• 한국실내디자인학회논문집
• /
• 제26권1호
• /
• pp.33-42
• /
• 2017

Interior design especially the design developments for commercial spaces should ensure the economy of spaces. This is the marketing for space. It is necessary to understand the design elements of commercial space for the efficient using of digital media of space marketing. In this research decided to design application schemes for shopping mall by searching fashion shopping behaviors of users with persona-base scenario approach. Collected the information of users behavior base on case analysis of advance research to make personas. And develop scenario base personas for knowing the needs of users. And then made 4 schemes as the solution. Scheme 1. Customers can get the information and communication with the staff through with media screen in one room of shopping mall. The data of customers can be recorded for providing information or product recommendation personality. Forecast to preferred by group trip or customers that don't like walking around in shopping mall. Scheme 2. Install a media screen at entrance of a store in shopping mall and show special effect to raise customers' attention who walk through from the front of the store. Through with this customers will stay for long time and raise curiosity to get in the store. And the media screen also provide information of store and products. Scheme 3. Customers can get the information of products with using smart phone to scan QR cord in labels of products and record. Customers can finish whole shopping behaviors without the help of store staff. And can make buying decision even have left shopping mall as a online mode. Scheme 4. Store managers can record the products and the environment of store with 360 camera and update to website. Then customers can browse the virtual space with VR glasses. That make customers can have the real shopping experience without being in the store. In this study, have presented schemes of digital media in commercial space. But there are various of commercial space. In this study was presented schemes for shopping mall by searching fashion shopping behaviors of users. And look forward the researches about specific space setting and other type of commercial space for space development.

• 한국통신학회논문지
• /
• 제40권7호
• /
• pp.1377-1384
• /
• 2015

본 논문에서는 혼잡상황에서 발생할 수 있는 비디오 프레임 손실을 방지하기 위한 자원 관리 기법을 제안하였다. WiMedia 프로토콜은 고속의 전송속도를 지원하기 때문에, 선박 네트워크(ship area network)등과 같은 환경에서 고속의 전송률을 요구하는 실시간 멀티미디어 서비스 제공과 같은 응용분야에 적합하다. 하지만, 혼잡 상황에서는 프레임의 중요도에 관계없이 프레임을 파기하기 때문에, 동영상 전송 품질의 저하의 원인이 되기도 한다. 본 논문에서는 기존의 WiMedia 프로토콜에서는 혼잡상황을 적절하게 대처하지 못하여 발생하는 네트워크 성능저하를 해결하는 자원 관리 기법을 제안하였다.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• 제6권12호
• /
• pp.3117-3132
• /
• 2012

The tree topology in multicast systems has high transmission efficiency, low latency, but poor resilience to node failures. In our work, some nodes are selected as backbone nodes to construct a tree-like core overlay. Backbone nodes are reliable enough and have strong upload capacity as well, which is helpful to overcome the shortcomings of tree topology. The core overlay is organized into a spanning tree while the whole overlay is of mesh-like topology. This paper focuses on improving the performance of the application-layer multicast overlay by optimizing the core overlay which is periodically adjusted with the proposed optimization algorithm. Our approach is to construct the overlay tree based on the out-degree weighted reliability where the reliability of a node is weighted by its upload bandwidth (out-degree). There is no illegal solution during the evolution which ensures the evolution efficiency. Simulation results show that the proposed approach greatly enhances the reliability of the tree-like core overlay systems and achieves shorter delay simultaneously. Its reliability performance is better than the reliability-first algorithm and its delay is very close to that of the degree-first algorithm. The complexity of the proposed algorithm is acceptable for application. Therefore the proposed approach is efficient for the topology optimization of a real multicast overlay.

• 지식경영연구
• /
• 제16권2호
• /
• pp.29-45
• /
• 2015

The number of studies on social media has increased rapidly worldwide. There has been, however, little effort to assess the achievements and limitations of social media studies up to present. The purpose of this study is to provide a systematical viewpoint on social media research published by scholarly business-related journals. Our analysis focus on research topic, functionality, targeted media types, methodology, and characteristics. User research receives the most attention, followed by effect research in terms of developmental models of media research agenda. The major methodological trend is online survey. Facebook and twitter are the two most popular mediums studied in literature, and social media is mainly characterized as information sharing as well as relationship building. Two recommendations are suggested in ways to strengthen social media research: more various topics and application areas, and the rigor and diversity of research methods.

• The Journal of Asian Finance, Economics and Business
• /
• 제7권12호
• /
• pp.951-958
• /
• 2020

This study examines the relationship between social media marketing and brand loyalty through brand trust. Respondents were drawn from customers of McDonald's, Malang City, East Java Province, Indonesia. For this study, 130 questionnaires were distributed and data were analyzed using the Structure Equation Model (SEM) version 22 of the AMOS (Analysis of Moment Structure) application. The results showed that social media marketing had an impact on increasing McDonald's brand trust and brand loyalty. Brand trust influences brand loyalty and brand trust can mediate the influence of social media marketing on McDonald's brand loyalty. The findings prove that brand trust can mediate the effect of social media marketing on customer loyalty to McDonald's brand. These results can be explained by the fact that marketing strategies through social media marketing, such as making it easy for customers to get information related to McDonald's on social media, can contribute to customer trust and that trust is formed because McDonald's always pays attention to the quality of the products offered. Brand trust can mediate the influence of social media marketing on customer loyalty to McDonald's brand. This means that information related to McDonald's on social media is proportional to the quality of the product offered.

• 한국컴퓨터정보학회:학술대회논문집
• /
• 한국컴퓨터정보학회 2021년도 제64차 하계학술대회논문집 29권2호
• /
• pp.555-557
• /
• 2021

스마트폰이 널리 보급되면서 QR코드는 새로운 트렌드로 주목받고 있다. 많은 기업에서 QR코드를 활용하여 마케팅을 하고 있으며 QR코드는 사람들에게 친숙한 이미지가 되었다.. 이에 본 논문에서는 기존의 기업에서 서비스중인 인터폰을 통한 종업원과 소비자의 주문 구조방식의 Drive-Thru가 아닌 QR코드를 활용한 비대면 주문방식의 Drive-Thru 제공을 목적으로 한다. 이러한 서비스를 통하여 기존의 Drive-Thru를 이용 시 불편했던 의사소통, 정보부족을 소비자에게 효과적인 서비스로 제공할수 있고 기업에서는 기존의 Drive-Thru에 배치되어 있던 노동력을 효율적으로 사용하여 능률을 증가시킬 수 있는 기대효과를 가진다.

• 한국도서관정보학회지
• /
• 제40권4호
• /
• pp.81-92
• /
• 2009

학교교육에서 구성주의는 학습자에게 지식이 전달 될 때 학습자의 경험과 능력이 전달된 지식에 응용되어 새로운 주관적 지식이 구성된다고 주장한다. 객관적 지식의 존재는 부정된다. 인지적 구성주의는 개인의 인지적 능력에 의한 주관적 지식의 구성을 말하며, 사회적 구성주의는 학교사회에서 학습자들의 상호작용에 의한 지식의 구성을 말한다. 즉 전자는 지식구성의 주체가 개인이며, 후자는 사회이다. 구조주의는 지식정보자료의 text에서 기존지식의 구조를 분석 파악한다. 구조주의는 text에서 지식을 전제하며 객관적 구조(지식)을 분석 파악하는 것으로 구성주의의 주관적 지식의 응용과는 차이가 있다. 그러나 후기구조주의에서는 text를 완결된 것이 아닌 열린 체계로 보고 지식의 구조를 파악하기 때문에 구성주의와 상통하게 된다. 교육을 지식의 기억(이해)과 지식의 응용이라고 할때 구성주의는 지식의 응용에 해당하고 구조주의는 지식의 기억(이해)에 해당한다. 본 논문에서는 교육방법의 측면에서 구조주의와 구성주의의 특성을 비교하고 학교도서관의 역할이 구성주의 교육방법에 필수적임을 규명하였다.

• 전기학회논문지
• /
• 제57권10호
• /
• pp.1883-1887
• /
• 2008

Most of digital media contents are composed with video and audio, picture and animation informations. Sometime, there is some deviation of information recognition quality for the video and audio information according to information receiver's characteristics or the understanding. But visual information using the text provide most clear and accurate ways for information recognition to human being. In this paper, we propose a new broadcasting system(BSDMC) to transmit clear and accurate meaning of the digital media contents. We implement general-purpose components to display the video, picture, text and symbol simultaneously. Only plug-in and call these components with proper parameters on the application developing tool, we can easily develop the multimedia contents broadcasting system. These components are implemented based on the object-oriented framework and modular structure so that increase the reusability and can be develop other applications quick and reliable.

• Quantitative Bio-Science
• /
• 제37권2호
• /
• pp.91-101
• /
• 2018

This study has analyzed applicable characteristics on big data of the meteorology and climate depending on press releases in the media. As a result, more than half of them were conducted by governmental departments and institutions (26.9%) and meteorological administration (25.0%). Most articles were written by journalists, especially the highest portion stems from straight articles focusing on delivering simple information. For each field, the number of cases had listed in order of rank to be exposed to the media; information service, business management, farming, livestock, and fishing industries, and disaster management, but others did rank far behind; insurance, construction, hydrology and energy. Application of big data about meteorology and climate differed depending on the seasonal change, it was directly related to temperature information during spring, to weather phenomenon such as monsoon and heat wave during summer, to meteorology and climate information during fall, and to weather phenomenon such as cold wave and heavy snow during winter.

• Asia pacific journal of information systems
• /
• 제30권3호
• /
• pp.568-589
• /
• 2020

Recently, Social media has become a concern for businesses, including Small and Medium Enterprises (SMEs). SMEs began to adopt social media to support their performance. To benefit from the application of social media, SMEs must implement the right strategy. This study aims to analyze the factors that influence the use of social media in SMEs. Furthermore, alignment between social media functionalities and strategies and their effect on SME's performance are investigated. A case study is conducted in Gymi, a garment SMEs in East Java, Indonesia. The data collection includes interviews with the owner of SMEs, observations, and document analysis. Data analysis is performed by pattern matching, which matches the patterns from the literature with data from the case study. The results of this study show that cost-effectiveness, interactivity, and compatibility are factors that influence the use of social media in Gymi. The social media used by Gymi are Instagram, Facebook, YouTube, WhatsApp, and LINE. However, the main social media used to support Gymi's functions is Instagram. Gymi has a relatively good social media strategy as it has defined a specific goal, target audience, and channel selection for social media (Instagram). It also has specific resources and policies to handle social media. Gymi monitors and evaluates their social media content activities. These strategies are aligned with the Instagram feature used to support Gymi's function, particularly marketing, sales, customer service, and to some extent, internal operation. The alignment contributes to Gymi's performance measured by the increase in reputation (number of Instagram followers) and sales.