• Title/Summary/Keyword: intent

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Analyses of the Relationships among Soccer Media Involvement Experience, Purchase Intent and Continued Participation intent in Soccer Clubs (축구 동호회들의 축구 미디어 관여 경험에 관한 연구)

  • Choi, Eui-Yul;Kim, Kyoung-Hyun;Lim, Ki-Hyun
    • Journal of Korea Entertainment Industry Association
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    • v.13 no.4
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    • pp.207-216
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    • 2019
  • The purpose of this study was to analyze the relationships among soccer media involvement experience(SMIE), purchase intent(PI) and continued participation intent(CPI) in soccer clubs and provide basic data necessary for the sustainable growth of soccer clubs and related goods companies. In order to accomplish such study purposes, the study employed a survey method with a total of 327 amateur soccer players residing in G metropolitan city. The data from the survey questionnaires were validated through exploratory factor analysis and reliability test. The data were analyzed through descriptive statistics, correlation analysis and multiple regression analysis at the significance level of .05. Accordingly, following findings were derived from the current study. First, the level of interest was the highest among SMIE factors, followed by challenge and technology. Second, the level of alternative evaluation was the highest among PI factors, followed by purchase recognition, problem recognition, and information search. Third, technology factor in SMIE had a negative effect on PI. Fourth, technology factor in SMIE had a positive effect on CPI. Lastly, among PI factors, problem recognition had a negative effect and alternative evaluation had a positive effect on CPI.

A Study on the Influence of the Management and Living Environment Quality Factors of Public Rental Housing on the Satisfaction with Living, Brand Loyalty, and Intent of Recommendation (공공임대주택의 관리 및 주거환경 품질 요인이 주거만족도, 브랜드 충성도, 추천의도에 미치는 영향)

  • Roh, Ki-Nam;Yoon, Hyo-Jin
    • The Journal of the Korea Contents Association
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    • v.22 no.5
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    • pp.187-202
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    • 2022
  • The purpose of this study is to, focusing on public rental housing, examine the influence of the management and living environment factors of multi-unit residential buildings upon their satisfaction with living, brand loyalty, and intent of recommendation, and investigate the mediating effect of the satisfaction with living. For this study, the researcher surveyed the residents of public rental housing facilities in Seoul and Gyeonggi Province, which resulted in the analysis of 331 responses. The data was analyzed using SPSS 23.0 and AMOS 23.0 programs. The findings of this study are as follows; The management and living environment quality factors of public rental housing facilities had a direct impact on the satisfaction with living, brand loyalty, and intent of recommendation. And, the sub-factors of the management and living environment quality that influenced each variable were different among themselves. Also, the satisfaction level with living in public rental housing facilities had a significant impact on the intent of recommendation, while it had a mediating effect in the relationship between the management and living environment quality factors of public rental housing facilities and the intent of recommendation.

Extent and Intent Lattice on Formal Concept (형식개념의 외연과 내포격자)

  • Yon, yong-ho
    • Proceedings of the Korea Contents Association Conference
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    • 2019.05a
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    • pp.387-388
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    • 2019
  • 형식개념(Formal Concept)은 외연(extent)과 내포(intent)를 이용하여 어떤 대상에 대한 정의를 내리거나, 그 대상들을 분류하여 군집화하기 위한 논리적 도구로 사용되어왔다. 여기에서 외연이란 객체(Object)들의 집합이고, 내포는 그 객체들이 지니고 있는 속성(Attribute)들의 집합이다. 이러한 형식개념은 어떤 문제에 나타나는 다양한 데이터로부터 객체와 속성들을 추출하고 이로부터 개념(Concept)들의 계층구조(hierarchy)를 형성하여 데이터를 분석하는데 적용될 수 있다. 본 논문에서는 형식개념의 정의와 성질을 소개하고, 이를 일반화한 완비격자에서의 형식개념을 정의한다. 또한 이 형식개념에서의 외연과 내포격자에 대한 성질을 알아본다.

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Customer Experience Management for Cancer Patients in a Tertiary Hospital (일 상급종합병원 암환자 고객경험관리)

  • Won, Young Hwa;Kim, Ji Hye;Jung, Eun Hee;Kwak, Eun Ah;Yang, Yun Jung;Shin, Soon Ja;Kim, Yeon Hee;Kim, Jeong Hye
    • Journal of Korean Clinical Nursing Research
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    • v.23 no.3
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    • pp.321-331
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    • 2017
  • Purpose: The purpose of this study was to investigate the effect of customer experience management on nursing service satisfaction of cancer patients and their intent to revisit the hospital and also to identify empathy ability of oncology nurses. Methods: Participants were 376 cancer patients and 190 oncology nurses from a tertiary hospital in Korea. Cancer patients' satisfaction with nursing care and intent to continue using the hospital were measured and empathy of oncology nurses was measured using Empathy Construct Rating Scale. Data were analyzed using descriptive statistics, ${\chi}^2$ test, t-test, one-way ANOVA and stepwise multiple regression analysis. Results: Patient satisfaction with nursing care and intent to continue using the hospital were higher in patients who received the customer experience management program than those who did not. Oncology nurses' ability to empathize was high. Clinical career, participate in customer experience management and education level together explained 20% of variance in empathy ability of oncology nurses. Conclusion: Findings from this study confirm that customer experience management affects patient satisfaction with nursing service and intent to continue using the hospital. Further research is necessary to reaffirm the empathy ability of the oncology nurses and to identify the related various factors.

A Structural Analysis on Composite Factors, Visitors' Evaluation and Intent of Revisits in a Food Festival - The Case of the 15th Namdo Food Festival in South Korea - (음식 축제 시스템 구성 요인이 방문객 평가 및 재방문 의도에 미치는 영향 - 제15회 남도음식큰잔치를 대상으로 -)

  • Jin, Young-Jae
    • Culinary science and hospitality research
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    • v.15 no.2
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    • pp.188-204
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    • 2009
  • The important factors of a food festival are divided into hardware and software programs. In this respect, this research aims to study the relationships among the composites of the food festival and its relationship with the visitors' revisit intention. Since the visitors' evaluation is a presumption of their satisfaction, it lies in a constant relationship with satisfaction and the reason why they revisited the festival. Thus, this research examined the influence of the composite factors on visitors' evaluation (operation, experience) and the relationship between operation evaluation and experience evaluation. In addition, it examined the relationship between evaluation factors and the intent of revisits. In conclusion, visitors' evaluation showed a positive effect on the survey about whether they would consider revisiting the food festival. In this context of continuative relationship, the research suggests that it would be necessary to examine the relationship between composite factors, visitors' evaluation, satisfaction and intent of revisits in future research.

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Underutilization of Curative Treatment among Patients with Non Small Cell Lung Cancer: Experience from a Tertiary Care Centre in India

  • Malik, Prabhat Singh;Malik, Anita;Deo, Suryanarayana Venkata;Mohan, Anant;Mohanti, Bidhu Kalyan;Raina, Vinod
    • Asian Pacific Journal of Cancer Prevention
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    • v.15 no.6
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    • pp.2875-2878
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    • 2014
  • Background: Lung cancer is one of the commonest and most lethal cancers throughout the world. The majority of the patients present at advance stage and are not suitable for curative intent treatment. Even among patients with localized disease, there has been underutilization of curative treatment modalities. The aim of this study was to analyze the radical treatment utilization rates in patients with non small cell lung cancer (NSCLC) treated at our centre. Materials and Methods: We analyzed case records of 104 patients with a pathologically confirmed diagnosis of NSCLC having stage 1-3B disease who were treated at our centre over last 3 years, to assess the utilization of curative treatment modalities i.e. surgery or radical radiotherapy. Results: The median age of this cohort was 58 years. Out of 104 patients only 33 (31.7%) received curative intent treatment, 14 undergoing curative resection and 19 receiving radical doses of radiotherapy. The baseline characteristics of both the groups (with or without radical treatment) were not different. Major factors associated with underutilization with curative treatment were progressive disease or loss of follow up after chemotherapy and inappropriate use of TKI and/or palliative radiotherapy in patients with stage 1-3B disease. Patients who did not receive radical treatment had inferior PFS and OS than those who received radical treatment. Conclusions: In our practice we observed gross underutilization of curative intent treatment modalities in patients with NSCLCs which is associated with inferior survival.

Advertising Attributes of One-Person Media Distribution in Purchase Intent

  • CHOI, Youngjin;YUN, Youngbae;LEE, Sojeong;LEE, Seulbi;LEE, Yejin;LEE, Yujin;JE, Hayeong
    • Journal of Distribution Science
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    • v.17 no.11
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    • pp.17-26
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    • 2019
  • Purpose: Mobile media is gaining ground as an independent and core platform, and corporate interest and the expectations forstrategic use are rising in one-person media. Therefore, this study aims to establish interactivity, entertainment, information, professionalism, and up-to-date as the sub-factors of one-person media advertising properties, and to study the effect of one-personmedia advertising attributes on purchasing intention. Research design, data, and method: After collecting data from a total of 202 people, including 106 men and 96 women with the online survey method, frequency analysis and regression analysis were conducted using SPSS 25.0. Results: Research has shown that information, professionalism, entertainment, and up-to-date have a significant influence on purchasing intent. In addition, although information and expertise are found to have a significant influence on trust which shows a direct impact on the purchasing intention, the results of verification for the effect of purchasing intent through the medium of trust found to be significant in entertainment, information and up-to-date. Conclusions: There is a difference in Professionalism and Entertainment between men and women. This study provided the suggestions for establishing the most effective measures and marketing strategies in producing one-person media advertisements.