• Title/Summary/Keyword: intent

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패밀리 레스토랑의 소비자-브랜드 관계의 질이 재방문의도 및 추천의도에 미치는 영향: 마산지역 대학생을 대상으로 (Effect of the Consumer-Brand Relationship Quality on the Revisit Intent and Recommendation Intent in the Family Restaurant in Masan, Korea)

  • 김현아
    • 한국식생활문화학회지
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    • 제21권4호
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    • pp.396-405
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    • 2006
  • The purpose of this study was to analyze the effect of the consumer-brand relationship quality on revisit intent and recommendation intent in the family restaurant. The questionnaires were distributed to 320 students in the K University located in Masan, who were sampled by convenience-sampling method. The surveys were conducted from November,10 to 24,2005. The 287 questionnaires were responded, and 15 unusable questionnaires were excluded, then 272 were used for the final analysis(response rate: 85.0%). The result of this study showed that 3 constructs(self-connective attachment, satisfaction and intimacy) of consumer-brand relationship quality have significant effects on the revisit intent(p<.01) and 2 constructs(satisfaction and intimacy) of consumer-brand relationship quality had significant positive effects on the recommendation intent in the family restaurant(p<.01) It meant that as consumer-brand relationship quality became stronger, the customer's revisit intent and recommendation intent became greater. As a conclusion, the foodservice manager in the family restaurant should focus on the marketing strategy to strengthen the quality of consumer-brand relationship especially emphasizing on satisfaction and intimacy in order to increase the revisit intent and recommendation intent of customers.

A Practical Intent Fuzzing Tool for Robustness of Inter-Component Communication in Android Apps

  • Choi, Kwanghoon;Ko, Myungpil;Chang, Byeong-Mo
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제12권9호
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    • pp.4248-4270
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    • 2018
  • This research aims at a new practical Intent fuzzing tool for detecting Intent vulnerabilities of Android apps causing the robustness problem. We proposed two new ideas. First, we designed an Intent specification language to describe the structure of Intent, which makes our Intent fuzz testing tool flexible. Second, we proposed an automatic tally method classifying unique failures. With the two ideas, we implemented an Intent fuzz testing tool called Hwacha, and evaluated it with 50 commercial Android apps. Our tool offers an arbitrary combination of automatic and manual Intent generators with executors such as ADB and JUnit due to the use of the Intent specification language. The automatic tally method excluded almost 80% of duplicate failures in our experiment, reducing efforts of testers very much in review of failures. The tool uncovered more than 400 unique failures including what is unknown so far. We also measured execution time for Intent fuzz testing, which has been rarely reported before. Our tool is practical because the whole procedure of fuzz testing is fully automatic and the tool is applicable to the large number of Android apps with no human intervention.

Toward Serving MOOC Learners Globally: Focusing on Intent to Continue Using K-MOOCs

  • Kim, Hannah;Lee, Jeongmin
    • International Journal of Contents
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    • 제16권1호
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    • pp.65-74
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    • 2020
  • The purpose of the study was to explore the structural relationships between the intent to continue using Massive Open Online Courses (MOOCs) and its determinants based on the information systems continuance expectation-confirmation model. A total of 156 students from five different universities in Korea completed an online survey. An analysis by structural equation modeling revealed that college students' intent to continue using K-MOOC is partially supported by the model. Although perceived usefulness and confirmation are strong determinants of satisfaction and intent to continue using information systems in general, confirmation was the only significant predictor of satisfaction, the only significant predictor of intent to continue to use K-MOOC. Written responses on the survey were used to interpret the results. Findings indicate significant effects of confirmation on perceived usefulness, of confirmation on satisfaction, and of satisfaction on intent and insignificant effects of perceived usefulness on satisfaction and perceived usefulness on intent to continue. Substantial implications for future research and practices are discussed.

Influence of Financial Literacy and Educational Skills on Entrepreneurial Intent: Empirical Evidence from Young Entrepreneurs of Pakistan

  • BILAL, Muhammad Ahmed;KHAN, Hadi Hassan;IRFAN, Muhammad;Ul HAQ, S.M. Nabeel;ALI, Manzoor;KAKAR, Ali;AHMED, Wahab;RAUF, Abdul
    • The Journal of Asian Finance, Economics and Business
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    • 제8권1호
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    • pp.697-710
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    • 2021
  • This paper attempts to study the impact of Financial Literacy on Youth Entrepreneurial Intent in Pakistan. A closed-ended self-administered structured questionnaire covering financial literacy, computer knowledge, financial attitude, and financial knowledge with Entrepreneurial Intent was collected from young entrepreneurs. The research tried to investigate the education level with computer skill to inspect the effect of financial literateness on young generation Entrepreneurial Intent in the context of Pakistan. The research model was tested using PLS-SEM and authenticating a measurement model through the advanced methodology and their association with Entrepreneurial Intent. Results revealed that financial literacy and its two parts (financial attitude and financial knowledge) have a positive impact on Entrepreneurial Intent. The size of the joint impact of financial literacy and its components on Entrepreneurial Intent was assessed to be adequate. Entrepreneurial Intent is essential for creating new firms to maintain economic development. Furthermore, it is determined in this research that if youth has better financial knowledge and financial attitude, the probability of Entrepreneurial Intent increases. This suggests that if the youth in Pakistan desire to attain a higher limit of Entrepreneurial Intent, they must implement financial literacy models for enhancing and promoting their current Entrepreneurial Intent.

Recognition and Intent-to-Participate of Rural Migrants on Urban and Rural Exchange Business in Namhae County, South Korea

  • Park, Myeong Sik;Kim, Inhea;Huh, Keun Young;Bui, Hai Dang
    • 인간식물환경학회지
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    • 제24권3호
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    • pp.285-300
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    • 2021
  • Background and objective: Rural migrants are an important human resource in urban and rural exchange (URE) business, therefore it is necessary to enhance their awareness and intent-to-participate. This study was to analyze the rural migrants' recognition and intent-to-participate of URE business and to propose the enhancement of them both. Methods: The questionnaire was designed to analyze the socio-demographic background, motivations, satisfaction with settlement, intent-to-persist, and intent-to-participate of URE business including tourism. The data of 144 respondents was subject to the statistical analysis. Results: The motives of migration were to enjoy leisure life after retirement, increased tiredness of city life, health problems, etc. The satisfaction with settlement was 3.67 at 5-point Likert scale. The intent-to-recommend and intent-to-publicize were 3.40 and 3.46, respectively. The intent-to-participate was 3.45, which was affected by the necessity of URE business and the support of central/local governments, and also showed a significant correlation with the satisfaction with settlement, intent-to-recommend, intent-to-publicize, tourism resources for green tourism or rural tourism, driving a car in Namhae county, and the service and price of meals. They thought the missions that the Namhae county office must focus on were to establish an internal/external public relations systems, establish a support system of central/local governments, and foster/support local leaders. Conclusion: It is necessary to improve the satisfaction with settlement and intent-to-persist, expand exchanges with local people, improve internal/external public relations systems, foster/support leaders, improve transportation in the county, enhance the service and price of meals, and develop/operate URE programs including tourism.

정당방위에 있어서 방위의사의 필요성 (Necessity of Intent for Defense in Case of Legitimate Self-defense)

  • 유인창
    • 디지털융복합연구
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    • 제10권7호
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    • pp.107-114
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    • 2012
  • 정당방위는 자기또는 타인의 법익에 대한 현재의 부당한 침해를 방위하기 위한 상당한 이유가 있는 행위라고 정의된다(형법 제21조). 이러한 정당방위가 성립하려면 '자기 또는 타인의 법익에 대한 현재의 부당한 침해'라는 객관적 정당화상황과 상당한 이유 이외에도 주관적 요소로서 방위의사가 필요하다는 것이 일반적인 견해이다. 정당방위의 객관적 정당화상황에 대한 인식을 의미하는 방위의사는 정당방위에 있어서 주관적 정당화요소로 인정된다. 방위의사와 관련하여서는 오늘날 이러한 방위의사필요성여부 뿐만 아니라 방위의사의 내용에 대하여 행위자가 객관적 정당화 상황의 존재의 인식으로 충분한가 혹은 그것을 넘어 일정한 목적이나 동기까지 요구되는가의 문제, 방위의사가 결여되었을 경우에 기수로 처벌할 것인가 혹은 미수나 준미수로 처벌할 것인가의 문제 등 다양한 측면에서 많은 논의가 되고 있지만 명확한 규정은 없는 실정이다. 본고는 방위의사필요설의 전제하에 우선 방위의사의 내용을 검토하고, 방위의사결여시의 형법적 효과 및 과실범에 있어서 방위의사 등에 대한 내용을 검토하였다.

고개운동에 의한 단순 비언어 의사표현의 비전인식 (Vision-based recognition of a simple non-verbal intent representation by head movements)

  • 유기호;노덕수;이성철
    • 대한인간공학회지
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    • 제19권1호
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    • pp.91-100
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    • 2000
  • In this paper the intent recognition system which recognizes the human's head movements as a simple non-verbal intent representation is presented. The system recognizes five basic intent representations. i.e., strong/weak affirmation. strong/weak negation, and ambiguity by image processing of nodding or shaking movements of head. The vision system for tracking the head movements is composed of CCD camera, image processing board and personal computer. The modified template matching method which replaces the reference image with the searched target image in the previous step is used for the robust tracking of the head movements. For the improvement of the processing speed, the searching is performed in the pyramid representation of the original image. By inspecting the variance of the head movement trajectories. we can recognizes the two basic intent representations - affirmation and negation. Also, by focusing the speed of the head movements, we can see the possibility which recognizes the strength of the intent representation.

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ASP(Application Service Provider) 서비스 사용자의 재구매 의사와 조직 이익에 미치는 영향요인 연구 (A study on the factors influencing the ASP service users' repurchase intent and organization benefits)

  • 김경규;신호경;김수현
    • Journal of Information Technology Applications and Management
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    • 제17권1호
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    • pp.55-81
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    • 2010
  • ASP service users' needs for flexible and customized services to deal with changes in business environments and user contexts seems to be appealing due to the progress of technology and IT paradigm such as ubiquitous computing and web 2.0. Through the lens of expectancy confirmation and flexibility, we explored factors that influence users' repurchase intent and organizational benefit in ASP services. With an empirical study, we examined information quality, service quality, flexibility, customization, user satisfaction, trust in ASP services can contribute to the repurchase intent and organizational benefit. In addition to, business type and company size are added to the research model as control variables for user satisfaction, trust, and repurchase intent. Our findings suggested that the service quality and flexibility significantly were cruicial determinant of user satisfaction in ASP services. Furthermore, user satisfaction significantly influenceS repurchase intent, and organization benefits were affected by repurchase intent. This study has important implications for academic researchers and practitioners who seek to understand factors that affect ASP service users' repurchase intent and organization benefits.

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간호서비스 질, 의료서비스 만족, 병원 재이용 의도간의 관계 (Relationship among Nursing Service Quality, Medical Service Satisfaction, and Hospital Revisit Intent)

  • 이미애;공성화;조수정
    • 간호행정학회지
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    • 제18권1호
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    • pp.96-105
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    • 2012
  • Purpose: This study was done to examine the influence of nursing service quality and medical service satisfaction on intent to revisit the hospital, and to identify mediating effects of medical service satisfaction between nursing service quality and intent to revisit the hospital. Methods: This study was a cross-sectional survey. Participants were 390 hospitalized patients at one general hospital in Gyeonggi Province. Data were collected from July 21 to September 10, 2010 and analyzed using SPSS/PC version 18.0. Results: The score for nursing service quality continuously improved but the scores for medical service satisfaction and intent to revisit the hospital did not changed significantly after estimated. Factors influencing intent to revisit the hospital were nursing service quality, medical service satisfaction, 'same religion', and 'Christian', and the explanation power of these four factors was 79.7%. Medical service satisfaction had a partial mediating effect between nursing service quality and intent to revisit the hospital. Conclusion: Findings indicate that nursing service quality is a very important factor to improve both medical service satisfaction and intent to revisit the hospital. Nursing managers should develop strategies to improve nursing service quality.

지식공유 의도와 지식관리시스템의 사용 (Does Knowledge-sharing Intent Matter in the Use of Knowledge Management Systems?)

  • 김경규;김범수;송세정;신호경
    • Asia pacific journal of information systems
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    • 제15권3호
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    • pp.65-90
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    • 2005
  • One of the major goals of using knowledge management systems(KMS) is the sharing of knowledge. The intent of an individual to share his/her knowledge plays a crucial role in sharing quality knowledge in corporations. However, there is little research that addresses this relationship between the intent to share and the use of KMS both from a holistic perspective and with empirical data analyses. To understand major factors that affect both knowledge sharing intent and the use of KMS, we conducted a field study from eight companies in four different industries which had been using KMS for at least a year. Using confirmatory factor analysis and structured equation modeling techniques, we have analyzed the relationships among top management support, trust among peers, trust in the organizational hierarchy, incentives and rewards, knowledge-sharing intent, KMS quality, knowledge quality, and the use of KMS. The research results show that top management support and trust between peers enhance the intent of sharing knowledge. We also found that top management support, knowledge-sharing intent, incentives and rewards, and the quality of knowledge have positive relationships with the use of KMS.