• The Research Journal of the Costume Culture
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• v.25 no.6
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• pp.831-846
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• 2017

Considering that the effectiveness of ads varies according to the credibility of consumers, it is necessary to establish data regarding consumer credibility in relation to online reviews. To conduct a successful study on the marketing strategies of online reviews, it is also necessary to analyze the relationship between credibility and the various factors that influence the purchase intentions of consumers. Therefore, this study attempted to examine the relationship between consumer trust of on-line reviews, brand preference, ads credibility, and purchase intentions in relation to cosmetics. The study was conducted through a normative descriptive survey method using stimuli and a self-administered questionnaire. Analysis of the structural equation model was conducted for the data analysis. The results revealed that consumer reliance on online reviews of cosmetics influences brand preference, credibility of brand ads and purchase intentions. The results also revealed that consumers' on-line reviews, brand preference, and trust of brand ads are important factors for increasing the purchase intentions. The mediation effect of brand preference and brands' ads credibility were found in the process where on-line reviews exercise an influence on the purchase intentions. It was also found that brand preference has a stronger influence on purchase intention than credibility of brand ads. It was discovered that the credibility of on-line reviews directly influences purchase intentions more than indirectly influences. Considering the results of this study, programs that encourage customers to post on-line reviews, and strategies to promote brand preference by targeting groups that exhibit high trust in online reviews would be recommended.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.262-277
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• 2021

In order to explore the power process, a hypothetical model which explains the interrelationships among 3 marital power(traditional, egalitarian, personal), 3 influence strategies(reward, coercion, emotional), and 2 negative conflict resolution styles(attack vs. avoidance) was developed. In order to examine the gender differences, male model and female model were developed separately and compared. Using the data collected from 182 males and 196 females, the hypothetical model was tested. For data analysis, SEM was used. As a result, 3 common paths were found: Greater use of emotional influence strategy increased attack as well as avoidance. Greater egalitarian power increased reward. Egalitalian power affected the use of coercion, but the direction was opposed: male's egalitarian power decreased coercion, while female's egalitarian power increased it. Except these, the analyses revealed the substantial differences between male and female. Based on the findings, the ways to reduce attack and avoidance, and theoretical implications were discussed.

• Journal of the Korean Applied Science and Technology
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• v.40 no.4
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• pp.616-630
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• 2023

This study attempted to investigate the influence of relationship marketing on the quality of educational services and learners' relationship commitment, and the goals are to provide basic data needed to develop business management strategies and promote the growth of beauty education industry. For this, a questionnaire survey was performed against the students from beauty academies in Yeongnam region, and a total of 503 copies were used for final analysis. The study results found the followings: First, there were differences by each factor among relationship marketing, quality of educational services and learners' relationship commitment. Second, relationship marketing revealed a statistically significant effect on the quality of educational services. Third, relationship marketing showed a significant influence on learners' relationship commitment. Fourth, the quality of educational services showed a significant effect on learners' relationship commitment. It is anticipated that the study results would be available as basic data needed for beauty academies to develop business management strategies and promote the growth of beauty academy industry.

• The Journal of the Korea Contents Association
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• v.20 no.8
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• pp.138-151
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• 2020

This study aimed to analyze the mediating effect of conflict resolution strategies of college students on subjective well-being through adaptation to college life and to verify the moderating effect by mentalization. The study subjects were 248 college students. As a result of the study, first, the positive conflict resolution strategy, compromise and cooperation strategy, had a significant direct effect on subjective well-being, and a mediating effect through adaptation to university life. Second, concession, avoidance, and domination strategies showed significant mediated moderating effects of mentalization through adaptation to college life. Third, the moderating effect of mentalization was significant in the direct effect of concession and avoidance strategies on subjective well-being. Through these results, there was verification on the importance of a positive conflict resolution strategy, and a discussion on the harmful effects of concession, avoidance, and domination strategies by the level of mentalization on college students' adaptation and subjective well-being.

• Journal of the Korean Society for information Management
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• v.24 no.4
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• pp.133-152
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• 2007

As interior and exterior environments change rapidly with the modern IT technology, the strategies related to marketing activities which enhance the library competition have been demanded. Although many previous studies have been conducted to improve the satisfaction of the library users and to increase the use rate, only few studies focused on the marketing strategy to elevate the library performance. With suggestion of a systematic framework related to the strategies, this study aims to analyze not only the interior and exterior factors which impact on the library marketing strategies, but the strategies which may influence on its performance. To achieve this objective, we adopted a comprehensive survey targeting the various types of our domestic libraries. On the basis of the results, we proposed a guideline for the strategy operation for the librarians to enhance the library performance.

• Journal of The Korean Association of Information Education
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• v.13 no.4
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• pp.423-432
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• 2009

This study aims to analyze strategy, one of the predictor variables that have influence on the effectiveness of learning in e-learning environment and to define the factors of e-learning strategies of elementary school students. Preceding studies on face-to-face strategy and e-learning strategy, and existing face-to-face and e-learning strategy test sheets were analyzed. Questions are developed based on the results to make clear the area of leaning strategies used by elementary school students in e-learning environment and to analyze the e-learning strategies of elementary school students. The results from this study are, the e-learning strategies of elementary school students are shown in five areas including strategy for learning activity, strategy for learning attitude, resource use strategy, planning strategy, and overload management strategy. It was found that five strategy areas have explanatory power in the order of strategy for learning activity, strategy for learning attitude, resource use strategy, planning strategy, and overload management strategy.

• The Journal of Information Systems
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• v.26 no.3
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• pp.119-147
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• 2017

Purpose In an online e-commerce environment without face-to-face contact between the seller and the buyer, the attitudes of consumers differ greatly depending on which framing strategy is applied, even in cases when the benefits of the deals represent the same value. The purpose of this study is to explore the effects of price-framing and message-framing strategies on consumer attitudes through an experimental analysis in the context of online travel product purchasing. This study suggests a research model based on prospect theory and prior literature on price-framing and message-framing strategies. Design/methodology/approach The experiment was structured as a 2 (discount price presentation: 'Won' vs. '%') ${\times}$ 2 (discount level: low vs. high) ${\times}$ 2 (time-limit message: none vs. one) mixed design. The research hypotheses were tested in a study of 200 undergraduate and graduate students assigned randomly and distributed evenly to each of the eight cells. Findings The findings indicate that consumer attitudes become more favorable when the '%' discount, higher discount rate, and time-limit message are presented. However, no significant interaction effect is found between the discount price presentation and the discount level/time-limit message. This study has a theoretical implication in that it extends the scope of research by examining the influence of framing strategies on experience goods such as online travel products. Moreover, this study can provide managers with more specific guidelines when establishing framing strategies in the context of purchasing online travel products.

• Journal of Korea Society of Industrial Information Systems
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• v.11 no.5
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• pp.150-162
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• 2006

A research model was developed to examine the relationships between the anticipated benefit factors of Internet shopping malls selling physical products and their competitive strategies when the shopping malls are located in their supply chain clusters. A survey questionnaire was implemented and 99 usable responses were obtained from the internet shopping malls located in major industrial clusters in Korea. The six major benefit factors were found: sharing information with offline suppliers, obtaining customers, improvement of trust, efficiency of operation processes, value-added service, management of suppliers. The six empirically derived benefit factors were then used to examine how they affect the firms' competitive strategies and strategic alliance/merger. The regression results shows that the benefit factors influence on firms' choosing one or some combination of the competitive strategies and strategic alliance to survive and succeed in the market.

• Journal of Korea Game Society
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• v.15 no.3
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• pp.63-78
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• 2015

This study explored parental mediation strategies of children's online gaming and their relevant variables which could influence on them. A survey to 379 parents with elementary, middle, highschool, and college aged children revealed 7 distinctive parental mediation strategies of children's online gaming, that is, 'instructive', 'co-playing', 'rule-based', 'restrictive', 'technological', 'government regulation-dependent', and 'active guidance' mediation. Also, the results showed that there was significant relation between the parental mediation strategies, characteristics of parents, and characteristics of children. This study holds its significance in identifying the parental mediation types reflecting media characteristics of online games and Korean social and cultural context.

• Journal of Forest and Environmental Science
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• v.27 no.3
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• pp.135-141
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• 2011

The present study was carried out from September 2007 to February 2008 in Umfakarin natural forest reserve, South Kordofan, Sudan. The objective was to analyze the effect of different management strategies on yield of gum talha from Acacia seyal. A total of 493 single target trees were selected, based on their diameters, and assigned to tapping treatments in three different stand densities (making a total of nine treatments per stand density). The treatments are as follows: tapping date with three levels (first of October, 15 October and first of November) and two levels of local tapping tools (sonki, and makmak). Untapped trees were used as control. The first picking of gum was started fifteen days after tapping while the subsequent pickings were done in intervals of fifteen days. Yield per tree throughout the season was obtained by summing up the gum yield from all pickings. Yield throughout the season (from first to the last picking) were analyzed. General linear model (GLM) was used to test the effect of different tapping treatments on the yield of gum talha. Post hoc test after analysis of variance (ANOVA) based on Scheffe test was performed to examine the differences in gum yield as a result of different management strategies. The results showed that tapping has a significant influence on gum yield. Analysis of pick-to-pick yield indicated that only three treatments in dense stand density showed a decreasing pattern while the rest of treatments either have constant or unclear patterns. The results of the present study were based on a single season data and that may underscore the real effect of Acacia seyal stands' management strategies on gum talha yield. Conducting gum yield experiments in permanent trial plots are highly recommended in order to analyze gum yield of seasonal time series.