• Journal of the Korean Home Economics Association
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• v.47 no.9
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• pp.83-90
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• 2009

The purpose of this study was to investigate advertising avoidance of the Internet fashion advertising. Three hundred and thirty college students living in Seoul and its suburb participated in this study. For data analysis, descriptive statistics, reliability, and Structure Equation Modeling were used. The results were as follows. First, an ‘informativeness’ and ‘entertainment’ of advertisement affected negatively on fashion advertising avoidance. Second, ‘the perceived intrusiveness’ of advertisement did not affect significantly on fashion advertising avoidance. Third, ‘the clutter’ of advertisement did affect positively on advertising avoidance. Based on these results, this study would provide Internet fashion marketers more efficient Internet fashion advertising strategies.

• International Journal of Internet, Broadcasting and Communication
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• v.8 no.2
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• pp.31-37
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• 2016

History documentaries in Korea have developed various forms of production techniques to overcome the limits of insufficient historical records and videos, and dramatic elements that make the viewers immersed. Through diverse production techniques, history documentaries can maximize the factuality, vividness, and informativeness, allowing the viewers to understand and share the historical events. This paper analyzed the "immersion and experience" techniques of the programs that have been the main turning points of the history documentary so far and produced and realized the virtual reality through utilizing "Uigwe", a 3D history documentary broadcasted on KBS which showed the possibility of applying the virtual reality technique as a new broadcasting contents format.

• Journal of Information Technology Applications and Management
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• v.19 no.4
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• pp.213-225
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• 2012

The identified research result can be outlined more specifically as follows: first, informativeness of SNS was giving positive impact to some degree on the user satisfaction; second, connectivity of SNS was giving very positive impact on the user satisfaction; third, accessibility was giving very positive impact on the user satisfaction; forth, usability of SNS was giving very positive impact on the user satisfaction; fifth, amusement of SNS was giving very positive impact on the user satisfaction; the satisfaction level of SNS users gave positive impact on the further intention of SNS users. It was identified, however, that interactiveness of SNS was the factor that did not give much impact on the user satisfaction. This result comes from the analysis that SNS is convenient to actively explore and get further information that users wish to find, while they are insufficient in function to provide the information other users require or exchange information among users through the SNS.

• Journal of Korea Society of Digital Industry and Information Management
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• v.5 no.4
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• pp.213-229
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• 2009

The purpose of this paper is to identify the relationship among five factors of web design, e-satisfaction, e-loyalty, and customer defection and provide the implications of marketing strategies in online shopping. The research findings are as follows: first, ease of use of web design affects positively e-satisfaction more than the other factors except financial security. Second, e-satisfaction affects positively e-loyalty. Third, e-satisfaction does not affect customer defection. Fourth, informativeness, styling, ease of use, and trust of web design affect indirectly e-loyalty by mediating e-satisfaction. Therefore, because there is a good circular relationship among web design, e-satisfaction, and e-loyalty, it is very important to enhance web design for customers. When customers satisfy highly with the factors of web design, e-loyalty is higher and customer defection is lower. Further, in a curriculum of web design it is needed to reflect the findings of this paper.

• Journal of Korea Society of Digital Industry and Information Management
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• v.6 no.2
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• pp.209-224
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• 2010

This study is focus on consumer innovativeness. The purpose of this study is to explore variable that affect users' perceived value of mobile advertising and actual response intension to analyze relationship among variables. We built research new model based on the Technology Acceptance Model(TAM) and the Ducoffe's model(1996). The result of this study can be summarized as below. First, consumer innovativeness had a positive effect on convenience, the entertaining element and informativeness. Second, credibility and convenience had a positive effect on mobile advertising value. Third, Mobile advertising value had a positive effect on actual response intention to mobile advertising. As shown in the result of this study, the relation between perceived value of mobile advertising and actual response intention, depending on innovativeness in accordance with mobile advertising characters elements.

• International journal of advanced smart convergence
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• v.11 no.1
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• pp.76-86
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• 2022

The purpose of this study is to provide insights into live streaming consumer purchase intention by drawing on congruence between consumer and influencer factors and live shopping contents factors during the spread of COVID-19. We surveyed 348 individuals who have watched Fresh Hema's live streaming. SPSS and AMOS were used for data analysis. We determined that only actual congruity between influencer and consumer significantly influenced the consumer social experience. On the other hand, both the informativeness and entertainment value of live shopping contents positively impacted the consumer social experience. Additionally, social experience was significantly related to consumer co-experience and purchase intention. Moreover, the significant mediation effect of social experience was found amongst congruence between consumer and influencers, live shopping contents, co-experience, and purchase intention.

• Journal of Applied and Pure Mathematics
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• v.5 no.5_6
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• pp.389-406
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• 2023

In the pursuit of enhancing image fusion techniques, this research presents a novel approach for fusing multimodal images, specifically infrared (IR) and visible (VIS) images, utilizing a combination of partial differential equations (PDE) and discrete cosine transformation (DCT). The proposed method seeks to leverage the thermal and structural information provided by IR imaging and the fine-grained details offered by VIS imaging create composite images that are superior in quality and informativeness. Through a meticulous fusion process, which involves PDE-guided fusion, DCT component selection, and weighted combination, the methodology aims to strike a balance that optimally preserves essential features and minimizes artifacts. Rigorous evaluations, both objective and subjective, are conducted to validate the effectiveness of the approach. This research contributes to the ongoing advancement of multimodal image fusion, addressing applications in fields like medical imaging, surveillance, and remote sensing, where the marriage of IR and VIS data is of paramount importance.

• Journal of the Korean Applied Science and Technology
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• v.37 no.4
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• pp.1052-1065
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• 2020

This study analyzed the effects of professional baseball PPL advertising speed on brand awareness, brand attitude, and behavioral intention for professional baseball consumers. The purpose of this study is to present a method that can be used as a variety of marketing utilization strategies of professional baseball teams and parent companies. This study was conducted on 411 professional baseball consumers. For data processing, frequency analysis, reliability analysis, reliability analysis, and multiple regression analysis were performed using SPSS 25.0 Window Version. Then, the average variance extraction index (AVE) and construct validity (CR) were calculated to verify convergent validity and discriminant validity. In addition, confirmatory factor analysis (CFA) was performed using AMOS 25.0. As a result, first, it was found that entertainment, informativeness, and discomfort, which are sub-factors of PPL advertisement speed, have a significant effect on brand recognition. Second, entertainment, information, and discomfort, which are sub-factors of PPL advertising speed, have a significant effect on brand attitude. Third, entertainment, informativeness, and discomfort, which are sub-factors of PPL advertisement speed, have a significant effect on behavioral intention. Fourth, it was found that brand awareness and brand attitude have a significant effect on behavioral intention.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.29 no.5D
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• pp.587-595
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• 2009

Since October 11th, 2007, water taxi service in Han River has been operated for commuting and sightseeing. However, it is less popularized than expected because of economical problem and accessibility. Therefore, this paper develops service estimation items for water taxi based upon literature review on public transportation. It also conducts survey questionnaire and IPA (Importance Performance Analysis) Analysis to analyze service characteristics of water taxi users and provide several implications. The results are follows: First, economical problem should be solved out as showed in the 'main improvement' item. Second, accessibility, informativeness and convenience in the 'required improvement' item, and security and punctuality in the 'keep up the good work' item are presented. Third, kindness and soundness are showed in the 'the maintenance of current situation' item. All in all, if municipal considers economical problem, accessibility, informativeness, and convenience as it improves water tax service, it will make it possible to attract more water taxi users.

• Industry Promotion Research
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• v.8 no.1
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• pp.103-110
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• 2023

This study targeted KakaoTalk app users, mainly in Seoul and the metropolitan area, and verified the factors that had a significant impact on the intention to continuously use the app through KakaoTalk contents. Among various content characteristics, five variables were used to verify the variables that had the greatest influence on the intention to continue using, and the ones that did not. As a result of testing the five hypotheses, it was found that convenience, enjoyment, informativeness, and perceived usefulness had a significant positive(+) effect on the intention to continue using, but intimacy did not. From this, it can be determined that the majority of users use the app content because it is useful and informative, rather than because they have a sense of familiarity. In this way, the purpose of this study is to provide empirical help to factors closely related to the intention of continuous use in deriving priorities to be considered in the service planning stage as well as in terms of technical design of contents when developing mobile apps in the mobile app industry as a whole and in the field in the future. I want to provide it, but there is a meaning.