• 제목/요약/키워드: information media

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미디어정보 리터러시 역량과 교육내용 분석을 통한 교육과정 개발 방향 탐구 (An Exploration for Direction of the Curriculum Development through the Analysis of Media Information Literacy Competencies and Contents)

  • 박주현
    • 정보관리학회지
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    • 제37권2호
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    • pp.119-144
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    • 2020
  • 본 연구의 목적은 UNESCO의 미디어와 정보 리터러시(MIL)의 역량과 교육내용, AASL의 미디어정보 리터러시의 핵심역량을 2015 개정 교육과정의 역량과 도서관과 정보생활의 교육내용과 비교하고 분석하여 미디어정보 리터러시 교육과정 개발에 필요한 기초 정보와 시사점을 획득하는 것이다. 분석결과, 첫째, UNESCO의 MIL과 AASL의 미디어정보 리터러시의 역량들은 2015 개정 교육과정의 역량과 연관성이 있었다. 둘째, UNESCO의 MIL은 미디어 리터러시보다 정보 리터러시의 구성 요인과 역량을 많이 반영하였다. 이러한 이유로 미디어정보 리터러시가 미디어 리터러시보다 미디어 리터러시 교육이 추구하는 내용을 보다 적절히 반영하고 있는 용어라 할 수 있었다. 셋째, UNESCO의 MIL은 정보 리터러시보다 미디어 리터러시의 교육내용을 보다 많이 반영하였다. 넷째, 도서관과 정보생활 교육과정은 도서관과 정보 리터러시 교육내용을 담아내고 있는 것에 비하여 미디어 리터러시 내용은 부족한 것으로 나타났다. 다섯째, 미디어정보 리터러시 관련 역량들과 도서관과 정보생활은 문화적 감수성 역량을 제시하고 있지 않았다. 연구결과를 바탕으로 도서관 자원을 활용하는 정보 리터러시의 역량을 넘어 미디어 리터러시의 내용을 융합한 미디어정보 리터러시 교육과정을 개발할 필요가 있음을 확인하였다.

패션 소셜미디어 품질, 정보 이용행동, 구매의도 간 관계 연구 (The Relationship among Fashion Social Media, Information Usage Behavior, and Purchase Intention)

  • 김내은;김미숙
    • 산경연구논집
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    • 제9권11호
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    • pp.25-38
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    • 2018
  • Purpose - This study aimed to identify the sub-dimensions of fashion social media quality (information quality, social quality, service quality, system quality) and investigate how they affect purchase intention through fashion information use behavior (information acceptance, information diffusion). Research design, data, and methodology - Data collection was carried out twice for systematic verification of the research model. In the first data collection, the reliability and validity of research variables were verified through 238 respondents and questionnaires were revised and supplemented based on their responses. In March 2018, the final survey was conducted from 755 respondents the age of 20 to 49. Using SPSS 23.0, descriptive statistics, exploratory factor analysis, correlation analysis were performed. In order to test hypotheses, structural equational modeling technique was employed using AMOS 23.0. Results - First of all, fashion Social media quality consists of four factors including information quality, social quality, service quality and system quality. Second, fashion Social media information quality, social quality, and system quality were shown to have a positive(+) effect on information acceptance behavior, and social quality, service quality and system quality were shown to have a positive(+) effect on information diffusion behavior. It was also determined that the acceptance and diffusion behaviors of fashion information through fashion Social media had positive(+) influence on purchase intention. Conclusions - This study holds academic significance in its identification of the components of fashion Social media quality and for conducting an empirical analysis on the causal relationship between fashion information acceptance and diffusion behaviors, and purchase intention. The results of this study indicate that fashion involvement is the key factors in determining the quality of Social media, the acceptance of information through Social media, and, by extension, the purchase of fashion products. Practitioners in the fashion industry may use the findings of this study in order to build more effective Social media strategy.

소셜 미디어를 이용한 국내 관광산업의 경쟁력 강화전략: 사회적 실재감 유형별 차이분석 (Tourism Industry Competitiveness of Korea via Social Media: A Comparative Analysis of Social Presence Type)

  • 정남호;구철모
    • 한국정보시스템학회지:정보시스템연구
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    • 제22권1호
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    • pp.117-143
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    • 2013
  • Social media have been rapidly and widely adopted in various areas, and tourism industry can be one of potential growing areas. Tourist and travelers would like to share their photos and stories as well as find others' experiences. People are doing their activities through social media. Regarding relaxing entertainments, information sharing, escapism, social interaction, tourism activities are being paid attention by majority of users in social media. However, Although people have various motivation for using social media, academically researchers have not actively studied on the phenomenon arising from tourism industry. Therefore, this study aims to the reasons for tourism information searching motivational factors of social media that influence perceived value and its consequences such like before-searching, during-searching, and after-searching and divided social media into two types according to the level of social presence, and then empirically verified them. Antecedent variables divided into benefits including perceived usefulness and information quality and sacrifices including complexity and perceived effort. Our analysis results show that both of dimensions had the greatest effect on perceived value of social media use, which affect the consequences.

Investigation on Media Literacy of China Government Officials: Under the View of Public Opinion Guidance

  • Yang, Ting;Seo, Sangho
    • International Journal of Contents
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    • 제14권4호
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    • pp.10-17
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    • 2018
  • China media environment has drastically changed leading to the an inevitable change of public opinion ecology. Empirical studies have focused less on public opinion guidance, which forms an important component of the government officials' media literacy. This study applied quantitative method in the investigation of media literacy in China. Ideally, media literacy is measured from media cognition, media contact, media usage under the view of public opinion guidance. The findings reveal that the existing problem on 1) incorrect media cognition and public opinion guidance; 2) insufficient contact of personal social media 3) improper tendencies in the use of media to guide the public opinion, especially, on confidential information. Consequently, in order to improve media literacy in China government officials, enhancement of their basic knowledge on news diffusion and public opinion is necessary. Secondly, to effectively deal with "agenda settings", it is important for the government to consider the provision of valuable information and platforms to effectively spread information. So they need to learn how to personally and officially use social media platforms such as Weiboa and Wechat. This ensures they have maximized their potential to acquire valuable information and spread them on valuable platforms. Thirdly, government officials should be able to analyze and understand public opinion trends for official and personal use. Finally, they should understand the development of public opinion and the how online public opinion laws are formed and the target group.

Social Media Marketing Strategy

  • Nam, Jeongjung;Kang, Min Jung
    • International Journal of Internet, Broadcasting and Communication
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    • 제14권1호
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    • pp.219-223
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    • 2022
  • The Internet can deliver various information and services at the lowest cost without time and space constraints while targeting the world among all existing means of communication. Unlike traditional media such as TV, newspapers, and radio in the past, promotions through mobile environments allow target customers to use two-way low-cost, high-efficiency promotional strategies regardless of time and place. With the development of the Internet, social media has developed into a place to acquire information about favorite companies and their products. Social media greatly contributes to the production of text, photos, videos, and various networks, and has expanded global communication and communication media through the interaction and sharing of various information. In addition, through social media, users can communicate in various ways, reveal themselves, and share and exchange information such as knowledge and personal thoughts. In line with these changes, corporate marketers and sellers are striving to provide consumers with appropriate information more quickly. We aims to find out about social media marketing strategies useful for companies.

문헌정보학과 교육실습실에 관한 이론적 연구 (A Study on the Instructional Media Center of Department of Library and Information Science)

  • 이만수
    • 한국도서관정보학회지
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    • 제33권2호
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    • pp.189-210
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    • 2002
  • 문헌정보학과 교육실습실에는 분류와 편목의 실습 수업을 할 수 있는 분류·편목 실습실과 첨단의 매체나 시청각 기재 또는 실습용 교구를 사용하여 수업을 할 수 있는 영상매체 실습실, 인터넷을 통한 다양한 정보 검색 방법을 체득하게 하고, 정보착용 능력을 길러 주며, 컴퓨터 관련 정보학 교과 수업을 할 수 있는 정보처리 실습실을 둔다.

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학교도서관 미디어전문가를 위한 교수매체 선정기준 연구 (A Study on the Selection Criteria for Instructional Media as Guidelines for the School Library Media Specialist)

  • 박온자
    • 한국문헌정보학회지
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    • 제37권2호
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    • pp.27-56
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    • 2003
  • 학교도서관의 미디어전문가는 교육현장의 요구에 부응하여 학습목표 달성에 필수적으로 요청되는 학습자료와 교수 매체를 조사, 평가, 선정하여 제공함으로써 정보전문가로서, 또 학습 상담자로서 주어진 역할을 완수할 수 있다. 사회변화와 정보기술 발달로 학교도서관 소장자료의 형태와 소장범위가 크게 달라지고 있는 현 상황에서 본 논문을 통해 제시된 유형별 교수매체 선정기준을 지침으로 삼아 미디어전문가는 다양하고도 엄청난 양의 정보매체 중에서 학습목표 달성에 필수적으로 요청되는 교수매체를 조직적으로 평가선정할 수 있을 것이다. 특히 그 중요성이 부각되고 있는 학습용 소프트웨어, 멀티미디어/하이퍼미디어에 대한 평가기준과 디지털 참고서비스의 질적기준은 교육정보화를 추진하고있는 국내 교육계의 요구에 맞추어 유용하고도 적절한 교수공학 매체를 선정할 수 있는 지침으로 활용될 수 있다.

사용자의 성격에 따른 정보의 통제와 투사 전략: 인상관리를 위한 소셜미디어의 활용 (Information Suppression and Projection Strategies Depending on Personality Traits: Using Social media for Impression Management)

  • 윤혜정;이한별;이중정
    • 지식경영연구
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    • 제18권3호
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    • pp.147-162
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    • 2017
  • As social media started to work as important communication tools, social media users have tried to manage their image, identity, and impression through social media. Social media service providers have been interested in providing various functions effectively disclosing users' emotion, such as posting, commenting, and sharing content; on the other hand, relatively few efforts have been made to provide social media functions for information suppression. In this study, therefore, we attempt to examine the relationship between Facebook users' personality and impression management behaviors. Personal traits of users including public self-consciousness, positive self-expression, and honest self-expression were considered as independent variables. Impression management behaviors are composed of two variables, which are suppression and projection. The survey was conducted, targeting 230 Facebook users. The research findings show that public self-consciousness and positive self-expression are positively associated with information suppression while both positive and honest self-expression is positively associated with information projection.

Semi-supervised Cross-media Feature Learning via Efficient L2,q Norm

  • Zong, Zhikai;Han, Aili;Gong, Qing
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제13권3호
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    • pp.1403-1417
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    • 2019
  • With the rapid growth of multimedia data, research on cross-media feature learning has significance in many applications, such as multimedia search and recommendation. Existing methods are sensitive to noise and edge information in multimedia data. In this paper, we propose a semi-supervised method for cross-media feature learning by means of $L_{2,q}$ norm to improve the performance of cross-media retrieval, which is more robust and efficient than the previous ones. In our method, noise and edge information have less effect on the results of cross-media retrieval and the dynamic patch information of multimedia data is employed to increase the accuracy of cross-media retrieval. Our method can reduce the interference of noise and edge information and achieve fast convergence. Extensive experiments on the XMedia dataset illustrate that our method has better performance than the state-of-the-art methods.

미디어스킨 기반의 그래픽 조형 요소에 관한 연구 (Research about Graphic Modeling Element of Media Skin)

  • 김문석;오문석
    • 디지털산업정보학회논문지
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    • 제6권3호
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    • pp.151-158
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    • 2010
  • Media Skin is in form extended of TV or computer monitor that is digital media picture or digital output of graphic. Mean reflex or graphics applied in LCD Window of portable phone or LED display etc. of city environment mainly. Draft and study skill development trend and studied about role as graphic modeling to Media Skin. Media Skin that inflect LED over inside and outside of the country impulse to steal current is embodied. It is situating from modern society to one media trend. Progressed general investigation about Media Skin's connection skill in research. As culture contents progressed determinate research to graphic modeling element etc. As graphic modeling of new media special quality is construed by 4 as following. Contact, Real time, Nonlinear, Multi-Communication are it. Media Skin has function as symbol of city or media construction facade. Also, have enough value as function new media as information offer function, art.