• 제목/요약/키워드: influential strategy

검색결과 182건 처리시간 0.027초

무역전시회 참가업체 만족도에 관한 연구 (The Assessment Items of Exhibitor Satisfaction In Trade Show)

  • 신재기
    • 통상정보연구
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    • 제10권4호
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    • pp.203-219
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    • 2008
  • This study shows the following results. First, the assessment items of the whole exhibition operation, workforce, counselor's ability, facility and environment were important analysis factors for exhibition recognition, quality of human operation and quality of exhibition facility and environment. Second, exhibition recognition was found to be the most significant factor that influenced exhibitor's cognitive achievement, exhibition employee operation and exhibition facility. Third, exhibitors' satisfaction simultaneously increased as exhibition recognition and employee operation quality were raised. However, exhibition facility didn't strongly influence exhibitors' satisfaction. Fourth, high exhibition recognition, employee operation and exhibition facility resulted in high cognitive achievement and exhibitor's loyalty. Fifth, exhibition recognition is a highly influential factor to mediate exhibitor's cognitive achievement and exhibitors' loyalty. It implied that exhibitors' cognitive achievement and satisfaction were significantly related to the exhibition quality factor. Moreover, it indicated the effective and efficient operational method to strengthen promotional strategy, enhance the quality of employee operation, exhibition facility and environment. Thus, the results suggest a new method to evaluate exhibitor's satisfaction in the exhibition industry.

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B2B e-Marketplace 참여도에 영향을 미치는 요인에 관한 연구 (A Study on Factors that Influence the Degree of Participation in e-Marketplace)

  • 정승렬;배준열
    • Journal of Information Technology Applications and Management
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    • 제9권1호
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    • pp.127-142
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    • 2002
  • This study examines various factors which influence the degree of Participation In B to B e-Marketplace. Based on literature review, six factors such as Information provision, IT infrastructure, trust, aggregation, new customer creation, and matching are identified. To collect the empirical data, survey methodology has been utilized. A total of 32 companies have returned completed responses. The results of analysis show high interdependencies between six factors and the degree of participation in e-Marketplace. In particular, aggregation is found to be the most influential factor. Additional analysis reveals that firms participating highly in e-Marketplace recognize aggregation and new customer creation the most important factors while less participating firms see IT infrastructure more important.

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An Analysis on Technology Acceptance of Ubiquitous Banking Service

  • Kim, Min-Cheol;Ha, Tai-Hyun
    • 디지털융복합연구
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    • 제9권1호
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    • pp.51-59
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    • 2011
  • The objective of this paper is to identify factors influencing intention to use ubiquitous banking service focusing on potential users using a regression model. Through this, providers of ubiquitous banking services can get an idea of future development, including marketing strategy through the results of this analysis. This paper proposes that perceived usefulness is the most important factor influencing the uptake of ubiquitous service. Also in addition, ANOVA test shows that higher education level of the user can lead to the higher intention to use an ubiquitous banking service. In this study, we set up a model by using the most basic factor among influential factors presented in previous studies as an independent variable. However, other research variables which affect acceptance of ubiquitous service should be considered by thinking more diversely.

Major Criteria for Channel Selection in Banking Transaction

  • Cho, Nam-Jae;Park, Ki-Ho
    • Journal of Information Technology Applications and Management
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    • 제16권1호
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    • pp.169-183
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    • 2009
  • The purpose of this research, based on the Media Selection Theory, the Technology Acceptance Model, and the Social Influence Theory, is to investigate the influential factors that affect media selection in banking transactions. Analyses showed that for location sensitive bank windows and ATMs(automatic teller machines), defined as offline-based transaction channels, convenience was the variable affecting media selection. However, in the case of online media not related to location, (phone banking, internet banking, and mobile banking) reliability was the significant variable influencing use. The findings show that banking organizations may benefit from identifying traits of media affecting use, and should differentiate customer services for competitive advantage.

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중소·벤처기업의 M&A를 이용한 기술이전 전략 (A Strategy of Technology Transfer Based on M&A in Small & Venture Business)

  • 송명규;정혜순;임대현
    • 지식경영연구
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    • 제5권1호
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    • pp.39-56
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    • 2004
  • Mergers and Acquisitions(M&A) have long played an important role in the growth of firm. M&A has been considered a effective strategy for Korean government to restructure industry. Previous studies provided mixed results on the synergy effect of M&A This study provides investigation on 39 mergers occurred over the sample period from 2000 to 2001. In this study, event study methodology arc used to calculate abnormal return(AR) and cumulative abnormal return(CAR) based on mean-adjusted model. The testing period of this study from date -30 through date +30, where date zero is the date of the first public announcement of the merger. The empirical results in this study can be summarized as follows. First, the return rates of KOSDAQ registered firms with M&A appears higher than that of KSE listed firms. This means that public announcement of M&A is more influential on stock price for KOSDAQ registered firms than KSE listed firms. Second, The difference between actual merging price and fair value is significant in KSE listed firms and KOSDAQ registered firms. This means that the investors take M&A of KOSDAQ registered firms as a good news. Third, the impact on the market prices of merging firms take place after the first public announcement of the merger in KSE registered firms. But the impact on the market prices take place not only merging firms but also merged firms in KOSDAQ registered firms. This result shows that the investors recognize a M&A is a strategy of technology transfer in small & venture business.

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외식사업발전을 위한 조리분야 아웃소싱 전략에 관한 연구 (평가측정치 개발절차를 중심으로) (A Comparative Study of Outsourcing Culinary Part of Foodservice Industry Development.)

  • 김기영
    • 한국조리학회지
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    • 제7권3호
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    • pp.13-34
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    • 2001
  • The case which it contracts with the dynamic result measurement system when actual outsourcing evaluation measurement is composed and then one result standard between the service supplier and the user is set, which owns jointly the expense which is reduced from that or the benefit which is created from that is increasing In the conclusion, for outsourcing management strategy of domestic foodservice industry in order to succeed, first it is accurate and examined that for what and how outsourcing should be introduced and as a result, what kind of result can be raised from that result\ulcorner Food service industry should be outsourced if you want to make more many investment in better humane resources, food & beverage-goods-security and education to provide eating-out service out of various business in food industry. When considering the actuality of the domestic foodservice industry that time it is appropriate, it sees. The foreign-brand goods which is introduced in the country are being executing in the 1ink of part management strategy. One of the most influential factor of domestic foodservice industry's management pressure is overspent management expenses, Does the namely expenses preparation effect reach which degree\ulcorner what kind of method can most decrease these expenses\ulcorner Doing grows the success and failure of the Korean foodservice industry controls result with the fact that it will operate with a big variable sees. The background which the domestic foodservice industry should introduce inevitably the outsiurcing system is to develop continuously nation foodservice industry in the way of cost curtailment of food-material, a labor cost curtailment with efficient application and synergic effect like specialty manpower utilization. The kindred competitive enterprises gradually concentrate management resource to the point ability from the present point of view which is increasing and a strategy position they secure, to prepare a competitive power, what sees it is important national industry must prepare a new paradigm. It is important to measure the result based on sales accomplishment in operation system dimension, and it is more important to appropriately apply regard of the evaluation measurement

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한국 제조 기업들의 외부지식 활용 결정요인 연구 (What Determines the Openness of Korean Manufacturing Firms to External Knowledge?)

  • 문성욱
    • 기술혁신학회지
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    • 제14권3호
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    • pp.405-430
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    • 2011
  • 본 연구는 한국 제조기업들이 외부지식을 적극적으로 활용하게 하는 요인들을 고찰한다. 관련문헌들에 의하면 기업의 혁신성과 보호전략 (appropriability strategy), 흡수능력 (absorptive capacity), 기술분야 창업기업여부 (technology entrepreneurship), 기업규모 그리고 산업별 기술발전기회 등이 외부지식 활용을 결정하는 요인들이라고 주장되고 있다. 본 연구는 이러한 요인들 중에서 한국 제조기업들의 외부지식활용도에 실제로 영향을 미치는 것들은 무엇인지를 한국 제조업 분야 혁신활동조사 자료 (Korean Manufacturing Innovation Survey)를 활용하여 분석한다. 그 결과들은 다음과 같다. 첫째, 기업들이 혁신성과 보호 메커니즘을 적극적으로 활용할수록 외부지식 활용도가 높다. 둘째, 고등교육을 받은 종업원들의 비중이 높은 기업일수록 외부지식을 더 많이 활용한다. 셋째, 기술분야 창업기업일수록 외부지식 활용도가 높다. 넷째, 규모가 큰 기업일수록 외부지식을 더 많이 활용한다. 다섯째, 기술 발전기회가 더 많은 산업에 종사하는 기업일수록 외부지식 활용도가 높다. 특히 한국 제조기업들의 경우 고등교육을 받은 종업원들의 비중과 기술분야 창업기업여부가 다른 요인들보다 외부지식활용에 더 영향을 미치고 있다고 분석되었다.

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간호대학생의 자기자비, 갈등해결전략이 임상실습 적응에 미치는 영향 (The Influence of Self-compassion, Conflict Resolution Strategy on the Adaptation of Clinical Practice in Nursing College Students)

  • 장현정;이윤정
    • 문화기술의 융합
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    • 제7권2호
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    • pp.77-83
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    • 2021
  • 본 연구는 간호대학생 4학년을 대상으로 자기자비정도와 갈등해결전략이 임상실습 적응에 미치는 영향을 탐색하여 간호대학생들의 긍정적인 임상실습적응을 위한 교육훈련방안 마련 시 기초자료로 제공하기 위해 시도되었다. 간호대학생 4학년 243명의 자료를 SPSS/WIN 22.0 프로그램을 이용하여 분석하였다. 임상실습적응에 영향을 미치는 요인을 탐색한 결과, 임상실습만족도가 높을수록, 자기 스스로 고립되지 않으며, 과잉동일시 하지 않고, 갈등해결전략으로 타협을 사용하고 회피와 지배를 사용하지 않을 때 순으로 영향을 미쳤다. 이들 변인은 간호대학생들의 임상실습 적응도를 설명하는데 43.3%의 영향력을 나타내었다

건물데이터를 통한 건물에너지 절감 가능성에 대한 연구 : 도시단위의 거시적 분석부터 미시적 건물에너지 분석사례 (A Study of the Possibility of Building Energy Saving through the Building Data : A Case Study of Macro to Micro Building Energy Analysis)

  • 조수연;이승복
    • 설비공학논문집
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    • 제29권11호
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    • pp.580-591
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    • 2017
  • In accordance with 2015 Paris agreement, each individual country around the world should voluntarily propose not only its (individual) reduction target, but also actively develop and present expansion targets of its scope and concrete reduction goals exceeding the previous ones. Accordingly, it is necessary to prepare a macroscopic, long-range strategy for reducing energy consumption and greenhouse gas emissions, which can cover a single building, town, city and eventually even a province. The purpose of this research is to gather and compile government-acquired data from various sources and (in accordance with contents and specificity), combine building data by stages by using multi-variable matrix and then analyze the significance of combined data for each stage. The first order data presents the probability and the cost effectiveness of energy saving on the scale of a city or a province, based only upon general information, size and power consumption of buildings. The second order data can identify a pattern of energy consumption for a building of a specific purpose and which tends to consume a larger amount of energy during one particular season (than others). Finally, the third order data can derive influential factors (base load, humidity) from the energy consumption pattern of a building, and thus propose an informed and practical energy-saving method to be applied in real time.

일개 농촌지역 중.노년층의 건강행위 영향요인 (Influential Factors on Health Behavior of the Middle and Elderly Generations in a Rural Community)

  • 안옥희;박영주;정혜경
    • 보건교육건강증진학회지
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    • 제22권2호
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    • pp.33-46
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    • 2005
  • Objectives: The purpose of this study is to identify the influential factors on health behavior of the middle and elderly generations in a rural community. Methods: The subjects of this study were 495 people. The data were analyzed using descriptive statistics, T-test, ANOVA, Pearson's correlation coefficient and multiple regression analysis. Results: 1. The differences of health behavior by sample characteristics were found to have significance of age, marital status, residence status, education level, and occupation. 2. The level of health behavior was related positively to the level of social support and self-efficacy. The level of health behavior was related negatively to the level of anxiety and depression. 3. The multiple regression analysis revealed that the most powerful predictor of health behavior was 'social support,' followed by anxiety and self-efficacy. A combination of social support (42.1%), anxiety (3.0%) and self-efficacy (0.8%) accounted for 45.9% of the variance in health behavior in the middle and elderly subjects. Conclusions:. The findings of this study could be effectively used to develop a practical management strategy to help promote health and health behavior of the middle and elderly people living in rural communities. In addition, the one idea to be emphasized should be the development of efficient health education programs that can have a favorable effect on the middle and elderly generations' physical, psychological and social health.