• Journal of Korea Society of Industrial Information Systems
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• v.27 no.4
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• pp.93-104
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• 2022

Recently, NFT, which is growing at a rapid pace, is gradually entering our lives. NFT is an acronym for Non-Fungible Token, a technology that allows you to claim ownership of digital data. As ownership of digital data takes over, it is showing characteristics as an investment value along with the characteristics of new technology, and it is expected to develop further in the future. In this study, we tried to analyze the intentions of users who own NFTs to purchase. Factors that can influence purchase intentions were selected and a research model was established using personal characteristics, NFT characteristics, and social characteristics. As a result of conducting an empirical study, it was found that individual innovativeness, profitability and reliability of NFT, and FOMO factors significantly influence purchase intention.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.26 no.8
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• pp.1238-1247
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• 2022

The e-commerce market is growing faster as demand for non-face-to-face shopping increases due to COVID-19. These changes lead to the expansion of various opportunities for consumers, but companies are required to understand consumer characteristics and reflect them in their sales strategies so that they can be competitive in the market. This study examined how the perceived ease and utility of consumers affect the intention to use the platform according to the technology acceptance model (TAM). As a result, it was confirmed that the price competitiveness, awareness, and ease of use of the platform had a significant effect on the utility. In addition, it was confirmed that there was no moderating effect of user characteristics on the effect of ease of use on the platform intention. These results present important implications for a company's sales strategy, and in future studies, it is necessary to expand the study in consideration of more diverse variables.

• Journal of the Korea Society of Computer and Information
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• v.27 no.2
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• pp.71-80
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• 2022

Using the TAM, this study investigates the impact of Perceived Usefulness(PU), Perceived Ease of Use(PEOU) of the Animal-Crossing users on game satisfaction(DOS), immersion(DOI), and the relationship between user's attitude and intention through the google online survey. The decorative elements of the game generate a healing effect and more than half of the survey participants share game activities with the online community in terms of PU. In the case of PEOU, the survey participants positively evaluate the technological advancement such as graphics and sounds of the game. In addition, both high degree of satisfaction and immersion in the game have significant correlations with the intention for replaying the game and intention for recommending the game to others.

• Journal of the Korea Society of Computer and Information
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• v.28 no.2
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• pp.217-225
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• 2023

The willingness of online music users to pay is the key to the protection of music copyright and the sustainable development of the industry. This paper aims to study the influencing factors of online music users' willingness to pay based on exploratory analysis. Based on the theory of customer perceived value, the unified theory of technology acceptance and use, and the theory of fan enthusiasm, the research model is constructed. Validate the obtained 583 valid data. Through analysis, I got that perceived value, interpersonal influence, fan enthusiasm, and personal payment awareness directly affect online music users' willingness to pay; practical value and hedonic value have a positive impact on perceived value, and the impact of economic cost and compilation cost has not reached a significant level; Online word-of-mouth negatively moderates the impact of perceived value on users' willingness to pay for music. Music platforms can formulate operating policies based on this.

• Journal of the Korea Society of Computer and Information
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• v.14 no.2
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• pp.91-101
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• 2009

MMS (Multimedia Messaging Services) is one of the most basic services of mobile communication as well as a promising m-commerce enabling service. In our study, we hypothesize that the personality-based and cognitive traits of TAM and social cognitive theory are antecedents to MMS acceptance asking: what are the key determinants of intention to use MMS? An empirical investigation of 1,016 mobile phone users in South Korea was conducted. PLS results provided support for the effects of self-efficacy, perceived ease of use, relative advantage, credibility on attitude toward MMS use and strong support for the effect of attitude toward intention to use MMS. Our results provided a detailed account of the key forces underlying users intention to use MMS including personal and cognitive trait measures. Theoretical and practical implications of these findings are discussed in the paper.

• The Journal of Korea Institute of Information, Electronics, and Communication Technology
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• v.16 no.2
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• pp.77-86
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• 2023

Unlike previous studies that dealt with the basic characteristic of My Data in terms of the legal system, this study analyzed the impact of the basic characteristic of My Data, which is finding a balance between the use and protection of personal data, on My Data services and government policies at home and abroad through a literature review to present implications for the creation of a healthy My Data ecosystem. The basic characteristic of My Data acted as facilitators and barriers for the acceptance and activation of My Data services, and suggested the values and directions pursued in the My Data policies of major countries. This suggests that a more balanced perspective is needed in promoting MyData services and government policies in the future. It is hoped that this study will contribute to creating a healthy ecosystem of MyData and promoting desirable government policies.

• Journal of the Korea Society of Computer and Information
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• v.14 no.2
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• pp.221-229
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• 2009

The development of the Internet and telecommunication technology has lead to the diversification of the distribution channel of movies. Internet users can easily watch movies through the Internet VOD(Video On Demand) theaters without a restriction of time and space. In this study, we try to understand the intention to use of internet VOD movies using the concepts of Technology Acceptance Model and Flow Model. We also consider the concepts of sensitivity of holdback period and availability of various choice in movie genre, along with demographic factors such as age and gender. Through our study we enhance our understanding on how and when users use the Internet VOD for their movie watching.

• Nuclear Engineering and Technology
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• v.55 no.4
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• pp.1410-1419
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• 2023

Public perception plays a crucial role in the successful completion of a nuclear power project. As a newcomer country to nuclear power, there are lots of misconceptions among the Bangladeshi people about nuclear energy. Consequently, it is crucial to minimize all the doubts among mass people and build up their positive outlook toward nuclear power. This demands a comprehensive survey to figure out the public opinion, concerns, false impressions, and knowledge gap regarding nuclear power. In the present study, these issues were addressed by a survey that was responded to by 661 persons for the 24 survey questions. The questions were categorized based on information, knowledge, faith, benefit, awareness, and technology. Feedback and responders' basic demographic and socioeconomic information were collected from various locations in Bangladesh through online and in-person surveys. The responses were analyzed in both statistical and descriptive ways. Some of the feedback was found to vary with age, sex, and education level while others were quite independent of these parameters. It is found that socioeconomic development and energy security can be achieved by the inclusion of nuclear energy in the power system master plan of the country. However, huge knowledge gaps and misconceptions were found among the public regarding nuclear energy. As per feedback, political instability and corruption may affect the national nuclear power project in Bangladesh. Low faith in the existing rules & regulations for nuclear power programs was also observed. The result of this study will be handy to develop the communication and public awareness strategy for a successful nuclear power project in Bangladesh.

• Journal of Korean Society for Quality Management
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• v.50 no.1
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• pp.105-124
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• 2022

Purpose: The purpose of this study is to examine the factors that influence the pre-use expectation and the continuous usage intention of the OTT services. Methods: For empirical analysis, the survey for this study was administered with many anonymous people who had previously used any of the OTT services and valid 192 data were analyzed by SPSS and PLS-SEM. Results: The results of this study are as follows. Personalization and understandability in the information quality didn't significantly affect confirmation. Ease of use and search of the system quality significantly affected confirmation. Also, it was found that content diversity, content recency, and content playfulness as the characteristics of the content quality significantly affected the expectation confirmation. OTT service fees also significantly affected the expectation confirmation. It also significantly affected perceived usefulness and satisfaction. Finally, satisfaction positively influenced the continuouse intention to use. Conclusion: The findings of this empirical analysis shows that the specific characteristics related to the relationship of expectation confirmation, perceived usefulness, satisfaction, and continuous usage intention with respect to OTT services through the Post Acceptance Model (PAM). Because system quality, content quality, and service fees meeted users' expectations, OTT services need a strategy that can boost the users' positive perceptions or experiences by reinforcing these three factors.

• Journal of Korean Library and Information Science Society
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• v.54 no.2
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• pp.1-22
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• 2023

In this study, we propose a plan to reflect LRM in various library-related standards or systems through analyzing the reflection of LRM in RDA. To this end, LRM and RDA 2020 were analyzed in terms of entities, relationships, attributes, and encoding schemes. First of all, for the mapping of entities, relationships, and attributes, all properties and relationships were extracted for each entity of RDA, LRM elements corresponding to each property and relationship were found and mapped, and encoding schemes were additionally compared. As a result, the things to consider in the standards and systems to which LRM is to be applied are: first, entities development considering the LRM hierarchy; second, new relation or shortcut path relation development; third, attributes expansion according to the entities considering the LRM hierarchical structure, and fourth, the development of various encoding scheme. Through this study, it will be possible to find an application plan using the application of RDA as a model in standards or systems to accept LRM.