• 제목/요약/키워드: initial trust

검색결과 66건 처리시간 0.028초

초등학교 고학년의 뷰티제품 사용실태와 소비행동 (Use of Beauty Products and their Consumption: A Behavioral Research in the Higher Grades of Elementary schools)

  • 방기정;김윤
    • 패션비즈니스
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    • 제20권4호
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    • pp.172-188
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    • 2016
  • This study is conducted in grades 4, 5, and6 of Elementary schools located in Seoul. The results would be recognized by the Consumer Behavior Survey and the Use of Beauty. Students in the higher grades of elementary schools are exposed to beauty products for the first time. This is a crucial age, where they start becoming interested in their appearance. This behavior is being exploited to increase the desire to use beauty products. Although the initial use is self-motivated, choosing a quality product is highly influenced by peers, reasonable pricing, and internet impact. The higher the grade of the elementary school, we observed an increase in this trust and impulsiveness in the consumer behavior. More than 2 million students spent considerable amounts of money, and showed trends of consumer behavior of the impulsive type. The results of this study can provide a significant base to further study trends of beauty usage in higher grades of elementary schools, and give an indication of the consumer behavior based on the beauty culture and use of health products.

TOWARDS A RELATIONAL CONTRACTING FRAMEWORK IN THE AUSTRALIAN CONSTRUCTION INDUSTRY: AN INITIAL FRAMEWORK

  • Melissa Chan;Bambang Trigunarsyah;Vaughan Coffey
    • 국제학술발표논문집
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    • The 4th International Conference on Construction Engineering and Project Management Organized by the University of New South Wales
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    • pp.117-123
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    • 2011
  • The Australian construction industry is characterized as being a competitive and risky business environment due to lack of cooperation, insufficient trust, ineffective communication and adversarial relationships which are likely lead to poor project performance. Relational contracting (RC) is advocated by literature as an innovative approach to improve the procurement process in the construction industry. Various studies have collectively added to the current knowledge of known RC norms, but there seem to be little effort on investigating the determinants of RC and its impact on project outcomes. In such circumstances, there is lack of evidence and explanation on the manner on how these issues lead to different performance. Simultaneously, the New Engineering Contract (NEC) that embraced the concept of RC is seen as a modern way of contracting and also considered as one of the best approaches to the perennial problem of improving adversarial relationships within the industry. The reality of practice of RC in Australia is investigated through the lens of the NEC. A synthesis of literature views on the concept, processes and tools of RC is first conducted to develop the framework of RC. A case study approach is proposed for an in-depth analysis to explore the critical issues addressed by RC in relation to project performance. Understanding the realities of RC will assist stakeholders in the construction industry with their investment in RC.

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The Impact of Airport Staff Communication Types and Nonverbal Communication Factors on Passenger Satisfaction after the Pandemic

  • Sunmi LEE
    • 산경연구논집
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    • 제15권1호
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    • pp.1-8
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    • 2024
  • Purpose: The purpose is to investigate the types of communication between aviation industry workers and passengers according to environmental changes following the COVID-19 pandemic. This study analyzes the impact of verbal and non-verbal communication styles of airport staff, especially those working at airline check-in counters, on passenger satisfaction. Research Design: The research design focuses on the impact of verbal communication styles and non-verbal communication factors of airline check-in counter staff, who represent the initial point of contact with passengers among airport staff, on passenger satisfaction. The survey period for sample collection was from July 1 to July 30, 2023, and the study was conducted targeting passengers boarding aircraft through Incheon Airport and Gimpo Airport. Result: First, it is important for airport staff to recognize all passengers, especially corporate customers, as corporate customers rather than simply as individuals boarding an airplane. Second, as the importance of non-verbal expressions increases due to the impact of COVID-19, physical and verbal responses are necessary. Third, it is important to check which language the passenger understands. Conclusions: Since communication through nonverbal expressions has become more important since COVID-19, airport employees need to recognize the importance of nonverbal communication. This awareness can serve as a foundation for building trust between airport staff and passengers.

서비스제공자와 사용자의 인식차이 분석을 통한 소셜커머스 핵심성공요인에 대한 연구: 한국의 티켓몬스터 중심으로 (A Study on the Critical Success Factors of Social Commerce through the Analysis of the Perception Gap between the Service Providers and the Users: Focused on Ticket Monster in Korea)

  • 김일중;이대철;임규건
    • Asia pacific journal of information systems
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    • 제24권2호
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    • pp.211-232
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    • 2014
  • Recently, there is a growing interest toward social commerce using SNS(Social Networking Service), and the size of its market is also expanding due to popularization of smart phones, tablet PCs and other smart devices. Accordingly, various studies have been attempted but it is shown that most of the previous studies have been conducted from perspectives of the users. The purpose of this study is to derive user-centered CSF(Critical Success Factor) of social commerce from the previous studies and analyze the CSF perception gap between social commerce service providers and users. The CSF perception gap between two groups shows that there is a difference between ideal images the service providers hope for and the actual image the service users have on social commerce companies. This study provides effective improvement directions for social commerce companies by presenting current business problems and its solution plans. For this, This study selected Korea's representative social commerce business Ticket Monster, which is dominant in sales and staff size together with its excellent funding power through M&A by stock exchange with the US social commerce business Living Social with Amazon.com as a shareholder in August, 2011, as a target group of social commerce service provider. we have gathered questionnaires from both service providers and the users from October 22, 2012 until October 31, 2012 to conduct an empirical analysis. We surveyed 160 service providers of Ticket Monster We also surveyed 160 social commerce users who have experienced in using Ticket Monster service. Out of 320 surveys, 20 questionaries which were unfit or undependable were discarded. Consequently the remaining 300(service provider 150, user 150)were used for this empirical study. The statistics were analyzed using SPSS 12.0. Implications of the empirical analysis result of this study are as follows: First of all, There are order differences in the importance of social commerce CSF between two groups. While service providers regard Price Economic as the most important CSF influencing purchasing intention, the users regard 'Trust' as the most important CSF influencing purchasing intention. This means that the service providers have to utilize the unique strong point of social commerce which make the customers be trusted rathe than just focusing on selling product at a discounted price. It means that service Providers need to enhance effective communication skills by using SNS and play a vital role as a trusted adviser who provides curation services and explains the value of products through information filtering. Also, they need to pay attention to preventing consumer damages from deceptive and false advertising. service providers have to create the detailed reward system in case of a consumer damages caused by above problems. It can make strong ties with customers. Second, both service providers and users tend to consider that social commerce CSF influencing purchasing intention are Price Economic, Utility, Trust, and Word of Mouth Effect. Accordingly, it can be learned that users are expecting the benefit from the aspect of prices and economy when using social commerce, and service providers should be able to suggest the individualized discount benefit through diverse methods using social network service. Looking into it from the aspect of usefulness, service providers are required to get users to be cognizant of time-saving, efficiency, and convenience when they are using social commerce. Therefore, it is necessary to increase the usefulness of social commerce through the introduction of a new management strategy, such as intensification of search engine of the Website, facilitation in payment through shopping basket, and package distribution. Trust, as mentioned before, is the most important variable in consumers' mind, so it should definitely be managed for sustainable management. If the trust in social commerce should fall due to consumers' damage case due to false and puffery advertising forgeries, it could have a negative influence on the image of the social commerce industry in general. Instead of advertising with famous celebrities and using a bombastic amount of money on marketing expenses, the social commerce industry should be able to use the word of mouth effect between users by making use of the social network service, the major marketing method of initial social commerce. The word of mouth effect occurring from consumers' spontaneous self-marketer's duty performance can bring not only reduction effect in advertising cost to a service provider but it can also prepare the basis of discounted price suggestion to consumers; in this context, the word of mouth effect should be managed as the CSF of social commerce. Third, Trade safety was not derived as one of the CSF. Recently, with e-commerce like social commerce and Internet shopping increasing in a variety of methods, the importance of trade safety on the Internet also increases, but in this study result, trade safety wasn't evaluated as CSF of social commerce by both groups. This study judges that it's because both service provider groups and user group are perceiving that there is a reliable PG(Payment Gateway) which acts for e-payment of Internet transaction. Accordingly, it is understood that both two groups feel that social commerce can have a corporate identity by website and differentiation in products and services in sales, but don't feel a big difference by business in case of e-payment system. In other words, trade safety should be perceived as natural, basic universal service. Fourth, it's necessary that service providers should intensify the communication with users by making use of social network service which is the major marketing method of social commerce and should be able to use the word of mouth effect between users. The word of mouth effect occurring from consumers' spontaneous self- marketer's duty performance can bring not only reduction effect in advertising cost to a service provider but it can also prepare the basis of discounted price suggestion to consumers. in this context, it is judged that the word of mouth effect should be managed as CSF of social commerce. In this paper, the characteristics of social commerce are limited as five independent variables, however, if an additional study is proceeded with more various independent variables, more in-depth study results will be derived. In addition, this research targets social commerce service providers and the users, however, in the consideration of the fact that social commerce is a two-sided market, drawing CSF through an analysis of perception gap between social commerce service providers and its advertisement clients would be worth to be dealt with in a follow-up study.

모나코 치료계획 시스템에서 단계적 최적화 조건 실현의 유용성 (The Availability of the step optimization in Monaco Planning system)

  • 김대섭
    • 대한방사선치료학회지
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    • 제26권2호
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    • pp.207-216
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    • 2014
  • 목 적 : 모나코 치료계획 시스템은 몬테카를로 알고리즘을 기반으로 선량을 구현하는 대표적인 시스템이다. 모나코 치료계획 시스템에서 치료계획 완성 후, 같은 조건으로 최적화를 재 실시하여 처음과는 다른 치료계획이 만들어질 때 본 연구는 이러한 차이를 줄이는 방법을 제시하고자 한다. 대상 및 방법 : 모나코 치료계획 시스템은 세기변조방사선치료나 용적변조방사선치료를 위한 역 선량계산을 실시할 때, 두 단계를 거쳐 최적화를 실시한다. 본 연구는 우선 최적화 두 단계를 모두 실시하여 선량으로 완성된 치료계획을, 최적화 조건을 바꾸지 않고 일반적인 1단계부터 2단계까지 순차적 최적화를 실시하였다. 이때 2단계에선 펜슬 빔과 몬테카를로 알고리즘을 각각 적용하여 실험을 실시하였다. 두 가지 알고리즘의 치료계획 모두 처음 완성된 치료계획과 최적화를 재 실시한 치료계획을 비교하고 선량 측정기를 이용하여 치료선량을 평가하였다. 두 번째는 초기 완성된 치료계획에 대하여 최적화를 재 실시할 때 단계적으로 실시하여 치료계획을 완성하고 선량을 측정하였다. 결 과 : 초기 완성된 치료계획에서 동일한 조건으로 일반적인 최적화를 다시 실시한 결과는 동일하지 않았다. 치료계획시스템의 비교에서 보면 유사한 선량-용적 히스토그람은 유사한 경향을 나타내지만 최고선량, 선량 균질도 및 제한 선량 등은 최적화 조건을 만족 시키지 못하는 다른 값을 보였다. 또한 선량측정비교에서도 20%이상 다르게 나타냈다. 또한 선량 알고리즘이 달라져도 다른 측정 값이 나왔다. 반면, 단계적 최적화를 실시 할 경우에는, 초기 치료계획과 비교하였을 때 종양 및 정상 장기의 선량 분포가 5% 이하의 차이를 보였다. 결 론 : 치료계획의 최적화 과정은 수 많은 시행 착오를 수행하며 궁극적인 해를 찾아가는 과정이다. 이때 초기 치료계획의 완성만을 신뢰하며 최적화를 실시하면 또 다른 치료계획이 만들어 질 수 있다. 유사한 경향을 보이긴 하지만, 반드시 최적화 조건을 만족한다고 볼 수 없기 때문에, 최적화 과정을 재 실시할 경우에는 반드시 단계적인 최적화 과정을 통하여 선량분포를 확인하면서 순차적으로 최적화 조건을 적용해야 할 것이다.

초보창업자의 부동산 이중거래사고 예방을 위한 경영전략 (Real Estate Management Strategy for The Prevention of Accidents Stater Founder Double Deal)

  • 이무선
    • 벤처창업연구
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    • 제10권5호
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    • pp.127-135
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    • 2015
  • 처음 창업을 하게 되면 성공과 실패의 순간을 맛보게 된다. 창업의 조건은 자신의 적성에 맞는 자금력 있는 입지선정과 강인한 창업가정신 등의 경영전략이 필요하다. 그런데 초보창업자는 부동산 거래에 있어서 이중매매와 같은 불의의 사고가 발생하는 경우가 있다. 우리나라 부동산거래 관행은 체계적인 도움을 받기 어려우며, 법률적으로 해결되었다고 하더라도 피해자의 피해는 그대로 남게 되는 어려운 문제가 발생하게 된다. 따라서 그동안 법률적으로 이중매매를 배임죄 등으로 가해자를 처벌하는 문제를 넘어서 이제는 피해를 입은 피해자에 대한 경영학적 접근을 통한 전략이 필요한 때이다. 부동산의 이중매매와 같은 거래사고에 대하여 초보창업자에게 부동산 거래사고 예방을 위한 경영전략은 어떠한지에 관하여 검토 해 보기로 한다.

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Treatment of refractory IgA vasculitis with dapsone: a systematic review

  • Lee, Keum Hwa;Hong, Sung Hwi;Jun, Jinhae;Jo, Youngheun;Jo, Woogyeong;Choi, Dayeon;Joo, Jeongho;Jung, Guhyun;Ahn, Sunghee;Kronbichler, Andreas;Eisenhut, Michael;Shin, Jae Il
    • Clinical and Experimental Pediatrics
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    • 제63권5호
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    • pp.158-163
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    • 2020
  • IgA vasculitis, formerly known as Henoch-Schönlein purpura, is a systemic IgA-mediated vasculitis of the small vessels commonly seen in children. The natural history of IgA vasculitis is generally self-limiting; however, one-third of patients experience symptom recurrence and a refractory course. This systematic review examined the use of dapsone in refractory IgA vasculitis cases. A literature search of PubMed databases retrieved 13 articles published until June 14, 2018. The most common clinical feature was a palpable rash (100% of patients), followed by joint pain (69.2%). Treatment response within 1-2 days was observed in 6 of 26 patients (23.1%) versus within 3-7 days in 17 patients (65.4%). Relapse after treatment discontinuation was reported in 17 patients (65.4%) but not in 3 patients (11.5 %). Four of the 26 patients (15.4%) reported adverse effects of dapsone including arthralgia (7.7%), rash (7.7%), and dapsone hypersensitivity syndrome (3.8%). Our findings suggest that dapsone may affect refractory IgA vasculitis. Multicenter randomized placebo-controlled trials are necessary to determine the standard dosage of dapsone at initial or tapering of treatment in IgA vasculitis patients and evaluate whether dapsone has a significant benefit versus steroids or other medications.

산업 생태계의 혁신을 선도할 블록체인 기술의 미래전망 (The Future of BlockChain Technology Leading Innovation in the Industrial Ecosystem)

  • 김정숙
    • 한국콘텐츠학회논문지
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    • 제18권6호
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    • pp.324-332
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    • 2018
  • 블록체인 기술은 신뢰모델과 비즈니스 프로세스를 다양한 산업분야에서 혁신적으로 바꿀 수 있는 잠재력을 지니고 있다. 하지만, 효율성보다는 자율성을 추구한 시스템의 초기단계로 평가되고, 분산원장기술도 기존의 관계형 DB 거래기술에 비해 가격과 도입시간에서의 모니터링 및 점검이 필요하다고 판단된다. 하지만, 국내 외 민간에서는 구체적인 영역에서 블록체인 기술이 적용되어 활성화되고 있고 기록의 불변성, 투명성, 비즈니스 규칙의 자율적인 실행을 특징으로 초기의 과장된 기술이라는 의심에서 벗어나 금융업계는 물론 다양한 산업군에서 이력과 신원, 자격인증과 감사 등에 활용되기 시작했다. 이에, 본 논문에서는 보안 취약점, 규제환경의 미흡, 기술적 공감대 및 공통표준의 미흡 등에서 문제점을 분석하였다. 그리고 블록체인 기술이 갖는 비즈니스적 의미와 가능성을 저작권, 물류, 헬스케어, 환경분야에서의 실제 도입성과 기반의 모니터링을 통해 개념에서 현실 제도권으로 진입되어 산업생태계의 혁신을 이를 것으로 전망하였다.

Natural Dyes on Indonesian Traditional Textiles - A Case Study: Geringsing Woven Fabric, In Tenganan Pegeringsingan Village Bali -

  • Widiawati, Dian;Sn, S.;Sn, M.;Rosandini, Morinta;Ds, S.
    • 복식문화연구
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    • 제20권1호
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    • pp.111-120
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    • 2012
  • Indonesia has a wealth of traditional textiles that are spread in every corner of its region, each of them has its own characteristics and uniquennes. Among the diversity of decorative and techniques used, there are also peculiarities arising from the coloring techniques, that is staining with natural dyes. The existence and the authenticity of the coloring techniques are still retained in some places in Indonesia until today. Generally, these societies make the fabric-making process as part of the ritual beliefs. One of which are the societies in Tenganan, Bali, an area in Bali which always use fabric as an important part in every traditional ceremony. The fabrics is known by the name Geringsing. The typically color which shown and also the sacred values that accompany make Geringsing a very special woven fabric and cannot be found in other areas. This is one of the local geniuses that need to be preserved. In addition to its unique techniques and special materials, Geringsing woven also keeps its myth and its philosophy. The emersion of Geringsing woven closely related to the community trust in God Indra as the main protector deity. The necessary initial process of making Geringsing is holding special ceremony attended by various circles of Tenganan village society. People in Tenganan believe that Geringsing is a precious heritage avoiding all diseases and disorders of evil spirits.

온라인 패션 유통업체의 오프라인 채널 확장에 대한 소비자 평가와 채널 통합 수준 (Understanding Offline Channel Expansion for Online Fashion Retailers and Channel Integration)

  • 박신영;이유리;최윤정
    • 한국의류학회지
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    • 제42권6호
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    • pp.909-923
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    • 2018
  • Online retailers' offline channel expansion is rapidly growing as an important consumer incentive strategy, despite the enormous initial costs of establishing a store. This study focuses on the offline channel operation of online shopping malls, and examines the effects and influencing factors of the channel expansion strategy from a consumer perspective. In-depth interviews were conducted with ten customers in their 20s and 30s who had visited online retailers' stores or purchased products. Major issues were extracted based on the framework of a channel effect mechanism proposed by Cao and Li (2015). Subsequently, it was found that existing online retailers could enhance brand image and perception by expanding their channels to offline stores. It was also emphasized that the consumer trust on the quality of the product in offline stores is a key variable, and it has a significant influence on consumer's continuous purchase and revisit intention. This study showed that borderless channel integration was the most important task when expanding channels of online retailers. So it will be necessary to strive for an omni-channel strategy so that channel integration can be strategically executed and consumers can interact regardless of channels.