• International journal of advanced smart convergence
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• 제13권2호
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• pp.110-118
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• 2024

This study examines factors influencing nonusers' resistance to the adoption of the metaverse, focusing on propagation mechanisms. It elucidates the role of innovation resistance within the metaverse adoption process. We applied the Innovation Resistance Model in the context of the metaverse and considers three major groups of factors influencing resistance to the metaverse: innovation characteristics (perceived usefulness, compatibility, perceived risk, and complexity), consumer characteristics (personal innovativeness), and propagation mechanisms (mass media, online media, and personal communication). An online survey of college students who do not use the metaverse revealed that perceived usefulness, compatibility, personal innovativeness, and online media were negative predictors of resistance to the metaverse. Conversely, perceived risk, mass media, and personal communication were positive predictors of resistance to the metaverse. Furthermore, innovation resistance was found to play a mediating role in the metaverse adoption process. Drawing upon the findings, we suggested marketing strategies to decrease resistance to the metaverse.

• 한국정보시스템학회지:정보시스템연구
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• 제27권2호
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• pp.53-75
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• 2018

Purpose The purpose of this study is to provide implications by examining the factors affecting the consumers' innovation resistance and intention to use FIDO technology based on the innovation resistance model. In addition, we investigate the difference between FIDO group using biometric authentication technology and those using knowledge / possessive authentication technology. Design/methodology/approach This study investigated the factors influencing innovation resistance and intention to use based on the innovation resistance model. And the structural equation model was applied to analyze the effect of innovation resistance and intention to use. Findings According to empirical results, this study found that perceived relative advantage (+), perceived risk (+), perceived complexity (+), and existing product attitude(+) influenced innovation resistance, and perceived relative advantage (+), self efficacy(+), and innovation resistance(-) influenced intention to use. In addition, this study found that there is a significant difference between the group using the bio-based authentication technology and the group using the knowledge / possessive based authentication technology.

• 한국정보시스템학회지:정보시스템연구
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• 제25권4호
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• pp.87-104
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• 2016

Purpose As the smartphone market arrived at its saturation, from world leading information and communications technologies (ICT) businesses to startups, companies are competing to develop innovative wearable device products and suitable contents. Utility, technology, design, price, and various killer contents development targeting every customer's need should be considered for a success in the wearable device market. Design/methodology/approach Prior studies on innovation technology of ICT field have mainly focused on the innovation diffusion theory, expectation confirmation theory, and technology acceptance model, this study suggested the innovation resistance factors of adopting the smart wearable devices based on the innovation resistance model and theory of perceived risk. The model comprises the following two characteristics factors: 1) innovation characteristics which include perceived relative advantages, perceived compatability, perceived complexity, and perceived risk, 2) consumer characteristics which include attitudes towards innovation and existing products (i.e., mobile devices and analog watches). This study developed an extended innovation resistance model to explain the intention to acceptance of wearable devices consumers and collected 284 online survey responses from the non-consumers of the wearable devices. Findings The findings of this study suggest that perceived relative advantage, perceived compatibility, perceived complexity, perceived risk, attitudes towards innovation and attitudes towards existing analog watches affected the innovation resistance which has negative influence on the intention to adoption of wearable devices.

• 지식경영연구
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• 제20권2호
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• pp.59-86
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• 2019

As the era of the 4th Industrial Revolution evolves, not only private companies but also government agencies and institutions in public sector are adopting cloud computing services converged by new information technologies such as IoT, big data, and artificial intelligence to strengthen competitiveness and create new business values. The purpose of this study is to investigate the relationship between innovation characteristics, innovation resistance, and acceptance of innovative technologies from the perspective of cloud computing services in the public sector. In this study, we collected the survey data from 190 employees of IT division in the public sector, and analyzed the causal relationship between innovation characteristics, technostress, innovation resistance, and intention to adopt the cloud computing service that they perceived. As a result of the analysis, we demonstrated that innovation characteristics, technostress have significant effect on innovation resistance and acceptance intention, and that top executive commitment and innovation resistance also have significant effect on acceptance intention. This study provides meaningful practical implications for the staffs preparing for adoption of cloud computing services and the executives who make the final decision in public sector.

• 벤처창업연구
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• 제10권1호
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• pp.55-67
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• 2015

본 연구는 최근 교육시장의 벤처기업이나 사내 벤처를 위한 혁신기술로 부상하고 있는 스마트러닝(Smart Learning)의 혁신저항에 대하여 연구하였다. 스마트러닝 학습 방법에 대한 지각된 혁신 특성의 상대적 이점, 복잡성 및 적합성이 혁신저항에 유의한 영향을 미치는지 알아보았다. 이어서 기존 학습법에 대한 태도와 지각된 자기효능이 혁신저항에 유의한 영향을 미치는지 알아보았다. 그리고 이용자의 이러한 혁신저항이 향후 이용에 영향을 미치는지 알아보았고, 인구통계에 따라 조절효과가 나타나는지 살펴보았다. 구조방정식 모형을 사용하여 분석한 결과, 상대적 이점만을 제외한 모든 요인이 혁신저항에 영향을 주는 것으로 나타났다. 이를 통해 혁신저항 역시 향후 이용의도에 유의한 영향을 미친다는 결과를 얻을 수 있었다.

• Journal of Information Technology Applications and Management
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• 제18권4호
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• pp.169-181
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• 2011

The study developed the ideas of innovation resistance attitude in view of innovation delay, rejection, and objection. Authors developed the idea of innovation resistance attitudes of customers in view of innovation diffusion process. The study categorized the idea of resistance such as delay, rejection, and objection. The study hired the structural equation modeling to evaluate the relationships among the consumers' subjective variables such as incongruence, uncertainty, perceived performance, peer usage, and tradition orientation those were factored out by the survey test. These measured variables were analyzed into the innovation resistance related latent variables. The study provides the basic treatment to introduce new technologies and products to the superficially resisting customers. Those resisting customers might be future late adopters. The research results provide the basic arguments for prerequisite treatment to introduce smart phone in the global market place.

• 한국프랜차이즈경영연구
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• 제11권4호
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• pp.7-15
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• 2020

Purpose: The purpose of this study is to clarify the role of decoupling between job characteristics, innovation behavior, and innovation resistance in order to seek ways for companies to survive and grow continuously through innovation activities in various uncertain situations. Research design, data and methodology: A total of 263 valid questionnaires were collected and used for analysis for employees working at the company. For the analysis, simple and multiple regression analysis, and 3-step mediated regression analysis were conducted using SPSS 24.0 and AMOS 24.0. Results: First, it was found that skill variety, task identity, autonomy, and feedback increase decoupling, and decoupling increases innovation resistance. In addition, it was confirmed that decoupling had a mediating effect between job characteristics and innovation resistance excluding task significance. Finally, it was found that task significance and feedback increase innovation behavior, and decoupling and task identity increase innovation resistance, but feedback can alleviate innovation resistance. Conclusions: As a result of the analysis, the fact that job characteristics excluding task importance have a positive effect on decoupling means that there are two sides of job characteristics perceived by employees. In other words, it means that the results of analysis on the jobs that the company assigns to its members may not be effective. In addition, decoupling, a phenomenon that seems to be accepting on the outside, but perceives that it is negative on the inside, means that there is a possibility to reject innovation. Therefore, prior to carrying out innovation activities, companies should give clear job specifications and meanings for the job and give them autonomy when assigning jobs to their members. In order to provide appropriate feedback, the company must design, operate, and provide feedback. It was found that there was a need to review the overall effectiveness. In addition, efforts such as strengthening corporate-level fairness, maintaining psychological contracts, and realizing authentic leadership should be preceded to reduce decoupling.

• 기술혁신학회지
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• 제15권3호
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• pp.627-648
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• 2012

본 연구에서는 혁신저항관리활동 요소에 대하여 알아보고, 이러한 혁신저항관리활동이 기술혁신활동 및 혁신성과에 어떠한 영향을 미치는가를 알아보고자 한다. 선행연구를 바탕으로 혁신저항관리활동으로는 구성원의 참여, 체계적 제도, 원활한 의사소통, 경영관리 등 총 4가지 요소가 있음을 확인하였을 뿐만 아니라 독립변수와 종속변수 측정항목을 개발하였다. 그리고 300개 제조업자를 대상으로 설문조사를 시행하여 분석자료를 확보하였다. 구조방정식모델 분석결과 혁신저항관리활동의 하위변수인 구성원의 참여, 체계적 제도, 경영관리는 기술혁신활동에 긍정적 영향을 미치고 있으나, 원활한 의사소통은 유의미한 영향을 미치지 않는 것으로 나타났다. 또한 혁신저항관리활동(구성원의 참여, 체계적인 제도, 원활한 의사소통, 경영관리)은 혁신성과에 긍정적 영향을 미치고 있다. 마지막으로 기술혁신활동은 혁신성과에 긍정적 영향을 미치고 있음을 알 수 있다. 따라서 기업이 높은 혁신성과를 위해서는 혁신저항 관리활동을 적절히 수행할 필요가 있다.

• 한국콘텐츠학회논문지
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• 제14권8호
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• pp.61-73
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• 2014

기존의 전자책 연구들이 이용과 충족 이론과 기술수용모형 중심으로 이루어졌던 반면, 본 논문은 전자책의 확산을 어렵게 만드는 원인을 혁신저항모형을 토대로 분석하였다. 따라서 본 연구에서는 혁신특성으로 상대적 이점, 적합성, 복잡성을, 사용자특성으로는 혁신에 대한 태도, 기존제품(종이책)에 대한 태도를 변수로 도출하여 연구모형을 설정하였다. 온라인 설문조사를 실시해 각 변수들이 혁신저항에 미치는 영향을 알아보고 혁신저항과 수용의도의 관계를 검증하였다. 연구결과, 복잡성과 기존제품(종이책)에 대한 태도가 혁신저항에 영향을 미치는 결정 요인이었고, 혁신저항은 수용의도에 부정적인 영향을 미쳤다. 따라서 전자책의 구매에서부터 독서 경험 전 과정의 용이성을 높이는 데 주력해야 하며, 종이책의 사용경험과 차별화 되는 전자책 고유의 상호작용적 기능과 특성을 개발하고 부각해야 한다.

• Human Ecology Research
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• 제57권2호
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• pp.171-183
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• 2019

Convergence between technology and financial services is ubiquitous and widespread. Virtual banks represent an important aspect of financial markets that can generate value added for consumers and enhance the quality of financial services. This study explores the effect of innovation characteristics (relative advantage, compatibility, and perceived risk), consumer characteristics (status quo bias), and social mechanisms (network externality: complementarity, numbers of peers) on consumers' adoption intention and resistance to virtual banks. This study adopted an innovation resistance model with two dependent variables: adoption intention and resistance to virtual banks. An online self-administered survey was conducted and 532 or non-users of virtual banks aged 20 to 69 years old were analyzed. Frequency analysis, descriptive analysis, and hierarchical multiple regression indicated that status quo bias, relative advantage, perceived risk, complementarity, and number of peers insignificantly influence the adoption intention regarding virtual banks. Furthermore, status quo bias, relative advantage, perceived risk, and number of peers insignificantly influence the resistance to virtual banks. Female respondents have a lower adoption intention and higher resistance to virtual banks than male respondents. The findings suggest that the innovation resistance model can be useful in understanding consumers'adoption and resistance behavior as well as reveal that innovation characteristics, consumer characteristics, and social mechanism are important antecedent variables of the innovation adoption decision.