• Korean Management Science Review
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• v.22 no.1
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• pp.179-197
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• 2005

This study examines market acceptance for DMB service, one of the touted new business models in Korea's next-generation mobile communications service market, using adoption end diffusion of innovation as the theoretical framework. Market acceptance for DMB service was assessed by predicting the demand for the service using the Bass model, and the demand variability over time was then analyzed by integrating the innovation adoption model proposed by Rogers (2003). In our estimation of the Bass model, we derived the coefficient of innovation and coefficient of imitation, using actual diffusion data from the mobile telephone service market. The maximum number of subscribers was estimated based on the result of a survey on satellite DMB service. Furthermore, to test the difference in diffusion pattern between mobile phone service and satellite DMB service, we reorganized the demand data along the diffusion timeline according to Rogers' innovation adoption model, using the responses by survey subjects concerning their respective projected time of adoption. The comparison of the two demand prediction models revealed that diffusion for both took place forming a classical S-curve. Concerning variability in demand for DMB service, our findings, much in agreement with Rogers' view, indicated that demand was highly variable over time and depending on the adopter group. In distinguishing adopters into different groups by time of adoption of innovation, we found that income and lifestyle (opinion leadership, novelty seeking tendency and independent decision-making) were variables with measurable impact. Among the managerial variables, price of reception device, contents type, subscription fees were the variables resulting in statistically significant differences. This study, as an attempt to measure the market acceptance for satellite DMB service, a leading next-generation mobile communications service product, stands out from related studies in that it estimates the nature and level of acceptance for specific customer categories, using theories of innovation adoption and diffusion and based on the result of a survey conducted through one-to-one interviews. The authors of this paper believe that the theoretical framework elaborated in this study and its findings can be fruitfully reused in future attempts to predict demand for new mobile communications service products.

• Proceedings of the SAREK Conference
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• 2007.11a
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• pp.474-479
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• 2007

The innovation city, which meets the best innovation condition to cooperate with the public institution and the industry-university-researcher closely and the good environment of housing, education, health and culture, was promoted to make the local city characteristic and independent. The plan to make the locally independent base have to consider the economical condition, the quality of life and the sustainable development. First of all The balanced city-planning is demanded to build friendly environmental and sustainable city. energy-efficient buildings shuld be designed to deal with the energy and environment problem. So we analyze the energy demand plan and the method to introduce the renewable energy system. As a result, the reduction ratio of the energy demand are greatly imbalanced between innovation cities. and only the Gwang-ju Jeon-nam innovation city is planed to apply the renewable energy to 5% of total energy demand.

• Journal of Korea Technology Innovation Society
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• v.4 no.1
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• pp.110-126
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• 2001

In this study, we survey the demand of precision measurement technology including instrument and technical manpower in Korean industry and institution. Also this study is purposed to improve the metrological technology by suggesting the solution of technical problems.

• Journal of Agricultural Extension & Community Development
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• v.15 no.2
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• pp.367-398
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• 2008

This study analyzed the disparity between the supply and demand of information demand and information provision generated among information providers(agricultural researchers) and information adopters(farmers), the two subjects of the local innovation diffusion process, with a focus on the contents and methods of sharing information and according to individual innovation diffusion pattern. In information provision, the characteristics of the contents of information in terms of their temporal necessity and effective period were more important than the field to which the contents of information belonged. In addition, the selection and strategic provision of an information provision method appropriate to each pattern according to the contents of information were proposed as a way of resolving farmers'information demand and strengthening their links to experiment stations. According to the analysis, information provision methods such as the limited use of some patterns in methods of providing documents, provision of production information using experiment field, and eco-friendly agricultural information to all types through regular study group sessions, search for plans for using ICT, and supplementary and interconnected composition of individual information provision methods were applicable in a complex manner according to the situation and management format, and the standard here was the contents of information.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2010.11a
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• pp.203-212
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• 2010

Examining the relation between market structure and the value of innovation is important for competition and STI policy. If the value is large in a specific industry structure, government may lead the industry to take that form to enhance innovation. Our simple calibration in the case of linear demand and constant MC results in the conclusion that the incentive for R&D in the case of major and minor innovation in Cournot competition is less than that of merger and cooperative R&D. This emphasizes again "necessary evil" as a monopoly for innovation.

• Journal of Engineering Education Research
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• v.19 no.4
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• pp.72-82
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• 2016

In Korea, engineering education based on industry demand is highly emphasized; the survey of industry demand or company satisfaction is frequently conducted. Although engineering schools have often attempted and implemented the reform of engineering education, it was found that company satisfaction with college education was always low. In this context, this study aimed to find the cause of the low satisfaction. To this end, the social background for the active survey of industry demand and company satisfaction, and its progress were investigated. The findings of this study showed that the survey of industry demand in Korea has limitations in improving the quality of college education or developing its future demand, contrary to its intention. This industry demand based approach has its historical and social root in the Korea-specific model of the catching-up style industry development and technology innovation. Therefore, it is difficult to establish appropriate academy-industry relations and discover future vision based on this model. This study presents a new way to understand and develop the future-oriented industrial and social demand, not just arguing for the uselessness of the survey of industry demand in engineering education.

• Proceedings of the Korea Technology Innovation Society Conference
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• 2002.11a
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• pp.59-72
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• 2002

• Proceedings of the Korea Technology Innovation Society Conference
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• 2000.11a
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• pp.195-215
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• 2000

• Proceedings of the Korea Technology Innovation Society Conference
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• 1999.11c
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• pp.47-64
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• 1999

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.05a
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• pp.1863-1871
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• 2006

This paper develops and defends the concept of reference-quality in consumer choice, demonstrating its impact on aggregated market demand. The concept of reference-quality refers to an internal standard against which observed qualities are compared in consumer choice behavior. In doing so, we examine and reveal the formation mechanism and the structure of reference-quality in the U.S. wireless phone market. Consequently, we recognize and introduce a brand-specific reference both in price and product quality in aggregated product demand which enable us to measures the responsiveness of market demand to the innovation of a certain brand.