• Asia Marketing Journal
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• 제15권1호
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• pp.23-42
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• 2013

To overcome the profitability challenge these days, many global banks are increasingly focusing on cost efficiency through more efficient banking processes, such as online and mobile banking, whereas a number of other banks choose to differentiate their services for retaining and attracting the most valuable customer segment (Deloitte, 2011). While global banks in the retail banking industry are adopting either of these two business models as a strategic choice for their long-term growth, KB Kookmin Bank, one of the leading retail banks in South Korea, has begun to operate 'KB Rockstar' as a strategic channel, particularly designed to target college students in the youth market. The new marketing strategy has resulted in a positive impact on its brand image in customers' perception as well as a drastic increase in the number of youth customers. In this study, we analyze the case of 'KB Rockstar' and summarize the key factors for its success from a marketing perspective. First, 'KB Rockstar' is not simply a good channel strategy, but an innovative marketing strategy that aligns place, product and promotion together in order to create a synergy effect, resulting in the successful implementation of the bank's targeting strategy. Second, the strategy effectively establishes 'KB Rockstar' as a brand targeted to youth customers while also competently strengthening the image of the corporate brand, KB Kookmin Bank. The skillful implementation of organically combined marketing mix strategies has enabled the successful launch of the bank's sub-brand. Third, the strategy considers a retail bank branch as not only the place that makes sales transactions in order to generate short-term profits, but also the place that builds a long-term relationship with customers in order to maximize their lifetime values in the long run.

• 농업과학연구
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• 제26권2호
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• pp.106-115
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• 1999

It will become necessary for farmers to adopt information technology into commercialized farming system, since its productivity is increasingly linked to how to exploit the agricultural information. The purpose of this study is to examine the current status of information technology and to suggest ways to utilize the information technology for innovative farm management. Internet should become more important instruments which farmers might utilize in order to collect and mine the agricultural information because of its rapidity, reliability and precision. Also farmers should be encouraged to adopt a GIS-based farm management decision support system and to integrate the market information and geographic information such as soil, water, temperature, etc. for optimal decision making. Another way of improving farm management is to make farmers use agricultural accounting software for individual farmers and develop farming simulation system which analyze a farmer's current financial condition and suggest how to improve it. Making home page would be major marketing strategy for farmers to promote the sales of agricultural products.

• 한국실내디자인학회논문집
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• 제18권5호
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• pp.156-163
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• 2009

Retail space itself could be one of the marketing strategies, through creating space, and communicating brand identity. Especially for innovative products, such as mobile technology products, store is not just to sell products but to provide experiences so that users can fudge usefulness of products and reduce uncertainties to adopt the products. The purpose of this study is to investigate how environmental features and physical artifacts contribute to promote experiences of innovative products in stores and how physical environment help to establish brand identity. For this study, site visits, observation, and literature review were conducted. For case studies, three retail spaces (Apple, Iriver, Sony) and one service space(TTL) were selected. Compared to the service space, three retail spaces have more transparent and open store front design characteristics. For the experiences of shoppers, products displayed in a radial shape, round shape, column shape, and around peripherals of the stores. A service oriented space, TTL zone is differentiated from three retail spaces in terms of layout, store front design, and experience areas. Compared to the traditional stores selling innovative products, the case stores showed more warm atmosphere using various shape, wood materials, lighting fixtures and furniture.

• Molecules and Cells
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• 제39권9호
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• pp.687-691
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• 2016

Transcription activator-like effector nucleases (TALENs) are powerful tools for targeted genome editing in diverse cell types and organisms. However, the highly identical TALE repeat sequences make it challenging to assemble TALEs using conventional cloning approaches, and multiple repeats in one plasmid are easily catalyzed for homologous recombination in bacteria. Although the methods for TALE assembly are constantly improving, these methods are not convenient because of laborious assembly steps or large module libraries, limiting their broad utility. To overcome the barrier of multiple assembly steps, we report a one-step system for the convenient and flexible assembly of a 180 TALE module library. This study is the first demonstration to ligate 9 mono-/dimer modules and one circular TALEN backbone vector in a one step process, generating 9.5 to 18.5 repeat sequences with an overall assembly rate higher than 50%. This system makes TALEN assembly much simpler than the conventional cloning of two DNA fragments because this strategy combines digestion and ligation into one step using circular vectors and different modules to avoid gel extraction. Therefore, this system provides a convenient tool for the application of TALEN-mediated genome editing in scientific studies and clinical trials.

• 경영과학
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• 제25권1호
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• pp.75-91
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• 2008

Information strategy planning (ISP) pursues alignment of business strategy and IT (Information Technology) strategy as well as derivation of feasible and valuable IT projects. However, conventional ISP methodology hardly obtains the objectives because of its intrinsic shortcomings. Diverse ways are proposed for the improvement of the conventional methodology including, for example, combination of EA (Enterprise Architecture) with ISP. Meanwhile, six-sigma methodology which is characterized by quantification, scientific and systematic approach, customer orientation, process orientation has been gaining considerable attention and extending its application scope continuously. In this paper, an innovative ISP methodology is proposed by decomposing activities, methods, and tasks from conventional ISP process and reorganizing them into DMADOV six-sigma framework. In addition, the usefulness and applicability of the newly proposed methodology are provided using an electronics company example. The methodology enhance the possibility of producing future oriented and beneficial IT projects by associating IT strategy and the projects in the form of quantified causal relationship. Besides, it can also increase the objectivity of IT vision and strategy.

• 문화기술의 융합
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• 제7권2호
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• pp.351-357
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• 2021

4차 산업혁명의 기술의 패러다임 전환기를 맞이하여 빅데이터 활용방안에 대한 관심이 대두되고 있는 시점에 특히 기업의 무형자산의 비중이 증가함에 따라 특허빅데이터의 활용방안에 대한 관심이 증대되고 있다. 특허 데이터는 정량적인 정보 외에 제목, 초록, 청구항 등의 비정형 텍스트와 인용 및 피인용 관계, 도면, 기술 분류 등 다양한 정보를 포함하고 있어 다양성의 측면에서도 빅데이터로 간주되어 특허 데이터에 대한 체계적인 관리에서부터 처리활용이 중요하다고 판단 된다. 이에 본 연구에서는 혁신특허전략 프레임워크의 체계적인 운영과 함께 기업의 근원적인 경쟁력 강화를 추진하여 강경쟁우위 확보를 추진하고자 특허빅데이터의 활용방안을 A사의 사례를 중심으로 제안하고, 이의 타당성을 검증하고 시사점을 제안하고자 한다. 이를 통해 특허빅데이터의 활용에 대한 인식을 제고하고, 기업의 전사전략, 사업전략, 기능전략과 연계한 특허빅테이터의 활용방안을 제시하고자 한다.

• 청정기술
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• 제3권1호
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• pp.9-26
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• 1997

공해 유발형 산업기술/제품의 폐기 요구 점증, 배출된 오염 물질 제거를 위한 후처리기술(EOP 기술) 활용의 한계, Green Round에 의한 국제 무역 규제 및 환경 부담금 문제 가시화(PPMs 규제) 및 지속 가능한 환경조화형 산업기술 확보(Sustainable Development)요구 등에 능동적 대처를 위해 산업활동에서의 환경오염 발생을 원천 억제 또는 제거하는 미래형 청정기술개발에 대한 요구가 급증하고 있다. 미래청정기술은 산업활동에서의 환경오염 발생을 원천 억제 또는 제거하는 미래형 환경오염 방지 기술로 정의될 수 있다. 선진국에 비해 청정기술 개발이 늦은 국내 현실에서 청정기술의 예속화를 피하고 기술 자립을 위해서는 원천 기술의 확보가 필수 불가결하며, 이의 달성을 위한 효과적인 청정기술의 개발 전략이 요구된다. 현재 국내 외에서 진행 중인 연구개발 프로그램을 비교 분석하고, 원천 기술인 미래형 청정기술의 성격을 규명한 뒤 효과적인 연구 수행을 위한 전략을 소개한다.

• 한국지역지리학회지
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• 제13권2호
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• pp.156-170
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• 2007

부산은 지리적 특성으로 인하여 상공업이 발달하였고 정착기와 확산기를 맞이하였으며 무역도시로 발달하였다. 2000년 이후 인구감소, 제조업의 이전, 외래관광객의 감소 등으로 경제력이 약화되어 경쟁력을 잃고 있다. 이를 극복하기 위하여 항구적 해안의 지형적 지역의 전통산업적 국제교통적 특성의 강점을 이용하여 해상관광활성화의 혁신적 전략이 필요하다. 본 연구의 목적은 부산의 해상관광활성화의 전략을 규명하는 것으로 그 결과는 다음과 같다. 첫째, 해안과 해상의 환경을 고려하여 해상관광의 거점을 선정하고 거점의 정체성을 규명하여 관광자원으로 개발되어야 한다. 둘째, 선정된 다수의 거점 중에서 핵심적인 관광거점은 외래관광객을 집중시키는 관광터미널의 기능이 필요하고 부산의 랜드마크가 되어야 한다. 셋째, 각각의 관광거점은 관광객이 다양한 해상관광활동을 체험할 수 있어야 하고 특화되어야 한다. 넷째, 해상관광거점은 해상관광루트로 연계되어야 한다. 다섯째, 해상관광의 비수기를 극복하기 위하여 관광거점을 중심으로 겨울관광상품인 실내 스케이트장과 스키장, 해수풀장과 인공해수욕장, 인공잔디썰매장, 인공해안절벽, 해수온천장 등의 관광자원개발이 요구된다.

• 산업공학
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• 제20권3호
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• pp.407-417
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• 2007

Owing to a real-time innovative infrastructure driven by destructive technology revolution, the business environment has been changed dramatically. In order to respond fast to a continuously and unpredictably changing business environment, the business entities, such as business process participants, customers, distributers, and partners, should have an agile paradigm which is able to acquire and share the real time information adaptively. As a 21st century business paradigm having such adaptability and responsiveness has been introduced and called the "Real-Time Enterprise (RTE)" strategy. In this paper, we investigate the various innovation cases adopting the RTE strategy. After briefly addressing the concept and the value of RTE strategy, we discuss the models and the frameworks used in outstanding international and domestic enterprises. We believe that this case study can provide a good guide to many enterprises planning to adopt a RTE strategy for building competitive advantage in today's world of global competition.

• 한국진공학회:학술대회논문집
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• 한국진공학회 2016년도 제50회 동계 정기학술대회 초록집
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• pp.237.1-237.1
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• 2016

Electrical properties of graphene-based field effect transistors (G-FETs) can be degraded in ambient conditions owing to physisorbed oxygen or water molecules on the graphene surface. Passivation technique is one of a fascinating strategy for fabrication of G-FETs, which allows to sustain electrical properties of graphene in the long term without disrupting its inherent properties: transparency, flexibility and thinness. Ironically, despite its importance in producing high performance graphene devices, this method has been much less studied compared to patterning or device fabrication processes. Here we report a novel surface passivation method by using atomically thin self-assembled alkane layers such as C18- NH2, C18-Br and C36 to prevent unintentional doping effects that can suppress the degradation of electrical properties. In each passivated device, we observe a shift in charge neutral point to near zero gate voltage and it maintains the device performance for 1 year. In addition, the fabricated PG-FETs on a plastic substrate with ion-gel gate dielectrics exhibit not only mechanical flexibility but also long-term stability in ambient conditions. Therefore, we believe that these highly transparent and ultra-thin passivation layers can become a promising candidate in a wide range of graphene based electronic applications.