• 경영과학
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• 제22권1호
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• pp.179-197
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• 2005

This study examines market acceptance for DMB service, one of the touted new business models in Korea's next-generation mobile communications service market, using adoption end diffusion of innovation as the theoretical framework. Market acceptance for DMB service was assessed by predicting the demand for the service using the Bass model, and the demand variability over time was then analyzed by integrating the innovation adoption model proposed by Rogers (2003). In our estimation of the Bass model, we derived the coefficient of innovation and coefficient of imitation, using actual diffusion data from the mobile telephone service market. The maximum number of subscribers was estimated based on the result of a survey on satellite DMB service. Furthermore, to test the difference in diffusion pattern between mobile phone service and satellite DMB service, we reorganized the demand data along the diffusion timeline according to Rogers' innovation adoption model, using the responses by survey subjects concerning their respective projected time of adoption. The comparison of the two demand prediction models revealed that diffusion for both took place forming a classical S-curve. Concerning variability in demand for DMB service, our findings, much in agreement with Rogers' view, indicated that demand was highly variable over time and depending on the adopter group. In distinguishing adopters into different groups by time of adoption of innovation, we found that income and lifestyle (opinion leadership, novelty seeking tendency and independent decision-making) were variables with measurable impact. Among the managerial variables, price of reception device, contents type, subscription fees were the variables resulting in statistically significant differences. This study, as an attempt to measure the market acceptance for satellite DMB service, a leading next-generation mobile communications service product, stands out from related studies in that it estimates the nature and level of acceptance for specific customer categories, using theories of innovation adoption and diffusion and based on the result of a survey conducted through one-to-one interviews. The authors of this paper believe that the theoretical framework elaborated in this study and its findings can be fruitfully reused in future attempts to predict demand for new mobile communications service products.

• 대한설비공학회:학술대회논문집
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• 대한설비공학회 2007년도 동계학술발표대회 논문집
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• pp.474-479
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• 2007

The innovation city, which meets the best innovation condition to cooperate with the public institution and the industry-university-researcher closely and the good environment of housing, education, health and culture, was promoted to make the local city characteristic and independent. The plan to make the locally independent base have to consider the economical condition, the quality of life and the sustainable development. First of all The balanced city-planning is demanded to build friendly environmental and sustainable city. energy-efficient buildings shuld be designed to deal with the energy and environment problem. So we analyze the energy demand plan and the method to introduce the renewable energy system. As a result, the reduction ratio of the energy demand are greatly imbalanced between innovation cities. and only the Gwang-ju Jeon-nam innovation city is planed to apply the renewable energy to 5% of total energy demand.

• 기술혁신학회지
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• 제4권1호
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• pp.110-126
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• 2001

In this study, we survey the demand of precision measurement technology including instrument and technical manpower in Korean industry and institution. Also this study is purposed to improve the metrological technology by suggesting the solution of technical problems.

• 산경연구논집
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• 제15권8호
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• pp.1-12
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• 2024

Purpose: Marketing networks are essential for firms to gain new information and resources, yet their effect on innovation performance under uncertainty remains unclear. This study aims to elucidate the effects of technological and demand variability on the innovation performance of first-tier suppliers, considering different levels of structural holes. It particularly explores how structural holes moderate the relationship between uncertain factors and innovation performance. Research design, data and methodology: To assess the hypotheses, a survey was conducted with the first-tier suppliers. The survey targeted internal networks and the relationships between manufacturers, suppliers, and subsuppliers. Structural equation modeling was employed to validate the hypotheses using measures from previous research. Results: The findings indicate that the impact of technological uncertainty and demand variability on innovation performance varies based on the extent of structural holes in the network. Conclusions: This study provides both theoretical and practical insights for distribution channels, highlighting the competitive advantage of interfirm networks in uncertain conditions. However, the focus on the engineering industry may limit the generalizability of the findings. Future research should explore a broader range of industries to improve result applicability.

• 농촌지도와개발
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• 제15권2호
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• pp.367-398
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• 2008

This study analyzed the disparity between the supply and demand of information demand and information provision generated among information providers(agricultural researchers) and information adopters(farmers), the two subjects of the local innovation diffusion process, with a focus on the contents and methods of sharing information and according to individual innovation diffusion pattern. In information provision, the characteristics of the contents of information in terms of their temporal necessity and effective period were more important than the field to which the contents of information belonged. In addition, the selection and strategic provision of an information provision method appropriate to each pattern according to the contents of information were proposed as a way of resolving farmers'information demand and strengthening their links to experiment stations. According to the analysis, information provision methods such as the limited use of some patterns in methods of providing documents, provision of production information using experiment field, and eco-friendly agricultural information to all types through regular study group sessions, search for plans for using ICT, and supplementary and interconnected composition of individual information provision methods were applicable in a complex manner according to the situation and management format, and the standard here was the contents of information.

• 한국기술혁신학회:학술대회논문집
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• 한국기술혁신학회 2010년도 추계 학술대회 논문집
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• pp.203-212
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• 2010

Examining the relation between market structure and the value of innovation is important for competition and STI policy. If the value is large in a specific industry structure, government may lead the industry to take that form to enhance innovation. Our simple calibration in the case of linear demand and constant MC results in the conclusion that the incentive for R&D in the case of major and minor innovation in Cournot competition is less than that of merger and cooperative R&D. This emphasizes again "necessary evil" as a monopoly for innovation.

• 공학교육연구
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• 제19권4호
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• pp.72-82
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• 2016

In Korea, engineering education based on industry demand is highly emphasized; the survey of industry demand or company satisfaction is frequently conducted. Although engineering schools have often attempted and implemented the reform of engineering education, it was found that company satisfaction with college education was always low. In this context, this study aimed to find the cause of the low satisfaction. To this end, the social background for the active survey of industry demand and company satisfaction, and its progress were investigated. The findings of this study showed that the survey of industry demand in Korea has limitations in improving the quality of college education or developing its future demand, contrary to its intention. This industry demand based approach has its historical and social root in the Korea-specific model of the catching-up style industry development and technology innovation. Therefore, it is difficult to establish appropriate academy-industry relations and discover future vision based on this model. This study presents a new way to understand and develop the future-oriented industrial and social demand, not just arguing for the uselessness of the survey of industry demand in engineering education.

• 한국기술혁신학회:학술대회논문집
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• 한국기술혁신학회 2002년도 추계학술대회
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• pp.59-72
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• 2002

• 한국기술혁신학회:학술대회논문집
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• 한국기술혁신학회 2000년도 추계 학술대회(The 2000 Autumn Conference of korea Technology Inovation Society)(한국기술혁신학회)
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• pp.195-215
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• 2000

• 한국기술혁신학회:학술대회논문집
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• 한국기술혁신학회 1999년도 추계학술대회
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• pp.47-64
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• 1999