Journal of People, Plants, and Environment (인간식물환경학회지)

Society For People, Plants, And Environment (인간식물환경학회)
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Recognition and Intent-to-Participate of Rural Migrants on Urban and Rural Exchange Business in Namhae County, South Korea

  • Park, Myeong Sik (Urban System Engineering, Gyeongsang National University) ;
  • Kim, Inhea (Dept. of Horticulture, Gyeongsang National University) ;
  • Huh, Keun Young (Dept. of Landscape Architecture, Gyeongsang National University) ;
  • Bui, Hai Dang (University of Social Science and Humanities, Vietnam National University of Ho Chi Minh City)
  • Received : 2021.03.02
  • Accepted : 2021.04.16
  • Published : 2021.06.30
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Abstract

Background and objective: Rural migrants are an important human resource in urban and rural exchange (URE) business, therefore it is necessary to enhance their awareness and intent-to-participate. This study was to analyze the rural migrants' recognition and intent-to-participate of URE business and to propose the enhancement of them both. Methods: The questionnaire was designed to analyze the socio-demographic background, motivations, satisfaction with settlement, intent-to-persist, and intent-to-participate of URE business including tourism. The data of 144 respondents was subject to the statistical analysis. Results: The motives of migration were to enjoy leisure life after retirement, increased tiredness of city life, health problems, etc. The satisfaction with settlement was 3.67 at 5-point Likert scale. The intent-to-recommend and intent-to-publicize were 3.40 and 3.46, respectively. The intent-to-participate was 3.45, which was affected by the necessity of URE business and the support of central/local governments, and also showed a significant correlation with the satisfaction with settlement, intent-to-recommend, intent-to-publicize, tourism resources for green tourism or rural tourism, driving a car in Namhae county, and the service and price of meals. They thought the missions that the Namhae county office must focus on were to establish an internal/external public relations systems, establish a support system of central/local governments, and foster/support local leaders. Conclusion: It is necessary to improve the satisfaction with settlement and intent-to-persist, expand exchanges with local people, improve internal/external public relations systems, foster/support leaders, improve transportation in the county, enhance the service and price of meals, and develop/operate URE programs including tourism.

Keywords

Acknowledgement

This work was supported by Gyeongsang National University Grant in 2020~2021

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