• Journal of Fashion Business
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• v.23 no.6
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• pp.49-63
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• 2019

The purpose of this study was to determine the satisfaction, trust and word-of-mouth intention of online information according to the type of information search by female cosmetics consumers in their 20's to 40's. For this study, online and offline surveys were conducted by 307 people. Factor, correlation, and multiple regression analysis were used to analyze the data. The main results are summarized as follows. First, the cosmetic consumer's information search types were identified as active, playful, and economic information search types. Second, the results of examinations on the effect of consumer information search types on satisfaction, reliability, and word-of-mouth intention of the online information searches showed that the active information search type had a positive effect on satisfaction, reliability, and word-of-mouth intention. The economic information search type had a positive effect on satisfaction. The active information search type was confirmed to have high satisfaction, reliability, and word-of-mouth intention for the provided information and thus, the acceptance of the provided information was high. The playful information search type was divided into continuous, habitual, and independent information search and a tendency to assign a low value to consumer information was confirmed. The economic information search type showed high satisfaction with the information obtained by searching, but also a passive attitude toward trust or word-of-mouth intention and was categorized as a passive search type. Online information search is a communication channel with a great influence that can provide various benefits to cosmetic consumers.

• The KIPS Transactions:PartB
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• v.11B no.5
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• pp.537-544
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• 2004

The Web is rich with various sources of information. Due to the massive and heterogeneous web document collections, users want to find various types of target pages. Each type of information for Web search has designated queries. If a user query is not a designated query, then we cannot have good result documents. Different strategies are needed to utilize the goodness of each type of information for a search engine. If we know the property of information, then we can refine candidate pages and rank them delicately. Various experiments are conducted to show the properties of each type of information. Therefore, we show an appropriate combining formula to utilize the properties of each type of information. In addition, for a service finding task, we propose Service Link Information that utilizes the existence of mechanisms for a user interaction.

• Journal of Fashion Business
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• v.16 no.2
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• pp.62-73
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• 2012

This study is intended to analyze the effect of fashion consumer's information search on satisfaction with advertisement and the intent to reuse depending on type of advertisement. The survey of the men and women in their 20s and 30s living in Seoul and metropolitan area was conducted for data collection, beginning in 17th through 24th, October 2011. Total 355 copies of questionnaire were used for final data analysis and reliability analysis, factorial analysis and multiple regression analysis were carried out using SPSS 16.0. The results were as follows. First, for banner, e-mail and search advertisement, constant information search had influence on convenience for use and satisfaction with information, and for e-mail advertisement, information search appeared to have had effect on satisfaction with information. Second, constant information search by type of advertisement had effect on intent to reuse. Third, convenience for use, information and satisfaction with the interest by Internet user had influence on the intent to reuse, while for the user of search advertisement, convenience for use and satisfaction with information had effect on the intent to reuse.

• Asia pacific journal of information systems
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• v.1 no.1
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• pp.87-101
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• 1991

The primary purpose of this study was to investigate a robust search methodology that could be used in full-text information retrieval systems. A robust search methodology is one that can be easily used by a variety of users (particularly naive users) and it will give them comparable search performance regardless of their different expertise or interests In order to develop a possibly robust search methodology, a fully functional prototype of a fuzzy knowledge based information retrieval system was developed. Also, an experiment that used this prototype information retreival system was designed to investigate the performance of that search methodology over a small exploratory sample of user queries To probe the relatonships between the possibly robust search performance and the query organization using fuzzy inference logic, the search performance of a shallow query structure was analyzes. Consequently the following several noteworthy findings were obtained: 1) the hierachical(tree type) query structure might be a better query organization than the linear type query structure 2) comparing with the complex tree query structure, the simple tree query structure that has at most three levels of query might provide better search performance 3) the fuzzy search methodology that employs a proper levels of cut-off value might provide more efficient search performance than the boolean search methodology. Even though findings could not be statistically verified because the experiments were done using a single replication, it is worth noting however, that the research findings provided valuable information for developing a possibly robust search methodology in full-text information retrieval.

• The Journal of the Korea Contents Association
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• v.20 no.4
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• pp.202-211
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• 2020

This study examined the effects of online search service users' experiences on search satisfaction by the types of main search results. As a result of the survey, the negative experience of using the search result in the specific service area among the integrated search results is the most irrelevant regardless of the type of search result with the lowest usage rate. In particular, users are often exposed to advertising information and valuable or low useful information, and information inaccuracy, bias, and personal information leakage experience are relatively higher than other search results. Satisfaction by type of search result of online search service showed only difference in interest of search result, and no other satisfaction factor was found by type of search result. Looking at the experience factors that affect the satisfaction of each type of search results, in the case of general integrated search results except search websites such as search ads and search ads, the more accurate information is provided, the more satisfied the search results are. In the case of, the provision of high value and useful information has a positive effect on satisfaction. After all, it is implied that online search service providers should consider the highest priority for improving the service, improving the accuracy of information and the value and usefulness of information.

• Journal of Information Technology Services
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• v.11 no.3
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• pp.257-267
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• 2012

Many advertisers utilize sponsored search in search engines since customers want to find relevant information on their purchases from the search engines. Many factors have influences on price per click of the sponsored search. These influences are different based on the types of keywords such as search/experience or prominent/specific. However, differences of the influences have not been studied well. Thus, this study wants to identify the differences of the influences according the type of keywords. One month data of keyword advertising were collected from Naver. The influences of search number, click through rate, and competition on price per click were different according to the keyword types.

• Journal of the Ergonomics Society of Korea
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• v.36 no.4
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• pp.343-353
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• 2017

Objective: This study aims to evaluate the efficiency of two representative subway map design types, namely a diagram type and a geographical type using physiological metrics, performance metrics, and self-reported metrics, which are representative usability metrics. Background: Subway maps need to be designed in order for users to quickly search and recognize subway line information. Although most cities' subway maps currently use the diagram type designed by Henry Beck, New York City's subway map has recently been changed to the subway map type combined with the geographical type designed by Michael Hertz. However, not many studies on its efficiency are found, and the studies that are available mainly depend on questionnaire surveys or take on a subjective behavioral study type based on experts' experiences. In this regard, evaluation through a more objective method is needed. Method: This study employed usability metrics as a method to evaluate the efficiency of information search targeting the diagram type and geographical type subway maps used mostly as subway maps. To this end, physiological metrics obtained through eye tracking, task completion time, representative metric of task performance, and subjective evaluation metrics were used for the suitability evaluation of subway map designs. Results: In the result of gaze movement distance analysis, no significant difference was shown in the two design types in terms of a process finding a departure station from the starting point and a process finding a transfer station between the departure station and arrival station (destination). However, the gaze movement distance in the process finding the arrival station at the departure station was significantly shorter in the geographical type, rather than in the diagram type. The analysis of task completion time showed a result similar to the gaze movement distance analysis result. Task completion time was significantly shorter in the geographical type, rather than in the diagram type, which is in the process finding the arrival station at the departure station. In other information search processes, no significant difference was shown. As a result of subjective evaluation metrics analysis, no significant difference was revealed in the two design types. Conclusion: An analysis on the two representative subway map design types was carried out via the adoption of usability metrics. As a result, although no significant difference was shown in some information search processes, it was revealed that information search was easier in the geographical type overall. Also, it was found that usability metrics can be effectively used to evaluate the design types of subway maps. Application: The study results can be used to set design direction to offer ease in information search on subway lines. The study also can be used as a method to evaluate a subway map's design type.

• International Journal of Knowledge Content Development & Technology
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• v.6 no.2
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• pp.29-42
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• 2016

Performing an online health search is a popular activity conducted on the Internet. Research studies from developed countries provide information on source used, type of search performed and devices used to perform the search. However, the same cannot be said about the online health information searching scene in South East Asia. Online health information searching is gaining popularity in South East Asia. Citizens in these countries are turning to the Internet to obtain health information quickly. Current research studies pertaining to online health information searching in South East Asian is limited, particularly relating to search experiences of South East Asian health searchers. Search experience is pertinent as it could deter or encourage the possibility of conducting future health searches. In this research study, a user study was conducted to describe the online search experience of South East Asian health searchers. A face to face interview with 50 participants was conducted. The interview was audio recorded and transcribed verbatim. Results indicate participants have positive and negative search experiences. In some cases, post search outcomes influenced the search experience. Results of this research study contribute to the growing domain of knowledge in relation to online health information searching. Results of this study also provide an understanding pertaining to the search experience of South East Asian online health searchers.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.23 no.2
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• pp.209-233
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• 2012

In this study in order to verify the overall information seeking behavior of the Web-based OPAC users, it was analyzed transaction log file for 7 years. Regarding Web-based OPAC information seeking behavior, it was studied from the perspective of information seeking strategy and information seeking failure. In search strategy, it was analyzed search type, search options, Boolean operator, length of search text, number of uses of word, number of use Web-based OPAC, number of use by time, by week day. Also, in search failure, search failure ratio, search failure ratio by search options, search failure ratio by Boolean operator were analyzed. The result of this study is expected to be utilized for OPAC system and service improvement in the future.

• Journal of the Korean Society of Clothing and Textiles
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• v.25 no.2
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• pp.206-216
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• 2001

This study was intended to identify the information search behavior according to the risk perception and clothing involvement. The data were collected via a questionnaire from 369 students of Semyung University in Checheon and data were analyzed by frequency, factor analysis, Cronbachs alpha and multiple regression. The results of this study were as follows; 1. Multiple regression revealed the fact that each type of involvement dimensions were influenced by the risk perception dimensions. Among four involvement dimensions, importance of clothing was the best influenced factor according to the risk perceptions. 2. Also information search behavior was influenced by risk perception and fashion involvement. Among four information search behaviors, industry providing search was the best influenced factor by the risk perception and clothing involvement.