• 제목/요약/키워드: information goods

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Cable TV 홈쇼핑 소비자의 상품구매 영향요인 분석 (An Analysis Cable TV Shoppers′Determination Variables to Goods Purchase)

  • 심미영;김영숙
    • 대한가정학회지
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    • 제40권7호
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    • pp.83-100
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    • 2002
  • The purpose of this study is to examine related variables to goods purchase by consumers using the home shopping of cable TV. For the purpose accomplishment, this study analyzed the variables which influence on the purchase by demographic variables, consumers'shopping propensity, perceived risk and benefit. The major findings are as follows; In the purchase of convenience goods, the variables which influence positively are sex, job(housewife), instantly impulse purchasing propensity, and diversity of goods information. On the other hand, the variables which influence negatively are risk of delivery & returned goods, and risk of quality. In the purchase of shopping goods, the variables which influence positively are state of marriage, job(nonspecialist), and diversity of goods information. On the other hand, the variables which influence negatively are pleasure of shopping-oriented, risk of delivery & returned goods, and risk of quality. In the purchase of specialty goods, the variables which influence positively are sex, income, convenience of time, and convenience of approach. On the other hand, the variables which influence negatively are pleasure of shopping-oriented, and risk of price & information restriction.

C2C 중고거래 플랫폼에서의 중고의류제품 판매 정보 분석 - NVivo를 활용한 내용 분석을 중심으로 - (Analysis of Sales Information of Secondhand Clothing Goods on the C2C Secondhand Trading Platform - Focusing on Content Analysis Using NVivo -)

  • 박현희
    • 한국의류산업학회지
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    • 제23권3호
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    • pp.358-369
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    • 2021
  • This study aims to classify the dimensions of the sales information of secondhand clothing goods on the C2C secondhand trading platform and to systematically analyze the components of each dimension. To this end, the NVivo 12.0 qualitative data analysis software was used. The content analysis showed that the sales information of secondhand clothing goods was classified into four dimensions: detailed information of the sale goods, information specific to secondhand clothing goods, seller opinion information, and service information. The components of each dimension were as follows. The detailed information of the sale goods included size, sale price, item, design, brand name, material, color, wearing season, fit, gender, etc. The information specific to secondhand clothing goods included the number of times the item was worn, its purchase history, and product condition. Seller opinion information included product review, sales motivation, notes for the transaction, coordination proposal, and usage proposal. The service information included the transaction mode, exchange·return·refund, and promotion. The frequency analysis showed that the highest frequencies were sale goods(37.47%), information specific to secondhand clothing goods(24.63%), seller opinion information(20.54%), and service information(17.37%). This study will help C2C secondhand trading platform managers or sellers establish clear standards for presenting sales information and developing ideas toward constructing differentiated platform contents.

소비자 자신감과 패션연출 자신감이 중고패션제품에 대한 태도와 구매의도에 미치는 영향 (Influence of Consumer Self-confidence and Self-confidence in Fashion Coordination on Attitude toward Secondhand Fashion Goods and Purchase Intention of Secondhand Fashion Goods)

  • 박현희;추태귀
    • 한국의류산업학회지
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    • 제14권4호
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    • pp.544-553
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    • 2012
  • This study examined the influence of consumer self-confidence and self-confidence in fashion coordination on the attitude toward secondhand fashion goods and the purchase intention of secondhand fashion goods. Questionnaire data from 346 university students were analyzed and the results were summarized as follows. First, there were five factor solutions in consumer self-confidence: information acquisition, personal outcomes decision making, social outcomes decision making, consideration-set information, persuasion knowledge. Second, information acquisition, social outcomes decision making, and consideration-set information had significant effects on self-confidence in fashion coordination, while personal outcomes decision making and persuasion knowledge had no effect on self-confidence in fashion coordination. Third, self-confidence in fashion coordination had a significant effect on attitude toward secondhand fashion goods however, it had no effect on purchase intention of secondhand fashion goods. Fourth, attitude toward secondhand fashion goods had a significant effect on the purchase intention of secondhand fashion goods. The results show diverse implications for marketers and managers of secondhand fashion goods.

사례기반추론 에이전트를 이용한 전자상거래 (Electronic Commerce Using on Case-Based Reasoning Agent)

  • 허철회;조성진;정환묵
    • 한국전자거래학회지
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    • 제5권2호
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    • pp.49-60
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    • 2000
  • A major topic in the field of network and telecommunications is doing business on the Word Wide Web(WWW), which is called Electronic Commerce(EC). Another major topic is blending Artificial Intelligent techniques with the WWW. To provide customer with the information of goods in suit with a customer liking, we propose multi agent system which is consist of customer agent and search agent etc. Also we use case-based reasoning for customer liking searching the information of goods and training through the reuse. This reuse make efficient management of information and a process of operation. In the relation between customer and goods, if there are some goods which is not search from case-base reasoning, we calculate satisfaction function for customer purchase goods. And to provide customer with the information of goods in the first of satisfaction function, This EC system can always provide the information of goods which is satisfied to customer.

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디지털재화수출기업의 수출위험인식에 관한 실증연구 (An Empirical Study on Export Risks Identification of Exporting Firms of Digital Goods)

  • 강현재;배정한
    • 통상정보연구
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    • 제9권3호
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    • pp.107-129
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    • 2007
  • In 1990s, both development of internet and digital economy would make new products such as digital goods. Recently, digital goods composed of softwares, digital contents, and digital services have grown up rapidly in the world market. Characteristics of goods and transaction forms in the international trade of digital goods is different from those of traditional goods. Thus, this difference would appear a new risk that did not exist in the international trade of traditional goods. Identification and confirmation about unique export risks of digital goods would be necessary to the increase of export of digital goods needs; however, in spite of the importance, very few studies have been based on the export risks of digital goods particularly in research on the relationships between export risk management and export performance. This study classifies the types of export risks based on the previous studies, and examines the relationship between both management and identification of export risks.

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Korean Cybersecurity Goods Menu 개발 (Development of Korean Cybersecurity Goods Menu)

  • 박대우
    • 한국정보통신학회:학술대회논문집
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    • 한국정보통신학회 2015년도 추계학술대회
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    • pp.266-267
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    • 2015
  • 정보보호(지식정보 보안) 산업은 기술집약적, 고부가 가치 산업이다. 한국은 우수한 ICT 기술과 다양한 사이버공격에 대응 경험과 기술을 보유하고 있어, 전 세계의 벤치마킹 대상이 되고 있다. 하지만 국내 정보보호기업의 영세성과 함께 지원인프라는 부족하다. 국내 정보보호 산업을 활성화하는데 일차적인 조건은, 해외진출이다. 해외진출을 위해서는 국내 정보보호 산업의 제품과 서비스 및 기술에 대한 Korean Cybersecurity Goods Menu에 대한 개발이 필요하다. Menu는 해외 Buyer와 국내 Seller 뿐만 아니라, 기업과 정부가 정보보호 산업의 자산과 상품의 내용을 알게 하고 판매할 수 있는 선결조건이다. 본 논문에서는 Korean Cybersecurity Goods Menu 개발을 연구한다.

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도서관용품 권장기준과 관리지침 개발에 관한 연구 (A Study on Developing the Recommended Standards and Management Guidelines of Library Goods)

  • 노영희;안인자;박미영
    • 정보관리연구
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    • 제42권3호
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    • pp.117-145
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    • 2011
  • 본 연구에서는 도서관 현장의 용품 구매 및 관리업무의 효율화, 물품관리예산의 절감, 친환경적이고 디지털 친화적인 도서관용품의 발전 도모, 도서관용품 규격에 대한 표준적인 지침을 마련하기 위하여 도서관용품 권장기준과 관리지침을 개발하고자 하였다. 연구결과, 도서관용품을 6개 영역 117개의 용품으로 구분하여 각 용품에 대한 권장기준과 관리지침을 개발하였으며, 각 기준과 지침을 제공할 규격표 항목을 결정하여 통일된 표를 작성하였다. 규격표 항목은 각 용품명, 용품분류코드, 나라장터 물품 분류번호, 각 용품에 관한 '정의', '사용범위 및 용도', '용품규격', '종류와 치수', '구조', '비치장소', '관리요령', '비고'의 총 11개 항목이다. 본 연구가 도서관관련 법령, 도서관기준, 도서관편람에 반영되어 국가적인 차원에서의 도서관용품 표준화가 이루어질 수 있기를 바란다.

디지털상품의 국제거래 유형과 분쟁 해결방안 (Disputes Patterns and Resolution Approaches in the Global Trading of Digital Goods)

  • 심상렬;정윤세
    • 한국중재학회지:중재연구
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    • 제17권3호
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    • pp.145-167
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    • 2007
  • Digital goods are defined as intangible and non-physical goods, composed of a combination of digital signals, electronically represented as 0 and 1. They are also called as digital products, electronic transmissions, information goods, digital contents, computer information, etc. Digital goods are now traded both domestically and internationally as well as on-line and off-line. Korean government revised the Basic Law on Foreign Trade to include digital goods and services as the scope of foreign trade in 2001. Trade volume of digital goods are increasing in Korea. The supply chains of digital goods from producing the components to selling globally to consumers are different from conventional physical goods. Mostly, digital goods are traded on the license basis rather than ownership contract. End User License Agreements(EULAs), such as shrink-wrap, click- wrap, or browser-wrap licenses are very popular in online transactions. Unlike conventional physical goods. the breach of license contract is closely linked with the infringement of intellectual property rights. Digitalized intellectual property is easy to copy and transmit in the cyber space. In cases of legal disputes from the breach of license contract, commercial arbitration or on-line alternative dispute resolutions(ADRs) are regarded as better approach to solve them rather than court sues. For promoting more secure and reliable international trade of digital goods. arbitration clauses should be included in most of license contracts.

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저축상품에 대한 주부들의 인식도 - 서울 지방을 중심으로 (Housewives Perception Degree on Saving Goods - In Seoul Area)

  • 이혜임;한상순
    • 가정과삶의질연구
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    • 제4권2호
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    • pp.119-136
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    • 1986
  • To survey the intensities of housewives perception on savings-goods and to suggest them some guiding direction for reasonable saving behavior, a total of 392 questionaires was distributed to housewives in Seoul. The data were analyzed in terms of frequency, percentage, x2-test, F-test and Pearson's Correlation. The Results were as follows; 1) Housewives awareness degree on savings-goods scored total average marks of 37/100 which was in the relatively low level. 2) Housewives interest degree on saving-goods scored total average marks of 70/100 which was in the fairly high level. 3) The correlation between awareness and interest degree on savings-goods was very highly significant. 4) The major information source of savings-goods was from pamphlet, TV, radio and newspaper, namely, public information. 5) Housewives perception of public information on savings-goods was very weak.

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상품특성별 소비자 정보탐색정도의 소비자만족도에 관한연구 (A Study on Consumer Information Search and Consumer Satisfaction According to Product Characteristics)

  • 김윤정
    • 가정과삶의질연구
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    • 제11권1호
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    • pp.12-21
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    • 1993
  • This Study focused on consumer information search and consumer satisfaction according to product characteristics and sex. For these purpose a survey was conducted using questionaires on 225 males 299 females that lived in Seoul. Statistics used for data were Frequency. Prequency. Percentile Mean Multiple Regression Analysis and Path Analysis. The major findings were: 1) I male Group reference orientation were effect on convenience experience credience goods and information search were effect on experience credience goods. 2) In Femal Group her job and information search effect on convenience experience credience goods and involvement effect on credience goods only.

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