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Effects of Consumer Co-creation on Consumer Attitude: Moderating Roles of Consumer Motivation (공동가치창출 경험이 소비자 태도에 미치는 영향: 소비자 동기의 조절효과를 중심으로)

  • Son, Jungmin;Kang, Wooseong;Kang, Seongho
    • Journal of Distribution Science
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    • v.13 no.12
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    • pp.105-111
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    • 2015
  • Purpose - Many global companies across industries are paying significant attention to co-creation activities, which enable consumers to participate in firms' value creation process, as a main model of new product development processes. In this study, we aim to examine different types of co-creation activities and their effects on consumer attitudes. We focus on upstream co-creation, downstream co-creation, autonomous co-creation, and sponsored co-creation. Upstream co-creation includes firms' control and management in the initial stage of new product development and prototype testing. Downstream co-creation indicates that consumers participate in firms-initiative activities at a later stage in new product development, such as public relations and marketing communications. Autonomous co-creation includes consumers' commitment activities in the absence of firms' rewards. However, under the sponsored co-creation, consumers can return monetary and social rewards from firms through their co-creation activities. The hypotheses regarding the effect of co-creation on consumer attitudes are as follows. (H1, H2, H3, H4) Upstream, downward, autonomous, and sponsored co-creation has positive effects on consumer attitude. (H5, H6) As intrinsic motivation increases, the positive effect of upstream and autonomous co-creation increases. (H7, H8) As extrinsic motivation increases, the positive effect of downward and sponsored co-creation increases. Research design, data, and methodology - To achieve our research goals, we analyzed responses from 246 samples from Korean consumers and verified the proposed hypotheses using a linear regression model. The samples include Korean consumers who experienced upstream, downstream, autonomous, and sponsored co-creation by firms. Results - First, both upstream co-creation and downstream co-creation with firms and consumers are found to have positive effects on consumer attitudes. Second, autonomous co-creation and sponsored co-creation are found to positively affect consumer attitudes. Third, consumers' intrinsic motivation has a fit-effect between upstream co-creation and autonomous co-creation, and their extrinsic motivation has a fit-effect between downstream co-creation and sponsored co-creation. Consumers who have strong intrinsic motivation are affected by upstream co-creation and autonomous co-creation. However, consumers who have strong extrinsic motivation are affected by downstream co-creation and sponsored co-creation. Conclusion - These results indicate that the fit between consumers' co-creation participation types and consumers'motivations is a significant factor in determining consumer attitudes. The results of this study imply that various types of consumer participation actually improve consumers' attitudes toward products and brands. In addition, our study also suggests that firms should consider the fit between co-creation types and consumers' motivations when they initiate co-creation activities. In this study, we survey consumers who participated in firms' co-creation activities. Future studies can compare different types of consumers. For instance, we can examine the different in different test by comparing experienced versus inexperienced consumers. Finally, we expand this research to user-generated content topics. This attending issue focuses on the mechanism that breaks down the boundaries and barriers between consumers and producers.

Characteristics of Whelk Internal Organ Jeotgal with the Addition of Bromelain (Bromelain 첨가에 따른 골뱅이 내장 젓갈의 특성)

  • Oh, Jeong-Hoon;Lee, Kyung-Eun;Kim, Jeong-Mok;Lee, Seung-Cheol
    • Korean Journal of Food Science and Technology
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    • v.33 no.1
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    • pp.78-83
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    • 2001
  • To use the by-products of whelk processing, whelk internal organ with the addition of bromelain were used to make jeotgal, Korean traditional salted and fermented seafood sauce. The products were prepared at different salt concentrations of 10, 15 and 20% with various bromelain contents 0, 0.01, 0.1 and 0.5%. The samples were stored at $10^{\circ}C$ and the chemical and microbiological analyses were evaluated for four weeks. The initial pH (near 6.1) in all conditions decreased in the beginning stage of aging, then gradually increased until three weeks and finally decreased to $5.6{\sim}6.0$. The sample with lower salt concentration showed less pH change For two weeks. The samples treated with higher bromelain in 10% and 15% salt concentration showed higher pH values after 4 weeks compared to the nontreated control. Amino nitrogen in the samples increased at lower salt concentration and at higher bromelain content. The amino nitrogen showed maximum value, 780 mg%, at 10% salt and 0.5% bromelain treatment. Total nitrogen contents increased with aging periods, especially increased rapidly in high concentrations of bromelain treated samples at early stages of aging. The higher salt concentrations in the product decreased the total microbial number and lactic acid bacterial number.

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Analysis of Optimum Antenna Placement Considering Interference Between Airborne Antennas Mounted on UAV (무인항공기 탑재 안테나 간 간섭을 고려한 안테나 최적 위치 분석)

  • Choi, Jaewon;Kim, Jihoon
    • Journal of the Institute of Electronics and Information Engineers
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    • v.52 no.6
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    • pp.32-40
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    • 2015
  • In this paper, the optimum antenna placement is analyzed by considering the interference between airborne antennas mounted on the unmanned aerial vehicle(UAV). The analysis is implemented by selecting the antennas that the distance and operational frequency band between airborne antennas is close to each other among the omni-directional antennas. The analyzed antennas are the control datalink, TCAS(Traffic Collision & Avoidance System), IFF(Identification Friend or Foe), GPS(Global Positioning System), and RALT(Radar ALTimeter) antennas. There are three steps for the optimum antenna placement analysis. The first step is selecting the antenna position having the optimum properties by monitoring the variation of radiation pattern and return loss by the fuselage of UAV after selecting the initial antenna position considering the antenna use, type, and radiation pattern. The second one is analyzing the interference strength between airborne antennas considering the coupling between airborne antennas, spurious of transmitting antenna, and minimum receiving level of receiving antenna. In case of generating the interference, the antenna position without interference is selected by analyzing the minimum separation distance without interference. The last one is confirming the measure to reject the frequency interference by the frequency separation analysis between airborne antennas in case that the intereference is not rejected by the additional distance separation between airborne antennas. This analysis procedure can be efficiently used to select the optimum antenna placement without interference by predicting the interference between airborne antennas in the development stage.

Outcomes of Treatment for Squamous Cell Carcinoma Originating as a Marjolin's Ulcer (Marjolin 궤양으로 발생한 편평 상피암의 치료결과)

  • Kim, Jong-Kil;Yu, Chang-Eun;Kim, Jung-Ryul
    • The Journal of the Korean bone and joint tumor society
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    • v.18 no.1
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    • pp.1-6
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    • 2012
  • Purpose: The purpose of this study was to analyze the results of treatment and prognosis of Marjolin's ulcer compared with primary squamous cell carcinoma. Materials and Methods: Fourteen patients treated for Marjolin's ulcer were analyzed. Twenty patients with primary squamous cell carcinoma treated during the same time period was the control group. Mean age was 61.2 years. There were 24 males and 10 females. The locations, TNM stages, histological grades, recurrence, metastasis, and survival rate were analyzed and compared between two groups. Results: The mean follow-up period was 54.8 months (range, 12-168 months). Local recurrences were found in 6 cases, 5 ones in Marjolin's ulcer patients, and one case in primary squamous cell carcinoma patients. The mean time interval between the initial presentation and occurrence of local recurrences was 9 months (range, 2-20 months). There were 6 metastases. 2 (14.3%) metastases were found in Marjolin's ulcer patients, and 4 (20.0%) metastases in primary squamous cell carcinoma patients. Total events (metastasis or local recurrence) were found in 10 pateients, 6 of them in Marjolin's ulcer group, and the remaining four in primary group. 5-year disease-free survival rate was 64.3% in Marjolin's ulcer group and 95.0% in primary squamous cell carcinoma group. Conclusion: Squamous cell carcinomas originating as Marjolin's ulcers revealed higher recurrence rate and lower survival rate despite of aggressive treatment. Therefore, new treatment modalities should be developed for improving outcomes.

Concentration of metallic elements in surface sediments at a waste disposal site in the Yellow Sea (황해 폐기물 투기해역(서해병) 표층 퇴적물의 금속원소 분포)

  • Koh, Hyuk-Joon;Choi, Young-Chan;Park, Sung-Eun;Cha, Hyung-Kee;Chang, Dae-Soo;Lee, Chung-Il;Yoon, Han-Sam
    • Journal of Environmental Science International
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    • v.22 no.7
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    • pp.787-799
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    • 2013
  • The aim of this study was to investigate the accumulation of metallic elements and the control effect of marine pollution caused by ocean dumping in the sediments at a waste disposal area in the Yellow Sea. In July 2009, concentrations of organic matter and metallic elements (Al, Fe, As, Cd, Cr, Co, Hg, Ni, Mn, Pb, and Zn) were measured in surface sediments at the site. The ignition loss (IL) in the surface sediments showed a mean value of 15.4%, about 1.5 times higher than the mean value of the sediments in the coastal areas of Korea. The chemical oxygen demand (COD) at some disposal sites exceeded 20 mg $O_2/g{\cdot}dry$, which signifies the initial concentration of marine sediment pollutants in Japan. The disposal sites contain higher concentrations of Cr, Cu and Zn than the sediments of bays and estuaries that might be contaminated. The magnitude of both metal enrichment factors (EF) and adverse biological effects suggest that pollution with Cr and Ni occurred due to the dumping of waste in the study area. In addition, the geoaccumulation index (Igeo) showed that the surface sediments were moderately contaminated. By the mid-2000s, when the amount of waste dumped at this site was the highest, the concentration of metallic elements was higher than ever recorded. On the other hand, in 2008-09, the need for environmental management was relatively low compare with the peak. As a result, the quality of marine sediment has been enhanced, considering the effect of waste reduction and natural dilution in the disposal area.

The Characteristics and Survival Rates of Evergreen Broad-Leaved Tree Plantations in Korea (난대상록활엽수종 조림지 활착률과 영향인자)

  • Park, Joon-Hyung;Jung, Su-Young;Lee, Kwang-Soo;Lee, Ho-Sang
    • Journal of Korean Society of Forest Science
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    • v.108 no.4
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    • pp.513-521
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    • 2019
  • With rapid climate change and increasing global warming, the distribution of evergreen broad-leaved trees (EBLTs) is gradually expanding to the inland regions of Korea. The aim of the present study was to analyze the survival rate of 148 EBLT plantations measuring 180 ha and to determine the optimal plantation size that would help in coping with climate change in the warm, temperate climate zone of the Korean peninsula. For enhancing the reliability of our estimated survival model, we selected a set of 11 control variables that may have also influenced the survival rates of the EBLTs in the 148 plantations. The results of partial correlation analysis showed that the survival rate of 67.0±26.9 of the EBLTs in the initial plantation year was primarily correlated with plantation type by the crown closure of the upper story of the forest, wind exposure, and precipitation. For predicting the probability of survival by quantification theory, 148 plots were surveyed and analyzed with 11 environmental site factors. Survival rate was in the order of plantation type by the crown closure of upper story of the forest, wind exposure, total cumulative precipitation for two weeks prior to planting, and slope stiffness in the descending order of score range in the estimated survival model for the EBLTs with the fact that survival rate increased with shade rate of upper story to some extent.

Effect of a Proton Pump Inhibitor on Tumor Bleeding Prevention in Unresectable Gastric Cancer Patients: a Double-Blind, Randomized, Placebo-Controlled Trial

  • Kim, Young-Il;Kim, Mi-Jung;Park, Sook Ryun;Kim, Hark Kyun;Cho, Soo-Jeong;Lee, Jong Yeul;Kim, Chan Gyoo;Kim, Gwang Ha;Park, Moo In;Nam, Byung-Ho;Park, Young Iee;Choi, Il Ju
    • Journal of Gastric Cancer
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    • v.17 no.2
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    • pp.120-131
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    • 2017
  • Purpose: Tumor bleeding is a major complication in inoperable gastric cancer. The study aim was to investigate the effects of proton pump inhibitor (PPI) treatment for the prevention of gastric tumor bleeding. Materials and Methods: This study was a prospective double-blind, randomized, placebo-controlled trial. Patients with inoperable gastric cancer were randomly assigned to receive oral lansoprazole (30 mg) or placebo daily. The primary endpoint was the occurrence of tumor bleeding, and the secondary endpoints were transfusion requirement and overall survival (OS). Results: This study initially planned to enroll 394 patients, but prematurely ended due to low recruitment rate. Overall, 127 patients were included in the analyses: 64 in the lansoprazole group and 63 in the placebo group. During the median follow-up of 6.4 months, tumor bleeding rates were 7.8% and 9.5%, in the lansoprazole and placebo groups, respectively, with the cumulative bleeding incidence not statistically different between the groups (P=0.515, Gray's test). However, during the initial 4 months, 4 placebo-treated patients developed tumor bleeding, whereas there were no bleeding events in the lansoprazole-treated patients (P=0.041, Gray's test). There was no difference in the proportion of patients who required transfusion between the groups. The OS between the lansoprazole (11.7 months) and the placebo (11.0 months) groups was not statistically different (P=0.610). Study drug-related serious adverse event or bleeding-related death did not occur. Conclusions: Treating patients with inoperable gastric cancer with lansoprazole did not significantly reduce the incidence of tumor bleeding. However, further studies are needed to evaluate whether lansoprazole can prevent tumor bleeding during earlier phases of chemotherapy (ClinicalTrial.gov, identifier No. NCT02150447).

Effect of Paprika and Zooplankton Supplementation in the Diets on Carotenoid Deposition and Skin Pigmentation of the Rose Bitterling Rhodeus ocellatus (사료내 Paprika와 동물플랑크톤 혼합첨가가 흰줄납줄개 Rhodeus ocellatus의 Carotenoid 축적 및 체색에 미치는 영향)

  • Lee, Choong-Ryul;Bae, Ki-Min;Lee, Sang-Min
    • Journal of Aquaculture
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    • v.22 no.1
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    • pp.100-104
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    • 2009
  • This study was conducted to evaluate the effect of dietary supplementation of paprika powder as carotenoid source with three different zooplankton on carotenoid deposition and skin pigmentation of rose bitterling Rhodeus ocellatus. Two replicate groups of fish (initial average weight 0.8 g) were fed the five experimental diets containing 5% paprika (P5) and mixture of 5% paprika with 3% three zooplankton of water flea Moina macrocopa (P5M3), Artemia nauplius Artemia sp. (P5A3) and rotifer Brachionus plicatilis (P5R3) and without supplementation of carotenoid source (Con) for 10 weeks. Survival of fish among the treatments was not affected by dietary supplementation. Total carotenoid contents of whole body in fish fed the diets containing 3% zooplankton was higher than that of fish fed other diets. Especially, the highest total carotenoid contents of whole body was observed in fish fed the P5A3 diet. Similarity, Lightness, $a^*$ and $b^*$ values of the fish fed the diets containing 3% zooplankton tended to be higher than that in fish fed control and P5 diets. The apparent color intensity of skin and fin in fish fed the diets containing paprika with Artemia nauplius and rotifer was better than those of fish fed other diets. The results of this study suggest that dietary supplementation of paprika with Artemia nauplius and rotifer can improve skin pigmentation of rose bitterling.

6TALK : Implementation of NAT-PT/SIIT and enhanced ALG

  • 이주철;호용근;신명기;김형준
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2002.11a
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    • pp.701-705
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    • 2002
  • This paper describes implementation of IPv6-IPv4 transition toolbox named as 6TALK(IPv6 TrAansLator of Krv6) and some scenarios using 6TALK which enables IPv6 island to connect other IPv6 island or IPv4 island seamlessly. 6TALK implements some transition mechanisms suggested in NGTrans Working Group of IETF. Those mechanisms are composed of basic mechanism, tunneling, and applied mechanism such as DSTM. 6TALK provides functions which enable IPv6 network at the edge of existing network to communicate with IPv4 network by using these transition mechanisms. As major transition mechanisms in 6TALK we adopt NAT-PT/SIIT and DSTM/DSTM options and as implementation environment we use Linux Kernel 2.4.18 and Netfilter framework. Software modules implemented in Linux kernel was ported to hardware box using Motorola MPC 8260 processor. The transition mechanisms used in 6TALK are the ones predicted to be used in initial transition step to IPv6.

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Effect of bone boiling duration on bone extract supplement quality for broilers as to growth performance, leg bone length, and blood profile

  • Lee, Ji-Hwan;Lee, Chang-Hee;Oh, Seo-Young;Kwak, Woo-Gi;Oh, Han-Jin;Yun, Won;Lee, Jin-Kyu;Jeong, Ji-Taek;Choi, Yeong-Seok;Liu, Shu-Dong;Choi, Yang-Il;Cho, Jin-Ho
    • Korean Journal of Agricultural Science
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    • v.44 no.1
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    • pp.60-66
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    • 2017
  • This study was conducted to investigate the influence of bone boiling duration on bovine bone extract supplement quality in terms of growth performance, leg bone length, and blood profile in broilers. A total of twenty ROSS 308 broilers (initial BW of $970{\pm}50g$) were randomly divided into the following 4 treatment groups: CON (basal water), T1 (1 : 1 ratio water to bone extract boiled for six hours), T2 (1 : 1 ratio water to bone extract boiled for 12 hours), and T3 (1 : 1 ratio water to bone extract boiled for 24 hours). The broilers were allowed free access to the source of fluid or diets. Average daily feed intake (ADFI), average daily gain (ADG), and feed efficiency showed no significant differences among treatments during this experiment. However, broilers fed bone extract boiled for six hours showed a tendency for increased ADG to other treatments (p < 0.17). No significant differences were observed in organ weights (liver, spleen, bursa of fabricius) or blood profiles among the treatments during the experiment, but broilers fed bone extract boiled for six hours showed a tendency for decreased cholesterol, triglycerides, and HDL compared to the control diet. In the case of leg bone length, there were significant difference (p < 0.05) on tibia and femur among treatments. It was concluded that the six hour-boiled bone extract supplementation had beneficial effects on growth performance and blood profile of broilers.