational specialization' which segments the golfers based on level of specialization in golf. The purpose of this study was to explore the differences in the relationships among perceived service quality, price of playing golf, overall customer satisfaction with the course, and a player's intention to revisit the same golf course based on the magnitude of recreation specialization in golf. Four public and two private golf courses from the southeastern state of the United States were randomly chosen from a list in a golf magazine. The 365 surveys among 417 participants were ultimately analyzed. Multiple group analysis was conducted in order to investigate differences in relationships among service quality, price, customer satisfaction, and revisit intentions between groups based on the level of recreation specialization. The key findings were 1) for more specialized golfers, satisfaction with price did not affect overall customer satisfaction or revisit intention, however, service quality significantly influenced both overall customer satisfaction and revisit intention, 2) for less specialized golfers, satisfaction with price significantly influenced overall customer satisfaction but did not affect revisit intention. Knowledge about which the determinants of satisfaction are different between more and less specialized golfers could provide a better understanding of how different marketing strategies should be implemented for different specialized levels of golfers.

노인병원 선택요인과 만족도가 재이용의사에 미치는 영향 - 환자보호자 관점에서 - (Possible Effects of Senior Hospital Selection Factors and Satisfaction on Revisit Intention)

  • 최영선;류황건;배성권
    • 보건의료산업학회지
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    • 제3권1호
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    • pp.33-46
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    • 2009
  • In order to analyze possible effects of senior hospital selection factors and service satisfaction on senior hospital patients' revisit of senior hospital, this study surveyed guardians of total 204 patients hospitalized in major 4 senior hospitals in Busan. As a result, this study came to the following conclusions: First, it was found that guardians considered appropriateness of medical treatment cost as the biggest factor of choice, which was followed by kindness of doctor and hospital employees, locational accessibility (traffic convenience), and doctor's medical capacity. Second, the factor analysis about patients' satisfaction showed that the influential factors consisted of satisfaction at medical staffs, satisfaction at nursing and care, and satisfaction at facilities. Third, there was not significant difference in the overall impression of hospital and the intention of revisit depending upon sociological variables. Fourth, satisfaction at nursing and care and satisfaction at facilities had significant effects on better satisfaction at overall impression of hospital, and it was noted that the shorter admission period and the less complaint led to the higher intention of revisit. Therefore, it is necessary to improve satisfaction at medical staffs, nursing and care, and facilities rather than patients' own sociological characteristics.

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전문병원인지에 따른 병원 선택요인과 만족도·재이용 의사 및 추천 의사에 관한 연구 : 관절전문병원 입원환자를 대상으로 (Hospital Selection Factors and Satisfaction, Intention to Revisit and Recommend by Recognition of Specialized Hospital : Based on Joint Specialized Hospital Inpatients)

  • 이지영;박영희
    • 보건의료산업학회지
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    • 제13권2호
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    • pp.39-54
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    • 2019
  • Objectives: This study was performed to investigate selection factors for specialized hospital and to find out the impact of hospital selection factors on satisfaction, revisiting invention and recommendations. Methods: A survey was performed with 398 inpatients of 4 specialized joint hospital in Busan. Data were collected from August to October 2016 with questionnaires and analyzed using SPSS 24.0. Results: First, inpatients know that it was a specialized hospital were highly satisfied and willing to revisit and recommend. Second, in hospital satisfaction, influence size was shown in order of specialty factors, service quality factors, physical factors, and accessibility factors. Third, the intention to revisit hospitals was higher in the awareness of a specialized hospital and high satisfied inpatients, and recommendation intend were affected by the higher revisitation intention, the high satisfaction level, and the high professionality level. Conclusions: All the hospital selection 4 factors for joint specialized hospitals affects satisfaction level which is linked to revisit and recommend. Specialized Hospitals will have to strengthen qualitative management of hospital selection factors to enhance patient satisfaction.

전시컨벤션 방문객의 참가동기가 만족도, 재방문의도 및 추천의도에 미치는 영향 (Effects of the Attendees' Motivation of Convention & Exhibition Visitors on their Satisfaction, Revisit and Recommendation Intention)

  • 박종철;안대희
    • 한국콘텐츠학회논문지
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    • 제11권12호
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    • pp.893-908
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    • 2011
  • 본 연구는 COEX에서 개최된 2011 한국국제관광전(2011년 6월2일~6월 5일)을 관람하고 출입구로 나오는 참가자들을 대상으로 방문객의 참가동기가 만족도, 재방문의도 및 추천의도에 미치는 영향을 알아보기 위하여 현장 설문조사를 실시하였다. 통계분석은 SPSS 12.0과 AMOS 6.0의 통계 프로그램을 사용하였다. 분석결과는 전시컨벤션 관리자에게 실무적인 시사점을 제공하고자 하였다. 실증분석을 토대로 연구결과를 요약하면 다음과 같다. 첫째, 참가동기에 대한 요인분석을 실시한 결과 지식추구, 친목성, 일탈성, 지역특성의 4가지로 차원 화 되었다. 둘째, 참가동기를 지각하는 정도가 높으면 높을수록 만족은 높아지는 것으로 나타났다. 셋째, 지식추구, 친목성, 지역특성 탐구에서 재방문의도와 인과관계가 있는 것으로 나타났다. 넷째, 지식추구, 친목성, 일탈성에서 추천의도와 인과관계가 있는 것으로 나타났다. 다섯째, 고객만족은 재방문의도 및 추천의도와 인과관계가 있는 것으로 나타났다.

치과의료 재이용 및 권유의사 관련 요인 (Factors upon revisit and intention of recommendation for dental care service)

  • 이향님;심형순
    • 한국치위생학회지
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    • 제12권2호
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    • pp.317-326
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    • 2012
  • Objectives : This study aims to examine satisfaction of dental treatment and revisit and intention of recommendation to dental patients and to supply as a basic resource for dental management improvement. Methods : 645 dental patients to dental hospitals in G City were subjects of this study. 27 dental hospitals were randomly chosen per 5 or 6 in 5 Districts. The intention of the survey was explained to 645 patients and it was agreed to have questionnaire survey. Questionnaire survey was carried out for 2 weeks in April 2011. Total 593 were used for the analysis except for insufficient answer sheets. The analysis was executed by using SPSS 18.0 and the results are as follows. Results : 1. The highest figures are as follows: female was 53.29% in sex, 20-29 age group was 44.52%, graduates of university were 38.62%, students were 28.50%, monthly family income with 300-399 million won was 31.70%. As to the treatment, dental caries were highest with 46.21% followed by scaling with 40.81%. As to the number of visit, 39.80% were over 5 times, and as to the opportunity to use, 29.34% answered it because it is close to home. 2. As to satisfaction, male was 4.15, over 60years old was 4.58, self-employed was 4.33, friendship with dentist as opportunity to use was 4.37. And as to revisit intention, over 60 years old was 4.60, over postgraduate in education level was 4.38, self-employed was 4.43, over 5 times visit was 4.32, and fame as opportunity to use was 4.39 which were the highest. As to the intention of recommendation to others, female was 4.24, over 60 years old was 4.65, self-employed was 4.36, friendship with dentist as opportunity was 4.43 which were the highest and showed significant differences (p<0.05). 3. As to patient satisfaction, there were strong relevance between revisit intention and intention of recommendation with 0.769 and 0.744 respectively. And, as to revisit intention, it had significant relation with revisit intention with 0.791. 4. The explanatory power of the regression analysis on the factors affecting revisit intention was 61.20%. The revisit intention was high when the satisfaction of dental hospital was high (${\beta}$=0.767, p<0.001), the number of visit (${\beta}$=0.026, p<0.01), reason for a visit (${\beta}$=0.070, p<0.01), education level (${\beta}$=-0.063, p<0.05) and occupation (${\beta}$=0.078, p<0.05). 5. The explanatory power of the regression analysis on the factors affecting intention of recommendation was 59.9%. The intention was taken patients satisfaction(${\beta}$=0.601, p<0.001), dental hygienist's kindness (${\beta}$=0.218, p<0.001), female (${\beta}$=0.079, p<0.05), reason for a visit(${\beta}$=-0.059, p<0.05), dissatisfaction treat(${\beta}$=0.084, p<0.05), dentist's kindness (${\beta}$=-0.080, p<0.05), age (${\beta}$=0.054, p<0.05). Conclusions : To improve revisit rate of patients, the refurbishing hospital facility, treatment and kindness of dental hygienists and satisfaction of treatment must be improved. And it also needs to accept complaint from female patients in a positive manner, and understand and correct complaints actively from the perspective of patients.

러시아인 입원 환자의 간호서비스 기대, 만족도 및 재이용 의도의 관계 (Russian Inpatients' Nursing Service Expectations, Satisfaction and Intention to Revisit Hospital)

  • 최인영;박형숙;정윤서
    • 기본간호학회지
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    • 제24권2호
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    • pp.146-156
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    • 2017
  • Purpose: The aim of this study was to identify Russian inpatients' expectation and satisfaction with nursing service, and further, to analyze the relationship between these variables. Methods: A structured questionnaire was used to survey for 81 Russian inpatients. The survey was conducted from January to June, 2014. Results: Empathy and assurance significantly influenced nursing service expectation and satisfaction. Nursing service expectation was statistically significant for the number of visit to Korea, and nursing service satisfaction was statistically significant for gender, monthly income and primary care giver during hospitalization. Revisit intention was significantly different according to religion, medical department and primary care giver during hospitalization. There were positive correlations between nursing service expectation and satisfaction, and between nursing service satisfaction and intention to revisit the hospital. Conclusion: The results of this study show that the level satisfaction with nursing service influences Russian inpatients' intention continue using the hospital. Therefore, in order to increase the intention to revisit the hospital Korea hospital employees, especially nurses, need to develop nursing service strategies according to general characteristics, culture and nationality of foreign patients.

도심지 상업지역의 정부 지원사업 효과 분석 (Government-funded Projects' Effects in Revitalizing the Urban Commercial District for Small and Medium Retail Merchants)

  • 강성하;이정희;황성혁
    • 유통과학연구
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    • 제12권12호
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    • pp.101-106
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    • 2014
  • Purpose - This study reviews the achievements of a pilot project for the revitalization of a commercial district performed for three years after its establishment in 2011. The project for the revitalization of the commercial district was performed to create a new local community space in connection with the traditional market and nearby districts. Although it was a pilot project, the project for the revitalization of the commercial district has been performed for almost three years. Therefore, this seems a proper time to conduct an interim evaluation of the project. This study aims to review and evaluate how the government support policy is influential for the revitalization of the commercial district. In other words, this research aims to identify what projects positively affected consumers' intention to revisit the downtown commercial area among the commercial district revitalization projects-promotion events, promotion activities, education, merchants cooperation system, IT projects, cultural events, and residents' communication. Research design, data, and methodology - This study designated seven management improvement projects affecting commercial district revitalization based on preceding studies. The survey of the degree of satisfaction on seven management improvement projects was executed targeting consumers who visited the commercial areas. Additionally, visitors' revisit intentions regarding currently visited commercial areas were also investigated. Therefore, revisit intention was set as a dependent variable and the satisfaction degrees of the respective management improvement projects were set as the independent variables. A total of 1,209 consumers were examined in six districts in the country. Result - Multiple regression analysis results showed that cultural events, education, the merchants' cooperation system, and IT projects brought statistically significant effects to the revisit intentions of consumers. In contrast, promotion events, resident communication projects, and promotion activities did not affect the revisit intentions of consumers. Particularly, the residents' communication project did not show significant influence because of consumers' recognition that it is similar to a cultural event. Conclusion - The following implications for the revitalization of business districts in the urban central area are drawn. From a general perspective, the businesses of culture, education, and cooperative system among seven businesses play positive roles regarding the intention to revisit so that the project is required to be promoted periodically through unique performances differentiated for each district, the merchant training reinforced for professionalism, and the expansion of joint events of merchants. Moreover, the sales promotion project and public relations activity are shown to be not influential to the intention to revisit. Therefore, while short-term sales promotion such as one-time gift events are required, sales promotion and public relation activities to induce revisits by mileage savings and accumulated gift presentation to attract long-term customers are required. The IT business is positively influential to the intention of revisit. Therefore, detailed information on the revitalized commercial district should be provided and additional functions such as discount coupons for continuous utilization should be included in the mobile app and the website.

브랜드 애착, 브랜드 네임, 브랜드 이미지 일치성이 태도, 구전 및 재방문의도에 미치는 영향 (The Effects of Brand Attachment, Brand Name, and Brand Image Congruence on Brand Attitude, WOM and Revisit Intentions in the Restaurant Sector)

  • KIM, Eun-Jung
    • 한국프랜차이즈경영연구
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    • 제13권2호
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    • pp.53-66
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    • 2022
  • Purpose: How to build the attitude on brand is very important, because it affects the positive word of mouth and revisit intention. Brand attachment, brand name, and image congruence play important role on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Following the planned behavior theory, this paper examines the effect of linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector. Research design, data, and methodology: This paper examines the structural relationship among brand attachment, brand name, image congruence, brand attitude, WOM, and revisit intention. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The study is based on the quantitative method and considered 519 questionnaires fulfilled by customers of restaurants. The data were explored employing the partial least square-structural equation modelling (PLS-SEM). Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that brand attachment and brand name had positive effects on attitude while image congruence did not have. Also, attitude had positive effect on WOM and revisit intention. Conclusions: This study expands the literature about WOM and revisit intentions. This study expands prior research in a similar field to which the theory of planned behavior (TPB) is applied, and reveals that brand attachment, brand name, and brand image congruence play an important role in developing brand attitude that affect revisit intention and WOM. And provide guidelines on how to enhance competitiveness in the restaurant sector based on understanding of linking brand attitude to customer loyalty and repeat business. By putting into practice these suggestions in the restaurant industry, brands can easily build up their attitude and boost a positive WOM and the intention to revisit.

20-40대 남성의 이.미용 서비스만족도와 재방문 의도에 관한 연구 (A Study on Men's Satisfaction and Intention to Revisit Beauty Shop Service)

  • 전양진;전옥주
    • 한국의류학회지
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    • 제31권5호
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    • pp.826-835
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    • 2007
  • The purpose of this study was to identify factors evaluating beauty service and to find determinants of consumer satisfaction and intention to revisit a beauty shop for Korean men aged from 20's to 40's. The study was done by survey method. Data of three hundred were collected by on-line survey. Descriptive analyses, factor analyses, Duncan tests, multiple regressions, and path analyses were applied to analyze data. The results were as follows: First, factor analysis produced five factors on men's beauty service quality. They were store environments and convenience, employee's skill, service efficiency, store management methods, and service fee. Second, men's service satisfaction on beauty shop and on beauty shop employee were significantly affected by all the beauty service factors. Third, men's intention to revisit beauty shop and to revisit beauty shop employee were positively and significantly affected by all the beauty service factors and satisfaction on beauty shop employee. In conclusion, men's satisfaction and, in turn, intention to revisit beauty service were affected mainly by evaluation on beauty service. To increase customer satisfaction followed by store loyalty, comfortable shop atmosphere and outstanding styling quality service are likely to be most important. Beauty service quality could be perceived in comparing with service fee. Thus, diverse ways of price related promotion would be required to improve beauty service satisfaction.

Influencing Factors of Chinese Tourists' Revisit Intentions to Japan and South Korea: The Roles of Destination Image, Digital Engagement, and Sustainability Practices

  • Yilixiati ALIMU
    • 융합경영연구
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    • 제12권4호
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    • pp.87-99
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    • 2024
  • Purpose: This research examines the elements that affect Chinese tourists' trip experiences and behaviors in Japan and South Korea, focusing on destination image, digital engagement, and sustainability practices awareness. Research design, data and methodology: Data were collected from 414 Chinese tourists through an online survey and analyzed conduct confirmatory factor analysis and structural equation modeling. Findings indicate a positive destination image significantly influences revisit intention but not travel satisfaction. Travel satisfaction positively affects revisit intention, while digital engagement and sustainability practices awareness both enhance travel satisfaction. Results: The results highlight the importance of leveraging digital engagement and promoting sustainability practices to boost satisfaction and repeat visits. Conclusions: The study provides practical insights for tourism stakeholders to develop targeted strategies, emphasizing customer service, sustainable practices.