Analysis of the Differences in the Contents and Methods of Information Share in the Innovation Diffusion Process

혁신전파 과정상의 정보내용 및 정보공유방식 차이 분석

This study analyzed the disparity between the supply and demand of information demand and information provision generated among information providers(agricultural researchers) and information adopters(farmers), the two subjects of the local innovation diffusion process, with a focus on the contents and methods of sharing information and according to individual innovation diffusion pattern. In information provision, the characteristics of the contents of information in terms of their temporal necessity and effective period were more important than the field to which the contents of information belonged. In addition, the selection and strategic provision of an information provision method appropriate to each pattern according to the contents of information were proposed as a way of resolving farmers'information demand and strengthening their links to experiment stations. According to the analysis, information provision methods such as the limited use of some patterns in methods of providing documents, provision of production information using experiment field, and eco-friendly agricultural information to all types through regular study group sessions, search for plans for using ICT, and supplementary and interconnected composition of individual information provision methods were applicable in a complex manner according to the situation and management format, and the standard here was the contents of information.