• Environmental and Resource Economics Review
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• v.18 no.2
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• pp.191-215
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• 2009

In the real world, there exist various products in terms of price and quality, and it can be expected that a product with lower price and higher quality than others is better. Hence efficiency of consumption behaviour can be measured by the level of goodness in terms of price and quality attributes of that product. The purpose of this research is to define consumption efficiency in terms of price and quality, and to measure consumption efficiency of IT and electronic products in South Korea. From the results, many consumers have purchased inefficient products m air-conditioner, TV, digital camera, MP3 player, computer markets. On the other hand, consumers have purchase efficient products in refrigerator and washing machine markets relatively. In addition, we analyze the relationship of consumption efficiency, information channel, and electric power consumption. This research may provide meaningful information for consumer's behaviour by measuring consumption efficiency quantitatively.

• Korean journal of communication and information
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• v.36
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• pp.348-373
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• 2006

In the era of digital media, one of the most distinctive characteristics is the activity what audience play. This characteristic can be particularly demonstrated in the case of PPV(Pay-Per-View) use. Since this service is related with payment by audience according to each behaviour of their own media use. In doing so, this paper explores the characteristics and behavioral pattern in PPV use. In particular, the study tries to predict from the result that which trait of characteristic can explain the adoption of PPV. The analytical result shows that PPV users are much more active in gathering information as well as achieving the diversity in terms of program choice compared to non PPV users. At the same time, PPV users are prone to be unsatisfied against the other media and naturally willing to adopt the new media. PPV users are much more keen to use toward age related programme classification system in order to protect their children from inappropriate programmes. The variable of participational behaviour is the most relevant variable to predict the degree of PPV use, however, it fails to predict to distinguish the PPV users group from non PPV users group. It maybe given as a conclusion that PPV users are much more active in not only choosing their own program they like to watch but also planning ahead for maximising their pleasure from viewing.

• Journal of the Korean Society for Library and Information Science
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• v.50 no.1
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• pp.5-23
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• 2016

It has been shown that in the modern society, teenagers do not read a lot of books. As basic research in order to attract teenagers to reading activities, the effectiveness of booktrailers in affecting reading motivation of teenagers has been studied. As such, 121 middle school and high school students were surveyed with respect to their (1) basic awareness of reading and booktrailers, (2) awareness thereof after watching booktrailers, and (3) reader behaviour reaction applied to AIDMA & AISAS sub-elements. Results show booktrailers to be much more effective in reading motivation than printed media such as book reviews. The preferred booktrailer type is the storyline type. The preferred elements of booktrailers are the storyline, background music, video effects, with their preference in descending order. Also, in terms of the reader behaviour reaction of the teenagers, very positive responses appear across all areas including attention and interest in the book, memories of the book, desire to read the book, search for information, and production of booktrailers. These results indicate that booktrailers can be utilized very effectively in providing reading motivation and in reading expression activities.

• Steel and Composite Structures
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• v.21 no.1
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• pp.137-156
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• 2016

Due to excellent advantages such as better illuminative effects, considerable material savings and ease and rapidness of construction, the bolted ball-cylinder joint which is a new type joint system has been proposed in space truss structures. In order to reveal more information and understanding on the behaviour of bolted ball-cylinder joints, full-scale experiments on eight bolted ball-cylinder joint specimens were conducted. Five joint specimens were subjected to axial compressive force, while another three joint specimens were subjected to axial tensile force. The parameters investigated herein were the outside diameter of hollow cylinders, the height of hollow cylinders, the thickness of hollow cylinders, ribbed stiffener and axial force. These joint specimens were collapsed by excessive deformation of hollow cylinders, punching damage of hollow cylinders, evulsion of bolts, and weld cracking. The strain distributions on the hollow cylinder opening were mainly controlled by bending moments. To improve the ultimate bearing capacity and axial stiffness of bolted ball-cylinder joints, two effective measures were developed: (1) the thickness of the hollow cylinder needed to be thicker; (2) the ribbed stiffener should be adopted. In addition, the axial stiffness of bolted ball-cylinder joints exhibited significant non-linear characteristics.

• Journal of Ecology and Environment
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• v.44 no.1
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• pp.26-32
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• 2020

Background: Pollen is an important source of protein and lipids for many animals including honey bees. In order to understand the foraging behaviour of honey bee colonies and preference among the available floral resources, pollen collections from three experimental healthy colonies of honey bees were analysed in the month of June. Results: The amount of pollen collections were related to the colony's need which was indicated by the number of larval and adult bees present in the hive. Interesting was the sequence of pollen collection from different floral sources. All honey bee colonies collected pollens from Trifolium repens first, then Erigeron annus and the third choice was Coreopsis drummondii and Oenothera biennis flowers. Total protein content of Trifolium pollen was the highest (20.0 g/100 g DM), and the others were in the range of 8.9-11.4 g/100 g DM. Conclusion: The results indicated that the first criteria for honey bee foraging preference of pollens would be the nutritional contents of protein and the resource availability of the lesser nutritious floral sources. This information can help pollinator protection programmes of habitat manipulation using flowering plants for nectar and pollen sources.

• Earthquakes and Structures
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• v.5 no.5
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• pp.553-570
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• 2013

Using of masonry infill as partitions, in flat slab frame buildings is a common practice in many parts of the world. The infill is, generally, not considered in the design and the buildings are designed as bare frames. More of fundamental information in the effect of masomary infill on the seismic performance of RC building frames is in great demand for structural engineers. Therefore the main aim of this research is to evaluate the seismic performance of such buildings without (bare frame) and with various systems of the masonary infill. For this purpose, thirteen three dimensional models are chosen and analyzed by SAP2000 program. In this study the stress strain relation model proposed by Crisafulli for the hysteric behaviour of masonary subjected to cyclic loading is used. The results show that the nonstructural masonary infill can impart significant increase global strength and stiffness of such building frames and can enhance the seismic behaviour of flat slab frame building to large extent depending on infill wall system. As a result great deal of insight has been obtained on seismic response of such flat slab buildings which enable the structural engineer to determine the optimum position of infill wall between the columns.

• The Journal of Asian Finance, Economics and Business
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• v.6 no.4
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• pp.249-260
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• 2019

The study examines the impact of financial risk, convenience risk, non-delivery risk; return policy risk and product risk on online consumer behavior of Malaysian consumers. The research employed a self-administered survey to collect empirical data from 245 Malaysian online shoppers by using convenience sampling. Cronbach alpha was calculated to confirm the reliability of the data and then normality was assessed. Confirmatory Factor Analysis was then conducted to test the model using the goodness-of-fit tests. And finally, structural equation modeling is used to test the hypotheses and draw conclusions. IBM SPSS AMOS version 22.0 was utilized for data analysis. The research indicates that product risk, convenience risk, and return policy risk have a significant and positive impact on online shopping behavior. Financial risk is found to have insignificant and negative effects on consumer behavior. In addition, the non-delivery risk is found to have a significant and negative impact on online shopping behavior. The findings provide a useful model for measuring and managing perceived risk in online shopping which may result in an increase in participation of Malaysian consumers and reduce their cognitive deficiencies in the e-commerce environment. Several managerial implications are discussed along with the scope for future research.

• Journal of the Korean Society of Fisheries and Ocean Technology
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• v.36 no.1
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• pp.12-24
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• 2000

The electro-hydraulic servo winch system built in a automatic tension control equipment was designed with a latent need for an advanced system in fishing operations of the inshore and coastal fishing vessels. In order to keep the constant tension condition of warp under loading, a tension control circuit was added to the servo winch system.The dynamic performance in the open loop behaviour of the designed winch system was investigated and its applicability was tested for various possibilities of load using a load generator especially developed in order to this study.The mechanical characteristics of this system is different from that of a conventional type, that is, the tension, length, line speed and drum revolution can be automatically controlled by the information from various sensors, such as torque, rpm and pressure transducers. from the experiment results, it was verified that the servo winch system has very good output and tracking behaviour for the control input signals in different operating conditions though overshoot of out 8% in the transient characteristics of torque under the load though a overshoot of about 8% in the transient characteristics of torque under the load condition can be observed when the opening of servo valve, adjustable by the input voltage between - 10 V up to 10 V, changed suddenly.Consequently, the improved fishing winch system can be effectively used as the automatic shooting and hauling equipment of low cost for small inshore and coastal fishing vessels which engage in net fishing.

• Journal of Korean Society of Rural Planning
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• v.24 no.2
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• pp.31-45
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• 2018

The study aims to predict the behavior of tourists in Hadong County, which is registered as KIAHS. Based on the theory of planning behavior, we intend to verify the theory of planned behaviour, which adds descriptive parameters of the perceived value and prior knowledge of an agricultural heritage. In detail, first, the perceived value and prior knowledge of tourists about an agricultural heritage understand the influence of tourists' Attitude. Second, we could see the role of the behavioral factors in the causal relationship of the planned behavioral theory. We have identified the planned behavioral theory that attitudes, subjective norms, and perceptual behavior controls affect the intention of the revisit. Hadong should remember that by sending and providing various information about Hadong Green Tea and World Agricultural Heritage sites, it is possible to elicit changes in visitor attitudes and revisit visits.

• Journal of Fashion Business
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• v.16 no.6
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• pp.1-20
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• 2012

This study aims to define the influences of an individual's talent types and body consciousness factors on high((intense)-level appearance management behavior in 367 adults(female 172 and male 195). The present study is the first to consider both human talent type and the body consciousness on the high level-appearance management behavior correlates to appearance management behaviour. According to the result of the analysis, plastic surgery on body forms or faces are done by few people. However, straightening teeth, ear piercing, removal of spots or imperfections, and eyebrow tattoos are conducted by many consumers without much resistance. It is rather widely accepted, despite the fact that it can cause pain, discomfort, and side-effects. Furthermore, although excessive acts such as muscle training, dieting, weight managing, and oriental treatments can lead to side-effects, the standardized efficient beta value turned out to be high for these treatments. Thus, this study suggests that both the interpersonal talent among 8 talent factors and 2 body consciousness factors contributes to the reinforcement of the self-identity through high level-appearance management behaviors, but except risky plastic surgery. Therefore, this study supports the previous researches that body consciousness composed of self-source, which is desires and efforts to achieve the ideal body, and external-source, which is the internalization of other people's feedbacks.