• 제목/요약/키워드: information behavior research

검색결과 2,977건 처리시간 0.034초

보험사기행동모형 개발에 관한 실증적 연구 (An Empirical Study on the Development of Behavior Model of Insurance Fraud)

  • 이명진;김광용
    • 한국IT서비스학회지
    • /
    • 제6권2호
    • /
    • pp.1-18
    • /
    • 2007
  • Many researches have been done in insurance fraud as the amount and frequency of insurance fraud have been increasing continuously. In particular, the development of insurance fraud detection system using large database management techniques including data mining or link analysis based on visual method have been the main research topic in insurance fraud. However, this kinds of detection system were very ineffective to find unintentional insurance fraud happened by accident even though it was so good to find intentional and organized crime insurance fraud. Therefore, this research suggests insurance fraud as an ethical decision making and applies TPB(Theory of Planned Behavior) for the finding of reasons and prevention strategies of unintentional insurance fraud happened by accident. The results of research show that TPB is very appropriate model to explain the behavior of insurance fraud and that insurance agents force to do insurance fraud as affecting perceived behavior control. Therefore, education and pubic relations for insurance fraud are very effective for preventing insurance fraud and developing insurance service industry.

지식기반사회에서 이용자연구의 최신동향 (A Study on the Current Trends of User Study at the Knowledge Based Information Society)

  • 한복희
    • 한국문헌정보학회지
    • /
    • 제37권4호
    • /
    • pp.295-310
    • /
    • 2003
  • 본 연구는 1991년부터 2003년까지 이용자연구 논문의 내용분석을 통하여 우리나라 이용자연구의 연구 방법과 연구동향을 제시한 것이다. 분석자료는 연구의 주제, 연구방법, 자료수집방법, 자료분석방법, 가설설정 등을 조사하였다. 이용자연구논문의 경우 1991∼2003년 가을까지 발표된 논문의 연 평균은 12.8편으로 나타났다. 연도별 발표량은 200l년이 24 편으로 가장 많고, 주제별 발표논문 현황은 정보이용행태, 이용자연구, 이용자 인터페이스, 도서관 및 정보이용교육, 온라인 목록 이용행태의 순으로 연구되었다. 연구방법은 문헌연구, 서베이 연구, 사례연구의 순서로 이루어지고 있으며, 자료 분석방법은 주로 기술통계를 사용하고 이용자연구자들은 카이자승(28.0%), 상관관계(22.7%), T-검증(17.35), 분산 분석(14.7%), 다변량분석(4.0%) 등을 사용하며, 연구자의 약 17%가 가설을 설정하고 있다.

근거이론을 활용한 멀티채널 사용자의 크로스오버 쇼핑행동 이해 (Using a Grounded Theory Approach for Understanding Multichannel Users' Crossover Shopping Behavior)

  • 박상철;이웅규
    • 경영정보학연구
    • /
    • 제19권3호
    • /
    • pp.179-199
    • /
    • 2017
  • 멀티채널 소비자들의 크로스오버 쇼핑행동이 두드러지는 시점에서 최근 사용자 행동 메커니즘에 대한 관심이 높아지고 있다. 단순한 멀티채널 사용자행동에 대한 이해 차원을 넘어 면밀한 관찰을 통해 기존 연구방식에서 발견할 수 없었던 크로스 오버 쇼핑행동에 대한 연구 축적이 필요한 시점이라 할 수 있다. 본 연구는 근거이론(grounded theory)를 활용하여 멀티채널 사용자들이 왜, 어떻게 크로스오버 쇼핑행동을 하는지를 살펴보는데 그 목적이 있다. 본 연구에서는 총 25명의 응답자를 대상으로 인터뷰를 진행하였으며, 근거자료의 분석을 통해 118개의 개념을 추출하였고, 유사 개념간의 통합과정을 통해 28개의 범주를 제시하였다. 본 연구는 근거이론을 적용하여 기존 설문연구에서는 파악하기 어려웠던 사용자들의 동적인 탐색과 구매행동의 메커니즘을 포착함으로써 멀티채널 환경에서 설명 가능한 행동연구 방안을 제안하고 있다는 점에서 의의가 있다.

20~30대 남성의 화장품 관여유형에 따른 정보탐색과 구매행동특성 (Men's information search and purchasing behavior related to cosmetic involvement focusing on Korean men in their 20s and 30s)

  • 홍혜림;백경진
    • 복식문화연구
    • /
    • 제25권6호
    • /
    • pp.804-818
    • /
    • 2017
  • The purpose of this study was to examine the differences of the information searches and purchasing behavior Korean men in their 20s and 30s, focusing on cosmetic involvement. Research methods consisted of qualitative and quantitative approaches. For the qualitative approach, in-depth interviews and participant observations were conducted to investigate male customers' cosmetic characteristics in information searches and purchasing behavior. Then, the study conducted a quantitative study methodology based on the questionnaires from the in-depth interviews, participant observations, and literature review. The study surveyed 340 Korean men in their 20s and 30s. The cosmetic involvement of the target group was classified into the amusing high-involvement group, the rational low-involvement group, and the obligatory high-involvement group. The results from this study indicated that the groups of male customers classified by cosmetic involvement showed statistically significant differences in terms of information searches and purchasing behaviors. Especially, the obligatory high-involvement group generally displayed high-involvement traits likewise the amusing high-involvement, was more similar to the rational low-involvement group regarding cost effectiveness than the obligatory high-involvement group. Moreover, the classifications of men generally had different characteristics of cosmetic purchasing behavior and information searches than women. This study has a distinctive significance compared with other studies in discovering differences of cosmetic purchasing behaviors of Korean men in their 20s and 30s' cosmetic involvement groups classified using qualitative and quantitative approaches.

ISRI - Information Systems Research Constructs and Indicators: A Web Tool for Information Systems Researchers

  • Varajao, Joao;Trigo, Antonio;Silva, Tiago
    • Journal of Information Science Theory and Practice
    • /
    • 제9권1호
    • /
    • pp.54-67
    • /
    • 2021
  • This paper presents the ISRI (Information Systems Research Indicators) Web tool, publicly and freely available at isri.sciencesphere.org. Targeting Information Systems (IS) researchers, it compiles and organizes IS adoption and use theories/models, constructs, and indicators (measuring variables) available in the scientific literature. Aiming to support the IS theory development process, the purpose of ISRI is to gather and systematize information on research indicators to help researchers and practitioners' work. The tool currently covers eleven theories/models: DeLone and McLean's IS Success Model (D&M ISS); Diffusion of Innovations Theory (DOI); Motivational Model (MM); Social Cognitive Theory (SCT); Task-Technology Fit (TTF); Technology Acceptance Model (TAM); Technology-Organization-Environment Framework (TOE); Theory of Planned Behavior (TPB); Decomposed Theory of Planned Behavior (DTPB); Theory of Reasoned Action (TRA); and Unified Theory of Acceptance and Use of Technology (UTAUT). It also includes currently over 400 constructs, nearly 2,500 indicators, and about 60 application contexts related to the models. For the creation of the tool's database, nearly 580 references were used.

News Consumption and Behavior of Young Adults and the Issue of Fake News

  • Nazari, Zeinab;Oruji, Mozhgan;Jamali, Hamid R.
    • Journal of Information Science Theory and Practice
    • /
    • 제10권2호
    • /
    • pp.1-16
    • /
    • 2022
  • This study aimed to understand young adults' attitudes concerning news and news resources they consumed, and how they encounter the fake news phenomenon. A qualitative approach was used with semi-structured interviews with 41 young adults (aged 20-30) in Tehran, Iran. Findings revealed that about half of the participants favored social media, and a smaller group used traditional media and only a few maintained that traditional and modern media should be used together. News quality was considered to be lower on social media than in traditional news sources. Furthermore, young adults usually followed the news related to the issues which had impact on their daily life, and they typically tended to share news. To detect fake news, they checked several media to compare the information; and profiteering and attracting audiences' attention were the most important reasons for the existence of fake news. This is the first qualitative study for understanding news consumption behavior of young adults in a politicized society.

중소기업 환경에서의 합목적적 정보시스템 활용을 위한 최종사용자 피드백 탐색행위의 중요성 (Importance of End User's Feedback Seeking Behavior for Faithful Appropriation of Information Systems in Small and Medium Enterprises)

  • 신영미;이주량;이호근
    • Asia pacific journal of information systems
    • /
    • 제17권4호
    • /
    • pp.61-95
    • /
    • 2007
  • Small-and-medium sized enterprises(SMEs) represent quite a large proportion of the industry as a whole in terms of the number of enterprises or employees. However researches on information system so far have focused on large companies, probably because SMEs were not so active in introducing information systems as larger enterprises. SMEs are now increasingly bringing in information systems such as ERP(Enterprise Resource Planning Systems) and some of the companies already entered the stage of ongoing use. Accordingly, researches should deal with the use of information systems by SME s operating under different conditions from large companies. This study examined factors and mechanism inducing faithful appropriation of information systems, in particular integrative systems such as ERP, in view of individuals` active feedback-seeking behavior. There are three factors expected to affect end users` feedback-seeking behavior for faithful appropriation of information systems. They are management support, peer IT champ support, and IT staff support. The main focus of the study is on how these factors affect feedback-seeking behavior and whether the feedback-seeking behavior plays the role of mediator for realizing faithful appropriation of information systems by end users. To examine the research model and the hypotheses, this study employed an empirical method based on a field survey. The survey used measurements mostly employed and verified by previous researches, while some of the measurements had gone through minor modifications for the purpose of the study. The survey respondents are individual employees of SMEs that have been using ERP for one year or longer. To prevent common method bias, Task-Technology Fit items used as the control variable were made to be answered by different respondents. In total, 127 pairs of valid questionnaires were collected and used for the analysis. The PLS(Partial Least Squares) approach to structural equation modeling(PLS-Graph v.3.0) was used as our data analysis strategy because of its ability to model both formative and reflective latent constructs under small-and medium-size samples. The analysis shows Reliability, Construct Validity and Discriminant Validity are appropriate. The path analysis results are as follows; first, the more there is peer IT champ support, the more the end user is likely to show feedback-seeking behavior(path-coefficient=0.230, t=2.28, p<0.05). In other words, if colleagues proficient in information system use recognize the importance of their help, pass on what they have found to be an effective way of using the system or correct others' misuse, ordinary end users will be able to seek feedback on the faithfulness of their appropriation of information system without hesitation, because they know the convenience of getting help. Second, management support encourages ordinary end users to seek more feedback(path-coefficient=0.271, t=3.06, p<0.01) by affecting the end users' perceived value of feedback(path-coefficient=0.401, t=6.01, p<0.01). Management support is far more influential than other factors that when the management of an SME well understands the benefit of ERP, promotes its faithful appropriation and pays attention to employees' satisfaction with the system, employees will make deliberate efforts for faithful appropriation of the system. However, the third factor, IT staff support was found not to be conducive to feedback-seeking behavior from end users(path-coefficient=0.174, t=1.83). This is partly attributable to the fundamental reason that there is little support for end users from IT staff in SMEs. Even when IT staff provides support, end users may find it less important than that from coworkers more familiar with the end users' job. Meanwhile, the more end users seek feedback and attempt to find ways of faithful appropriation of information systems, the more likely the users will be able to deploy the system according to the purpose the system was originally meant for(path-coefficient=0.35, t=2.88, p<0.01). Finally, the mediation effect analysis confirmed the mediation effect of feedback-seeking behavior. By confirming the mediation effect of feedback-seeking behavior, this study draws attention to the importance of feedback-seeking behavior that has long been overlooked in research about information system use. This study also explores the factors that promote feedback-seeking behavior which in result could affect end user`s faithful appropriation of information systems. In addition, this study provides insight about which inducements or resources SMEs should offer to promote individual users' feedback-seeking behavior when formal and sufficient support from IT staff or an outside information system provider is hardly expected. As the study results show, under the business environment of SMEs, help from skilled colleagues and the management plays a critical role. Therefore, SMEs should seriously consider how to utilize skilled peer information system users, while the management should pay keen attention to end users and support them to make the most of information systems.

소매점내 상점절도 행위와 그 영향요인에 관한 연구 (A Study on the Shoplifting Behavior and Its Influencing Factors in the Retail Shop)

  • 노정구
    • 경영과정보연구
    • /
    • 제32권2호
    • /
    • pp.315-338
    • /
    • 2013
  • 경제상황이 악화됨에 따라 상점절도와 같은 생계형 범죄의 발생률이 크게 높아지고 있다. 상점절도(shoplifting)란 백화점이나 대형마트, 슈퍼마켓 등의 소매점내에서 발생하는 절도행위를 말한다. 상점절도의 경제적 사회적 위험성에도 불구하고 아직 상점절도에 대한 학술적인 연구는 거의 없는 실정이다. 본 연구는 소매점내 상점절도 태도와 그 영향요인을 분석한 연구로서 이 분야에 대한 학술적 연구의 기초를 제공하고, 상점절도행위의 감소 내지방지를 위한 시사점을 제공하기 위해 수행되었다. 기존 연구들에서 상점절도 행위나 태도에 영향을 미치는 것으로 나타난 경제적 동기, 친구관계, 자극추구성향, 경험적 동기, 강박구매성향이 독립변수로 사용되었으며, 상점절도 태도를 종속변수로 사용하였다. 부산시내 4년제 대학 재학생들을 대상으로 한 실증분석 결과 친구 관계와 강박구매성향이 상점절도 태도에 유의한 영향을 미치는 것으로 나타났다. 반면에 경제적 동기, 자극추구성향, 경험적 동기는 상점절도 태도와는 유의적인 관련성을 발견할 수 없었다. 결론에서는 이러한 연구결과가 주는 시사점을 제시하였다.

  • PDF

Corporate Social Responsibility and Its Impact on the Nigerian Consumer Behavior

  • POTLURI, Rajasekhara Mouly;ULLAH, Rahat;JOHNSON, Sophia
    • 유통과학연구
    • /
    • 제18권7호
    • /
    • pp.83-89
    • /
    • 2020
  • Purpose: This research explores the relationship between Nigerian consumer perception towards corporate social responsibility (CSR) and its influence on their buying behavior. Research design, data, and methodology: In order to achieve this, a structured three-part questionnaire was developed and distributed to 400 respondents to gather relevant information. The respondents were randomly selected from Lagos and Adamawa, Nigeria. Only 222 questionnaires. were completed and data was later analyzed using administering descriptive and inferential statistics. Results: a) Nigerian consumers have adequate knowledge about CSR; b) Nigerian consumers' awareness of socially responsible practices largely influences their purchasing decisions; c) Nigerian consumers' perceptions of the traditions of socially accountable actions influence their buying behavior. Conclusion: Although the research was targeted at the urban areas of Lagos and Jimeta/Yola in Nigeria, the findings indicate Nigerian consumers generally have a positive perception of CSR. The research offers invaluable contribution to the Nigerian corporates based on which they can reassess their existing CSR policies for better positioning of their company and their products.

우리나라 정보기술의 행위의도에 관한 메타분석 (A Meta-analysis on the Behavioral Intention for Information Technology in Korea)

  • 남수태;김도관;이현창;신성윤;진찬용
    • 한국정보통신학회논문지
    • /
    • 제17권11호
    • /
    • pp.2581-2587
    • /
    • 2013
  • 메타분석은 여러 실증연구의 정량적인 결과를 통합과 분석을 통해 전체 결과를 조망할 기회를 제공하는 통계적 통합 방법이다. 계획된 행동이론을 기반으로 정보기술에 대한 행동의도에 관한 연구들을 메타분석을 실시하였다. 본 연구는 2013년 이전 국내 학술지에 게재된 연구 중 계획된 행동이론의 인과관계를 설정한 총 31편의 연구논문을 대상으로 하였다. 메타분석의 결과, 행위에 대한 태도에서 행동의도의 경로에 효과 크기는 0.571로 보였으며, 주관적 규범에서 행동의도의 경로에 효과 크기는 0.381로 나타났다. 그리고 인지된 행위통제에서 행동의도의 경로에 효과 크기는 0.458로 나타났다. 또한, 행동의도에서 행동의 경로에 효과 크기는 0.421을 보였다.