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The Marketing Model Applying the Concepts of Educational Psychology in the Private Educational Service Sector

  • KIM, Seong-Gon
    • Journal of Distribution Science
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    • v.18 no.11
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    • pp.15-22
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    • 2020
  • Purpose: A marketing strategy for private institutions requires marketers to leverage consumer behaviors and educational psychologies when advertising and promoting product portfolios. Indeed, understanding consumers can make marketers more effective, and the purpose of this research is to tackle private institutions' education marketing by combining marketing theories and learning theories. Research design, data and methodology: The content analysis used in this study will be suitable because there exists numerous prior studies regarding marketing strategy and educational theories. Therefore, the current author could obtain and collect adequate textual facts from much of the literature review. Results: Marketing strategies that are mixed with educational theories increase consumer enrolment due to perceived usefulness, and this implies that an adequate marketing model could help improve sustainability and income as a result of enrollment in private educational institutions. The research also identified that marketing is connected to psychology and that marketers can exploit educational and psychological theories to increase successful enrolment in private educational institutions. Conclusions: Most importantly, the target market for private educational institutions is diverse, and institutions can use direct marketing to appeal to specific audiences. Also, the research implies that diversification strategies can increase enrolment if marketers exploit behavioral learning theories in the marketing process.

A Study on Effective financial management plan of public institutions (공기업의 효율적 재정 운영관리 방안 연구)

  • Jeon, Kwang-Seob;Jeong, Seong-Hoon
    • Journal of Cadastre & Land InformatiX
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    • v.44 no.2
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    • pp.193-207
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    • 2014
  • The purpose of this study is the issue of public institutions and the financial metrics improve enforcement, public institutions through an integrated management plan for the research is to increase the efficiency of public finances is the purpose of this study. In this paper, the financial operations of public institutions in the five issues (evaluation index system, financial management control framework, Private/Public Sector management, public finance law/institutions, government budget support management) is presented. Issues and a variety of public agencies on how to improve this, this paper proposes the following. the participation of Congress Control Tower(Public Finance Policy Committee )is installed.

Estimation of water unit factor and water demand of educational institutions (학교 용수 원단위 산정 및 용수 사용량 추정 방법에 관한 연구)

  • Kim, Tae-young;Huh, Dong;Park, Heekyung
    • Journal of Korean Society of Water and Wastewater
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    • v.23 no.4
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    • pp.481-489
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    • 2009
  • The objective of this research is to provide more reliable and accurate unit factor of water amount by investigating of informations related to various educational institutions such as elementary, middle, high schools and university. In order to estimate the water demand of educational institutions, first of all, the informations such as building area, site area, total school population, and water amount of various educational institutions are investigated to estimate the water unit factor. In this research, we used the total population of students and teachers to estimate the water demand of educational institutions. The results of unit factors of this research are as follows: 1) The elementary school is $0.027983m^3/person{\cdot}day$, 2) middle school: $0.024106m^3/person{\cdot}day$, 3) high school: $0.041415m^3/person{\cdot}day$, 4) specialized high school (science high school and foreign language high school): $0.156938m^3/person{\cdot}day$ and 5) university: $0.033766m^3/person{\cdot}day$. Finally, these water amounts calculated by unit factors were compared with real water amount of educational institutions.

Sustainability education in textile and apparel programs in higher education - A web-based content analysis -

  • Yoh, Eunah;Kim, Hye-Shin
    • The Research Journal of the Costume Culture
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    • v.26 no.2
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    • pp.203-216
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    • 2018
  • This study explores sustainability education in textile and apparel (T&A) programs in U.S. higher education institutions. Specifically, the researchers study whether more courses with sustainability focus are offered in higher-ranked institutions and explore whether sustainability is taught more in specific T&A related subject fields. Content analysis was conducted for 3,200 courses found in online course catalogs or the course information sites of 69 institutions. Institutions were selected from the 2015 rankings of the top 50 fashion design and top 50 fashion merchandising schools in the US on www.fashion-schools.org. All cases were coded by two coders with a Cohen's Kappa score of 97.5%, indicating good interrater reliability. Coded data were analyzed through descriptive statistics, correlation analysis, and t-tests. The findings show that sustainability is being integrated into the curricula and across courses of T&A programs in the U.S. Over half of the institution surveyed offered at least one sustainability embedded course. Higher ranked institutions provided more sustainability-related courses than power-ranked institutions. A natural match between the subject field and specific sustainability theme was observed (e.g., cultural diversity in history/culture and social psychology/education; recycle/reuse in textile science; sustainability in fashion design; social responsibility and ethics in industry/consumer). The need to introduce sustainability in courses holistically is discussed, whereby sustainability within the industry supply chain is examined in a connected way.

Factors Affecting Health Care Utilization in Patients with Lung Cancer (폐암 환자의 의료 이용에 영향을 미치는 요인)

  • Kim, Myo-Gyeong;Kim, Keum-Soon
    • Perspectives in Nursing Science
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    • v.10 no.1
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    • pp.52-64
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    • 2013
  • Purpose: The purpose of this study was to explore the utilization of health care of patients with lung cancer in Korea and identify determinants of these patients' health care utilization. Methods: This was a descriptive analytical study. The national medical fees claims data of patients with lung cancer were used. Using SPSS Statistics 20, the ${\chi}^2$-test and logistic regression were performed to determine the factors influencing health care utilization. Results: There were significant differences by sex, age, disease type, stage, comorbidity index, region of institutions, and type of institutions in the utilization of surgical procedures; by age, disease type, stage, comorbidity index, region of institutions, and type of institutions in the utilization of chemotherapy; and by age, stage, comorbidity index, region of institutions, and type of institutions in the utilization of radiotherapy. Conclusion: The findings of this study suggest that democratic and clinical characteristics of patients as well as institutional characteristics affect health care utilization of patients with lung cancer. Additional research is needed to determine the factors influencing health care utilization of patients with lung cancer.

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Parental Perceptions of the Relationship between Early Childhood Education Institutions and Parents (유아교육기관과 부모의 효율적인 협력관계를 위한 부모들의 인식)

  • Kang, Min-Jung;You, Hee-Jung
    • Journal of the Korean Home Economics Association
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    • v.50 no.2
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    • pp.25-38
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    • 2012
  • The purpose of this study was to investigate how parents saw the relationship between early years educational institutions and parents, and how these perceptions were influenced by parental background factors. A total of 334 parents who sent their child to a kindergarten participated in this study. The collected data were analyzed by Chisquared test, t-test, and one-way ANOVA. The results of this study were as follows. First, parents had a high level of interest in their child's education, but little actual knowledge about the contents and strategies of education in the kindergarten setting. Second, regarding parental participation in early childhood education institutions, necessity for parents's involvement in the institutions was relatively higher than the average. Third, when considering the relationship between staff in early childhood education institutions, i.e. kindergartens, and parents both teachers and parents hoped to form a relationship in which they could freely exchange their opinions.

Risk-Seeking Behavior of Financial Institutions due to Deposit Insurance: Evidence from Korea

  • Choi, Jungho;Cho, Duckhyun
    • The Journal of Asian Finance, Economics and Business
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    • v.6 no.1
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    • pp.83-89
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    • 2019
  • The purpose of this paper is to examine how the social system of deposit insurance affected the financial market in Korea. Specifically, we want to know how much the risk-seeking behavior of financial institutions has increased or decreased. The most important feature of the deposit insurance system is to prevent the insolvency of financial institutions and to properly protect depositors. In recent studies, it has been argued that characteristics of deposit insurance bring moral hazard of financial institutions and that financial institutions make unreasonably risky investments. Therefore, in this study, we will first examine whether such previous research can be applied to the Korean financial market. Next, we will examine the appropriateness of the differential premium rate that is currently used for each financial institution in the Korean financial market. In order to test the first hypothesis, we used the Capital Asset Pricing Model (CAPM) to calculate the total risk for each financial institution. As a result, significant changes were found in all regions before and after the introduction of the deposit insurance system. As for testing the second hypothesis, we conducted a variance analysis of financial institutions' indexes before and after the introduction of the deposit insurance and we discovered significance of the total risk difference.

The Effect of Corporate Social Responsibility Activities on Financial Performance in Public Institutions (공공기관의 사회적 책임 활동이 재무적 성과에 미치는 영향)

  • Jang, Ji Kyung;Kim, Soo Kyun
    • Journal of Korean Society for Quality Management
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    • v.49 no.3
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    • pp.393-404
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    • 2021
  • Purpose: The purpose of this study was to examine the corporate responsibility activities and investigate the effects of these activities on financial performance in public institutions. Methods: The collected data using annual performance evaluation for the year 2017-2019 were analyzed using multi-regression analysis. The corporate social responsibility activities for this study were divided into three dimensions such as social value, efficiency, and welfare. Results: The results of this study are as follows; first, public institutions with high evaluation in social value and welfare had a significant positive effect on financial performance factors such as ROA and ROS. Second, we find that there is a significant negative relation between social value activities and debt ratio. This result means that the higher social value activities, the lower debt ratio. It was also found that the activities for enhancing social value made statistically significant positive influence on BIS performance. Conclusion: These results can be interpreted that public institutions trying various social contribution activities does not necessarily bring negative results for financial performance. In conclusion, it means that socially responsible activities and ethical management in the desirable direction can be beneficial to both public institutions and the society to which they belong.

A Study on the Reliability Evaluation Index Development for the Information Resources Retained by Institutions: Focusing on Humanities Assets

  • Jeong, Dae-Keun;Noh, Younghee
    • International Journal of Knowledge Content Development & Technology
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    • v.9 no.2
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    • pp.65-89
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    • 2019
  • This study has the aim of developing an evaluation index that can help evaluate the reliability of the information resources of institutions retaining humanities assets for the purposes of laying out the foundation for providing one-stop portal service for humanities assets. To this end, the evaluation index was derived through the analysis of previous research, case studies, and interviews with experts, the derived evaluation index was then applied to the humanities assets retaining institutions to verify the utility. The institutional information resources' reliability evaluation index consisted of the two dimensions of the institutions' own reliability evaluation index. The institution provided a service and system evaluation index. The institutions' own reliability evaluation index consisted of 25 points for institutional authority, 25 points for data collection and construction, 30 points for data provision, and 20 points for appropriateness of data, for a total of 100 points, respectively. The institution provided service and system evaluation indexes consisting of 25 points for information quality, 15 points for appropriateness (decency), 15 points for accessibility, 20 points for tangibility, 15 points for form, and 10 points for cooperation, for the total of 100 points, respectively. The derived evaluation index was used to evaluate the utility of 6 institutions representing humanities assets through application. Consequently, the reliability of the information resources retained by the Research Information Service System (RISS) of the Korea Education & Research Information Service (KERIS) turned out to be the highest.

Dental infection control in clinical practice institutions experienced by dental hygiene students in the COVID-19 situation (코로나바이러스감염증-19 상황에서 임상실습 중 치위생(학)과 학생의 감염관리 인식과 치과의료기관의 감염관리 수행정도)

  • Son, Jung-hui;Jeong, Seo-young
    • Journal of Korean Academy of Dental Administration
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    • v.9 no.1
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    • pp.25-31
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    • 2021
  • The aim of this study was to investigate the level of dental infection control experienced by dental hygiene students in clinical practice institutions to identify problems and improve infection control in dental institutions. This study conducted online surveys targeting 269 dental hygiene students from universities that conducted clinical practice to determine the students' level of awareness regarding dental infection control in dental institutions and the reality of infection control in dental institutions. The results showed that dental hygiene students recognized the need for infection control and education about infection control at a high level. However, only 47% of the students were accurately informed about COVID-19. Basic instruments, periodontal instruments, and implant surgical instruments were sterilized after use for each patient, mostly by the institution, but 3-way syringe tips, preservation instruments and prosthetic instruments were more frequently reused without sterilization immediately after use. For dental infection control to be practiced at dental institutions, it is necessary to establish a systematic and safe infection control system, including infection control education, designation of infection managers, and provision of infection control guidelines.