• Journal of the Korean Society for information Management
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• v.29 no.1
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• pp.191-209
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• 2012

This study aims to understand the information search behavior of smart phone users. The focus is on the subjects of sought information and the factors considered by the users during information seeking process. To gather the research data, a questionnaire survey was conducted. Some of the findings include that simple facts and the real-time updated topics were searched more often than the ones requiring complicated queries. It was also found that most of the important factors found to be relevant on the Web, and mobile information use environments were equally applicable to the smart phone information seeking cases.

• Asia pacific journal of information systems
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• v.29 no.2
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• pp.248-267
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• 2019

As merging online and offline channels into one single platform, individuals could easily and frequently switch between online and offline channels. In order for understanding such unique behaviors, this study attempts to explore why and how consumers choose their channels to search and purchase a product. We have drawn on multiple theories that have been used to explain individuals' judgment and decision making (i.e., construal level theory and regula-tory focus theory) in order to develop and tested two-way ANOVA based models of how both regulatory focus (e.g., promotion vs. prevention) and product types (e.g., experience goods vs. searching goods) including the psychological distance cue separately and jointly affect individuals' channel selection behavior (e.g., intention to use single channel vs. intention to use cross-channels). Our results have indicated that consumers with promotion-focus are more likely to use a single channel in experience goods rather than in searching goods when there exists the psychological cue. Based on our findings, the implication for both research and practice are discussed.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.5
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• pp.3268-3275
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• 2015

The goals of this study are understanding the state of improvement of university students' health behavior who are about to graduate and have to consider their health for getting a job according to the way of access and achieving health information and suggesting effective way to improve health behavior. 224 people who responded to the survey which was conducted at some universities in Kyungpook area are selected as a subject of final analysis. The analysis result of internet searching was more meaningful than the analysis result of TV programs or books regarding health. And the older grade(B=.103, p=.007), the more access to health information(B=.137, p=.008) and the higher score of existing health behavior(B=.431, p=.000) the score of improvement of health behavior was increased. Internet searching for health information is the most popular thing because information can be easily get after searching what you want immediately. TV program regarding health has better quality than the information on the internet because of the appearance of health professionals giving health information on TV but it is difficult to watch TV program whenever you want. However the separation between books, TV program and internet is obscured in that the books and TV program can be turned into replay and e-book on internet.

• Journal of the Korean Society for information Management
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• v.8 no.2
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• pp.32-73
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• 1991

The purpose of this study is to find important personal characteristics that affect search process and outcome, and to formulate causal models about searching behavior, by examining the channels and the magnitude of the factors identified. The study was designed to conduct a quasi-experiment with 67 student subjects. A total of 29 elements concerned with aptitude, personality, formal education, effectiveness of online training, search process, and search outcome are measured and reduced to 9 variables. 12 hypotheses were tested statistically and path analysis was done to investigate causal relationship among variables. Finally 5 models were formulated.

• Journal of the Korean Society for Library and Information Science
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• v.30 no.4
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• pp.13-38
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• 1996

This study focuses on investigating and analyzing overall information use behavior of the social science researchers. questionnaires were sent to 150 researchers in three major libraries or research institutes in the area of the social sciences, Five hypotheses were tested on the basis of the assumption that there would exist unique characteristics in the information seeking behavior of social science researchers The findings of the study shows that social science researchers prefer monographs and journals: they tend to use current material: the first information source for their research activities is the cited references in the book or journal article : they are likely to delegate literature searching to the librarian, but they tend to conduct direct searching in online setting: in general, they react positively for the rapid change in information environment caused by recent development of information technology, It is emphasized that to design an efficient information system and provide an effective information service in the social science related library or information center, it is essential to consider the major characteristics and attributes of social science researchers in terms of their information use behavior.

• Journal of the Korean Society for information Management
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• v.33 no.1
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• pp.161-180
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• 2016

Physicians have information needs related to academic research and clinical practice but encounter difficulties seeking appropriate medical resources and information. The goal of this study is to develop a search system to support Korean physicians' information needs. To access sources to meet the identified need, in-depth interviews were conducted, and MediSearching, a new search system, was developed accordingly. To verify its usefulness and to obtain users' suggestions, interviews were conducted and feedback was solicited via collected test searches. The initial set of interviews indicated that physicians' information needs and search behaviors differed by type of hospital and clinical department. Physicians in university hospitals with a greater need for research materials searched for academic articles, whereas physicians in specialty hospitals or primary care clinics with a stronger need for materials related to clinical practice asked their colleagues for information. Consequently, MediSearching was designed to satisfy both groups' needs, and the test search provided useful search results compared with existing services. Korean physicians have previously had to repeat their search process on separate sites that provide different services according to type of information and search method. MediSearching may reduce this inconvenience and add documents in various formats and languages.

• Journal of the Korean Society of Clothing and Textiles
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• v.46 no.5
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• pp.868-889
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• 2022

Fashion companies are using a big data approach as a key strategic analysis to predict and forecast sales. This study investigated the effectiveness of the past sales, web search volume, information amount, brand promotion, and the advertising endorser on the sales forecasting model. The study conducted the autoregressive distributed lag (ARDL) time series model using the internal and external social big data of a national fashion brand. Results indicated that the brand's past sales, search volume, promotion, and amount of advertising endorser information amount significantly affected the sales forecast, whereas the brand's advertising endorser search volume and information amount did not significantly influence the sales forecast. Moreover, the brand's promotion had the highest correlation with sales forecasting. This study adds to information-searching behavior theory by measuring consumers' brand involvement. Last, this study provides digital marketers with implications for developing profitable marketing strategies on the basis of consumers' interest in the brand and advertising endorser.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.5
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• pp.789-809
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• 2020

Growth in online channels has created fierce competition; consequently, retailers have to invest an increasing amount of effort into attracting consumers. In this study, eye-tracking technology examined consumers' visual behavior to gain an understanding of information searching behavior in exploring product information for fashion products. Product attribute information was classified into two image-based elements (model image information and detail image information) and two text-based elements (basic text information, detail text information), after which consumers' visual behavior for each information element was analyzed. Furthermore, whether involvement affects consumers' information search behavior was investigated. The results demonstrated that model image information attracted visual attention the quickest, while detail text information and model image information received the most visual attention. Additionally, high-involvement consumers tended to pay more attention to detailed information while low-involvement consumers tended to pay more attention to image-based and basic information. This study is expected to help broaden the understanding of consumer behavior and provide implications for establishing strategies on how to efficiently organize product information for online fashion stores.

• International Journal of Human Ecology
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• v.15 no.2
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• pp.59-67
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• 2014

Consumer information influences purchasing behavior; however, less is known about the relationship in the credit market. Credit markets offer consumers a complex array of different products when choosing mortgages. The current study examines whether borrowers search for the very best terms when making major decisions about borrowing money or obtaining credit as well as explores the relation between consumer information seeking and the cost of credit. This study demonstrates the existence of price dispersion between those who made an extensive information seeking and those who did not. When controlling for the proxies of creditworthiness and demographics of the respondents, it is found that those who made a great deal of information seeking tend to have lower mortgage rates than those who made almost no information seeking. This study offers financial educators and policy makers suggestions on how to help consumers make better financial decisions.

• Journal of Preventive Medicine and Public Health
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• v.41 no.2
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• pp.121-127
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• 2008

Objectives : This study investigated the health information such as the general health information, the health product information, and the hospital information, and we wanted to identify the association between internet health information and the health related behavior by analyzing the process after people search the Internet. Methods : A telephone survey with structured questionnaire was performed by trained surveyors. The respondents were sampled proportionate to the Korean demographic distribution with considering the city size and the populations' ages and gender. The survey was conducted from October 2006 to November 2006. Results : Out of 3,758 successfully connected persons of age 20 or more, 871(23.2%) respondents had used Internet health information during the last year. The purposes of searching the Internet for health was, 1) to get general health information (717 cases, 81.0%), 2) shopping for health product (109 cases, 12.3%) and 3) seeking information about hospital selection (59 cases, 6.7%). Our research showed that the process after searching the Internet for health information depends on the purpose of the search. 68.8% of the searchers for general health information, 67% of the searchers for health product shopping and 64.4% of the searchers seeking information to guide hospital selection were satisfied with their Internet search. However one third of the respondents reported not being satisfied with the result of the search. Conclusions : Unsatisfied consumers with internet health information tended to ask lay referrals from others or they gave up seeking health information. The health information system should be improved to increase the accessibility and to provide reliable and effective information. Also, a more user-centric community is needed in order to strengthen the effective role of lay referrals among the internet users.